A Simple Favor | Sep 21 2018 | Paul Feig thriller with Anna Kendrick and Blake Lively

[Barnack]

On 8/12/2018 at 4:52 PM, TombRaider said:

if it makes 70m blake's star power will def. be proven

Will certainly counteract making less than 250k on a 30m big name director movie. (just to show numbers do not prove or disprove something like that, it is more complicated, specially not total run numbers, Get Out didn't prove anyone star power), specially considering the 4 last Paul Feig movies all went 110m or more domestic and average 116m dbo in is career.

 

She do seem to have it in the right vehicule, specially if fashion is involved.

Edited August 15, 2018 by Barnack

[Maxmoser3]

On 8/10/2018 at 12:20 PM, filmlover said:

Looks like a good porno flick judging from the picture

[Nova]

What I love about the marketing for this movie is that they’re giving nothing away. 

 

All we know so far is that Anna and Blake are friends in the movie. Blake is married to Henry. And Blake’s character goes missing. 

 

They keep using the same scenes over and over in all their promo material and in an effective manner. 

[Nova]

10 hours ago, Barnack said:

Will certainly counteract making less than 250k on a 30m big name director movie. (just to show numbers do not prove or disprove something like that, it is more complicated, specially not total run numbers, Get Out didn't prove anyone star power)

 

She do seem to have it in the right vehicule, specially if fashion is involved.

To counter act your point though its kinda hard for any movie to make money at the box office when it gets dumped in 200 theaters and then removed. I mean granted that movie wasn’t well received which is why it got dumped but it’s not like it got a proper wide release and did $250K. 

 

PS I don’t believe in star power in the traditional sense either and yes I agree that the right movie matters for today’s actors and actresses. Just pointing out that there’s a difference between a film getting a proper wide release and bombing versus a film having a very very limited release and bombing. The former will have a marketing campaign behind it and the latter depends on its WOM so if the movie isn’t any good, it won’t make much. 

Edited August 15, 2018 by Nova

[Nova]

another cool poster imo 

[filmlover]

22 minutes ago, Nova said:

another cool poster imo 

No matter how the film turns out, Lionsgate has done a great job with the posters for it.

[TombRaider]

blake sounds drunk in those clips i can barely understand her due to bad enunciation

[Nova]

So many posters for this film. Not that it’s a bad thing cause they’ve all been A+ imo 

 

 

[Morieris]

I finally saw the trailer before CRA - I lik the aesthetic, at least.

[TombRaider]

PS: but i wonder why jlaw, scarlett and emma stone dont have instagram. they're the most popular young actresses so in a way they dont need it but still, its rare to see older legends like julia roberts or nicole kidman that do have it.

[Nova]

1 minute ago, TombRaider said:

PS: but i wonder why jlaw, scarlett and emma stone dont have instagram. they're the most popular young actresses so in a way they dont need it but still, its rare to see older legends like julia roberts or nicole kidman that do have it.

I think JLaw communicates through Facebook. Like thats her main way of communicating through social media so while she doesnt have Instagram, she does utilize another form of social media. 

 

Not sure about Emma and Scarlett, but I am willing to bet that in the coming years both of them get a form of social media. Social media is how a lot of films/TV shows are marketed. It's such an easy way (and a lot of times cheap) to get your product out there. The actor/actress just has to share the trailer or share a poster on their page, and if they have a decent enough following, it gets out to millions of folks instantly. 

 

So I wouldn't be shocked if studios start having a clause in contracts, that an actor/actress has to promote their project through social media going forward. 

[dxmatrixdt]

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Edited February 19, 2019 by Slave Animal Rights

[Taylor]

 

 

 

 

 

[Barnack]

On 8/15/2018 at 9:17 AM, Nova said:

To counter act your point though its kinda hard for any movie to make money at the box office when it gets dumped in 200 theaters and then removed. I mean granted that movie wasn’t well received which is why it got dumped but it’s not like it got a proper wide release and did $250K. 

