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The Box Office Buzz, Tracking, and Pre-Sale Thread

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1 hour ago, vafrow said:

 

Barbie T-3, Milton, ON

 

Sales at 242, which is only a 13% increase over yesterday, which is the lowest daily increase of the past week. Auditorium isn't at capacity, so, it's not that. Not sure if it's an anomaly, or calm before the storm, with full review embargo coming and EA shows tomorrow.

 

ATSV jumped huge at same point of time, so it lost a lot against that comp.

 

11.00x of TLM for $113.3M

1.308x of ATSV for $22.7M

1.582x of MI7 for $11.1M

Even if the auditorium isn’t at capacity could it be that desirable seats are becoming scarce which you mentioned the day before? Also what made it increase drastically compared to the Little Mermaid? 

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18 minutes ago, abracadabra1998 said:


This is why I have been hesitating to join the bandwagon that many people are clamoring for, that “this will get studios to bring back multiple big releases in the same weekend”. Of course, this time, this trend has helped Oppenheimer, and maybe Barbie to a lesser extent. But big releases will always fight for screens, and usually both lose. This time Oppy seems to be the loser (surely aided by screen time too). I’ve been very frustrated with the stagnant screening numbers in the MSP theaters I track  

 

I agree with you in general but in this particolar situation everything nolan is making over 40-45M is because of all the internet craziness.

So I don't think there is something frustrating here. It's selling more than it would have sell even with more space to grow up. 

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22 hours ago, katnisscinnaplex said:

Movie Day Area TC Shows New Sold Seats % Sold
Barbie T-3 Jax 6 70 275 1,752 8,401 20.85%
    Phx 7 73 190 1,691 11,047 15.31%
    Ral 8 61 306 2,053 6,793 30.22%
  Total   21 204 771 5,496 26,241 20.94%
Barbie (EA) T-2 Jax 2 3 17 269 319 84.33%
    Phx 1 1 0 202 208 97.12%
    Ral 2 2 8 183 190 96.32%
  Total   5 6 25 654 717 91.21%
Oppenheimer T-3 Jax 6 28 147 893 5,083 17.57%
    Phx 6 27 48 741 4,102 18.06%
    Ral 8 27 104 859 3,258 26.37%
  Total   20 82 299 2,493 12,443 20.04%

*One theater in Phx is temporarily closed - I kept yesterday's counts but I can't find anything online about the closing.  

 

Oppenheimer T-3 comps

 - JWD (Total) - .496x (8.93m)

 - Top Gun 2 - .629x (9.24m)

 - Avatar 2 - .523x (8.9m)

 - Matrix (OD) - missed

 - Dune - 2.115x (10.78m)

 - Indiana Jones - 1.825x (13.14m)

 - Mission Impossible 7 (Total) - 1.384x (12.18m)

 - Barbie (Total) - .405x

 

Size adjusted average - 10.46m

 

Currently expecting around 9m previews.  I would think ATP would be pretty high with the PLF skew, but maybe not as great walkups on Thursday due to length. 

 

Barbie (Total) T-3 comps

 - Avatar 2 - 1.291x (21.95m)

 - JWD (Total) - 1.224x (22.03m)

 - Top Gun 2 (Total) - 1.088x (21m)

 - I Wanna Dance - 30.75x (22.45m)

 - Fantastic Beasts 3 - 3.277x (19.66m)

 - Eternals - 2.314x (21.98m)

 - Oppenheimer - 2.467x

 

Size adjusted average - 21.3m

 

Barbie (Thu) T-3 comps

 - Avatar 2 - 1.154x (19.62m)

 - JW3 - 1.295x (22.93m)

 - Top Gun 2 - 1.386x (20.38m)

 - I Wanna Dance - 27.48x (20.06m)

 - Fantastic Beasts 3 - 2.93x (17.57m)

 - Eternals - 2.068x (19.64m)

 

Size adjusted average - 20.23m

 

Current expectations... ~19m for true Thursday, but EA should push it well over 20m (maybe 21m total).  Lower ATP that will continue to decline as Dolby shows are running out of space.  

