JAPAN BOX OFFICE | Demon Slayer breaks all time record for OW

[POTUS 2020]

It's a trend that was going on before Fukushima. Mostly has to do with the ridiculously long work hours. No time for relationships or starting a family. Maybe to them, a family-oriented movie is like an escape from their reality in the same way the U.S. audiences love to escape reality with giant robots, dinosaurs, and superheros.

That's a trend with many educated and wealthy nations through out the centuries. Rome's birth rate slowed 2000 years ago. Augustus Caesar had to make a decree that people marry and have children to strengthen the new empire. With knowledge and wealth, people want to have fun, be independent and it becomes expensive to have kids too. Many European countries and the US too have slow birth rates. The population increasing in those countries has mostly been by immigration and those working class, less educated immigrants having more children than the nations average. I understand that Japan doesn't allow much immigration and has a much smaller uneducated working class than other countries. My Italian immigrant family in the US all had 4-8 kids 2 generations ago, little education. My parents and aunts/uncles had 3-5, high school education. Me and my 30 cousins, all educated and doing well for the most part, all have 0-3 with an average of less than 2. Which is a drop in population for my family anyway, and many others that I know growing up

[Moviedweeb]

It's a trend that was going on before Fukushima. Mostly has to do with the ridiculously long work hours. No time for relationships or starting a family. Maybe to them, a family-oriented movie is like an escape from their reality in the same way the U.S. audiences love to escape reality with giant robots, dinosaurs, and superheros.

Good logic

[Quigley]

But no weekday numbers yet.

[Mojoguy]

Any Inside Out predictions for Japan yet? It is already coming out on July 18.

Edited July 10, 2015 by Mojoguy

[Rsyu]

Any Inside Out predictions for Japan yet? It is already coming out on July 18.

 

Huge.

[cremino]

Corpse

 

Weekend Forecast (07/11-12)



01 (--) ¥575,000,000 ($4.7 million), 0, ¥575,000,000 ($4.7 million), The Boy and the Beast (Toho) NEW
02 (--) ¥450,000,000 ($3.7 million), 0, ¥450,000,000 ($3.7 million), Terminator: Genysis (Paramount) NEW
03 (01) ¥430,000,000 ($3.5 million), -46%, ¥1,650,000,000 ($13.5 million), Avengers: Age of Ultron (Disney) Week 2
04 (02) ¥122,000,000 ($1.0 million), -44%, ¥1,680,000,000 ($13.7 million), Love Live! The School Idol Movie (Shochiku) Week 5
05 (03) ¥80,000,000 ($650,000), -36%, ¥1,300,000,000 ($10.6 million), Mad Max: Fury Road (Warner Bros.) Week 4
06 (--) ¥75,000,000 ($610,000), 0, ¥75,000,000 ($610,000), Ari no Mama de Itai (Toei) NEW
07 (04) ¥73,000,000 ($595,000), -35%, ¥200,000,000 ($1.7 million), Shaun the Sheep Movie (Tohokushinsha) Week 2
08 (--) ¥70,000,000 ($570,000), 0, ¥70,000,000 ($570,000), Tag (Shochiku) NEW
09 (05) ¥69,000,000 ($560,000), -31%, ¥1,400,000,000 ($11.6 million), Sea Town Diary (Toho) Week 5
10 (06) ¥59,000,000 ($480,000), -30%, ¥155,000,000 ($1.3 million), Anpanman: Mija and the Magic Lamp (Tokyo Theaters, Co.) Week 2

>The Boy and the Beast heads into the weekend with an advantage in pre-sales (36%) over Terminator: Genysis, and its pre-sales suggests it could do 400,000+ admissions over the weekend. That should be enough to almost ensure a debut above ¥500 million, though hopefully it comes in over ¥600 million so it'll be a contender for biggest film of 2015 since a multiplier over 10 is likely.

A lot of expectations are being placed on The Boy and the Beast's box office performance, since director Mamoru Hosoda and his recently founded animation studio, Studio Chizu, are the expected successors to Hayao Miyazaki and Studio Ghibli since their retirement/film department shutdown.

All of Hosoda's films have won the Best Animated Prize in their respective year, and his films have shown considerable growth over each other (very similar to Hayao Miyazaki and Studio Ghibli's earlier films before becoming Japan's biggest names).

The Boy and the Beast is already planned for release in many markets, including France, UK, Australia, with an Oscar qualifying run in the United States later this year and release early next year.

