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Weekend estimates | Veronica mars- 2M (down 39% on Sat), 300 2-19.1M,LEGO (7.71M), non-stop (10.6M)

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Claire of Themyscira Global Phenomenon

Claire of Themyscira

Posted
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Yeah, it feels good for corporate to hand pick us for the job.  Though that comes with extra pressure, what if we can't?!

 

Though if we do, Amber(my boss) and I will probably be able to do just about whatever we want or go anywhere we choose at that point.  At least, that's what my motivation will be!

Don't do that! You can, and you will.

 

You ain't gonna tell this bitch you failed. You're gonna tell my amazing ass that you kicked ass and slayed, and we gonna celebrate.

 

Yes? Yes.

 

Yes, boo. Use that. Fuel your fire, and sodomize them weak ass bitches and do great.

 

Good luck, boo.

 

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grim22 Global Phenomenon

grim22

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1). Mr. Peabody And Sherman (FOX), 3,951 theaters (+17) / $5.5M Fri. / $9.6M to $9.8M Sat. / 3-day cume: $21.3M to $21.5M (-35%) / Total cume: $63.3M to $63.8M / Wk 2

2). 300: Rise Of An Empire (WB), 3,490 theaters (+20) / $5.7M Fri./$7.8M to $8.1M Sat. / 3-day cume: $18.8M to $19M+ (-56%) / Total cume: $77M to / Wk 2

3). Need For Speed (DIS), 3,315 theaters / $6.6M Fri./ $6.9M Sat. / 3-day cume: $18M to $18.3M / Wk 1

4). Non-Stop (UNI),  Wk 3/ 3,183 theaters (+70) / $3.19M Fri./ $4.6M Sat. / 3-day cume: $10.5M (-35%) / Total cume: $68.4M / Wk 3

5). Tyler Perry’s Single Mom’s Club (LGF), 1,896 theaters / $3.2M Fri./ $3.3M Sat. / 3-day cume: $8.3M to $8.5M / Wk 1

6). The Lego Movie (WB), 3,040 theaters (-250) / $2M Fri. / $3.3M Sat. / 3-day cume: $7.6M to $7.8M (-25%) / Total cume: $237M to $236.8M / Wk 6

7). Son Of God (FOX), 2,990 theaters (-281) / $1.4M Fri./ $2.2M Sat. / 3-day cume: $5.2M to $5.4M (-50%) / Total cume $50.7M to $50.9M / Wk 3

8). The Grand Budapest Hotel (FSL) / 66 theaters (+62) / $1M Fri./ $1.6M Sat. / 3-day cume: $3M (+330%) Scrn Avg: $50K+ / Total cume $4.3M / Wk 2

9). Veronica Mars (WB), 291 theaters / $1M Fri. / $675K Sat. / 3-day cume: $2M to $2.2M / Per screen: $7,500 / Wk 1

10). Frozen (DIS), 1,466 theaters (-194) / $520K Fri./ $925K Sat. / 3-day cume: $2M (-33%) / Total cume: $396.2M / Wk 17

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lilmac Summer Tentpole

lilmac

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Question: how much do you think is the average P&A cost, in relation to the budget? 50% or more?

 

Big budget films do have larger marketing costs.  Marketing costs can be north of $100m!  There is no hard and fast rule of proportions (60% of budget for example).

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fmpro Global Phenomenon

fmpro

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Big budget films do have larger marketing costs.  Marketing costs can be north of $100m!  There is no hard and fast rule of proportions (60% of budget for example).

I think a number of 25 mill is around the lowest for a wide release..Read that somewhere i think
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lilmac Summer Tentpole

lilmac

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I think a number of 25 mill is around the lowest for a wide release..

Read that somewhere i think

 

Interesting.  I'd like to see the source.  

 

 

As an aside, here is what someone who tracks box-office as part of his job emailed to me.  He wishes to remain anonymous but he's legit.  This email exchange was 2 years ago:

 

Me:   I am a boxoffice enthusiast and I am always eager to learn more about how boxoffice receipts, etc can be used to determine profitability or loss.

 My assumptions:

 Studios generally take half of a WW gross.  Correct?

 When calculating costs, one must consider P&A.  Obviously.  However, from the Deadline reader comments, there are things such as "studio overhead" and "15% going back to distributors"?

 Boxoffice receipts account for 20% of a gross, according to a Deadline reader comment.  Correct?  What are the other major sources of revenue common for films?  I'm assuming merchandising (Cars comes to mind) and DVD/TV rights but do they really account for 80%? 

 

Final question, where can I find the ancillary revenue info?  A Deadline reader stated that Cars made $9bn in merchandising.  Seems too high but I have no basis.

Thank you for taking time out of your busy schedule to help me better understanding the money side of the industry and how these studios stay afloat. 

 

 

Response: Thanks for writing.  As a rule of thumb you can say that  studios take about half of the gross. It can vary with different movies, and different territories.  You can also use 15% as a rule of thumb figure for distribution. As for other movie costs, they really vary widely – which is what makes it so difficult to  estimate film profits from the outside. As far as revenues sources go, worldwide it breaks down:  broadcast networks 35%, home video 27%, theatrical 16%, basic cable 8%, pay TV 7%, PPV/VOD 4%, merchandise licensing 2%, and digital 1%.  The breakdown for domestic is a lot different:  Home video 40%, theatrical 25%, basic cable 12%, pay  TV 8%, PPV/VOD 5%, merchandise 5%, digital 3%, and broadcast TV 2%.

