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Shawn Robbins

The Box Office Buzz, Tracking, and Pre-Sale Thread

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Reception and reviews will most likely be the difference between 100m and 140m. Maybe even 80m honestly. But I think the momentum is too strong for Beetlejuice Beetlejuice right now.

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On 8/21/2024 at 12:50 AM, Ryan C said:

 

Beetlejuice Beetlejuice

 

T-15

 

Wednesday - Early Access Showings: 1,312 Seats Sold (258% Increase From Last Time)

Thursday: 1,982 Seats Sold (91% Increase From Last Time)

= 3,294 Seats Sold (135% Increase From Last Time)

 

Taken as of 12:35AM Eastern Time

 

IMPORTANT NOTES: We're about two weeks away from this movie's release and everything is just pointing to this being a monster hit (at least domestically). EA screenings are doing very well (I'm sure Warner Bros. will add that to the film's Thursday preview number) and there's so much room for potential walk-up business that we could see something relatively similar to Inside Out 2. A situation in where the cross-generational appeal (including a likely higher percentage of females) will drive this movie to even higher numbers. 

 

Unless it just exclusively plays to the Beetlejuice fanbase (which I have no idea how big or small it is), we could genuinely have our third $100M+ opening of 2024 if it plays to people of all ages and demographics. That, and if the movie gets a good response from audiences. 

 

Beetlejuice Beetlejuice

 

T-10

 

Wednesday - Early Access Showings: 1,653 Seats Sold (26% Increase From Last Time)

Thursday: 2,390 Seats Sold (20.58% Increase From Last Time)

= 4,043 Seats Sold (22.7% Increase From Last Time)

 

Taken as of 9:20PM Eastern Time

 

IMPORTANT NOTES: There's not a whole lot to say here, but I did notice that at one of the theaters, an extra showtime was added for the Wednesday EA screenings. If nothing else, that is a fantastic sign that demand is high enough that more showtimes will be added for the EA screenings at more theaters closer to the date. 

 

Outside of that, I'll wait until late in the weekend to track this one again. For now, everything is still looking pretty good, but I cannot wait to see how this accelerates in the final week. 

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1 hour ago, Eric Ripley said:

Yeah, I'm starting to buy the guy that said this could open to like 140M now. Just seems like the momentum is really going into full swing judging by the thread's sales thus far.

Hi that was me thanks 

 

Beetlejuice $140M OW club???

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Curious about the red carpet on Venice WED

 

They can put a fashion freakshow there if everything goes right, which would probably only boost the whole thing on social media 

 

It’s definitely feeling way more like a +100M release atp. Maybe even the record breaker for October indeed, sales are just too good for the whole weekend it seems.

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Right now, I see a 50/50 chance that Joker: Folie á Deux breaks the October record. 

 

On one hand, I don't know how many people were clamoring for a Joker sequel and despite the first film's massive global success, it definitely was divisive for a lot of people. This is one where if reviews aren't good, it'll definitely be a problem for people who are maybe on the fence about seeing it. Not to mention the musical aspect which I don't want to say is automatically a problem, but it could be if the film doesn't make it work. 

 

On the other hand though, it is still a sequel to a massively popular film that made a lot of money, already broke a record for the most-viewed trailer for a Warner Bros. film passing Barbie (not a bad sign), and has a good value add with Lady Gaga as Harley Quinn. It may not be Hugh Jackman coming back as Wolverine, but Gaga is popular enough and Harley Quinn is popular enough that it should keep interest high. Also, it's being released at the same time as the first Joker was (early October) with very little direct competition. 

 

For me (and I just thought of this now), it should open to about the same amount as the first Joker but with inflation being accounted. That would give it an opening between $115M-$120M. Still fantastic and would break the October record, but it wouldn't be that much higher or lower with inflation being factored in. 

 

We'll see, but unless the film is just absolutely terrible, it should do very well. Though with a reported $200M budget, Warner Bros. kind of does need this to be as big a hit as the first Joker to make as much money back as possible. 

