JAPAN BOX OFFICE | Demon Slayer breaks all time record for OW

[Mojoguy]

Corpse

Weekend Estimates (07/25-26)



01 (01) ¥338,000,000 ($2.7 million), -54%, ¥1,840,000,000 ($14.8 million), Hero 2 (Toho) Week 2
02 (02) ¥327,000,000 ($2.6 million), -32%, ¥2,550,000,000 ($20.5 million), The Boy and the Beast (Toho) Week 3
03 (03) ¥296,000,000 ($2.4 million), -27%, ¥1,290,000,000 ($10.4 million), Inside Out (Disney) Week 2
04 (05) ¥195,000,000 ($1.6 million), -43%, ¥1,950,000,000 ($15.8 million), Terminator: Genisys (Paramount) Week 3
05 (04) ¥184,000,000 ($1.5 million), -52%, ¥910,000,000 ($7.3 million), Pokemon XY: Hoopa and the Clash of Ages (Toho) Week 2
06 (06) ¥143,000,000 ($1.2 million), -41%, ¥2,440,000,000 ($19.7 million), Avengers: Age of Ultron (Disney) Week 4
07 (07) ¥138,000,000 ($1.1 million), -12%, ¥2,090,000,000 ($16.9 million), Love Live! The School Idol Movie (Shochiku) Week 7
08 (09) ¥31,000,000 ($255,000), -30%, ¥380,000,000 ($3.1 million), Shaun the Sheep Movie (Tohokushinsha) Week 4
09 (08) ¥30,000,000 ($245,000), -37%, ¥1,490,000,000 ($12.1 million), Mad Max: Fury Road (Warner Bros.) Week 6
10 (10) ¥30,000,000 ($240,000), -19%, ¥330,000,000 ($2.7 million), Anpanman: Mija and the Magic Lamp (Toho Video Division) Week 4

>Hero 2 should hold onto the #1 position for a second weekend, but this estimated 50%+ drop is really, really concerning. It's easily the biggest drop when compared to any other blockbuster TV show sequels like Umizaru or Bayside Shakedown, and just in general, a 50%+ second weekend drop is very poor.

Also, being at sub-¥2 billion after two weeks after its impressive debut isn't a good sign, either... It still has Summer weekdays and Obon Festival coming up soon, so it'll have plenty of support, but achieving the ¥5 billion blockbuster milestone has just become unlikely.

>The Boy and the Beast remains strong in second place, and appears to have nearly reclaimed the #1 spot in its third weekend. Mamoru Hosoda's latest is still tracking about 60% ahead of 2012's Wolf Children, so the Beast should still be on course for over ¥6 billion (~$50 million), if not ¥7 billion+ (~$60 million+).

It's incredibly likely to outgross Hero 2 now and claim the Summer crown, unless one of the upcoming August releases (Attack on Titan; Jurassic World; Mission: Impossible - Rogue Nation; or Japan's Longest Day) can breakout and surpass it.

>Inside Out enjoys a healthy second weekend, with a drop in the middle of Pixar's past releases: Cars 2 (-47%), Ratatouille (-39%) > Brave (-32%) > Toy Story 3 (-26%) > Cars (-25%) > Up (-17%) > Monsters University (-16%) > Wall-E (-09%).

And its weekday business was strong, so a sub-30% weekend drop is impressive. I wouldn't worry about its future legs one bit, as it's very likely to still exceed ¥4 billion (~$30 million).

>Pokemon's drop is worrisome if it stays above 50%. Almost every Pokemon film has avoided a 50% second weekend drop, so this would certainly put it in danger of becoming the lowest-grossing Pokemon film in the series. Hopefully estimates end up being a little low.

>Avengers: Age of Ultron moved into the Top 10 Marvel/DC films over the weekend, and could still crack the Top 5 (joining the original Spider-Man trilogy and its own predecessor). I'll update the list and post it when actuals come in tomorrow.

[Cynosure]

Pokemon will take 3 weeks if not a month to make what YW did in a weekend. How the mighty have fallen.

Edited July 26, 2015 by Cynosure

[Fake]

Decent drop for IO.

[MrHardapple]

What could be the final gross for Terminator Genisys in Japan?

Edited July 27, 2015 by MrHardapple

[fmpro]

What could be the final gross for Terminator Genisys in Japan?

+1 and also Aou?

[Awesomer]

@Mojoguy

 

No way Avengers: Age of Ultron joins the top 5 comic book movies.  #5 is currently held by The Amazing Spider-Man at $39.2m USD.

