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The Box Office Buzz and Tracking Thread (December 2021 - July 2023)

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24 minutes ago, SupermanLego said:

If DS2 makes 240m it just makes NWH look lame. Tbf imo the hype for DS2 is not on that level.

260M on a Dec >> upto 240M on a May. Even if DS opens at that range, I expect it to finish 180-200M lower than NWH. That said, wouldn't be surprised if BP2 opens to NWH numbers. 

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14 minutes ago, MultiverseXXR said:


Whats the math on this, because that definitely doesn’t seem correct? I assume you mean OW comped against the record? Because on a ticket price basis, $240M today would be more sold than AoU OW and way more than $160M in 2015.

Went atp to 2019 (bit below tlj I think, right?) And ranks from 2019 to april 2015 (since I feel ows inflate faster than atp).   
 

There’s a cluster of TDK, TDKR, and DH2 around 160-170 in 3rd-5th place at the time.  
 

Another way to look it would be: 

240M is ~ 7th place adjusted OW (looking Here and assuming 7%+ inflation since 2019 to take TLJ last 240)

In April 2015, 7th place adjusted would be between SM1 and TDKR (after TA, TDK, SM3, DH2, DMC) with ~168-172 adjusted OWs

 

But like the basic intuition is that you’re floating around the bottom of the top 10 in OW tickets sold — you could maybe get even better by trying to convert a 240 DS2 into a particular True FSS (200) and then adjusting that and comparing with historical true FSS evolution, but that’s more work so meh.

 

 

 

 

Edited by Illuminegion Confirmed
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Jurassic World: Dominion Harkins T-42 Days

 

Format Shows Capacity Sold % Sold Gross ATP
Normal 226 60,184 233 0.39% $2,644 $11.35
Cine 1 27 8,097 506 6.25% $7,609 $15.04
Cine Capri 5 2,082 53 2.55% $735 $13.87
IMAX 3 1,335 65 4.87% $1,040 $16.00
3D 57 8,987 28 0.31% $409 $14.61
             
Total 318 80,685 885 1.10% $12,437 $14.05

 

Comps

1.88x Shang Chi first day of sales - $16.5M

0.85x Eternals first day of sales - $8.1M

 

I don't have any good comp for this but $16.5M against SC is very good especially when SC first day was 25 days later. Without any comps, I would say quite good start.

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TBC I never use % of #1 when endgame is involved because it’s too much of an outlier — I would consider % of #2 or something (current #2 is 260, in April 2025 it was IM3 with 174M, so 67%… takes 240 to 160M 😂). I think it’s pretty fair to say that OW growth vs 7 years ago is on the order of 40-50%.

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Only ranks 6 and 9 have small enough growth that 240 would correspond to above 180, and even then just barely. And observed rank growth should slightly underestimate real given recent unusually high inflation. 240M/1.4=171M, so like 165-170 final answer now that you guys have made me look into this further 😛   
 

Spoiler
Apr 2015     Apr 2022   Growth
1 Marvel's The Avengers $207,438,708 Avengers: Endgame $357,115,007 72.15%
2 Iron Man 3 $174,144,585 Spider-Man: No Way Home $260,138,569 49.38%
3 Harry Potter and the Deathly Hallows Part 2 $169,189,427 Avengers: Infinity War $257,698,183 52.31%
4 The Dark Knight Rises $160,887,295 Star Wars: Episode VII - The Force Awakens $247,966,675 54.12%
5 The Dark Knight $158,411,483 Star Wars: Episode VIII - The Last Jedi $220,009,584 38.88%
6 The Hunger Games: Catching Fire $158,074,286 Jurassic World $208,806,270 32.09%
7 The Hunger Games $152,535,747 The Avengers $207,438,708 35.99%
8 Spider-Man 3 $151,116,516 Black Panther $202,003,951 33.67%
9 Furious 7 $147,187,040 The Lion King $191,770,759 30.29%
10 The Twilight Saga: New Moon $142,839,137 Avengers: Age of Ultron $191,271,109 33.91%
Avg 2-10   $157,153,946   $220,789,312 40.07%

