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MISSION: IMPOSSIBLE FALLOUT WEEKEND THREAD | 23 Friday...MM2 4.8...TT 4.25 EQ2 4.0

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16 minutes ago, Steele131 said:

People really acting like 60M +/- is a bad opening? Sigh.

 

10 minutes ago, TalismanRing said:

Were you not here for the AM&TW opening to $75.8m was a flop and the beginning of the end of the MCU? :lol:

It’s all subjective to the size of the movie though. 60M for MI would be fine, but not great. 76 for AM&tW was fine, not great. 180 for I2 was spectacular, 180 for IW would have been awful.     

 

I see a lot of medium performances get responded to with “are people really acting like $X is a bad opening?” with the implication that X is a big number/ a lot of money/should be considered great, when the absolute dollar value of the opening tells you almost nothing in a vacuum about whether it should be mourned or celebrated.

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It is so early, but if MI6's Friday hits the upper end of Deadline's Friday projection, and it follows it's predecessor, Rogue Nation, over the weekend and total run, then it is looking at a ~66M weekend and a ~231M total domestic gross.

 

If it hits the mid-range of Deadline's projection, it is still looking at ~61M weekend ~215M total.

 

Either of these would be really strong, in my opinion, and essentially a best for the franchise (unadjusted), six films in. Combined with it's critical acclaim, this would be a definite win for the franchise. But again, it is still early.

 

Comparing this film to the adjusted opening weekends and grosses of the first two films in the series is really problematic, as the first two films opened in years 1996 and 2000, eons ago when it comes to the theatrical/box office landscape and changes in media consumption. It really doesn't make sense to make those comparisons.

 

Peace,

Mike

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So, maybe the death knell was a touch too early...although I'm certain AMC theaters are out, I wonder what movies specifically are out this weekend...this should be very interesting to follow...

 

https://moviepass.com/service_updates_20180727/

 

"

To our Subscribers:
First, we sincerely apologize for the inconvenience caused from the temporary outage in the app over the past day. We have handled the issues on the back-end, and our app is now up-and-running with stability at 100%. We thank you for your patience and your ongoing support.

This month, we introduced demand-based pricing to MoviePass. The first of those features, Peak Pricing, has rolled out nationally. Bring-a-Guest and Premium Features (ie., upgrades IMAX 2D & 3D, RealD, and more) will begin rolling out soon. We will continue to refine Peak Pricing and adjust the algorithm to take into account a lot of the feedback we’ve received in the past couple of weeks, and we thank you for your patience as we continue to evolve MoviePass into the best low-cost option in entertainment. Together, we are reviving moviegoing – and everything that goes along with it.

As we’ve shared with you before, rather than raise the price of the subscription, we’ve decided to enable all of you to have the choice between high value (ability to see up to one movie a day) at a low cost ($9.95) versus the flexibility to see whichever movie you want, wherever and whenever you want to see it. In other words, you can choose to see a movie in high demand on Opening Weekend for a small additional surcharge, or wait to see a popular movie a bit later in its theatrical run at no additional cost.

As we continue to evolve the service, certain movies may not always be available in every theater on our platform. This is no different than other in-home streaming options that often don’t carry the latest shows or movies that may be available on other services. For example, you can’t ever find Game of Thrones on Netflix, nor is Season 4 of Schitt’s Creek available there yet. Here at MoviePass, we have strived to make every movie in theaters available to you as part of your subscription, and Peak Pricing has allowed – and will continue to allow – us to do so.

Some of the feedback we’ve received from you about Peak Pricing is that more of you are using e-ticketing in our app. When you go to a MoviePass e-ticketing theater, you are helping theaters who are actively working with us to ensure that MoviePass remains the best low-cost option. Peak Pricing has also begun driving traffic to weekdays and off-peak hours, which is vital to the entertainment ecosystem and to the health of theaters across the country. Similarly, we are hearing loud and clear from studio and independent distributor partners who support the MoviePass model that our app placements are driving more of you to enjoy their films over others in the marketplace.

