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JAPAN BOX OFFICE | Demon Slayer breaks all time record for OW

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WHAT? :o

So Minions might end up grossing more than IO in Japan? A DW movie grossing more than a Pixar movie, especially when it has grossed less in NA?

Weird.

Not a DW movie.

DM2 made more than doubling Brave.

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Minions OD could be 1,6m$ \ 150k adm with only 18% saturation (it has a very wide opening here) and low presales. However tomorrow is first of month discount day and should be great numbers in admissions but lower average ticket price.

Edited by edroger
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Weekend Forecast (08/01-02)

200.jpg?1435027202200.jpg?1435554825

01 (--) ¥625,000,000 ($5.0 million), 0, ¥625,000,000 ($5.0 million), Attack on Titan - Part 1 (Toho) NEW
02 (--) ¥520,000,000 ($4.2 million), 0, ¥700,000,000 ($5.6 million), Minions (Toho-Towa) NEW

03 (02) ¥367,000,000 ($3.0 million), +09%, ¥3,325,000,000 ($26.8 million), The Boy and the Beast (Toho) Week 4
04 (03) ¥348,000,000 ($2.8 million), +14%, ¥2,100,000,000 ($16.9 million), Inside Out (Disney) Week 3
05 (01) ¥287,000,000 ($2.3 million), -22%, ¥2,600,000,000 ($21.0 million), Hero 2 (Toho) Week 3
06 (04) ¥157,000,000 ($1.3 million), -24%, ¥2,400,000,000 ($19.4 million), Terminator: Genisys (Paramount) Week 4
07 (05) ¥154,000,000 ($1.2 million), -18%, ¥1,350,000,000 ($10.9 million), Pokemon XY: Hoopa and the Clash of Ages (Toho) Week 3
08 (06) ¥102,000,000 ($820,000), -28%, ¥2,825,000,000 ($22.8 million), Avengers: Age of Ultron (Disney) Week 5
09 (07) ¥86,000,000 ($695,000), -30%, ¥2,200,000,000 ($17.8 million), Love Live! The School Idol Movie (Shochiku) Week 8
10 (10) ¥36,000,000 ($290,000), +17%, ¥460,000,000 ($3.7 million), Shaun the Sheep Movie (Tohokushinsha) Week 5

>Attack on Titan - Part 1, the first film in the big-budget live-adaptation of the mega-popular Attack on Titan series, should receive a very strong debut this weekend ahead of next week's Obon Festival.

The critically acclaimed and hugely successful series has become a major brand in Japan and worldwide, and recently reached 52 million manga volumes in print in just 6 year's time.

Directed by special effects maestro, Shinji Higuchi, and starring Haruma Miura as Eren Jaeger and Kiko Mizuhara as Mikasa, the two-part film is expected to post impressive results at the box office, and Part 1 should take the weekend, though it's going to have some fairly unexpected competition from the smallest of opposition...

>Minions had a surprisingly, though, perhaps - not-so-surprisingly, strong opening day yesterday that could have been near ¥200 million ($1.6 million). It's Summer and everything, so good Friday opening days aren't uncommon this time of year, but this is still very, very good, especially for an animated film.

Saturday's pre-sales are also strong, and in fact, they're higher than most animated films this year. However, it's very important to note that Saturday is the first of the month with tickets are 40% off, so admissions are going to be inflated for the day.

Even after taking this into consideration, though, I believe there's a good chance that the film could hit 400,000+ admissions over the weekend frame and possibly earn north of ¥500 million. If it misses, it'll be by a close margin. I'll have to do some research, but if this happens, I think it'll achieve the biggest opening weekend for an important non-Disney/Pixar film ever. I'm almost 100% certain that Dreamworks never had an animated release open above ¥500 million.

>As for the holdovers, with it being the first of the month today, expect some great holds and possible/likely increases for the animated and younger skewing films.
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Usual Locations - Saturday Admissions (43% of Market)

10AM > 11AM > 12PM > 1PM > 2PM > 3PM > 7PM > Final

14,804 (N/A) > 23,154 (N/A) > 34,404 (N/A) - Attack on Titan - Part 1 (NEW)
13,510 (N/A) > 21,963 (N/A) > 33,765 (N/A) - Minions (NEW)

6,813 (+35%) > 13,012 (+58%) > 18,541 (+38%) - Inside Out (Week 3)
7,123 (+44%) > 11,052 (+30%) > 16,695 (+29%) - Hero 2 (Week 3)
5,390 (+79%) > 9,823 (+58%) > 14,153 (+42%) - The Boy and the Beast (Week 4)
3,911 (-30%) > 7,569 (-23%) > 10,069 (-22%) - Pokemon XY: Hoopa and the Clash of Ages (Week 3)
2,814 (+68%) > 4,160 (+36%) > 6,792 (+32%) Terminator: Genisys (Week 4)
1,536 (-07%) > 2,240 (-04%) > 4,514 (-02%) Avengers: Age of Ultron (Week 5)

% Changes versus last Saturday at the same point-in-time.
Note: Saturday, being the first of the month, will be greatly inflated this weekend.

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That's a surprisingly big opening for Minions, considering it's a non-Disney non-Pixar animation. Kinda depressing too how it beat IO's OW lol. Depending on the legs for both movies, we might have a showdown between Minions and IO in Japan too.

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Usual Locations - Final Saturday Admissions (43% of Market)

Admissions [#Theaters/#Showings] - Film (Week of Release)
131,318 [150/1,268] - Attack on Titan - Part 1 (NEW)
110,277 [149/1,295] - Minions (NEW)

66,115 (+19%) [146/916] - Hero 2 (Week 3)
57,232 (+28%) [146/882] - The Boy and the Beast (Week 4)
56,760 (+32%) [148/850] - Inside Out (Week 3)
29,309 (+09%) [145/750] - Terminator Genisys (Week 4)
21,726 (-18%) [146/623] - Pokemon XY: Hoopa and the Clash of Ages (Week 3)
19,634 (+01%) [146/668] - Avengers: Age of Ultron (Week 5)

main_large.jpg?1438405136

>Attack on Titan - Part 1 delivered the biggest opening day at the usual locations, in terms of admissions, for any live-action film this year. However, with tickets being 40% off for the day, it's unlikely to have earned the biggest opening day of the year for a live-action film in terms of gross.

Distributor Toho reported that it also beat last year's opening day admissions of Godzilla by 94%. It's also been announced that the film will be released in 83 territories, which includes Hong Kong, Macao, Singapore, Philippines, and Australia later this month.

It's an impressive start, and based on Saturday's results, I'd project ¥600-700 million / 450,000-500,000 admissions over the weekend.

>Minions also posted a very strong Saturday. Again, while it's boosted by the discount day, the number is very impressive.

It'll probably hold fairly well tomorrow, too, being a kid/family film, so it's going to make the battle atop the box office this weekend very close in ticket sales since it, too, should be aiming for 450,000+ admissions over the weekend. I don't think it'll open at #1 in terms of gross, however, because of the much lower avg. ticket price it's going to have from skewing quite young.

I'm going to project ¥550-600 million ($4.4-4.7 million) / 450,000-500,000 admissions over the weekend based on its Saturday results. This will earn it the title of biggest opening weekend for an imported non-Disney/Pixar animated film ever, and by quite a large margin, too!

>All the holdovers performed nicely, even if Pokemon dropped despite the discount day.

And nice number for Hero 2. Maybe it can hold off The Boy and the Beast and Inside Out over the weekend? They'll be in a close race again this weekend (last weekend, only 30,000 admissions separated their overall weekend ranking).

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