Movie Day Area TC Shows New Sold Seats % Sold
Barbie T-2 Jax 6 75 334 2,086 9,095 22.94%
    Phx 7 79 415 2,106 12,078 17.44%
    Ral 8 63 393 2,446 7,130 34.31%
  Total   21 217 1,142 6,638 28,303 23.45%
Barbie (EA) T-1 Jax 2 3 8 277 319 86.83%
    Phx 1 1 -1 201 208 96.63%
    Ral 2 2 0 183 190 96.32%
  Total   5 6 7 661 717 92.19%
Oppenheimer T-2 Jax 6 28 166 1,059 5,083 20.83%
    Phx 6 27 185 926 4,102 22.57%
    Ral 8 28 117 976 3,324 29.36%
  Total   20 83 468 2,961 12,509 23.67%

 

Oppenheimer T-2 comps

 - JWD (Total) - .505x (9.1m)

 - Top Gun 2 - .633x (9.3m)

 - Avatar 2 - .555x (9.43m)

 - Dune - 1.965x (10.02m)

 - Indiana Jones - 1.799x (12.95m)

 - Mission Impossible 7 (Total) - 1.44x (12.67m)

 - Barbie (Total) - .406x

 

Size adjusted average - 10.5m

 

Movie T-3 -> Today T-6 -> T-3 T-9 -> T-6 Last Day
Oppenheimer 48.87% 23.38% 22.31% 18.77%
JW3 Total       16.62%
Top Gun 2 51.55% 21.37% 14.42% 18.06%
Avatar 2 36.18% 21.54%   12.05%
Dune     21.67% 27.82%
Indiana Jones 45.66% 23.27% 9.11% 20.50%
M:I 7 Total 54.24% 25.43% 14.08% 14.16%

T = Today

 

Keeping pace with most comps over the weekend and a better day than most.  Bumping my projection to 9.5m

 

Barbie (Total) T-2 comps

 - Avatar 2 - 1.368x (23.25m)

 - JWD (Total) - 1.246x (22.42m)

 - Top Gun 2 (Total) - 1.125x (21.71m)

 - I Wanna Dance - 27.75x (20.26m)

 - Fantastic Beasts 3 - 3.401x (20.41m)

 - Eternals - 2.419x (22.98m)

 - Oppenheimer - 2.465x

 

Size adjusted average - 22.59m

 

Barbie pace chart. 

 

Movie T-3 -> Today T-6 -> T-3 T-9 -> T-6 Last Day
Barbie Total 52.32% 31.34% 31.00% 18.68%
Avatar 2 36.18% 21.54%   12.05%
JW3 Total       16.62%
Top Gun 2 Total 42.02% 20.64% 12.63% 14.79%
I Wanna Dance 53.80% 28.65% 14.75% 31.50%
Fantastic Beasts 3     27.47% 14.33%
Eternals 31.17% 16.30%   13.51%

T = Today

 

Amazing pace in every column.  Can't wait to see how high this can fly.

 

Barbie (Thu) T-2 comps

 - Avatar 2 - 1.244x (21.14m)

 - JW3 - 1.312x (23.22m)

 - Top Gun 2 - 1.418x (20.85m)

 - I Wanna Dance - 25.24x (18.42m)

 - Fantastic Beasts 3 - 3.09x (18.56m)

 - Eternals - 2.2x (20.9m)

 

Size adjusted average - 21.67m

 

It's really hard to predict this one as it's not really tracking like anything else.  Gut feeling is it slows a little in the last couple days and end up with a ~20m Thursday + ~2m EA.  I'm seeing more Dolby shows being added so that'll help ATP a little. 

