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Gopher

Weekend Actuals (12/16-18)

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$200M was barely attained last time with a $60M opening how is it in the picture now for SH2?

I don't know if this was aimed at me or at Fake, but I'm going to address it anyway (even though I think we may have had this same discussion in another thread). First of all, SH1 didn't barely hit $200M, it was over by a good $9M+, barely hitting it would have been getting over by less than $1M, the sort of situation where people on BOM liked to cry "fudge." Secondly, the multiplier for SH1 is not particularly indicative of the multiplier for SH2 because SH1 was front-loaded by a couple of factors which don't apply to SH2. First of all, SH1's OW included Christmas Day and the day after, both very strong moviegoing days in the US, while SH2 just had a basically ordinary weekend. Secondly, Avatar was selling out left, right and center, creating overflow to other movies, and SH1 would have been the newest movie appealing to a similar audience -- SH2 could have seen a similar but more limited effect if MI4 had been selling out its shows, but from the crowd reports I've seen it looks like shows were full, but not generally sold out.Now that doesn't mean that I think SH2 has any realistic shot at $200M at this point. I think its chances are microscopically small, in fact. But I just don't think that the legs of SH1 are a good means of judging that, given the differing circumstances under which the two movies opened. That's why in my earlier post I referenced two other movies, one which opened the last time the dates aligned this way and another which is similar to SH2 in terms of genre and being a sequel and had a similar release date. That neither of those movies got a multiplier of 5 is, I think, much stronger evidence that it would be nigh impossible for SH2 to hit $200M.
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Does anyone think the million or so people who saw Mission Impossible would've gone to Sherlock Holmes?That would've brought the total closer to $50M; I think everyone just really didn't take into account that Mission Impossible was going after the EXACT same audience and it wasn't going to have the Christmas Day boost.Christmas Day was on a Friday for God's sake! The BEST day for it to have been on. There was always going to be a dropoff; in context, a third drop from a film that opened on Christmas isn't THAT bad.$170M+ total is definitely in the cards.

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Still waiting on Paramount... 1 Sherlock Holmes: A Game of Shadows $39,637,079 -- 3,703 -- $10,704 $39,637,079 1 Warner Bros. 2 Alvin and the Chipmunks: Chipwrecked $23,244,744 -- 3,723 -- $6,244 $23,244,744 1 Fox 3 New Year's Eve $7,310,413 -44% 3,505 0 $2,086 $24,716,167 2 Warner Bros. / New Line 4 The Sitter $4,608,681 -53% 2,752 2 $1,675 $17,929,987 2 Fox 5 The Twilight Saga: Breaking Dawn - Part 1 $4,197,893 -46% 2,958 -646 $1,419 $266,327,974 5 Summit 6 Arthur Christmas $3,554,286 -45% 2,929 -343 $1,213 $38,501,631 4 Sony / Columbia 7 The Muppets $3,520,926 -50% 2,808 -520 $1,254 $70,994,571 4 Disney 8 Jack and Jill $1,228,843 -60% 1,910 -877 $643 $70,506,629 6 Sony / Columbia 9 Happy Feet Two $1,077,329 -71% 1,780 -1060 $605 $58,909,873 5 Warner Bros. 10 Tower Heist $901,025 -62% 1,315 -754 $685 $75,788,740 7 Universal 11 Immortals $851,371 -65% 1,216 -1083 $700 $81,889,376 6 Relativity Media The Descendants $3,268,357 -25% 878 2 $3,723 $28,645,909 5 Fox Searchlight

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