[Tower]

@Mojoguy

No way Avengers: Age of Ultron joins the top 5 comic book movies. #5 is currently held by The Amazing Spider-Man at $39.2m USD.

That is in Yen.

[Awesomer]

What's in Yen?

 

Mojoguy is giving the current amount of AoU as $19.7m USD.   TASM made $39.2m USD & was over 3.09b yen.

 

It won't pass TASM in either USD or Yen.

Edited July 27, 2015 by Awesomer

[Cynosure]

It's almost at 2.5 billion yen so it has a real chance.

[Mojoguy]

Corpse

Weekend Results (07/25-26)



01 (01) ¥367,630,200 ($2.97 million), -50%, ¥1,903,345,900 ($15.4 million), Hero 2 (Toho) Week 2
02 (02) ¥336,963,100 ($2.72 million), -30%, ¥2,585,436,500 ($21.0 million), The Boy and the Beast (Toho) Week 3
03 (03) ¥306,026,300 ($2.47 million), -26%, ¥1,297,357,200 ($10.5 million), Inside Out (Disney) Week 2
04 (05) ¥205,853,600 ($1.66 million), -40%, ¥2,048,968,100 ($16.6 million), Terminator: Genisys (Paramount) Week 3
05 (04) ¥188,715,900 ($1.53 million), -51%, ¥951,341,100 ($7.6 million), Pokemon XY: Hoopa and the Clash of Ages (Toho) Week 2
06 (06) ¥141,142,900 ($1.14 million), -42%, ¥2,592,962,800 ($21.1 million), Avengers: Age of Ultron (Disney) Week 4
07 (07) ¥123,965,400 ($1.01 million), -24%, ¥2,069,461,180 ($16.7 million), Love Live! The School Idol Movie (Shochiku) Week 7
08 (08) ¥33,824,400 ($273,000), -30%, ¥1,502,315,500 ($12.3 million), Mad Max: Fury Road (Warner Bros.) Week 6
09 (10) ¥31,486,400 ($255,000), -19%, ¥325,062,600 ($2.7 million), Anpanman: Mija and the Magic Lamp (Toho Video Division) Week 4
10 (09) ¥30,897,900 ($250,000), -31%, ¥384,054,100 ($3.1 million), Shaun the Sheep Movie (Tohokushinsha) Week 4

A close battle at the top of the chart this weekend with only 30,424 admissions separating the Top 3 films.

>Hero 2 pulls of the expected second week at #1, but its harsh 50% decline has left it vulnerable. Fuji TV's sequel to its original hit series/movie sold 270,605 admissions over its second weekend, bringing its running 9-day total above ¥1.9 billion with 1.46 million admissions.

The film finds itself in a worrisome position, too, with a sub-¥2 billion 9-day total. That's pretty bad after a ¥1 billion+ 3-day debut last week. It's already fallen ~25% behind Umizaru: Brave Hearts after nine days, despite having an opening weekend nearly on par with it. If it doesn't stabilize fast, as in this week, it's going to be in for some harsh screen/showtime cuts once the second wave of Summer releases hit in August.

And if it doesn't manage to stabilize, it's likely to miss the ¥5 billion (~$40 million) blockbuster milestone, which would be very disappointing for Toho, but especially for Fuji TV since their network and movies have been hurting recently.

***************

>The Boy and the Beast holds steady in second place, and was pretty close to reclaiming the #1 position in ticket sales in its third weekend. Mamoru Hosoda and Studio Chizu's latest continues to perform very well, selling 249,722 tickets over the weekend.

The animated hit is still tracking 60% ahead of Hosoda's prior film, 2012's Wolf Children, at the same point-of-release, which puts it on track for over ¥6 billion ($50 million+) and possibly over 5 million admissions, as well. It will be, however, heading into Obon Week with a higher weekly performance, so if it survives the upcoming releases, maybe it'll reach the ¥7 billion (~$60 million) milestone.

***************

>Inside Out enjoyed a good second weekend decline after its fairly soft debut last week, ad when combined with its strong weekday performance, should set it up for a long upcoming run.

Disney/Pixar's latest sold 240,181 admissions in its second frame, and exceeded 1 million admissions after just nine days in release, already more than three times its opening weekend admissions. Its total at the present time is hard to project since it's still quite early, but exceeding the ¥4 billion ($30 million+) mark is probably more likely now, and maybe it'll come close to the ¥5 billion (~$40 million) blockbuster milestone.

***************

>Terminator: Genisys rises to fourth place, up one spot over last weekend.