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2 hours ago, Ryan C said:

We'll see, but unless the film is just absolutely terrible, it should do very well. Though with a reported $200M budget, Warner Bros. kind of does need this to be as big a hit as the first Joker to make as much money back as possible. 

Director debunked that rumour last week or the week before. Said it was ridiculous. 

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8 minutes ago, Krissykins said:

Director debunked that rumour last week or the week before. Said it was ridiculous. 

 

I did see that, but even if it's true, the film still has to make a lot of money (at least $700M or more worldwide) to justify what I'm sure is a much bigger budget than the first Joker. This isn't even accounting for marketing and whatever Phoenix or Gaga will get in terms of backend payments (I'm sure they will be there). 

 

Whatever Warner Bros. paid to make the film, they are betting real big on it, so I'm sure they will be disappointed if it doesn't match or come close to the first Joker's $1B worldwide run. That's why it has to make as much money as possible even if the budget isn't as high as it was previously reported. 

 

Also, in the state that Warner Bros. is in right now and especially after the bad summer they've had (though still better than Lionsgate), they could really use some big hits right now. 

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2 hours ago, Ryan C said:

 

I did see that, but even if it's true, the film still has to make a lot of money (at least $700M or more worldwide) to justify what I'm sure is a much bigger budget than the first Joker. This isn't even accounting for marketing and whatever Phoenix or Gaga will get in terms of backend payments (I'm sure they will be there). 

 

Whatever Warner Bros. paid to make the film, they are betting real big on it, so I'm sure they will be disappointed if it doesn't match or come close to the first Joker's $1B worldwide run. That's why it has to make as much money as possible even if the budget isn't as high as it was previously reported. 

 

Also, in the state that Warner Bros. is in right now and especially after the bad summer they've had (though still better than Lionsgate), they could really use some big hits right now. 

I’m sure it’ll make more than $700m. But needing to make $700m theatrically would still mean that the budget is $280m (2.5x), which we know it isn’t. Backend deals will also depend on how much profit it makes. 
 

Won’t derail the tracking thread though. 

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On 8/26/2024 at 6:25 AM, vafrow said:

 

Beetlejuice, Beetlejuice, T-11, Western GTA (southern Ontario), Thursday Previews and Wednesday EA

 

Previews

Total Sales: 89

New Sales: 2

Growth: 2%

Theatres: 5

Showtimes: 23

Tickets per Showtime: 3.9

Chains tracked: MTC4

Ticket Premium in effect: N

 

Wednesday EA Shows

EA Showtimes: 5

EA Theatres: 5

EA Sales: 84

New sales: 6

Growth: 8%

 

Previews Sales by Showtime

Late Afternoon: 4/6

Early Evening: 63/8

Late Evening: 22/9

 

Preview Sales by Format

Regular: 0/0

Dolby: 20/6

VIP: 53/8

IMAX: 8/6

4DX: 8/3

 

Comps (preview to preview)

1.618x GB:FE for $7.6M

0.527x GxK for $5.3M

 

Average: $6.4M

 

Comps (combined EA and previews)

2.703x Fall Guy for $8.5M

2.084x Twisters for $22.3M

3.145x GB:FE for 14.8M

1.024x GxK for $10.wM

 

Average: $13.9M

 

Nothing too exciting.