 

Edited by Illuminegion Confirmed
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11 minutes ago, Illuminegion Confirmed said:

Only ranks 6 and 9 have small enough growth that 240 would correspond to above 180, and even then just barely. And observed rank growth should slightly underestimate real given recent unusually high inflation. 240M/1.4=171M, so like 165-170 final answer now that you guys have made me look into this further 😛   
 

  Hide contents
Apr 2015     Apr 2022   Growth
1 Marvel's The Avengers $207,438,708 Avengers: Endgame $357,115,007 72.15%
2 Iron Man 3 $174,144,585 Spider-Man: No Way Home $260,138,569 49.38%
3 Harry Potter and the Deathly Hallows Part 2 $169,189,427 Avengers: Infinity War $257,698,183 52.31%
4 The Dark Knight Rises $160,887,295 Star Wars: Episode VII - The Force Awakens $247,966,675 54.12%
5 The Dark Knight $158,411,483 Star Wars: Episode VIII - The Last Jedi $220,009,584 38.88%
6 The Hunger Games: Catching Fire $158,074,286 Jurassic World $208,806,270 32.09%
7 The Hunger Games $152,535,747 The Avengers $207,438,708 35.99%
8 Spider-Man 3 $151,116,516 Black Panther $202,003,951 33.67%
9 Furious 7 $147,187,040 The Lion King $191,770,759 30.29%
10 The Twilight Saga: New Moon $142,839,137 Avengers: Age of Ultron $191,271,109 33.91%
Avg 2-10   $157,153,946   $220,789,312 40.07%

 

Hmm, but I think 1-4 on the second list were just more anticipated films than 1-4 on the first (+TDKR deflated by shooting). I think you have to go all the way down to TDK to find something that is on IW/TFA level and that is a 2008 film (would have been higher in 2015). 

 

Basically I don't agree with just using rank growth as how big the OW is, though I don't necessarily have a better way. 

Edited by Menor Reborn
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3 minutes ago, Menor Reborn said:

Hmm, but I think 1-4 on the second list were just more anticipated films than 1-4 on the first (+TDKR deflated by shooting). I think you have to go all the way down to TDK to find something that is on IW/TFA level and that is a 2008 film (would have been higher in 2015). 

Well, 2-4 have 50-55% growth and I settled on ~40%, so… I agree 😛 

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On 4/22/2022 at 8:56 AM, katnisscinnaplex said:

Movie Theaters Shows Change Standard PLF IMAX 3D
Fantastic Beasts 3 3,376 55,593 -48.93% 49,224 6,369 3,721 0
The Bad Guys 3,297 67,781   60,375 7,406 0 5,087
Sonic the Hedgehog 2 3,125 50,850 -32.43% 49,928 922 0 0
The Northman 2,890 40,906   38,627 2,279 0 0
Massive Talent 2,708 39,439   39,340 99 0 0
Father Stu 2,341 25,836 -6.70% 25,775 61 0 0
The Lost City 2,344 24,378 -20.48% 24,323 55 0 0
Everything Everywhere 1,919 20,363 -7.96% 20,352 11 0 0
Morbius 1,910 16,923 -45.67% 16,898 25 0 0
Ambulance 1,728 12,131 -60.96% 12,093 38 0 0
The Batman 1,394 9,386 -45.49% 9,381 5 0 0
Uncharted 462 3,129 -57.79% 3,129 0 0 0
¿Y cómo es él? 311 4,685   4,670 15 0 0
Jersey 307 2,539   2,539 0 0 0
K.G.F Chapter 2 343 3,065 -46.76% 3,065 0 0 0

 

US showtime sample for 4/22/22 weekend

 

OW shows comps

 

The Bad Guys - 67,781 (3,297 TC) (7,406 PLF shows)