Mamoru Hosoda's previous films:

Opening Weekend / Admissions [screens] -> Total Gross / Admissions - Film (Year)
¥365.1 million / 276,326 [381] -> ¥4.22 billion / 3.42 million - Wolf Children (2012)
¥127.5 million / 109,200 [127] -> ¥1.65 billion / 1.41 million - Summer Wars (2009)
Total Gross - ¥260 million [6] - The Girl Who Leapt Through Time (2006)

>Terminator: Genysis appears to be doing fairly well, but it's unlikely to match Terminator: Salvation's performance in the market. Pre-sales are decent, but if it doesn't have impressive walk-up and strong evening business, it could end up missing the ¥500 million mark over the weekend.

[KATCH-2D2]

So, how much can we expect from TG in total with this opening? And is AOU still on track to do over $35m?

Edited July 11, 2015 by KATCH 22

[Infernus]

So has anyone here seen The Boy and the Beast yet? How's it? Is it on the same level as The girl who leapt through time? How are the reviews for it? Do the critICS say that its almost great enough for Hosoda and Studio Chizu to be actually considered the next Studio Ghibli, even if to a lesser degree?

Edited July 11, 2015 by Infernus

[Cynosure]

AOU fell 61% on saturday. Japan behaving like all other markets : huge opening, awful legs.

[Bishop54]

AOU fell 61% on saturday. Japan behaving like all other markets : huge opening, awful legs.

Maybe Jurassic World will have better legs.

[sfran43]

So, how much can we expect from TG in total with this opening? And is AOU still on track to do over $35m?

 

I'm guessing $25M for AOU.

[KATCH-2D2]

I'm guessing $25M for AOU.

$25m after $6.5m opening would be awful here. Isn't Japanese market supposed to be one of the leggiest ones?

[Cynosure]

According to Corpse, Marvel/DC films typically have poor legs in Japan (barring a few exceptions) with multipliers averaging around 4. So $26-27 million I'd guess.

[Mojoguy]

How has the marketing been like for Inside Out in Japan?

 

Plenty of posters everywhere?

 

Lots of discussion about the movie on talk shows?

 

Will IO have the old Pixar magic for the people in Japan?
 

[cremino]

Corpse

 

Usual Locations - Saturday Admissions [43% of Market]

Saturday, 07/11
#Admissions (% change), [#theaters/#showings] - Film (Week of Release)
105,411 (-), [147/1,077] - The Boy and the Beast (NEW)
80,332 (-), [148/1,232] - Terminator: Genysis (NEW)
49,606 (-61%), [149/1,098] - Avengers: Age of Ultron (Week 2)
34,255 (-45%), [78/283] - Love Live! The School Idol Movie (Week 5)
9,808 (-46%), [145/413] - Mad Max: Fury Road (Week 4)
9,013 (-43%), [64/238] - Shaun the Sheep Movie (Week 2)
7,626 (-36%), [18/71] - Haikyu!! The Beginning and End (Week 2)
7,503 (+39%), [43/118] - Attack on Titan: Wings of Liberty [Anime Compilation] (Week 3)
7,446 (-), [36/150] - Documentary of Nogizaka 46 (NEW)
7,230 (-41%), [141/323] - Sea Town Diary (Week 5)
6,561 (-), [5/37] - Super Junior World Tour - Super Show 6 (NEW)
6,280 (-), [55/265] - Tag (NEW)
5,855 (-23%), [59/247] - Anpanman: Mija and the Magic Lamp (Week 2)
5,380 (-), [119/489] - Ari no Mama de Itai (NEW)
3,531 (-72%), [16/89] - Code Geass: Akito the Exiled - Chapter 4 (Week 2)
2,753 (-65%), [135/162] - Prophecy (Week 6)
2,430 (-), [23/24] - Love Live! The School Idol Movie [stage Greetings Round 4]
2,141 (-52%), [41/86] - Ju-on: The Final (Week 4)
2,077 (-57%), [110/193] - The Pearls of the Stone Man (Week 4)
2,050 (-51%), [77/95] - Ghost in the Shell: Evangelion (Week 4)
1,809 (-48%), [40/91] - Still Alice (Week 3)
1,790 (-58%), [113/237] - Strayer's Chronicle (Week 3)
1,684 (-77%), [81/89] - Tomorrowland (Week 6)
1,514 (-45%), [101/103] - Biri Gal (Week 11)



>Very impressive for The Boy and the Beast. It remained strong throughout the entire day, indicating its audience is very diverse, and looks on track for a ¥600 million+ debut with 450-475,000 admissions based on Saturday's usual locations results. It'd be pretty incredible if it increases on Sunday and makes 500,000 admissions a possibility... Sunday pre-sales appear higher than Saturday's, so here's hoping for that.

