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Valerian and the City of a Thousand Planets | July 21, 2017 | FLOP OF THE YEAR

By Neo, in Box Office Discussion

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marveldcfox Box Office Gold

marveldcfox

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I am starting to the think the early reviews were just that...smokescreen. Once, the big critics, youtubers and trades chime in everything will go downhill. I hope not..I hope all are just as positive as the ones that tweeted. If reaction is so positive then shouldn't they have just lifted the embargo and hope that reviews will sway people to watch it in theatres? 2 weeks is really not much time to increase buzz and get a respectable opening.

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Arlborn Global Phenomenon

Arlborn

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4 minutes ago, marveldcfox said:

I am starting to the think the early reviews were just that...smokescreen. Once, the big critics, youtubers and trades chime in everything will go downhill. I hope not..I hope all are just as positive as the ones that tweeted. If reaction is so positive then shouldn't they have just lifted the embargo and hope that reviews will sway people to watch it in theatres? 2 weeks is really not much time to increase buzz and get a respectable opening.

 

Embargo drops 2 weeks before release? That's plenty of time.

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ChipDerby Summer Tentpole

ChipDerby

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I'd think 2 weeks should be the max amount of time to end the embargo. That might even be too early. Buzz can obviously build off great reviews, but if you end an embargo 2+ weeks before your film comes out, unless it's opening limited, people might not even care anymore by the release date.

 

I'd say 10~ days is the perfect time to end an embargo if you're expecting good/great reviews.

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Jeriosnal Straight-to-DVD

Jeriosnal

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20 hours ago, marveldcfox said:

sigh....I was hoping it to at least be 30M. So that it can manage to get a Pacific Rim type opening weekend...but...bombs away. Depressing.

 

Stx is trying hard, but it has been a messy marketing. 

 

I still don't understand why Luc couldn't hire some known leads. I mean common...dammit. It would be extremely sad if a film made with such passion and love goes completely unnoticed in North America. Frankly, I am not too sure about its prospects in overseas markets. I am thinking 250M OS and 70M dom. Releasing in the same month as Spiderman, Apes 3 and Dunkirk is going to hurt it big time. The audience worldwide can spend only so much in a month. 

 

 

 

It's so predictable.  Anyone can glance at the trailer and tell that this movie is closer to the genericness of John Carter in terms of writing and world-building than something like Avatar.  Besson's just not a creative enough director/screenwriter, and got enabled by the gross of Lucy.  

Edited by Jeriosnal
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Arlborn Global Phenomenon

Arlborn

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15 minutes ago, Jeriosnal said:

 

It's so predictable.  Anyone can glance at the trailer and tell that this movie is closer to the genericness of John Carter in terms of writing and world-building than something like Avatar.  Besson's just not a creative enough director/screenwriter, and got enabled by the gross of Lucy.  

So you think The Fifth Element wasn't creative?

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Water Bottle Global Phenomenon

Water Bottle

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17 minutes ago, Jeriosnal said:

 

It's so predictable.  Anyone can glance at the trailer and tell that this movie is closer to the genericness of John Carter in terms of writing and world-building than something like Avatar.  Besson's just not a creative enough director/screenwriter, and got enabled by the gross of Lucy.  

 

Having seen the movie, wrong. I don't want to spoil it and I think @Telemachos will back me up here but like some of the action scenes are pretty unigue and despite clunky exposition a lot of the world building is pretty great.

 

If you can see this in 3D. It is a visual treat.

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AugustRain Straight-to-DVD

AugustRain

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I just wanted to say this trailer played in front of Spider-Man and honestly it just looks so visually refreshing. I will definitely check it out. I would say the trailer for this got a better reaction in my theatre then Thor and Justice League trailers, however that may not mean a lot.

 

I would love to see it do well.

Edited by AugustRain
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Kvikk Lunsj Global Phenomenon

Kvikk Lunsj

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On 7/5/2017 at 0:28 PM, Water Bottle said:

 

Having seen the movie, wrong. I don't want to spoil it and I think @Telemachos will back me up here but like some of the action scenes are pretty unigue and despite clunky exposition a lot of the world building is pretty great.

 

If you can see this in 3D. It is a visual treat.

You and Tele both saw this? 

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Water Bottle Global Phenomenon

Water Bottle

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Just now, Dexter of Suburbia said:

Was it advance screening or did you guys get a industry screening?

 

Advance screening. I don't get invited to industry screenings. :(

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