K1stpierre Posted May 1, 2015 Share Posted May 1, 2015 It's in no way a meh number. That's a pretty fantastic number for Marvel brand movies. This could be bumped to 92M OD for me. 1 Link to comment Share on other sites More sharing options...
grim22 Posted May 1, 2015 Share Posted May 1, 2015 Exhibitor Relations @ERCboxoffice now16 seconds ago AVENGERS: AGE OF ULTRON debuted with a mighty $27.6M last night--far above the original's $18.7M. Midnights only versus 7pm though. Looking at Tele and Spizzer's sellout count I thought 32-35M was on the table since it had more show times and sellouts than BD2 and TDKR with additional 3D bump. Link to comment Share on other sites More sharing options...
#ED Posted May 1, 2015 Share Posted May 1, 2015 Exhibitor Relations @ERCboxoffice 1m AVENGERS: AGE OF ULTRON also broke the Thursday IMAX record, grossing $3M, surpassing DARK KNIGHT RISES w/ $2.3M. View details · Is this where I say... TDKR only played at Midnights + or TDKR was only in 2D 4 Link to comment Share on other sites More sharing options...
kayumanggi Posted May 1, 2015 Share Posted May 1, 2015 AVENGERS: AGE OF ULTRON premium format breakdown: 24% 3D, 12% IMAX, 8% PLF--44% total. — Exhibitor Relations (@ERCboxoffice) May 1, 2015 Link to comment Share on other sites More sharing options...
Lordmandeep Posted May 1, 2015 Share Posted May 1, 2015 Its not meh at all means it will open to around the original or more. If you do not see that then your clueless to box office. Link to comment Share on other sites More sharing options...
kayumanggi Posted May 1, 2015 Share Posted May 1, 2015 AVENGERS: AGE OF ULTRON early totals--$27.6M domestic, $287.3M int'l, $314.9M worldwide. — Exhibitor Relations (@ERCboxoffice) May 1, 2015 Link to comment Share on other sites More sharing options...
CJohn Posted May 1, 2015 Share Posted May 1, 2015 I really hope the boring numbers end here. Either go over the OW record or crash. Right now I am thinking 195-205M witch makes me sleepy. Link to comment Share on other sites More sharing options...
kayumanggi Posted May 1, 2015 Share Posted May 1, 2015 Woah at that 3D share. Link to comment Share on other sites More sharing options...
wileECoyote Posted May 1, 2015 Share Posted May 1, 2015 Exhibitor Relations @ERCboxoffice now16 seconds ago AVENGERS: AGE OF ULTRON debuted with a mighty $27.6M last night--far above the original's $18.7M. So about a 50% increase. Good number Link to comment Share on other sites More sharing options...
CJohn Posted May 1, 2015 Share Posted May 1, 2015 AVENGERS: AGE OF ULTRON premium format breakdown: 24% 3D, 12% IMAX, 8% PLF--44% total. What is PLF? Link to comment Share on other sites More sharing options...
edroger3 Posted May 1, 2015 Share Posted May 1, 2015 I try a search for "ultron" on Twitter, the first suggested is "ultron disappointing", it seems not a good sign. Link to comment Share on other sites More sharing options...
theultimatebiu Posted May 1, 2015 Share Posted May 1, 2015 That's a great number. Let's face it...the days of exciting midnight numbers are gone 2 Link to comment Share on other sites More sharing options...
Aplandg Posted May 1, 2015 Share Posted May 1, 2015 Surprised at the IMAX record considering it wasn't filmed in IMAX whereas DKR was. My goal for this has been simply to beat the $207m of Avengers. I still think it will. Link to comment Share on other sites More sharing options...
#ED Posted May 1, 2015 Share Posted May 1, 2015 Imax, premium large format and 4D will be providing extra superpowers to the superhero team pic this weekend. http://deadline.com/2015/05/avengers-age-of-ultron-thursday-box-office-1201419080/ 4D!?!?!? Link to comment Share on other sites More sharing options...
wileECoyote Posted May 1, 2015 Share Posted May 1, 2015 And now the debate about it being meh number or good number starts... Link to comment Share on other sites More sharing options...
The Stingray Posted May 1, 2015 Share Posted May 1, 2015 DH2 is going down. 1 Link to comment Share on other sites More sharing options...
redfirebird2008 Posted May 1, 2015 Share Posted May 1, 2015 Midnights only versus 7pm though. Looking at Tele and Spizzer's sellout count I thought 32-35M was on the table since it had more show times and sellouts than BD2 and TDKR with additional 3D bump. Based on the urban reports from Tele/Spizzer and the actual revenue, you have to conclude that the rural areas didn't do as well for previews. Probably will be a lot more backloaded in those rural areas over the weekend. That said, it's a very good number and I dare say something crazy like $250m isn't off the table by any means. IM3 and TA1 both had a 11 multiplier from their previews to weekend total. $27.6m x 11 = $303.6m. I think it will be more frontloaded than those two, but even so it has the potential to put up a truly jawdropping number this weekend. 1 Link to comment Share on other sites More sharing options...
Poseidon Posted May 1, 2015 Share Posted May 1, 2015 Still can't believe the expectations. IM3, that worked as a direct sequel to Avengers, with a big boost in OW, "only" did 15,6m. Age of Ultron literally crushed that number and people act like it did an Interstellar here. That number is spectacular and pretty much nothing else. 4 Link to comment Share on other sites More sharing options...
grim22 Posted May 1, 2015 Share Posted May 1, 2015 44% 3D share. In the expected 40-45% range. Avengers had a 55% 3D share in 2012. However nowadays movies don't get that high a share anymore. Link to comment Share on other sites More sharing options...
Yandereprime101189 Posted May 1, 2015 Share Posted May 1, 2015 That's one mighty number Link to comment Share on other sites More sharing options...