 

That was my point (i.e. you cannot just look at numbers with some rules if a movie in its run make more than x it mean y and so on)

[Nova]

The way this movie is being promoted atm, you’d think it was coming out next weekend. I’d be interested to see how much Lionsgate is spending on the marketing for this film

 

 

[Barnack]

14 minutes ago, Nova said:

The way this movie is being promoted atm, you’d think it was coming out next weekend. I’d be interested to see how much Lionsgate is spending on the marketing for this film

They tend to have very lean and smaller marketing department and budget for release relative to a big studio, a bit famously the last 2 HG had only 50m total for the domestic release, at that time Sony was spending over 160-180m on the marketing of a Spider-Man movie and around 90m just for domestic theatrical alone, for movies with quite the product placement partnership deal amount to help them reduce cost.

 

Not sure if it changed since, but they made an article on how that marketing head work:

https://www.nytimes.com/2014/11/24/business/media/hunger-games-studio-lionsgate-punches-above-its-hollywood-weight.html

 

The guy in charge is a bit famous to be money efficient and use cheap online opportunity in the movie marketing world, one of the first if not the first to buy ads in porn for a "mainstream" movie for example:

https://www.hollywoodreporter.com/news/lionsgate-marketing-guru-branding-hunger-836251

https://www.hollywoodreporter.com/news/success-saw-franchise-121268

[John2015]

On 8/17/2018 at 5:50 AM, dmatrixfilmdx said:

it would sure suck for everyone involved if this did not become profitable

Having read "A Simple Favor" novel, I think the film would flop (unless the film makes some changes on the story).

 

PS:  For the novels, I think "The Girl on the Train" story is much more mainstream than "A Simple Favor". 

Edited August 18, 2018 by John2015

[WrathOfHan]

48 minutes ago, Nova said:

The way this movie is being promoted atm, you’d think it was coming out next weekend. I’d be interested to see how much Lionsgate is spending on the marketing for this film

 

 

I forget how short Anna is lol

[Nova]

22 minutes ago, Barnack said:

They tend to have very lean and smaller marketing department and budget for release relative to a big studio, a bit famously the last 2 HG had only 50m total for the domestic release, at that time Sony was spending over 160-180m on the marketing of a Spider-Man movie and around 90m just for domestic theatrical alone, for movies with quite the product placement partnership deal amount to help them reduce cost.

 

Not sure if it changed since, but they made an article on how that marketing head work:

https://www.nytimes.com/2014/11/24/business/media/hunger-games-studio-lionsgate-punches-above-its-hollywood-weight.html

 

The guy in charge is a bit famous to be money efficient and use cheap online opportunity in the movie marketing world, one of the first if not the first to buy ads in porn for a "mainstream" movie for example:

https://www.hollywoodreporter.com/news/lionsgate-marketing-guru-branding-hunger-836251

https://www.hollywoodreporter.com/news/success-saw-franchise-121268

I mean I would assume that any film released from Lionsgate wouldn't have a bigger marketing budget than a mainstream blockbuster lol In fact, Lionsgate not spending that much on marketing for their films compared to other studios is why I even brought up the question. 

 

Just feels like the marketing for this film started way earlier than normal, for a film of this magnitude and makes me wonder if they plan to keep it up all the way until release, and if so, how much money is being spent on this film. Either the film is good and they're confident in throwing money at it or it has a higher than normal budget for a Lionsgate film (say $50M+) and thus they're giving to a higher than normal marketing budget as well and hoping it can do well at the BO

 

*Then again a lot of the marketing has been done online via the release of posters and stuff but I also imagine several TV spots during shows like the Bachelorette and the Bachelor aren't cheap lol 

Edited August 18, 2018 by Nova

[Nova]

10 minutes ago, John2015 said:

Having read "A Simple Favor" novel, I think the film would flop (unless the film makes some changes on the story).

 

PS:  For the novels, I think "The Girl on the Train" story is much more mainstream than "A Simple Favor". 

No film is ever a play by play of the novel they're adapting. Changes are always made. Sometimes for the worst and sometimes for the better.