Pixels | Chris Columbus | July 24, 2015 | Adam Sandler, Kevin James, Michelle Monaghan, Josh Gad, Peter Dinklage

[Warhorse]

Why in the world would a video game movie appeal to those who don't play? Where is the GA appeal there?

Why would a Tolkein movie appeal to the general audience when most probably never really heard of Lord of the Rings prior to the movies being released?

[Gokira2012]

Pixels will do 65 - 70 OW, for the same reason Guardians of the Galaxy pulled the heart strings of 70's and 80's music, Pixels will be 70's and 80's game nostalgia, everyone even parents played those games back then 

[RichWS]

I think we're are confusing public awareness of characters with actual interest.

If this makes over $40M next weekend, I'll have my secretary write a formal, humble apology.

[The Futurist]

Why would a Tolkein movie appeal to the general audience when most probably never really heard of Lord of the Rings prior to the movies being released?

 

[Box Office Hit]

[goldenstate5]

The "world event"? Talk about overstating something.

Anybody have embargo info or is this just not getting any screeners?

[baumer]

I think we're are confusing public awareness of characters with actual interest.

If this makes over $40M next weekend, I'll have my secretary write a formal, humble apology.

 

[baumer]

Why would anyone go see a movie about the sinking of the Titanic when we already know how it ends?

[75Live]

Why would anyone go see a movie about the sinking of the Titanic when we already know how it ends?

 

the Titanic SINKS?!?!?

 

 

[CJohn]

This TV Spot is epic because of the music.

[MinaTakla]

Am thinking this opens to 45+ million OW. And ends up between 110 to 120 million DOM.

[filmlover]

The marketing campaign for this peaked with the first trailer. It reminds me of Bedtime Stories, another Sandler movie where everyone thought it would be massive based on his drawing power plus a cool concept despite everybody thinking the movie itself looked lame as hell.

[Hangman]

The "world event"? Talk about overstating something.

Anybody have embargo info or is this just not getting any screeners?

 

My screening is on Wednesday.

[CJohn]

I would love if this out opened Ant-Man, MI5 and FF just to see the reactions. I would laugh eternelly.

[sambullus]

I would love if this out opened Ant-Man, MI5 and FF just to see the reactions. I would laugh eternelly.

you, sir, are worse than Hitler

[sambullus]

this movie looks dump

[CJohn]

you, sir, are worse than Hitler

I like to see the world burn, I admit it

[JennaJ]

When does the embargo lift? I want to see the carnage. 

[AJG]

They're advertising this heavily towards children. This could surprise us

[goldenstate5]

My screening is on Wednesday.

 

Ooooooh this is gon' be good