The latest film in the series is having a respectable run so far, especially compared to its performance in the US and some other international markets, and broke the ¥2 billion milestone over the weekend. It's also maintained a constant 85/86% behind Terminator: Salvation since it opened; and should be able to improve on that percentage somewhat with Obon Week approaching.

So, it still has a very good shot at achieving the ¥3 billion (~$25 million) milestone, which is a pretty strong total, especially for a rebooted/revived tired Hollywood franchise in Japan these days.

***************

>Pokemon XY: Hoopa and the Clash of Ages falls to fifth place in its second weekend, down over 50%.

Every Pokemon film has a pretty big second weekend drop, almost always between 45-49%, so this year's film isn't too far from the average, however... It's only the third Pokemon film (since 2001) to drop over 50% in its second frame, and at 50.9%, it's actually the biggest second weekend decline in the series.

This is a troubling sign, especially after its poor opening last weekend, which earned it the second lowest-opening in the franchise history. Pokemon, as an entire brand, has been on the decline in Japan over the past couple years, so this isn't too surprising, but it's still sad/disappointing.

***************

>Avengers: Age of Ultron appeared to be very frontloaded after its very impressive opening weekend, and while it's still frontloaded, it has managed to stabilize itself.

And with a fair fourth weekend and a running total now exceeding ¥2.5 billion, it'll definitely gross above ¥3 billion (~$25 million) with Obon Week coming up next month. It'd probably get there regardless, so it should be aiming for a finish closer to the ¥3.5 billion (~$30 million) mark, which would almost be on par with its predecessor's ¥3.61 billion total.

***************

>And quick mention of Mad Max: Fury Road exceeding ¥1.5 billion in its sixth-weekend. It certainly isn't a huge success, but it's still quite impressive for an R-15 film, and a sequel to an old Hollywood franchise.

[Mojoguy]

Corpse

2015 Key Release Schedule (Notable/Major Releases)

Release Date - [Current Theater Count] - Film Title (Distributor)

100 > Limited Release
100 < Wide Release
200 < Moderate Release
300 < Significant Release
350 < Optimal Release

[August]
07/31 - [330] - Minions (Toho-Towa)
08/01 - [332] - Attack on Titan - Part I (Toho)
08/05 - [351] - Jurassic World (Toho-Towa)
08/07 - [267] - Mission: Impossible - Rogue Nation (Paramount)
08/07 - [267] - Boruto: Naruto the Movie (Toho)
08/08 - [297] - Kamen Rider Drive The Movie: Surprise Drive (Toei)
08/08 - [208] - Japan's Longest Day (Shochiku)
Obon Festival (08/08-16)
08/28 - [343] - Ted 2 (Toho-Towa)
08/29 - [319] - S: The Last Policeman - Recovery of Our Future (Toho)
08/29 - [80] - Yowamushi Pedal: The Movie (Toho Video Division)

[september/October]
09/04 - [77] - The Virgin Psychics (Gaga)
09/05 - [325] - Unfair: The End (Toho)
09/05 - [150] - Piece of Cake (Showgate)
09/11 - [181] - Kingsman: The Secret Service (Kadokawa)
09/12 - [275] - The Big Bee (Shochiku)
09/12 - [134] - Pixels (Sony)
09/19 - [142] - The Anthem of the Heart (Aniplex)
09/19 - [N/A] - Attack on Titan - Part II: End of the World (Toho)
09/19 - [N/A] - Ant-Man (Disney)
09/19 - [N/A] - No Longer Heroine (Warner Bros.)
Respect for the Aged Day (09/21)
Autumnal Equinox Day (09/23)
09/26 - [N/A] - Gonin Saga (Kadokawa)
10/03 - [N/A] - Bakuman (Toho)
10/09 - [N/A] - Fantastic Four (Fox)
10/09 - [N/A] - Pitch Perfect 2 (Toho-Towa)
10/10 - [N/A] - Library Wars: The Last Mission (Toho)
10/10 - [N/A] - Gamba and Friends (Toei)
Health and Sports Day (10/12)
10/16 - [N/A] - The Divergent Series: Insurgent (Kadokawa)
10/24 - [N/A] - Galaxy Highway (Toho)
10/31 - [N/A] - Pan (Warner Bros.)
10/31 - [N/A] - My Love Story!! (Toho)
10/31 - [211] - Princess Precure the Movie: Go! Go!! Grand 3-Part Movie!!! (Toei)

