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Punishment

Weekend Actuals 5/2-5/4 TASM 91.6, TOW 14.4, HIFR 8.6, Rio 7.7, CA 7.8

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That's true, but we have to see it from the point of view of people that don't follow box office every day like us (which is pretty much everyone--even the majority of people in the industry).

 

Releasing $35.5m as the Friday estimate ensured a reported number that would be rounded up to $36m (while still technically being over the OD of TASM1 and IM1). When most people in the media see that, they don't research every detail of it like we would--they just see that it had bigger opening day than X film, and that's what they write in the news. That's what Sony wants/wanted.

 

Studios know how to manipulate the general media to a certain point, and that includes feeding the necessary information to get the results they want.

Your posts feel so empty now without that Zach G. avatar to complete it. :(:P

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Your posts feel so empty now without that Zach G. avatar to complete it. :(:P

 

Heh. I think it's time to retire Zach. He's been my avatar for almost five years now. I don't want to sully his good name any further. :P

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Heh. I think it's time to retire Zach. He's been my avatar for almost five years now. I don't want to sully his good name any further. :P

But Shawn...

 

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You're going down a path I can't follow!

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This was the lowest grossing 1st May weekend since 2006. 8 years. Sucks.

The whole Summer is going to be like this so prepare yourself.

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This was the lowest grossing 1st May weekend since 2006. 8 years. Sucks.

 

don't worry, next year we have cap3 and mos2  :P

 

edit: sorry that's 2016. next year is 4 movies combined into 1.

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