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22 hours ago, katnisscinnaplex said:

Movie Day Area TC Shows New Sold Seats % Sold
Haunted Mansion T-10 Jax 5 31 2 92 3,813 2.41%
    Phx 6 27 3 76 4,543 1.67%
    Ral 8 30 2 59 3,672 1.61%
  Total   19 88 7 227 12,028 1.89%
Haunted Mansion (EA) T-9 Jax 2 2 3 48 395 12.15%
    Phx 1 1 1 59 208 28.37%
  Total   4 4 4 107 603 17.74%
Talk to Me T-10 Jax 5 13 1 6 1,218 0.49%
    Phx 5 11 2 17 1,258 1.35%
    Ral 6 16 0 6 1,567 0.38%
  Total   16 40 3 29 4,043 0.72%

*One theater in Phx is temporarily closed - I kept yesterday's counts but I can't find anything online about the closing.  

 

Haunted Mansion (Total) T-10 comps

 - Shazam 2 - .731x (2.48m)

 - Barbie (Total) - .134x (2.86m w/ today's avg)

 - Knock at the Cabin - 3.591x (5.21m)

 - Nope - .788x (5.04m)

 - Sonic 2 (Total) - .595x (3.72m)

 - Fantastic Beasts 3 - .398x (2.39m)

 - Jungle Cruise - 3.151x (8.51m)

 

Size adjusted average - 4.2m

 

Talk to Me T-10 comps

 - Black Phone (Total) - .172x (515k)

 - M3GAN - missed

 - Escape Room 2 - 2.07x (2.49m)*

 - Don't Breathe 2 - 2.42x (2.33m)*

 

*(I hesitate to put these with 14 and 2 tickets sold respectively.  One family could make a reservation and double the sales so it hardly means anything)

Movie Day Area TC Shows New Sold Seats % Sold
Haunted Mansion T-9 Jax 5 31 3 95 3,813 2.49%
    Phx 6 27 27 103 4,543 2.27%
    Ral 8 30 2 61 3,672 1.66%
  Total   19 88 32 259 12,028 2.15%
Haunted Mansion (EA) T-8 Jax 2 2 7 55 395 13.92%
    Phx 1 1 2 61 208 29.33%
  Total   4 4 9 116 603 19.24%
Talk to Me T-9 Jax 5 14 2 8 1,269 0.63%
    Phx 5 11 0 17 1,258 1.35%
    Ral 6 16 0 6 1,567 0.38%
  Total   16 41 2 31 4,094 0.76%

 

Haunted Mansion (Total) T-9 comps

 - Shazam 2 - .805x (2.74m)

 - Barbie (Total) - .128x (2.88m w/ today's avg)

 - Knock at the Cabin - 3.79x (5.49m)

 - Nope - .796x (5.1m)

 - Sonic 2 (Total) - .598x (3.74m)

 - Fantastic Beasts 3 - .415x (2.49m)

 - Jungle Cruise - 3.074x (8.3m)

 

Size adjusted average - 4.28m

 

Talk to Me T-9 comps

 - Black Phone (Total) - .175x (525k)

 - M3GAN - missed

 - Escape Room 2 - 2.214x (2.66m)*

 - Don't Breathe 2 - 3.1x (2.99m)*

 

*(I hesitate to put these with 14 and 10 tickets sold respectively.  One family could make a reservation and double the sales so it hardly means anything)

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2 minutes ago, Fanboy said:

Even if the auditorium isn’t at capacity could it be that desirable seats are becoming scarce which you mentioned the day before? Also what made it increase drastically compared to the Little Mermaid? 

 

Little Mermaid did horribly at my theatre. Canada as a whole underindexed, and my theatre seemed to underperform even to that. I've kept it as a comp as the only other female blockbuster though.

 

As for seats, there's still some good chunk of seats available for a large group. It could be a factor, but, even with sales being much stronger than comps, auditorium is still only at 50% capacity.

 

Sales were really strong on the weekend though,so, I attribute it more to an anomaly than anything, but, @M37 has noted a slowdown on growth elsewhere, so, it could be that as well.

 

I'm tracking at a singular theatre, so, everything has to be taken with a grain of salt. A couple of individual buying decisions can influence a lot. 

