Weekend #s on Pg 34. Divergent 56M. Muppets 16.5M. Peabody 11.7M, 302 8.6M, Gods not dead 8.5M

[Shawn Robbins]

Still too early to really know where this is going. I agree that we can't assume a straight-line comparison with Twilight will work, but it's still appropriate to consider--especially since this thing was tracking over $70m (NRG interest levels indicated a $75-80m opening weekend as of earlier this week).

 

That said, I'm definitely in preemptive "kick myself" mode for shifting my January prediction ($40m) so high in response to presales and tracking. But let's see where the day/weekend goes.

Edited March 21, 2014 by ShawnMR

[baumer]

So why are you so surprised to a muted reaction to a decent opening?

We dont know the opening yet. Its 3:45 on the east coast.

[Plain Old Tele]

But why would it be out of this world? The first is supposed to build an audience. Most films that hope to have more than one movie hope to do that. Again...THG is an exception.

 

There was a lot of discussion that it would open to 70m+. Tracking under that now isn't awful, but it means it didn't quite live up to expectations that it would match (or beat) TWILIGHT.

 

Of course, if it has stronger-than-expected Fri/Sat, then the narrative changes.

[baumer]

Just because something tracks at a certain number doesnt mean its a bad opening if it doesnt reach it. Before tracking if u woke up on Sunday morning and read on boxofficeguru.com that Divergent opened to 60 mill...would u think it was a bad opening? Tracking is mot a science...its a lot of guess work.

[baumer]

In my world I've never believed that Divergent was on the same level as Twilight. and for it to open in the same range has Twilight it would have to be closer to 80 million I don't think anyone ever thought it would open that high.

[BadAtGender]

While all eyes are on Friday, Thursday's numbers are also in. Harsh week-on-week declines for almost everything.

 

TD	YD	Title (Click to View)	Studio	Daily Gross	% +/- YD / LW		Theaters / Avg		Gross To-Date	Day
1	1	300: Rise of An Empire	WB	$1,344,184	-15%	-55%	3,490	$385	$85,088,119	14
2	2	Mr. Peabody & Sherman	Fox	$1,133,715	-8%	-52%	3,951	$287	$69,302,384	14
3	3	Need for Speed	BV	$949,816	-11%	-	3,115	$305	$22,623,883	7
4	4	Non-Stop	Uni.	$732,090	-10%	-45%	3,183	$230	$72,274,730	21
5	5	The LEGO Movie	WB	$483,320	-12%	-55%	3,040	$159	$239,236,674	42
6	6	Son of God	Fox	$430,279	-7%	-48%	2,990	$144	$52,949,648	21
7	7	Tyler Perry's The Single Moms Club	LGF	$363,983	-5%	-	1,896	$192	$9,810,024	7
8	8	The Grand Budapest Hotel	FoxS	$346,810	-6%	+352%	66	$5,255	$6,210,519	14
9	9	The Monuments Men	Sony	$179,706	-14%	-43%	1,594	$113	$74,733,726	42
10	10	3 Days to Kill	Rela.	$133,239	-18%	-55%	1,566	$85	$29,145,642	28
11	11	Frozen	BV	$114,188	-18%	-64%	1,466	$78	$397,009,261	119
12	12	12 Years a Slave	FoxS	$100,624	-18%	-49%	925	$109	$55,590,585	154
13	14	Veronica Mars	WB	$83,152	-5%	-	291	$286	$2,364,744	7
14	13	Ride Along	Uni.	$76,800	-21%	-54%	1,024	$75	$132,493,000	63
15	15	RoboCop (2014)	Sony	$66,456	-17%	-67%	965	$69	$56,854,188	37
16	16	Pompeii	TriS	$57,969	-10%	-66%	671	$86	$22,688,233	28
17	19	Philomena	Wein.	$51,425	-6%	-37%	502	$102	$36,881,705	119
18	20	The Wind Rises	BV	$50,921	-1%	-45%	305	$167	$4,342,709	28
19	17	About Last Night (2014)	SGem	$49,982	-20%	-63%	624	$80	$48,066,170	35
20	18	American Hustle	Sony	$45,485	-20%	-47%	503	$90	$149,574,406	98
21	21	Gravity	WB	$44,498	-1%	-39%	320	$139	$272,864,283	168
22	22	The Nut Job	ORF	$39,234	-9%	-29%	405	$97	$62,264,393	63

 

[CaptainJackSparrow]

Fuck Divergent, I want good Muppets Friday numbers .

[John Marston]

[kitik]

no surprise, those numbers should be expected when something comes in and takes up $5M worth of business at 8pm

[Claire of Themyscira]

Bless! Frozen dropped.

[spizzer]

4.9M seems strong enough to me.  I expected like 2-3M.  

 

Also, the guideline for 8PM Previews (relative to midnight opening) is that they lead to a deflated Friday (less evening demand as some of it is burned off the night before), and therefore a stronger than usual Saturday increase.  

[mattmav45]

Teens wouldn't know quality if it slapped them across the face and knocked them on their ass.

 

Plain and simple.

 

IMO.

[iceroll]

Teens wouldn't know quality if it slapped them across the face and knocked them on their ass.

 

Plain and simple.

 

IMO.

Way to generalize everybody bro.

[Empire]

Teens wouldn't know quality if it slapped them across the face and knocked them on their ass.

 

Plain and simple.

 

IMO.

That is a dumb thing to say. You can't group all teens together like that. 

[baumer]

Teens wouldn't know quality if it slapped them across the face and knocked them on their ass. Plain and simple. IMO.

But you know quality of course.IMO

[BadAtGender]

Yeah what's up with these harsh declines ? No way Divergent hurt every movie

 

I think it's mostly that there was a bigger spring break effect last week. We may see larger Friday bumps as a result.

[K1stpierre]

Teens wouldn't know quality if it slapped them across the face and knocked them on their ass.

 

Plain and simple.

 

IMO.

 

[mattmav45]

All I'm saying is the new YA fad with oppression storylines is laughable in nature.

 

All of them try to be so hard and deep, but even The Hunger Games can't overcome how glossy the material ultimately is.  

 

Comical.

 

IMO.

[ChD]

 

Always gets me.

[iceroll]

All I'm saying is the new YA fad with oppression storylines is laughable in nature.

 

All of them try to be so hard and deep, but even The Hunger Games can't overcome how glossy the material ultimately is.  

 

Comical.

 

IMO.

That's not at all what you were saying with that post.  The tone was incredibly arrogant and presumptuous, and even your "clarification" is another broadly sweeping generalization.

 

Stop trying to act like a smart-ass. IMO.