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The Box Office Buzz, Tracking, and Pre-Sale Thread

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On 1/30/2024 at 3:51 PM, Inceptionzq said:

Dune Part 2 Denver Showings

Early Access:

SEATS SOLD SOLD PAST DAY TOTAL SEATS PERCENT SOLD
705 33 1353 52.11%

 

Thursday Previews:

AMC Westminster 24

Total 308 1794 17.17%

AMC Highlands Ranch 24

Total 226 1388 16.28%

 

SEATS SOLD SOLD PAST DAY TOTAL SEATS PERCENT SOLD THEATERS SHOWINGS
1154 53 18464 6.25% 13 89

 

1.421 Oppenheimer T-30 14.92M

 

Getting some errors with Alamo Drafthouse, so no numbers for it today.

Dune Part 2 Denver Showings

Early Access:

SEATS SOLD SOLD PAST DAY TOTAL SEATS PERCENT SOLD
722 17 1353 53.36%

 

Thursday Previews:

AMC Westminster 24

Total 315 1794 17.56%

AMC Highlands Ranch 24

Total 242 1388 17.44%

 

SEATS SOLD SOLD PAST DAY TOTAL SEATS PERCENT SOLD THEATERS SHOWINGS
1192 38 18464 6.46% 13 89

 

1.416 Oppenheimer T-29 14.86M
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On 1/29/2024 at 4:05 PM, Inceptionzq said:

Alamo Drafthouse Dune Part 2

T-31 Thursday 155 Showings 4627 +540 23827 ATP: 19.17
2.005 Oppenheimer T-31 21.05M

 

T-32 Friday 243 Showings 5216 +787 36756 ATP: 18.40
2.648 Oppenheimer T-32 59.62M

 

T-33 Saturday 257 Showings 6006 +955 38824 ATP: 17.78
2.466 Oppenheimer T-33 65.45M

 

T-34 Sunday 234 Showings 2783 +513 35115 ATP: 18.50
2.252 Oppenheimer T-34 52.22M

Alamo Drafthouse Dune Part 2 [+2 days of sales]

T-29 Thursday 159 Showings 5102 +475 24359 ATP: 19.00
2.006 Oppenheimer T-29 21.07M

 

T-30 Friday 243 Showings 5732 +516 36761 ATP: 18.32
2.582 Oppenheimer T-30 58.14M

 

T-31 Saturday 257 Showings 6717 +711 38820 ATP: 17.73
2.412 Oppenheimer T-31 64.03M

 

T-32 Sunday 234 Showings 3282 +499 35111 ATP: 18.22
2.257 Oppenheimer T-32 52.34M
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On 1/30/2024 at 3:53 PM, Inceptionzq said:

Emagine Entertainment Dune Part 2

T-30 Thursday 104 Showings 537 +45 16555
1.229 Oppenheimer T-30 12.90M

 

T-31 Friday 163 Showings 520 +22 26801
2.088 Oppenheimer T-31 47.03M

 

T-32 Saturday 168 Showings 453 +26 28076
2.589 Oppenheimer T-32 67.95M

 

T-33 Sunday 162 Showings 114 +9 26868
1.390 Oppenheimer T-33 32.24M

Emagine Entertainment Dune Part 2

T-29 Thursday 104 Showings 594 +57 17509
1.305 Oppenheimer T-29 13.71M

 

T-30 Friday 163 Showings 562 +42 27763
1.965 Oppenheimer T-30 44.25M

 

T-31 Saturday 168 Showings 498 +45 28739
2.465 Oppenheimer T-31 64.72M

 

T-32 Sunday 162 Showings 136 +22 27840
1.511 Oppenheimer T-32 35.04M
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4 hours ago, Pinacolada said:

I agree. Hence, why I think Apple's gonna be waiting a little bit longer to have their first true theatrical hit. I think both of those 2 upcoming films have legit potential, but they're spending way too much on these package deals. 

 

They both should be substantially lower than KotFM, Napoleon, and Argylle though

 

They're originals. If they make 100 mil domestic I'd consider that a success. 

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3 hours ago, vafrow said:

 

I'm seeing 2.0 tickets per showtime for my zone, and the quick count last night had <1 per showtime for my Friday pull, so numbers look pretty consistent just off first blush for the Canadian markets.

 

I've been wondering what multiplier effect we may get here. Things really look to be leaning towards a front load. The problem is, there aren't a lot of Valentine's Day debuts on a Wednesday. The most recent one i can find is 2007 Music and Lyrics. Madame Web isn't going to perform exactly like a Valentine's Day RomCom, but, if it does, M&L did $19.1M off of a $4.2M opening day. Seeing the drop off from Wednesday so far is making me wonder how close to that type of performance we might see, and how big a Wednesday we need to keep $30M for the five day in play. If $4M couldn't land $20M, it's hard to see how it could land $30M for MW. 