 

I appreciate the questions though. I'm never quite sure if what I'm putting out there makes sense, and happy to help explain it better or take suggestions to make it easier to understand.

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22 hours ago, katnisscinnaplex said:

Movie Day Area TC Shows New Sold Seats % Sold
Turtles T-15 Jax 5 40 4 38 5,828 0.65%
    Phx 6 59 8 87 8,926 0.97%
    Ral 5 35 2 62 5,055 1.23%
  Total   16 134 14 187 19,809 0.94%
Turtles (EA) T-12 Jax 4 6 7 50 384 13.02%
    Phx 1 1 0 15 169 8.88%
    Ral 3 3 0 64 433 14.78%
  Total   8 10 7 129 986 13.08%
  T-14 Jax 5 7 9 72 961 7.49%
    Phx 1 1 7 56 208 26.92%
  Total   7 9 16 128 1,169 10.95%

 

*One theater in Phx is temporarily closed - I kept yesterday's counts but I can't find anything online about the closing.  

 

Turtles (Total) T-15 comps

 - Barbie (Total) - .27x (5.75m w/ today's avg)

 - JW3 - .178x (3.21m)

 - Sonic 2 (Total) - 1.09x (6.82m)

 - Haunted Mansion (Total) - 1.78x (7.45m w/ today's average)

 

Size adjusted average - 6.72m

 

Movie Day Area TC Shows New Sold Seats % Sold
Turtles T-14 Jax 5 40 8 46 5,828 0.79%
    Phx 6 59 0 87 8,926 0.97%
    Ral 5 35 0 62 5,055 1.23%
  Total   16 134 8 195 19,809 0.98%
Turtles (EA) T-11 Jax 4 6 5 55 384 14.32%
    Phx 1 1 1 16 169 9.47%
    Ral 3 3 4 68 433 15.70%
  Total   8 10 10 139 986 14.10%
  T-13 Jax 5 7 5 77 961 8.01%
    Phx 1 1 7 63 208 30.29%
  Total   7 9 12 140 1,169 11.98%

 

Turtles (Total) T-14 comps

 - Barbie (Total) - .272x (6.15m w/ today's avg)

 - JW3 - .186x (3.34m)

 - Sonic 2 (Total) - 1.11x (6.94m)

 - Haunted Mansion (Total) - 1.79x (7.65m w/ today's average)

 

Size adjusted average - 6.84m

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Gonna echo what Porthos and TwoMisfits are reporting, spot checking some markets for theaters that have their weekend schedule up. Working bottom to top:

  • Everything from ATSV and below is going to be almost completely wiped out. Quite analogous, both in titles and counts, to Thor weekend last year (when Thor & Minions combined for $190M), with 5 titles in 3000+ locations, two more above 2K (horror & family), and only one other managing to hit 1K
  • Sure looks like Disney is requiring that Elemental be held on a full screen - didn't find a single location having it split, playing all the way through 10pm. Understand, given the holds, but also limits options, and other studios are usually flexible in the wake of Disney's tentpole openings that they just don't feel inclined to reciprocate
  • Frankly, ditto for Insidious - all full screen show sets. Sony fighting to hold those shows and let ATSV die I guess
  • Indy also a full screen everywhere its playing
  • SOF, MI7 being held, 1-2 screens depending on location/business. No surprise there
  • Cobweb also opening limited, plus a small run of the Toy Story special engagement

With all those holdovers pushing a full screen (or even 2!), that limits what is left available for Barbenheimer. Oppy really looks to be drawing the short straw on screens, crowded out by holdover requirements and Barbie presales, and with a 3+ hour running time, shows will be limited, with very few in prime hours. Barbie is of course, picking up the rest: generally a >2:1 ratio (one location was 36 vs 11). Standard 16-plex is likely getting 6B/3O, holding 2/1/1/1/1, with just 1 screen left to play with, often Cobweb or 2nd SOF rather than the other holdovers

 

On 7/8/2022 at 8:56 AM, katnisscinnaplex said:

US showtime sample for 7/8/22 weekend

 