 

For licensing revenues by film, the best sources are License! Global, and The Licensing Letter – but they don’t always report by film title. Sometimes studios will disclose, but not always. Disney was proud of its Cars 2 effort, so it’s possible. As far as the $9B merchandise figure for Cars goes, if it’s correct –and I don’t know whether it is – then it refers to retail price. In other words, most of the cash would go to the retailer and manufacturer. It can still be meaningful for a studio, but not $9B meaningful.

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MrPink Global Phenomenon

MrPink

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1). Mr. Peabody And Sherman (FOX), 3,951 theaters (+17) / $5.5M Fri. / $9.6M to $9.8M Sat. / 3-day cume: $21.3M to $21.5M (-35%) / Total cume: $63.3M to $63.8M / Wk 2

2). 300: Rise Of An Empire (WB), 3,490 theaters (+20) / $5.7M Fri./$7.8M to $8.1M Sat. / 3-day cume: $18.8M to $19M+ (-56%) / Total cume: $77M to / Wk 2

3). Need For Speed (DIS), 3,315 theaters / $6.6M Fri./ $6.9M Sat. / 3-day cume: $18M to $18.3M / Wk 1

4). Non-Stop (UNI),  Wk 3/ 3,183 theaters (+70) / $3.19M Fri./ $4.6M Sat. / 3-day cume: $10.5M (-35%) / Total cume: $68.4M / Wk 3

5). Tyler Perry’s Single Mom’s Club (LGF), 1,896 theaters / $3.2M Fri./ $3.3M Sat. / 3-day cume: $8.3M to $8.5M / Wk 1

6). The Lego Movie (WB), 3,040 theaters (-250) / $2M Fri. / $3.3M Sat. / 3-day cume: $7.6M to $7.8M (-25%) / Total cume: $237M to $236.8M / Wk 6

7). Son Of God (FOX), 2,990 theaters (-281) / $1.4M Fri./ $2.2M Sat. / 3-day cume: $5.2M to $5.4M (-50%) / Total cume $50.7M to $50.9M / Wk 3

8). The Grand Budapest Hotel (FSL) / 66 theaters (+62) / $1M Fri./ $1.6M Sat. / 3-day cume: $3M (+330%) Scrn Avg: $50K+ / Total cume $4.3M / Wk 2

9). Veronica Mars (WB), 291 theaters / $1M Fri. / $675K Sat. / 3-day cume: $2M to $2.2M / Per screen: $7,500 / Wk 1

10). Frozen (DIS), 1,466 theaters (-194) / $520K Fri./ $925K Sat. / 3-day cume: $2M (-33%) / Total cume: $396.2M / Wk 17

 

 

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fmpro Global Phenomenon

fmpro

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Interesting.  I'd like to see the source.  

 

 

As an aside, here is what someone who tracks box-office as part of his job emailed to me.  He wishes to remain anonymous but he's legit.  This email exchange was 2 years ago:

 

Me:   I am a boxoffice enthusiast and I am always eager to learn more about how boxoffice receipts, etc can be used to determine profitability or loss.

 My assumptions:

 Studios generally take half of a WW gross.  Correct?

 When calculating costs, one must consider P&A.  Obviously.  However, from the Deadline reader comments, there are things such as "studio overhead" and "15% going back to distributors"?

 Boxoffice receipts account for 20% of a gross, according to a Deadline reader comment.  Correct?  What are the other major sources of revenue common for films?  I'm assuming merchandising (Cars comes to mind) and DVD/TV rights but do they really account for 80%? 

 

Final question, where can I find the ancillary revenue info?  A Deadline reader stated that Cars made $9bn in merchandising.  Seems too high but I have no basis.

Thank you for taking time out of your busy schedule to help me better understanding the money side of the industry and how these studios stay afloat. 

 

 

Response: Thanks for writing.  As a rule of thumb you can say that  studios take about half of the gross. It can vary with different movies, and different territories.  You can also use 15% as a rule of thumb figure for distribution. As for other movie costs, they really vary widely – which is what makes it so difficult to  estimate film profits from the outside. As far as revenues sources go, worldwide it breaks down:  broadcast networks 35%, home video 27%, theatrical 16%, basic cable 8%, pay TV 7%, PPV/VOD 4%, merchandise licensing 2%, and digital 1%.  The breakdown for domestic is a lot different:  Home video 40%, theatrical 25%, basic cable 12%, pay  TV 8%, PPV/VOD 5%, merchandise 5%, digital 3%, and broadcast TV 2%.

 

For licensing revenues by film, the best sources are License! Global, and The Licensing Letter – but they don’t always report by film title. Sometimes studios will disclose, but not always. Disney was proud of its Cars 2 effort, so it’s possible. As far as the $9B merchandise figure for Cars goes, if it’s correct –and I don’t know whether it is – then it refers to retail price. In other words, most of the cash would go to the retailer and manufacturer. It can still be meaningful for a studio, but not $9B meaningful.

Cant remember precisely..

But check this out

http://entertainment.howstuffworks.com/movie-distribution.htm

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Olive Global Phenomenon

Olive

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VERONICA MARS opened with an estimated $2.02M this weekend from 291 locations. #VeronicaMars

THE LEGO MOVIE took in an estimated $7.71M this weekend. Domestic total now stands at $236.93M. #TheLegoMovie

NON-STOP took in an estimated $10.6M this weekend. Domestic total now stands at $68.79M. #NonStop

300: RISE OF AN EMPIRE took in an estimated $19.11M this weekend. Domestic total now stands at $78.31M. #RiseOfAnEmpire

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