WEEKEND ESTIMATES: Home 54m , GH 34.6m, Insurgent 22.1m, Cind 17.5m （official）

[Blankments]

The point of mentioning that poll with regards to "Get Hard" is that the average American adult between about 18 and 32 years old is not all that bright. And the major studios are aware of this fact, so they dumb down many of the mainstream movies accordingly.  "Get Hard" will make in its first 3 days what something like The Theory of Everything made in its first 7 or 8 weeks of release. 

I know Tele already ruled on this, but I find it likely Get Hard is a much enjoyable time than Theory of Everything is, which is pretty mediocre outside two admittedly good performances.

[lab276]

If Home out-opens Dragon 2 I'm officially losing all faith in this generation of children.

I think that would be hilarious.

Looking like a good weekend finally, might just push it above 2011.

Edited March 28, 2015 by lab276

[fmpro]

No Rth tonight?

No. But he will drive real Fast to be here next weekend i think

[goldenstate5]

I always thought Home had a chance to break-out simply upon default. There's just nothing else out there.

[kayumanggi]

DW must be very happy. They probably didn't even see this coming. lol

[kayumanggi]

I am 28 right now so that means I still have to wait five more years before I officially become intelligent. It's a long wait but I'm excited. 

[DAR]

Prety gud strt fore bothe oponers.

Sry nt smrt

[Olive]

Below are the top 10 films per industry estimates for Friday and the weekend of March 27-29:

1). Home (FOX/DW), 3,708 theaters  / $15M* Fri. / 3-Day: $52.7M / Wk 1

2). Get Hard (WB), 3,175 theaters  / $12M* Fri. / 3-Day: $33M / Wk 1

3). Insurgent (LG), 3,875 theaters (0)  / $7.19M Fri. (-66%) / 3-Day: $23.29M (-55%) /Total Cume: $88.1M / Wk 2

4). Cinderella (DIS), 3,815 theaters (-33) / $4.69M Fri. (-50%) / 3-Day: $17.8M  (-49%)/Total Cume: $150.2M/Wk 3

5). It Follows (RAD), 1,218 theaters (+1,186) / $1.3M Fri. (+1,199%) /3-Day: $3.59M (+943%)/Total cume: $4.2M/Wk 3

6). Kingsman: The Secret Service  (FOX), 1,785 theaters (-438) / $869K Fri. (-32%)/ 3-Day: $3.19M (-31%)/ Total Cume: $119.39M/ Wk 7

7). Do You Believe? (PF), 1,356 theaters (+36) / $703K Fri. (-42%)/ 3-Day: $2.5M (-30%)/Total Cume: $7.4M / Wk 2

8). The Second Best Exotic Marigold Hotel (FSL), 1,498 theaters (-518)/ $634K Fri. (-34%)/ 3-Day: $2.3M (-34%)/Total Cume: $28.25M/Wk 4

9).  Run All Night (WB), 2,377 theaters (-794)  / $647K Fri. (-54%)/ 3-Day: $2.3M (-54%)/Total Cume: $23.9M/Wk 3

10).  The Gunman (OR), 2,816 theaters (0) / $655K Fri. (-63%)/ 3-Day: $2.27M (-55%) /Total Cume: $9M /Wk 2

Edited March 28, 2015 by Johnny Storm

[lab276]

Below are the top 10 films per industry estimates for Friday and the weekend of March 27-29:

1). Home (FOX/DW), 3,708 theaters  / $15M* Fri. / 3-Day: $52.7M / Wk 1

2). Get Hard (WB), 3,175 theaters  / $12M* Fri. / 3-Day: $33M / Wk 1

3). Insurgent (LG), 3,875 theaters (0)  / $7.19M Fri. (-66%) / 3-Day: $23.29M (-55%) /Total Cume: $88.1M / Wk 2

4). Cinderella (DIS), 3,815 theaters (-33) / $4.69M Fri. (-50%) / 3-Day: $17.8M  (-49%)/Total Cume: $150.2M/Wk 3

5). It Follows (RAD), 1,218 theaters (+1,186) / $1.3M Fri. (+1,199%) /3-Day: $3.59M (+943%)/Total cume: $4.2M/Wk 3

6). Kingsman: The Secret Service  (FOX), 1,785 theaters (-438) / $869K Fri. (-32%)/ 3-Day: $3.19M (-31%)/ Total Cume: $119.39M/ Wk 7

7). Do You Believe? (PF), 1,356 theaters (+36) / $703K Fri. (-42%)/ 3-Day: $2.5M (-30%)/Total Cume: $7.4M / Wk 2

8). The Second Best Exotic Marigold Hotel (FSL), 1,498 theaters (-518)/ $634K Fri. (-34%)/ 3-Day: $2.3M (-34%)/Total Cume: $28.25M/Wk 4

9).  Run All Night (WB), 2,377 theaters (-794)  / $647K Fri. (-54%)/ 3-Day: $2.3M (-54%)/Total Cume: $23.9M/Wk 3

10).  The Gunman (OR), 2,816 theaters (0) / $655K Fri. (-63%)/ 3-Day: $2.27M (-55%) /Total Cume: $9M /Wk 2

15?! Good God. That is so much better than I was expecting it's not even funny.

Top 10: 142.9m

Compared:

2014: 124.7m

2013: 137.6m

Edited March 28, 2015 by lab276

[Jessie]

So what ever happened to Cinderella's great legs?

[Ezen Baklattan]

Cinderella's holds are kind of baffling. To be fair, I think the fact that it's more of an Austen-style romance with fantastical elements rather than the other way around may be off-putting to some audiences.

Also, another sexy hold for Kingsman. <3

[SchumacherFTW]

Dat Home number?! I guess the kids really dug it! I hope it fails to beat Dragon 2 in the long run.

[baumer]

Home at 15 mill?  

[baumer]

Cinderella's holds are kind of baffling. To be fair, I think the fact that it's more of an Austen-style romance with fantastical elements rather than the other way around may be off-putting to some audiences.

Also, another sexy hold for Kingsman. <3

 

But not really.  Maleficent fell 46% in its third weekend, the weekend that HTTYD2 opened.  This weekend, Home opens, and Cinderella will probably fall about 45-48%....so sorry, but this looks like a typical expected drop.  Next weekend it will fall in the 30% range and all will be well.

 

http://boxofficemojo.com/weekend/chart/?yr=2014&wknd=24&p=.htm

[paul75]

So what ever happened to Cinderella's great legs?

 

At 12 O'clock midnight

[Ezen Baklattan]

At least Maleficent was holding well over weekdays. This is having bigger Monday drops and smaller Friday increases so far. Never a good combo.

[CJohn]

How the fuck is Home opening so big?!

[jj99]

Called the Home Breakout.

That Rihanna reign...

[baumer]

Cinderella is doing just fine.  It will be fine and in the end it will come close to or exceed 200 mill.

Called the Home Breakout.

That Rihanna reign...

 

Like in Battleship?

[IndustriousAngel]

In Austria & Germany, Cinderella is having steeper-than-expected drops, too. WOM must be mixed at best. Still doing ok, but nowhere near Disney standards.