[November/December]
Culture Day (11/03)
11/06 - [N/A] - Everest (Toho-Towa)
11/07 - [N/A] - Mozu (Toho)
11/07 - [307] - Grasshopper (Shochiku/Kadokawa)
11/07 - [N/A] - Terminal (Toei)
11/13 - [N/A] - Genocidal Organ (Toho Video Division)
11/14 - [N/A] - The Man from U.N.C.L.E. (Warner Bros.)
11/20 - [N/A] - The Hunger Games: Mockingjay - Part 2 (Kadokawa)
11/21 - [N/A] - The Little Prince (Warner Bros.)
11/21 - [N/A] - World of Delight (Showgate)
11/21 - [N/A] - Theatre Spirit (Shochiku)
11/21 - [77] - Girls und Panzer: The Movie (Aniplex)
Labour Day (11/23)
12/04 - [N/A] - 007: Spectre (Sony)
12/04 - [N/A] - The Peanuts Movie (Fox)
12/04 - [71] - Harmony (Toho Video Division)
12/05 - [N/A] - Persona Non Grata (Toho)
12/05 - [N/A] - Kainan 1890 (Toei)
12/05 - [N/A] - Free! Starting Days (Shochiku)
12/12 - [N/A] - Orange (Toho)
12/12 - [N/A] - Living With My Mother (Shochiku)
12/18 - [365] - Star Wars Episode VII: The Force Awakens (Disney)
12/19 - [358] - Yo-Kai Watch Y2: Great King Enma and the 5 Stories, Nyan! (Toho)
12/23 - [N/A] - Chibi Maruko-chan: The Movie (Toho)
The Emperor's Birthday (12/23)
Winter Break/New Year (12/28-01/04)

[POTUS 2020]

What's in Yen?

 

Mojoguy is giving the current amount of AoU as $19.7m USD.   TASM made $39.2m USD & was over 3.09b yen.

 

It won't pass TASM in either USD or Yen.

it should do at least a 5x more from this weekend, and beat 3.1B in yen. it'll be close

 

What could be the final gross for Terminator Genisys in Japan?

$25m, close to AOU, maybe 1-2m short

[SchumacherFTW]

What is Attack on Titan capable of this weekend??

[Olive]

Attack on Titan and Minions are sharing big theaters this weekend.

[maxima]

Just a bit note on Love Live! The School Idol Movie, and a certain extent, most of the movie adaptions based on existing television animation series, particularly late-night animations.

Speaking of the aforentioned movie itself, it is set to overtake Puella Magi Madoka Magica the Movie: Rebellion (2013)'s 2.08B JPY record as being a highest gross film based on a late-night animation. Consider the two's gap is only 11M JPY, it should happen on this weekend, if not already happened in weekdays.

 

However, this is not the main topic talking about here because I found nobody (at least in this thread) has accounted a usual strategy used by many animation series' movie adaptions: Entrance Gift changing on weekly basis.

 

Actually most of the late-night animations' movie adaptions had used such promotion strategy (this include Madoka Rebellion and K-On! Movie(2011)) so it is nothing new, but recently many Japanese reporters had questioned such promotion strategy, comparing that to usual promotional strategy used by AKB. I am not judging if this strategy is right or not, but in Japan community is widely accepted that weekly based entrance gift has been playing a important role of gross of animation series' movie adaption)

 

In addition, among the usual gifts given out, film roll pieces is particulatly popular among fans. (Taking Love Live! The School Idol Movie as example, +31% gross on week 6, the week giving out film roll pieces)

 

I think in future, Weekly Basis Entrance Gift should be taken into factor when accounting for late-night animation movie adaptions. Particularly if the gift that week is film roll pieces.

 

===

Additional information on Weekly Basis Entrance Gift's span - Including week that film roll pieces is given on current top 3 late-night animations' adaption.

Madoka Rebellion: 8 Weeks (no campaign on Week 6/7/10, film roll pieces on Week 2 and 3)

Love Live: 8+1 Weeks (film roll pieces on Week 6 + one more week TBC)

K-On!：10 Weeks (film roll pieces were distributed by redeem coupon - required 3 watches)

Edited July 28, 2015 by maxima

[Infernus]

Just a bit note on Love Live! The School Idol Movie, and a certain extent, most of the movie adaptions based on existing television animation series, particularly late-night animations.

Speaking of the aforentioned movie itself, it is set to overtake Puella Magi Madoka Magica the Movie: Rebellion (2013)'s 2.08B JPY record as being a highest gross film based on a late-night animation. Which will happen on weekend, if not already overtaken in weekdays.

 

However, this is not the main topic talking about here because I found nobody (at least in this thread) has accounted a usual strategy used by many animation series' movie adaptions: Entrance Gift changing on weekly basis.

