Weekend Estimates: Elysium 30.5M; Millers 26.55M; Planes 22.53M; Percy Jackson 14.6M Pg 29

[ecstasy]

Spending 190m on a sequel when your last movie made 385m worldwide is borderline negligent. Add in 150m in marketing and Paramount won't break even with STID until home video sales kick in.  

 

Where did that come from? That seems quite high.

[John Marston]

Spending 190m on a sequel when your last movie made 385m worldwide is borderline negligent. Add in 150m in marketing and Paramount won't break even with STID until home video sales kick in.  

 

 

Well Dark Knight had a similar budget. I definitely don't think they were expecting it to increase like TDK but definitely there were hoping for more. Like 300m domestic and 500-600m WW

[CaptainJackSparrow]

Where did that come from? That seems quite high.

On Wikipedia it says Harry Potter 6 cost 155 mil in marketing! Edited August 10, 2013 by KingKong

[K1stpierre]

The first star trek film grossed 257M. So, they probably figured they're sequel should make perhaps 350M? Generally sequels get a good increase. OS was low, only accounting for 127M, so maybe just 300M OS, thus somewhere around 600-650WW.

[ladyevenstar22]

nothing at the movies this weekend yawner 

 

i want to check out elysium but it comes out the 15th

 

at my theatre now : 2guns/ grown ups 2 / the conjuring / ripd / red 2 / smurfs 2 / turbo /wolverine 3D

 

none of which i care to part  or waste 7.25$ on (and i've already seen wolverine luckily for me and wallet in 2D )

[kowhite]

Where did that come from? That seems quite high.

That's just...how much these tent poles cost to market and distribute these days. Some of them approach more like 200m.If its a big budget tent pole...I'd recommend you just assume it costs 150m for P&A... Edited August 10, 2013 by kowhite

[CaptainJackSparrow]

nothing at the movies this weekend yawner i want to check out elysium but it comes out the 15that my theatre now : 2guns/ grown ups 2 / the conjuring / ripd / red 2 / smurfs 2 / turbo /wolverine 3Dnone of which i care to part or waste 7.25$ on (and i've already seen wolverine luckily for me and wallet in 2D )

Hmm well the Conjuring got a solid "B" from me... You should check it out!

[Superdeluxe]

Planes will get Saturday and Sunday boosts. The amount of coverage that planes us getting in merchandise is insane (not just toys, bed sheets, blankets, towels etc).

[grim22]

Just got out of We are the millers. Hilarious movie, the crowd really loved it and plenty of applause at the end. The Friends theme song got a huge laugh in the outtakes

[ecstasy]

That's just...how much these tent poles cost to market and distribute these days. Some of them approach more like 200m.If its a big budget tent pole...I'd recommend you just assume it costs 150m for P&A...

 

Didn't know that. I thought 100m was a lot.

[K1stpierre]

Just got out of We are the millers. Hilarious movie, the crowd really loved it and plenty of applause at the end. The Friends theme song got a huge laugh in the outtakes

lol! I found the Friends theme song hilarious at the end! (friends fan)

[kowhite]

Didn't know that. I thought 100m was a lot.

Yeah 75m domestic...75m international...hardly out of the norm. Some go quite a bit higher.

[Fancyarcher]

Planes will get Saturday and Sunday boosts. The amount of coverage that planes us getting in merchandise is insane (not just toys, bed sheets, blankets, towels etc).

 

Kids movies don't have Sunday boosts.

Edited August 10, 2013 by Boxofficefanatic

[CaptainJackSparrow]

Really??? The Friends Theme song is in the Millers??? I have to see this now!!!!!

[K1stpierre]

Really??? The Friends Theme song is in the Millers??? I have to see this now!!!!!

Yes!!! It's in the outtakes at the end of the movie. Jen's face is priceless

[Dragon]

Just got out of We are the millers. Hilarious movie, the crowd really loved it and plenty of applause at the end. The Friends theme song got a huge laugh in the outtakes

I wanna see this movie.

[Gopher]

You guys just ruined arguably the funniest gag in the whole movie for everyone else. 

[A Marvel Fanboy]

Where did that come from? That seems quite high.

That is what every tentpole gets, 150M+ marketing and distribution fee.

[grim22]

You guys just ruined arguably the funniest gag in the whole movie for everyone else. 

 

[Blankments]

The schedule fails to explain Planes breaking out after all these other family films disappointed.  Guess kids really like talking vehicles or something.

 

Planes was advertised at pretty much every movie I saw this summer. Man of Steel, Monsters University, Despicable Me 2, and Pacific Rim were all like "PLANES PLANES PLANES."