Weekend Estimates: Insurgent 54m | Cinderella $34.5m pg 29

[23IsEverywhere]

Dat Avengers effect. Everything else seems..so dull, uninspired, just plain Dat Avengers curse.

Everybody's saving money so that they can watch Avengers 10 times in a row during opening weekends.

Well this is the Divergence series, I mean its no HP, HG, or even MR.

Though that could be Allegiant talking

[Olive]

Below are the top 10 films per industry estimates for the weekend of March 20-22:

1). Insurgent (LG), 3,875 theaters  / $21M* Fri. / 3-Day: $49.6M / Wk 1

2). Cinderella (DIS), 3,848 theaters (+3) / $9.69M Fri. (-58%) / 3-Day: $35.78M  (-47%)/Total Cume: $123.8M/Wk 2

3).  The Gunman (OR), 2,816 theaters  / $1.8M* Fri./ 3-Day: $5.45M /Wk 1

4). Kingsman: The Secret Service  (FOX), 2,233 theaters (-402) / $1.28M Fri. (-23%)/ 3-Day: $4.68M (-25%)/ Total Cume: $114.6M/ Wk 6

5).  Run All Night (WB), 3,171 theaters  / $1.38M Fri. (-64%)/ 3-Day: $4.65M (-58%)/Total Cume: $19.4M/Wk 2

6). Do You Believe? (PF), 1,320 theaters  / $1.15M Fri. / 3-Day: $3.7M / Wk 1

7). The Second Best Exotic Marigold Hotel (FSL), 2,016 theaters (-6)/ $936K Fri. (-43%)/ 3-Day: $3.28M (-42%)/Total Cume: $24M/Wk 3

8). Focus (WB), 2,055 theaters (-800) / $900K Fri. (-47%)/ 3-Day: $3.1M (-46%)/Total Cume: $49.1M /Wk 4

9). The SpongeBob Movie: Sponge Out of Water (PAR), 1,980 theaters (-679)  / $612K Fri. (-35%)/ 3-Day: $2.69M (-33%)/Total Cume: $159.1M/ Wk 7

10). Chappie (Sony), 2,429 theaters (-772) / $685K Fri. (-56%)/ 3-Day: $2.54M (-55%)/ Total Cume: $28.1M /Wk 3

Notables:

American Sniper (WB), 1,456 theaters (-545)  / $423K Fri. (-44%)/ 3-Day: $1.6M (-43%) /Total Cume: $344M /Wk 13

Fifty Shades Of Grey (UNI/Focus), 1,168 theaters (-871) / $384K Fri. (-59%) / 3-Day: $1.19M (-59%)/Total Cume: $163.7M/ Wk 6

The Imitation Game (TWC), 337 theaters (-188) / $87K Fri. (-52%) /3-Day: $317K (-52%)/Total Cume: $90.9M/Wk 17

It Follows (RAD), 32 theaters (+28) / $90K Fri. (+75%) /3-Day PSA: $8,944/3-Day: $286K (+75%)/Total cume: $510K/Wk 2

 

Limited releases:

Danny Collins (BST), 5 theaters  / $17K Fri. /3-Day PSA: $11K/3-Day: $55K / Wk 1

[picores]

Good OD for Insurgent. 50m are in play. Meh for Cinderella...where's the great WOM?

[kitik]

Awesome for Kingsman!

[lab276]

Below are the top 10 films per industry estimates for the weekend of March 20-22:

1). Insurgent (LG), 3,875 theaters  / $21M* Fri. / 3-Day: $49.6M / Wk 1

2). Cinderella (DIS), 3,848 theaters (+3) / $9.69M Fri. (-58%) / 3-Day: $35.78M  (-47%)/Total Cume: $123.8M/Wk 2

3).  The Gunman (OR), 2,816 theaters  / $1.8M* Fri./ 3-Day: $5.45M /Wk 1

4). Kingsman: The Secret Service  (FOX), 2,233 theaters (-402) / $1.28M Fri. (-23%)/ 3-Day: $4.68M (-25%)/ Total Cume: $114.6M/ Wk 6

5).  Run All Night (WB), 3,171 theaters  / $1.38M Fri. (-64%)/ 3-Day: $4.65M (-58%)/Total Cume: $19.4M/Wk 2