 

Actually most of the late-night animations' movie adaptions had used such promotion strategy (this include Madoka Rebellion and K-On! Movie(2011)) so it is nothing new, but recently many Japanese reporters had questioned such promotion strategy, comparing that to usual promotional strategy used by AKB. I am not judging if this strategy is right or not, but in Japan community is widely accepted that weekly based entrance gift has been playing a important role of gross of animation series' movie adaption)

 

In addition, among the usual gifts given out, film roll pieces is particulatly popular among fans. (Taking Love Live! The School Idol Movie as example, +31% gross on week 6, the week giving out film roll pieces)

 

I think in future, Weekly Basis Entrance Gift should be taken into factor when accounting for late-night animation movie adaptions. Particularly if the gift that week is film roll pieces.

 

Welcome to the forums And thanks for this great piece of info. So, basically, viewers get gifts from the distributor on the weekends? Didn't know that o.O

[maxima]

Welcome to the forums And thanks for this great piece of info. So, basically, viewers get gifts from the distributor on the weekends? Didn't know that o.O

Thanks.

 

Basically you're right, the gifts are changed in the start of each weekend, but really while stock lasts. Which means you might still get gift on weekdays, or you don't got them in weekend because they are out of stock.

 

Taking Love Live! as example again, usual location will usually run out of gifts on Saturday night or even earlier so usually will see sharp drop on gross in Sunday. And distributer had to reprint some of the gifts to stop people putting them on auction site selling at unreasonably high price because some of the gifts are given out in random basis, which some Japanese writers critizied.

(They did prepared quite lot of film rolls, many location's stock did managed to withstand the 3-day weekend-holiday, but distributer decided to reprint them anyway)

Edited July 28, 2015 by maxima

[SchumacherFTW]

Thanks.

Basically you're right, the gifts are changed in the start of each weekend, but really while stock lasts. Which means you might still get gift on weekdays, or you don't got them in weekend because they are out of stock.

Taking Love Live! as example again, usual location will usually run out of gifts on Saturday night or even earlier so usually will see sharp drop on gross in Sunday. And distributer had to reprint some of the gifts to stop people putting them on auction site selling at unreasonably high price because some of the gifts are given out in random basis, which some Japanese writers critizied.

(They did prepared quite lot of film rolls, many location's stock did managed to withstand the 3-day weekend-holiday, but distributer decided to reprint them anyway)

Is this the sort of thing that will happen for something like Date A Live when it releases next month then? Sounds like it's a pretty common deal.

[maxima]

Is this the sort of thing that will happen for something like Date A Live when it releases next month then? Sounds like it's a pretty common deal.

I had not checked Date A Live's official but the answer is likely yes. Of course, the effect will only work for extremely popluar animation (like the 3 I mentioned) and quite large number (about 80+) of screens, otherwise it will likely not producing desired effects.

Edited July 28, 2015 by maxima

[maxima]

As speaking the yesterday's topic, I got the information of gifts they had given out in Madoka and Love Live! (K-on! has other system in parallel to weekly gifts), and the gross data if available

(BTW, I made mistakes on weeks of Madoka Rebellion's rotation.)

 

Madoka Rebellion

Week 1: Replica Illustration Board (Random of 5) / 400,003,600

Week 2: Postcard (Random 7) / 860,000,000

Week 3: Film Rolls / 1,236,832,450

Week 4: Film Rolls (Reprint) / 1,499,260,100

Week 5: Commemoration Card / 1,677,159,700

Week 6: None / 1,781,051,800

Week 7: None / 1,848,000,281

Week 8: Fanbook / 1,935,409,156

Week 9: Christmas Card(24-25 December) / No data

Week 10: New-Year Card(31 December) / 2,002,879,400

Week 12: Mini Clear File / No data

 

*No promotional gifts on Week 6-7, Weekend of Week 9 and 10

*3-day holiday on Week 2

 

Love Live!

Week 1: Commemoration Letter / 400,235,800

Week 2: Replica Illustration Board (Random of 3) / 830,647,040
Week 3: Replica Illustration Board (Random of 3) / 1,180,000,000
Week 4: Replica Illustration Board (Random of 3) / No Data

Week 5: Poster / 1,654,997,930

Week 6: Film Rolls / 1,854,675,940

Week 7: Postcard(Random of 3) + Replica Illustration Board (Reprint/Random of 9) / 2,069,461,180

Week 8: Fanbook + Replica Illustration Board (Reprint/Random of 9)

TBA: Film Rolls (Reprint)

 

*Week 2-4's Replica Illustration Board are different sets, they are combined in the Week 7-8's reprint

*3-day holiday on Week 6

Edited July 29, 2015 by maxima