We share all of this with you as we believe in explaining to you, our customer, why we are doing what we are doing. We ask for your understanding and vocal support during this time, as we continue to fundamentally change an industry that hasn’t evolved much in years. In fact, ticket prices have risen so much that it’s now simply too expensive for many of us to go to the movies.

MoviePass’ mission is to make moviegoing accessible to everyone and to enhance the power of discovery – but we need your support as we refine our model for the long-haul.

Can’t find the movie you want to see on the app? Go to Twitter and let the studio behind it know. Want more e-ticketing theater options in your area, so that the movies you want to see peak less? Let your theater know you want them to partner with MoviePass.

We’re MoviePass and because of you, we are more than three million strong.

Mitch Lowe"

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24 minutes ago, Chewy said:

Every single movie this summer has had a disappointing run except for Book Club

Hey man, you're selling at least a couple movies short. For instance...


Hereditary became A24's highest grossing WW movie. We'll long remember 2018 as the summer of Toni Collette!

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12 minutes ago, Biggestgeekever said:

Hey man, you're selling at least a couple movies short. For instance...


Hereditary became A24's highest grossing WW movie. We'll long remember 2018 as the summer of Toni Collette!

(Hereditary spoilers)

Spoiler

HAIL PAIMON!

 

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Variety has Teen Titans at $12m

 

https://variety.com/2018/film/news/box-office-mission-impossible-fallout-record-opening-1202888454/

Quote

Warner Bros.’ counter-programmer “Teen Titans Go! to the Movies” is heading for about $12 million at 3,188 locations, coming in at the lower end of forecasts, which had ranged between $13 million and $19 million. 

 

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2 minutes ago, TalismanRing said:

Universal’s second weekend of “Mamma Mia! Here We Go Again” appears to be likely to finish in second place with about $16 million, lifting its 10-day total past $70 million. Sony’s second weekend of Denzel Washington’s “The Equalizer 2” should follow with about $14 million, just ahead of Sony’s third weekend of “Hotel Transylvania 3: Summer Vacation” with around $13 million.

 

Harsh drop, Mamma mia was friday heavy so relative to the SS numbers the drop will probably be quite good.

But Equalizer 2 was friday light and weekday light, a 36m -> 14m, 61.1% seem harsh, first equalizer was at 18.75 -45%, Equalizer 2 could fall behind the first one this sunday if that happen.

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1 hour ago, MikeQ said:

It is so early, but if MI6's Friday hits the upper end of Deadline's Friday projection, and it follows it's predecessor, Rogue Nation, over the weekend and total run, then it is looking at a ~66M weekend and a ~231M total domestic gross.

 

If it hits the mid-range of Deadline's projection, it is still looking at ~61M weekend ~215M total.

 

Either of these would be really strong, in my opinion, and essentially a best for the franchise (unadjusted), six films in. Combined with it's critical acclaim, this would be a definite win for the franchise. But again, it is still early.

 

Comparing this film to the adjusted opening weekends and grosses of the first two films in the series is really problematic, as the first two films opened in years 1996 and 2000, eons ago when it comes to the theatrical/box office landscape and changes in media consumption. It really doesn't make sense to make those comparisons.

 

Peace,

Mike

You're right. And maybe WOM is even better than it was for Rogue Nation.

And it's still very early. M: I 6 is still rising at MT (39.8% at the moment) like The Equalizer 2 did last week and which went up another 6M from first projections over the weekend. 

Edited by el sid
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1 minute ago, TalismanRing said:

Does that mean he'll win in 20 years for an undeserved role while screwing over RDJ?

Yes to the first part, I'm worrying. And obvs there'll be some younger actor in the line-up who deserves it way more. (I haven't seen Chaplin so for me the person screwed over by Pacino winning was Denzel)

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