 - Addams Family - 68,219 (3,204)

 - Moonfall - 64,611 (3,241)

The Northman - 40,906 (2,890 TC) (2,279 PLF shows)

 - Last Night in Soho - 37,843 (2,701 TC) (2,168 PLF)

 - Antlers - 36,968 (2,572 TC) (119 PLF)

 - Reminiscence - 37,739 (2,931 TC) (1,670 PLF)

The Unbearable Weight of Massive Talent - 39,439 (2,708 TC) (99 PLF)

 - Copshop - 37,892 (2,641)

 - House of Gucci - 38,900 (2,933)

 

T-1 Week Comps

Memory - 14,955 (1,210 TC)

 - Studio 666 - 13,939 (1,254)

 - Nightmare Alley - 14,207 (1,231)

 - CopShop - 16,693 (1,519)

 

T-2 Week Previews

Doctor Strange 2 - 31,994 (2,883 TC) (7,448 PLF shows)

 - Batman - 23,704 (2,907) (2,480 PLF)

 - Spider-Man - 26,573 (2,935) (4,775 PLF)

 

T-3 Week Previews

Family Camp - 1,472 (509 TC)

 - Redeeming Love - 1,403 (1,033)

 - Marry Me - 2,115 (1,068)

 

T-4 Week Previews

Downton Abbey (5/18 EA) - 1,827 (1,810 TC)

Downton Abbey - 3,057 (1,982 TC)

 - Father Stu - 3,871 (1,325)

 

Other

The Harbingers of Things to Come (5/12 Fathom) - 837 (818 TC)

ABBA: The Movie - Fan Event (5/12 & 5/14) - 893 (892 TC)

Twenty One Pilots Cinema Experience (5/19 & 5/22) - 1,346 (624 TC)

 

Only seeing about 150 theaters listed so far for Top Gun so I'll wait until next week for that one.

Movie Theaters Shows Change Standard PLF IMAX 3D
The Bad Guys 3,238 55,588 -17.99% 51,710 3,878 0 1,999
Sonic the Hedgehog 2 3,070 43,794 -13.88% 42,494 1,300 0 0
Fantastic Beasts 3 3,152 40,355 -27.41% 37,345 3,010 1,798 0
The Northman 2,795 34,127 -16.57% 32,570 1,557 0 0
Massive Talent 2,579 31,138 -21.05% 31,027 111 0 0
Memory 2,233 31,063   30,974 89 0 0
Everything Everywhere 1,920 21,833 7.22% 19,827 2,006 1,841 0
The Lost City 2,071 21,352 -12.41% 21,297 55 0 0
Father Stu 2,034 21,299 -17.56% 21,255 44 0 0
Morbius 1,390 11,920 -29.56% 11,897 23 0 0
Ambulance 1,169 8,169 -32.66% 8,144 25 3 0
The Batman 832 5,070 -45.98% 5,067 3 0 0
Spider-Man: NWH 470 3,170   3,149 21 0 21
Acharya 318 3,023   2,785 238 0 0
¿Y cómo es él? 255 2,597 -44.57% 2,592 5 0 0
Runway 34 288 2,449   2,449 0 0 0
Uncharted 307 2,243 -28.32% 2,241 2 2 0
Heropanti 2 216 1,971   1,971 0 0 0

 

US showtime sample for 4/22/22 weekend

 

OW shows comps

 

Memory - 31,063 (2,233 TC)

 - Studio 666 - 30,292 (2,145)

 - Last Duel - 32,124 (2,731)

 - CopShop - 30,531 (2,468)

 

 

T-1 Week

Doctor Strange 2 - 173,506 (3,205 TC) (38,061 PLF shows)

 - Batman - 125,394 (3,125) (14,002 PLF)

 - Spider-Man - 135,877 (3,146) (25,877 PLF)

 

T-2 Week Previews

Firestarter - 2,811 (1,150 TC)