Movie Theaters Shows Change* Standard PLF IMAX 3D
Thor 4 3,540 194,969   154,911 40,058 5,964 23,730
Minions 2 3,442 96,027 -24.93% 89,388 6,639 0 6,187
Top Gun 2 2,985 41,333 -29.58% 41,195 138 6 0
Elvis 3,059 34,088 -29.15% 34,013 75 0 0
Jurassic World 3 2,716 31,368 -32.83% 30,949 419 0 338
The Black Phone 2,271 31,189 -29.61% 31,134 55 0 0
Lightyear 1,764 19,656 -55.81% 19,512 144 0 98
Mr. Malcolm's List 1,002 4,472 -71.82% 4,464 8 0 0
Everything Everywhere 181 1,113 -59.36% 1,113 0 0 0
Marcel the Shell 40 695   695 0 0 0

 

Very curious to see whether Barbenheimer can get to the same 290K show level as Thor + Minions (this count doesn't include Thursday shows for Minions as it was week 2, but also a much shorter run time) and how other titles stack up (MI7 vs TGM, SOF vs Elvis, Indy vs JWD, Indisious vs BP, Elemental vs Lightyear, ATSV vs Malcolm)

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16 hours ago, rehpyc said:

Oppenheimer T-5

Ava2: 10.6M

TGM: 9.9M

Dune: 11.0M

IJ: 15.2M

FX: 21.6M

JW4: 21.1M

 

Oppenheimer T-4

Ava2: 10.7M

TGM: 10.0M

Dune: 11.2M

IJ: 15.5M

FX: 21.7M

JW4: 20.8M

Oppenheimer T-3

Ava2: 10.8M

TGM: 9.7M

Dune: 10.8M

IJ5: 15.0M

FX: 20.4M

JW4: 19.3M

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17 hours ago, rehpyc said:

T-5 Barbie

JW4: 31.1M

AtSV: 28.4M

FX: 31.9M

GoTG3: 18.5M

TLM: 27.1M

A2: 15.7M

TGM: 14.6M

L&T: 17.4M

BP2: 14.1M

NWH: 9.8M

 

T-4 Barbie

JW4: 32.0M

AtSV: 30.0M

FX: 33.3M

GoTG3: 19.6M

TLM: 28.4M

A2: 16.5M

TGM: 15.4M

L&T: 19.1M

BP2: 15.2M

NWH: 10.9M

T-3 Barbie

JW4: 31.0M

AtSV: 29.4M

GoTG3: 20.0M

TLM: 28.1M

Ava2: 17.3M

TGM: 15.6M

L&T: 20.3M

BP2: 16.0M

NWH: 11.8M

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On 7/15/2023 at 11:49 AM, M37 said:

Barbenheimer T-7 Update

 

Both films just keep chugging along, really going to be a special weekend. Again using spoiler boxes to limit size of post

 

Charts:

  Reveal hidden contents

 

For Barbie, now this is where things get complicated...

  Reveal hidden contents

 

Oppenheimer, however:

  Reveal hidden contents

 

What about IM/OW?

  Reveal hidden contents

 

I'm not going to roll out any forecast matrices just yet, want to see how the weekend sales go first, but I'll just say I think generally we're heading towards at least a high $20M combined preview (with $30M+ total and $20M+ for Barbie in play), Barbie is in range of topping both GOTG3 and ATSV for second highest OW, though I'm hesitant to lean into the $140M or even $150M range yet, while Oppenheimer is solidly climbing ahead of the MI7 range, to more of the Flash/Transformers/Indy 5 level

 

And finally ::sigh::

  Reveal hidden contents

 

Barbenheimer T-3 Update

 

Was hoping to have last Alpha update to add into, but instead just keeping those values flat form yesterday so as not to throw off averages too much

 

Charts:

Spoiler

Definitely some leveling off here

KOR5wA6.png

 

 

Some here, but still generally growing vs comps

vtrlAYa.png

 

And combined:

R4kEh2b.png

 

