Superbowl Weekend Numbers (RTH updated Sun#s pg 14)

[chuck0]

It would be hilarious if Frozen somehow managed to be first place this weekend.

 

i guess thats the long shot... if TAW underperforms and the super bowl hits LS and especially RA really really hard then that might happen

[grim22]

Replug: New edition of "Fact or Fiction" is up. Give it a read, you may like it.

 

This week features 75Live, CoolioD1 and MrPink

 

http://forums.boxoffice.com/index.php?/topic/13769-box-office-fact-or-fiction-week-7-w-75live-coolio-and-mrpink-x-men-kevin-hart-superbowl-more/

Edited January 31, 2014 by grim22

[spizzer]

Nikki Finke ‏@NikkiFinke 50s

Friday Box Office: Early #1 still 'Ride Along' $4.2M/12.6M, #2 'Awk Moment' $4M/10M, #3 'Frozen' Sing $3M/10.8M, #4 'Labor Day' $2.5M/6.7M

 

 

If it's earning $3 million on Friday, then it should be in line for a weekend above $12 million. The IMs have remained above 4 for a while.

 

Its way too early, but if Frozen his 3M on Friday then I'd expect a little over 13M for Frozen's weekend.  Tangled pulled a 4.66 IM on Superbowl weekend a week later in its run.  Frozen's lagged behind Tangled's IMs for the last couple weeks (96% of Tangled's IMs).  95% would mean 4.42 which takes 3M to 13.3M.

[spizzer]

Also, looks like Monday will mark the end of the 1M daily streak.

[Robertron]

How will this be added to Frozens run? Will it simply just count as a re-release and be a separate run or will it just be an expansion?

[RichWS]

How will this be added to Frozens run? Will it simply just count as a re-release and be a separate run or will it just be an expansion?

 

Expansion. It's still in 2,757 theaters.

[Robertron]

Awesome thanks.A $13m tenth weekend would be 3rd highest ever!

[Mojoguy]

Expansion. It's still in 2,757 theaters.

Frozen lost 3 theaters from last weekend.

[John Marston]

Frozen a lock for 400m?

[BadAtGender]

Frozen lost 3 theaters from last weekend.

 

Yeah, it hasn't hit the expansion phase, as that's usually considered. This is a, uh, re-infusion, I guess.

 

Isn't the late run expansion usually when a film passes to second run theaters?

[Plain Old Tele]

With the Super Bowl on Sunday, though, who's going to see anything? All films are gonna get hit hard.

[23IsEverywhere]

Nikki Finke ‏@NikkiFinke 50s Friday Box Office: Early #1 still 'Ride Along' $4.2M/12.6M, #2 'Awk Moment' $4M/10M, #3 'Frozen' Sing $3M/10.8M, #4 'Labor Day' $2.5M/6.7M

I initially read this as the sing along alone doing 3M and that is why the IM is so small. If that is the case huge frozen numbers

[ecstasy]

With the Super Bowl on Sunday, though, who's going to see anything? All films are gonna get hit hard.

 

I agree.

[Jim Shorts]

That awkward moment when I realize I still have a Santa Claus hat on.

[CJohn]

The hype for Super Bowl is big even in Portugal.

[BadAtGender]

There's enough time between the end of work and the beginning of the Super Bowl for me to see a movie.

[spizzer]

I initially read this as the sing along alone doing 3M and that is why the IM is so small. If that is the case huge frozen numbers

 

Hmm, yeah that is weird.  Something to keep an eye on.

[cookie]

With the Super Bowl on Sunday, though, who's going to see anything? All films are gonna get hit hard.

Family films often see softer decreases on Super Bowl Sundays than other films (around 50-55% compared to 60-75% for everything else) and the Saturday before sees marginally better business than normal.

[Plain Old Tele]

Family films often see softer decreases on Super Bowl Sundays than other films (around 50-55% compared to 60-75% for everything else) and the Saturday before sees marginally better business than normal.

 

But still, it's not like that isn't a giant hit.

[spizzer]

3.0M Friday

7.2M Saturday (+140%)

3.2M Sunday (-55%)

 

13.4M Weekend

 

Expansion might mute Saturday increase a bit, but 13M should be a strong possibility.  What we have to watch for is if Friday can actually hit 3M (+362%).  Sounds too high IMO.