Mamoru Hosoda (top left in the photo) and Studio Chizu have worked hard to establish their names as the top Japanese animation team over the past few years, and it's looking to have paid off with audiences accepting them as Hayao Miyazaki and Studio Ghibli's successors with this debut.

Toho is reporting the film outpaced Hosoda's last film, Wolf Children, by 62% on its first day, and are projecting a gross over ¥7 billion ($60 million). For reference, Wolf Children opened to ¥365.1 million / 276,326 admissions, and grossed ¥4.22 billion / 3.41 million admissions in July 2012 (11.6 multiplier), becoming the highest-grossing animated film ever not based on an existing property or brand.

>Terminator: Genysis is looking reasonably strong, too, and could be on track for a ¥500 million debut with a projected 325-350,000 admissions (thanks its adult audience and 3D) based on Saturday's results at the usual locations. I don't think it'll reach the ¥592 million opening of Terminator Salvation, but if it comes close, it could end up outgrossing it thanks to a better release date.

>Avengers: Age of Ultron fell very hard, probably more than expected even for a Marvel/DC film which have crappy legs in Japan, often struggling for multipliers above 4. Most Marvel/DC films drop around 50% in their seconds weekends, so hopefully Ultron can improve a bit tomorrow and avoid a 60% drop.

[cremino]

Corpse

 

Usual Locations - Weekend Admissions (43% of Market)

Hourly Updates - Saturday
10AM -> 11AM - 12PM -> 1PM -> 2PM -> 3PM -> 4PM -> 5PM -> 7PM -> Final

9,532 -> 15,021 -> 22,087 -> 30,484 -> 39,646 -> 54,328 -> 64,538 -> 68,419 -> 82,508 -> 105,411 - The Boy and the Beast (NEW)
7,775 -> 10,619 -> 16,920 -> 26,203 -> 29,614 -> 39,383 -> 46,272 -> 50,048 -> 59,697 -> 80,332 - Terminator: Genysis (NEW)
4,160 -> 5,748 -> 9,876 -> 13,433 -> 14,974 -> 25,986 -> 29,257 -> 31,443 -> 37,935 -> 49,606 - Avengers: Age of Ultron (Week 2)

Hourly Updates - Sunday
10AM -> 11AM - 12PM -> 1PM -> 2PM -> 3PM -> 4PM -> 5PM -> 7PM -> Final

11,330 -> 19,951 -> 30,375 -> 42,889 -> 54,234 -> 71,969 -> 83,080 -> 87,919 -> 99,982 -> 110,129 - The Boy and the Beast (NEW)
10,379 -> 13,800 -> 22,288 -> 33,963 -> 37,607 -> 48,232 -> 54,738 -> 58,619 -> 66,053 -> 73,620 - Terminator: Genysis (NEW)
5,950 -> 8,202 -> 15,189 -> 20,112 -> 24,923 -> 34,725 -> 38,306 -> 40,731 -> 46,697 -> 51,928 - Avengers: Age of Ultron (Week 2)

Weekend Estimates coming up shortly!

[CalifoBoy]

Wow what a huge decline for "Age Of Ultron"  I thought Japan was the third largest market in the world, but it seems now that the UK and South Korea are now on that position, behind USA and China Both "Furious 7" and AOU grossed much better in those markets. Hope "Jurassic World" can overcome that, but it seems now very dificult

"Harry Potter" please comeback... you're really missed (and needeed)

Edited July 12, 2015 by caliboy

[zackzack]

Wow what a huge decline for "Age Of Ultron"  I thought Japan was the third largest market in the world, but it seems now that the UK and South Korea are now on that position, behind USA and China Both "Furious 7" and AOU grossed much better in those markets. Hope "Jurassic World" can overcome that, but it seems now very dificult

"Harry Potter" please comeback... you're really missed (and needeed)

 

US movies, with the exception of Disney/Pixar stuff, are dead in Japan. They prefer their local stuff.

Pacific Rim, tailored to Japanese audience, did not perform well at all in 2013.

And now, Ultron earning less than $20M is just pitiful.

Edited July 12, 2015 by zackzack

[Cynosure]

Indeed. Furious is the only foreign non-Disney movie in the 2015 yearly top ten.

 

And I don't see JW breaking out either.

Edited July 12, 2015 by Cynosure

[Emirazza]

Any tracking of JW? At least how is the anticipation in general? 

Edited July 12, 2015 by Emirazza