Analysis

Spoiler

Its very difficult at this point to find a Barbie comp that's under $20M for Thursday, unless you start dipping into MCU tentpoles or Avatar 2, with huge fan rush and lower pace finish (or a few in Sacto).  I still think we're going to somewhat of pace slowdown, if not by nature of the hype and audience demos pulling sales earlier, than simply by pushing up against limits on capacity

 

I know the capacity issue keeps coming up, so time to put some numbers to it: At T-4, ATSV had 4K shows and 750K seats allocated for MTC1, growing to nearly 5K and 860K+ by T-1. Meanwhile, Barbie at T-4 (slightly different sample), has only 2,880 shows and less than 460K seats in total, and while that number should rise, it seems unlikely to even match ATSV ... which had reports of lack of seats for Thursday's $17.35M preview gross, and that was with the full PLF run helping to boost ATP (meaning Barbie has to sell more tickets to match the $ value). And just for fun, GOTG3 at T-1 had over 7000 shows and nearly 1.2M seats available, with Thor last July a bit higher for its $29M Thursday preview gross

 

But with all that said, and less confidence than usual, I guess put me down for $9-$10M+ for Oppy, and ~$21-25M for Barbie, and a combined preview of at least $30M, above anything since Strange MoM's $36M. But also want to plant a flag that anything on the lower end or even outside of it shouldn't be viewed as "disappointing", because even at T-3 there really hasn't been a comp that has reveled itself as lighting the way, so we don't really know if those mid-$20M values for Barbie are to be "expected" from this point

 

Weekend sales look very strong for both, so even if the presale pace does tail off a bit, still should see solid IMs (for summer) and a $200M+ combined OW is very much in range

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7 hours ago, DisposedData said:

I really think that's just the case for Oppenheimer 

 

Yeah, Barbie broke the internetz right when the rollerskate BTS pics leaked. The This Barbie is posters then created a hype avalanche. I think it's probably just boosted by 5-10% thanks to Oppy, if even that.

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https://deadline.com/2023/07/release-date-box-office-actors-strike-impact-1235440396/

 

Largely full of speculation (apparently no plans for any big delays for Q3 and Q4, though who knows?), but there are some tracking details in the middle here.

 

Haunted Mansion: 30M+

Meg 2: 28M+

TMNT: 40M+ 5-day

Gran Turismo: 25M+

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34 minutes ago, Eric Bainbridge said:

https://deadline.com/2023/07/release-date-box-office-actors-strike-impact-1235440396/

 

Largely full of speculation (apparently no plans for any big delays for Q3 and Q4, though who knows?), but there are some tracking details in the middle here.

 

Haunted Mansion: 30M+

Meg 2: 28M+

TMNT: 40M+ 5-day

Gran Turismo: 25M+

Seems too high on Gran Turismo, no? Everything else looks fair to me.

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My local theatre just updated showtimes for this weekend.

 

It looks like Barbie and Oppenheimer are sharing the AVX screen (Cineplexs premium screen). Barbie gets the midday and afternoon show. Oppenheimer only gets one showing, but at 7:00 pm (guess they don't want to have staff until 1:00 am). They each get one auditorium to themselves. Oppenheimers is on ths small side.

 

MI7 still gets two non premium screens. Indy, Insidious and ATSV all get one.

 

Elemental is dropped surprisingly, along with Transformers and Mermaid. Makes some sense on Elemental, ATSV has been a monster performer here. 

 

I'm going to try and do a full show count for the region later tonight or tomorrow, once all theatres update.

 

 

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58 minutes ago, Eric Bainbridge said:

https://deadline.com/2023/07/release-date-box-office-actors-strike-impact-1235440396/

 

Largely full of speculation (apparently no plans for any big delays for Q3 and Q4, though who knows?), but there are some tracking details in the middle here.

 

Haunted Mansion: 30M+

Meg 2: 28M+

TMNT: 40M+ 5-day

Gran Turismo: 25M+

Grab Turismo is too high. A sports movie starring a newbie in the middle of summer. Don’t see it happening.

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