6). Do You Believe? (PF), 1,320 theaters  / $1.15M Fri. / 3-Day: $3.7M / Wk 1

7). The Second Best Exotic Marigold Hotel (FSL), 2,016 theaters (-6)/ $936K Fri. (-43%)/ 3-Day: $3.28M (-42%)/Total Cume: $24M/Wk 3

8). Focus (WB), 2,055 theaters (-800) / $900K Fri. (-47%)/ 3-Day: $3.1M (-46%)/Total Cume: $49.1M /Wk 4

9). The SpongeBob Movie: Sponge Out of Water (PAR), 1,980 theaters (-679)  / $612K Fri. (-35%)/ 3-Day: $2.69M (-33%)/Total Cume: $159.1M/ Wk 7

10). Chappie (Sony), 2,429 theaters (-772) / $685K Fri. (-56%)/ 3-Day: $2.54M (-55%)/ Total Cume: $28.1M /Wk 3

Notables:

American Sniper (WB), 1,456 theaters (-545)  / $423K Fri. (-44%)/ 3-Day: $1.6M (-43%) /Total Cume: $344M /Wk 13

Fifty Shades Of Grey (UNI/Focus), 1,168 theaters (-871) / $384K Fri. (-59%) / 3-Day: $1.19M (-59%)/Total Cume: $163.7M/ Wk 6

The Imitation Game (TWC), 337 theaters (-188) / $87K Fri. (-52%) /3-Day: $317K (-52%)/Total Cume: $90.9M/Wk 17

It Follows (RAD), 32 theaters (+28) / $90K Fri. (+75%) /3-Day PSA: $8,944/3-Day: $286K (+75%)/Total cume: $510K/Wk 2

 

Limited releases:

Danny Collins (BST), 5 theaters  / $17K Fri. /3-Day PSA: $11K/3-Day: $55K / Wk 1

I think that's actually good for Insurgent, but otherwise not a great weekend.

Top 10 115.5m, compared with:

last week: 115.6m

2014: 129.6m

2013: 127.2m

2012: 201.6m

2002: 113.6m

Edited March 21, 2015 by lab276

[zackzack]

re: Cinderella

 

Disney should pick better looking actress than the one they did for this movie.

Talent is king but look is divine

Loking at the trailer, I feel like rooting for milfy Cate Blanchett rather than the

poor & oppressed heroine.

Edited March 21, 2015 by zackzack

[Aplandg]

Yay for Insurgent! $50m is still in play.

[Ethan Hunt]

Yay for Insurgent! $50m is still in play.

I think pretty likely at this point.

[jj99]

Meh for Cindy.

That Kingsman drop though.

[arpiaaaa]

I find 35 for Cindy a good number,
 

[CJohn]

Is 21M the final number? If so, it is ok.

[4815162342]

re: Cinderella

 

Disney should pick better looking actress than the one they did for this movie.

 

I know right, it's like they just made a plastic mold of that disgusting old hag Cameron Diaz and draped it over a soulless robot.

[DeeCee]

"Time counts and keeps countin', and we knows now finding the trick of what's been and lost ain't no easy ride. But that's our trek, we gotta travel it. And there ain't nobody knows where it's gonna lead. Still in all, every night we does the tell, so that we 'member who we was and where we came from... but most of all we 'members the man that finded us, him that came the salvage. And we lights the city, not just for him, but for all of them that are still out there. 'Cause we knows there come a night, when they sees the distant light, and they'll be comin' home."

Word.

[alisson23]

if 21M is final number, so insurgent did previews x5,1 in friday, Divergent did x4.6. i really thought it would be more front load than Divergent. Very good for it. 

[CJohn]

The weekend estimate is gonna be 50M with the actual ending up lower.

[baumer]

Lol so let me get this straight....Cindrrella isnt holding well because the lead actress isnt cute enough?

I worry about humanity sometimes. I really do.

[rockNrollaDIM]

Cool

[Ethan Hunt]

Cinderella is holding just fine.

[alisson23]

Cinderella is not doing well because do anorexia apology

[Dan9]

re: Cinderella

 

Disney should pick better looking actress than the one they did for this movie.

Did I really just read this?