 

Beetlejuice, Beetlejuice, T-10, Western GTA (southern Ontario), Thursday Previews and Wednesday EA

 

Previews

Total Sales: 91

New Sales: 2

Growth: 2%

Theatres: 5

Showtimes: 23

Tickets per Showtime: 4.0

Chains tracked: MTC4

Ticket Premium in effect: N

 

Wednesday EA Shows

EA Showtimes: 5

EA Theatres: 5

EA Sales: 87

New sales: 3

Growth: 4%

 

Previews Sales by Showtime

Late Afternoon: 4/6

Early Evening: 63/8

Late Evening: 24/9

 

Preview Sales by Format

Regular: 0/0

Dolby: 20/6

VIP: 55/8

IMAX: 8/6

4DX: 8/3

 

Comps (preview to preview)

1.625x GB:FE for $7.6M

0.503x GxK for $5.0M

 

Average: $6.3M

 

Comps (combined EA and previews)

2.697x Fall Guy for $8.5M

1.935x Twisters for $20.7M

3.179x GB:FE for $14.9M

0.983x GxK for $9.8M

 

Average: $13.5M

 

Things are going fairly slowly. It's at least a steady drip. I think the real story will get told only in thd final days after labor Day.

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On 8/7/2024 at 11:19 AM, katnisscinnaplex said:

Movie Day Area TC Shows New Sold Seats % Sold
Beetlejuice T-29 Jax 5 82 40 152 13,830 1.10%
    Phx 5 50 43 134 10,289 1.30%
    Ral 8 55 20 128 7,217 1.77%
  Total   17 187 103 414 31,336 1.32%
Beetlejuice (EA) T-28 Jax 5 10 2 35 2,007 1.74%
    Phx 1 2 0 7 618 1.13%
  Total   7 13 2 42 2,625 1.60%

 

Day 2 (Combined) adjusted comps

 - Ghostbusters Afterlife - 1.567x (6.89m)

 - Ghostbusters: Frozen Empire - 1.983x (8.72m)

 - Godzilla x Kong - 1.048x (9.45m)

 - Turtles (Total) - 1.239x (7.36m)

Movie Day Area TC Shows New* Sold Seats % Sold
Beetlejuice T-9 Jax 5 82 315 467 13,830 3.38%
    Phx 7 65 502 636 11,300 5.63%
    Ral 8 55 316 444 7,217 6.15%
  Total   19 202 1,133 1,547 32,347 4.78%
Beetlejuice (EA) T-8 Jax 5 10 505 540 2,007 26.91%
    Phx 1 2 126 133 618 21.52%
    Ral 1 1 69 69 151 45.70%
  Total   7 13 700 742 2,776 26.73%

*New sales since.... 8/7

 

EA T-8 adjusted comps

 - Top Gun EA - .641x (3.02m)

 - Twisters EA - 3.144x (8.49m)

 - Kingdom of Apes EA - 3.47x (5.55m)

 - M:I 7 EA - 1.89x (2.27m)

 - Ungentlemanly EA - 3.34x (2.37m)

 - Barbie EA - 1.325x (1.52m)

 

Beetlejuice T-9 adjusted comps

 - Oppenheimer - 1.113x (11.46m)

 - Barbie - .652x (14.38m)

 - Fantastic Beasts 3- 1.71x (10.51m)

 - F9 - 1.79x (13.48m)

 - Indiana Jones - 1.82x (13.1m)

 

Size adjusted comps - 12.92m

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On 8/25/2024 at 11:31 PM, Flip said:

Beetlejuice 2 Previews (T-11)

 

21 showtimes/231 tix sold (+13)

 

1.33x AQP Day One (T-11) [9.04m]
2.26x Alien: Romulus (T-11) [14.69m]

3.61x IEWU (T-11) [24.37m]

 

 better

Beetlejuice 2 Previews (T-10)

 

21 showtimes/248 tix sold (+17)

 

Missed AQP Day One (T-10) [??]
2.28x Alien: Romulus (T-10) [14.69m]

2.46x IEWU (T-11) [16.61m]

 

Might add BB4 & watchers in the next few days

 

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Transformers One First Day (T-23)

 

11 showtimes/26 tix sold

 

.81x Alien Romulus (T-23) [5.27m]

.28x Beetlejuice 2 Day One [????]

 

not the best comps but it will do. There’s also EA on sep. 14th and a fan event on Wednesday the 18th

 

 

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