 - Halloween Kills - 2,694 (1,368)

 - Jackass Forever - 2,779 (1,845)

 - JJK0 - 2,855 (1,454)

Family Camp - 1,549 (532 TC)

  - WSS - 1,507 (613)

 - Massive Talent - 1,490 (831)

 

T-3 Week Previews

Downton Abbey (5/18 EA) - 1,977 (1,959 TC)

Downton Abbey - 3,261 (2,125 TC)

 - Father Stu - 3,017 (1,359)

 

T-4 Week Previews

Top Gun: Maverick (5/24 EA) - 188 (172 TC)

Top Gun: Maverick - 8,786 (822 TC)

 - Venom - 12,067 (1,934)

 

T-6 Week Previews

Jurassic World: Dominion - 14,816 (1,827 TC) (4,408 PLF)

 

Other

The Harbingers of Things to Come (5/12 Fathom) - 854 (827 TC)

ABBA: The Movie - Fan Event (5/12 & 5/14) - 936 (474 TC)

Twenty One Pilots Cinema Experience (5/19 & 5/22) - 1,482 (659 TC)

Fortune Favors Lady Nikuko - Fan Event (6/2) - 590 (588 TC)

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7 minutes ago, Illuminegion Confirmed said:

Well, 2-4 have 50-55% growth and I settled on ~40%, so… I agree 😛 

Fair. I think another reason it feels a little weird is because we then saw 2 OW record-breakers in 2015, so in a sense AoU is helped in the comparison just by being a few months earlier. 

 

Hmm. I guess that would still leave it in that 160-170 cluster. Idk. 

Edited by Menor Reborn
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Was bored and curious, so…

 

Previous 7 year gap had about 40% growth among top OWs

Spoiler
Apr 2008     Apr 2015   Growth
1 Spider-Man 3 $151,116,516 Marvel's The Avengers $207,438,708 37.27%
2 Pirates of the Caribbean: Dead Man's Chest $135,634,554 Iron Man 3 $174,144,585 28.39%
3 Shrek the Third $121,629,270 Harry Potter and the Deathly Hallows Part 2 $169,189,427 39.10%
4 Spider-Man $114,844,116 The Dark Knight Rises $160,887,295 40.09%
5 Pirates of the Caribbean: At World's End $114,732,820 The Dark Knight $158,411,483 38.07%
6 Star Wars: Episode III - Revenge of the Sith $108,435,841 The Hunger Games: Catching Fire $158,074,286 45.78%
7 Shrek 2 $108,037,878 The Hunger Games $152,535,747 41.19%
8 X-Men: The Last Stand $102,750,665 Spider-Man 3 $151,116,516 47.07%
9 Harry Potter and the Goblet of Fire $102,685,961 Furious 7 $147,187,040 43.34%
10 Harry Potter and the Prisoner of Azkaban $93,687,367 The Twilight Saga: New Moon $142,839,137 52.46%
Avg 2-10   $111,382,052   $157,153,946 41.72%

The 7 year period before that had wild 100% growth! More active theater expansion back during the turn of the century iirc, and per capita attendance wasn’t falling so bad for the overall market:


 

Spoiler
Apr 2001     Apr 2008   Growth
1 The Lost World: Jurassic Park $72,132,785 Spider-Man 3 $151,116,516 109.50%
2 THE PHANTOM MENACE $64,820,970 Pirates of the Caribbean: Dead Man's Chest $135,634,554 109.24%
3 Hannibal $58,003,121 Shrek the Third $121,629,270 109.69%
4 MISSION: IMPOSSIBLE 2 $57,845,297 Spider-Man $114,844,116 98.54%
5 TOY STORY 2 $57,388,839 Pirates of the Caribbean: At World's End $114,732,820 99.92%
6 HOW THE GRINCH STOLE CHRISTMAS $55,082,330 Star Wars: Episode III - Revenge of the Sith $108,435,841 96.86%
7 THE SPY WHO SHAGGED ME $54,917,604 Shrek 2 $108,037,878 96.73%
8 X-MEN $54,471,475 X-Men: The Last Stand $102,750,665 88.63%
9 Batman Forever $52,784,433 Harry Potter and the Goblet of Fire $102,685,961 94.54%
10 Men in Black $51,068,455 Harry Potter and the Prisoner of Azkaban $93,687,367 83.45%
Avg 2-10   $56,264,725   $111,382,052 97.51%

