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grim22

Weekend #s: Neeson 40.4M, Selma 11.2, ITW 9.75, Hobbit 9.4, Unbroken 8.3. All #s pg 15. Happy now Kayu?

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has there ever been a non december release to have 11x legs. I think that is just impossible. I dont think this will play that well across all quadrants. I would say 70m is the ceiling at this point.

The King's Speech

The Imitation Game (likely)

Philomena

Silver Linings Playbook

The Descendants

Slumdog Millionaire

Little Miss Sunshine

The Queen

Sideways

Lost in Translation 

In the Bedroom

 

All from this century.

 

With how small Selma's OW is, I don't see why people would consider an 11x impossible during Oscar season. It's got an A+ cinemascore, it's got MLK day next week, and some Oscar nods are likely. 

 

When Selma manages $90-110 million DOM after everyone changed their mind to a doomsday predict of $60-65 million, I'll just shake my head. Oscar contenders don't need a big weekend to have huge legs. 

 

I would agree an 11x from a $20-25 million OW would be a bit far-fetched unless it developed some Frozen or Avatar-esque legs. But from $11-12 million? That's right in range with most Oscar bait films if it gets that ($121-132 million) 

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Hobbit improved from earlier predictions on Friday, but still $9.44 is not very good at all. -58%/57%, steeper drop than any weekend the 2 previous Hobbit film's had in their entire runs when playing on over 1000 theaters. Matching Smaug's total now looks a struggle.

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