Weekend Numbers...pg 29 (Lucy 44M, Herc 29...big drops for most holdovers)

[TServo2049]

I do think it's plausible that family audiences are largely tapped out from the June '13-February '14 bonanza. What demand remained was largely taken up by Maleficent.I don't know if it's permanent, but they must be either choosing to wait for post-theatrical, or are holding back until November.

Edited July 27, 2014 by TServo2049

[Incarnadine]

Lego opened to 69 and grossed 255+ That is a 3.69 multiplier what movie of the last two years discounting frozen had better legs ( dm2 had the Fourth of July)

The Croods had a multiplier of over 4.3x

 

OW- $43,639,736

Domestic total- $187,168,425

[tawasal]

BOM has already an estimate. 

 

$44,025,000

 

fri: $17,100,000

sat: $15,000,000

sun: $11,925,000

[James]

So good and unexpected for Lucy  But isn't that Sunday drop (20% or so) too small?

[kayumanggi]

That's amazing for LUCY.

[baumer]

Biggest surprise of the year for me is Lucy.

[Hilderic]

22JS, HTTYD2 and Maleficent were having some great drops the past few weeks. This weekend seems pretty bad for them.

[baumer]

1	N	Lucy	Uni.	$44,025,000	-	3,173	-	$13,875	$44,025,000	$40	1
2	N	Hercules (2014)	Par.	$29,000,000	-	3,595	-	$8,067	$29,000,000	$100	1
3	1	Dawn of the Planet of the Apes	Fox	$16,400,000	-54.8%	3,668	-301	$4,471	$172,089,000	$170	3
4	2	The Purge: Anarchy	Uni.	$9,896,000	-66.8%	2,856	+51	$3,465	$51,272,000	$9	2
5	3	Planes: Fire & Rescue	BV	$9,303,000	-46.9%	3,839	+13	$2,423	$35,121,000	$50	2
6	4	Sex Tape	Sony	$5,975,000	-59.1%	3,062	-	$1,951	$26,877,000	$40	2
7	5	Transformers: Age of Extinction	Par.	$4,600,000	-53.3%	2,476	-748	$1,858	$236,352,000	$210	5
8	N	And So It Goes	CE	$4,552,000	-	1,762	-	$2,583	$4,552,000	-	1
9	6	Tammy	WB	$3,400,000	-54.1%	2,562	-840	$1,327	$78,147,000	$20	4
10	N	A Most Wanted Man	RAtt.	$2,717,000	-	361	-	$7,526	$2,717,000	-	1
11	7	22 Jump Street	Sony	$2,500,000	-46.8%	1,613	-616	$1,550	$185,654,000	$50	7
12	8	How to Train Your Dragon 2	Fox	$2,200,000	-43.7%	1,358	-811	$1,620	$165,629,000	$145	7
13	10	Maleficent	BV	$1,780,000	-45.0%	1,077	-464	$1,653	$232,119,000	$180	9
14	15	Boyhood	IFC	$1,725,000	+47.4%	107	+73	$16,121	$4,126,000	$2.4	3
15	11	Begin Again	Wein.	$1,572,000	-40.4%	1,244	-58	$1,264	$12,308,000	-	5
16	N	The Fluffy Movie	ORF	$1,314,000	-	432	-	$3,042	$1,314,000	-	1
17	9	Earth to Echo	Rela.	$1,300,000	-60.2%	1,272	-1,178	$1,022	$35,444,000	$13	4
18	23	Wish I Was Here	Focus	$1,110,000	+129.1%	625	+557	$1,776	$1,835,000	-	2
-	12	America (2014)	LGF	$875,000	-47.8%	760	-270	$1,151	$13,214,000	-	5
-	16	Chef	ORF	$736,000	-33.7%	405	-147	$1,817	$27,235,000	-	12

 

[Ajbg]

22JS, HTTYD2 and Maleficent were having some great drops the past few weeks. This weekend seems pretty bad for them.

They lost too many theaters.

[Lordmandeep]

Scarlet is better in action roles imo.

 

Her role as Black Widow and in Lucy is quite appealing. 

[KATCH-2D2]

22JS, HTTYD2 and Maleficent were having some great drops the past few weeks. This weekend seems pretty bad for them.

 

Is HTTYD2 ever going to surpass 22JS in weekend number? It's going to happen at some stage right? I refuse to believe otherwise.

[Hilderic]

They lost too many theaters.

That was also my thought, but they lost as many (more in Maleficent's case) last week, yet their drops were great.

[The Futurist]

It is true though, since she left Ryan box office poison Reynolds, Scarjo s career skyrockered through the roof.

[CJohn]

Good for Hercules considering the low expectations, but it won't be the franchise Paramount was hoping for. 

[Klingo]

Good for Hercules considering the low expectations, but it won't be the franchise Paramount was hoping for. 

Were they planning Hercules 2?

[CJohn]

Were they planning Hercules 2?

This was supposed to be the beginning of a franchise, yes. 

[baumer]

Yes, Herc's number is decent when you look at it from our muted expectations but unless it does really well overseas, it's not going to be a big film at all.  

[TServo2049]

That was also my thought, but they lost as many (more in Maleficent's case) last week, yet their drops were great.

Remaining venues probably cut more showtimes and/or moved them into smaller auditoriums this weekend than they did last weekend.And in the cases of the family stuff, I wonder if Hercules overperformed among the kid/family quadrant. I saw a good amount of kids at my theater, they couldn't all be going to see Planes/Dragon/Echo/Maleficent if all of them dropped (unless my theater is not representative of nationwide performance this weekend).

[miketheavenger]

Great number for Lucy, solid for Hercules. I wonder why the holdovers dropped as much as they did. Sure, both openers overperformed, but they're not that big.

[Feracious]

Wow Lucy! I guess Scarjo is a moviestar.