 

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4 minutes ago, Menor Reborn said:

Fair. I think another reason it feels a little weird is because we then saw 2 OW record-breakers in 2015, so in a sense AoU is helped in the comparison just by being a few months earlier. 

Happy to circle around for dec 2022 vs dec 2015 but Thor (?), BP2 will also be added to the top 10 to balance out jw1 and tfa somewhat.

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52 minutes ago, Tokugennumataka said:

260M on a Dec >> upto 240M on a May. Even if DS opens at that range, I expect it to finish 180-200M lower than NWH. That said, wouldn't be surprised if BP2 opens to NWH numbers. 

Can you explain this? May is only holidays for college kids whereas when NWH came out pretty much all school/college kids were on break + christmas/new year for working adults 

 

Also DS2 will have summer legs  so why would it fall that much short of NWH when it could open to within 20m?

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6 minutes ago, BruiseCruise said:

Can you explain this? May is only holidays for college kids whereas when NWH came out pretty much all school/college kids were on break + christmas/new year for working adults 

 

Also DS2 will have summer legs  so why would it fall that much short of NWH when it could open to within 20m?

First of all 240m is a high end goal for DS2. Also, it's not going to have summer legs, it's opening at the beginning of May.

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35 minutes ago, HouseOfTheSun said:

Top Gun is gonna do what American Sniper did and everyone on these boards are going to be confused as to what went wrong with their predictions. This shits gonna be Boomer Endgame. 

I believe TGM is one of the most “right” movie on big screen in recent years. “Right” wing audience are underserved, they will come out in force and a indirect war with Russia now can only amplify the sentiment.

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On 4/26/2022 at 9:00 PM, charlie Jatinder said:

Doctor Strange Harkins T-10 Days

Format Shows Capacity Sold % Sold Gross ATP
Normal 368 93,906 12,201 12.99% $136,296 $11.17
Cine 1 32 9,821 5,768 58.73% $84,703 $14.68
Cine Capri 6 2,673 654 24.47% $8,964 $13.71
IMAX 4 1,780 964 54.16% $15,424 $16.00
3D 54 8,674 523 6.03% $7,214 $13.79
             
Total 464 116,854 20,110 17.21% $252,601 $12.56

 

I had set a 21K target at T-10 days initially but adj down to 20K soon after that and it was able to match that. The pace so far has been good, adding 1.5k in last 4 days. 

 

The best locs like Cerritos, Estrella Falls, Mountain Grove are very close to NWH at same time at almost 75-90%, the smaller ones are bit behind and will get good jumps near release. 

 

Comps

55% of Spider-man: No Way Home - $28M

 

Looks good for $35M+ previews as of now. 

 

As always, data courtesy of @Menor Reborn

Doctor Strange 2 Harkins T-7 Days

Format Shows Capacity Sold % Sold Gross ATP
Normal 411 100,997 14,539 14.40% $162,717 $11.19
Cine 1 32 9,821 6,014 61.24% $88,290 $14.68
Cine Capri 6 2,673 690 25.81% $9,384 $13.60
IMAX 4 1,780 1,017 57.13% $16,272 $16.00
3D 60 9,534 668 7.01% $9,167 $13.72
             
Total 513 124,805 22,928 18.37% $285,830 $12.47

 

 

Going great with 2.8K added in 3 days, last two days being 1k. Need target is to hit 30K by T-3 days. Not like it need to but will be great.

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