 

Valentine's Day is such a unique holiday though. I'm not sure of the more analytical types like @M37 have thoughts.


In NY it’s selling way better than I could have predicted. Considering only AMC NY theaters, Madame Web is selling better than Aquaman, Morbius and Blue Beetle. Considering this and pre sales other trackers posted here from other locations, I’d say that it seems to be making on VDay between 4M and 5M.

 

So how much could it make in the 5 days OW? It’ll depend heavily on WoM. If it’s a good WoM, the 40M+ 5 day OW is achievable. For example, Uncharted made $3,700,000 on Thursday (Feb 17) and landed 44M OW. Fifty Shades Darker made 5.7M on Thursday and landed 46M OW.

 

That’s why I am shocked for seeing it making 4M to 5M on VDay. It’s not a massive number, but the fact that this makes possible a 40M+ OW is really surprising for me (I was kind of trashing it before the pre sales open lol)

 

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22 hours ago, TheFlatLannister said:

FLORIDA 

 

DUNE 2

 

Thursday 

 

T-30

SHOWINGS

SEATS SOLD

TOTAL SEATS

PERCENT SOLD

554

3295

104695

3.1%

*numbers taken as of 8:00PM EST

SEATS SOLD SINCE YESTERDAY

181

 

SHOWINGS ADDED SINCE YESTERDAY

0

 

SELLOUTS

0

 

 

Orlando

SEATS SOLD

1389

*59 seats sold

 

COMPS 

T-30

 

(1.494x) of Oppenheimer $15.68M 

(0.916x) of Indy 5 $6.59M 

(0.370x) of GOTG vol 3 $6.48M 

(2.611x) of Aquaman 2 $11.75M 

Comps AVG: $10.13M

FLORIDA 

 

DUNE 2

 

Thursday 

 

T-29

SHOWINGS

SEATS SOLD

TOTAL SEATS

PERCENT SOLD

554

3412

104695

3.3%

*numbers taken as of 8:00PM EST

SEATS SOLD SINCE YESTERDAY

117

 

SHOWINGS ADDED SINCE YESTERDAY

0

 

SELLOUTS

0

 

 

Orlando

SEATS SOLD

1424

*35 seats sold

 

COMPS 

T-29

 

(1.465x) of Oppenheimer $15.38M 

(0.930x) of Indy 5 $6.69M 

(2.865x) of Wonka $10.03M 

(2.278x) of Aquaman 2 $10.25M 

Comps AVG: $10.59M

 

Just echoing what others have said...Kind of at the bottom of the U curve here

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23 hours ago, TheFlatLannister said:

FLORIDA 

 

MADAME WEB

 

Wednesday

 

T-15

SHOWINGS

SEATS SOLD

TOTAL SEATS

PERCENT SOLD

486

2080

93918

2.2%

*numbers taken as of 8:00PM EST

SEATS SOLD SINCE YESTERDAY

402

 

SHOWINGS ADDED SINCE YESTERDAY

20

 

SELLOUTS

0

 

 

Orlando

SEATS SOLD

562

*38 seats sold 

 

COMPS 

T-15

 

(1.100x) of Blue Beetle $3.64M 

(0.614x) of AquaMan 2 $2.76M 

 

COMP AVG: $3.2M

*NOT A GREAT COMP DUE TO PREVEIWS VS FULL DAY OF B.O.

FLORIDA 

 

MADAME WEB

 

Wednesday

 

T-14

SHOWINGS

SEATS SOLD

TOTAL SEATS

PERCENT SOLD

486

2203

93918

2.3%

*numbers taken as of 8:00PM EST

SEATS SOLD SINCE YESTERDAY

123

 

SHOWINGS ADDED SINCE YESTERDAY

0

 

SELLOUTS

0

 

 

Orlando

SEATS SOLD

612

*50 seats sold 

 

COMPS 

T-14

 

(1.159x) of Blue Beetle $3.83M 

(0.656x) of AquaMan 2 $2.95M 

 

COMP AVG: $3.39M

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On 1/30/2024 at 9:05 PM, TheFlatLannister said:

FLORIDA 

 

ARGYLLE

 

Thursday Previews

 

T-2

SHOWINGS

SEATS SOLD

TOTAL SEATS

PERCENT SOLD

438

2385

82493

2.9%

*numbers taken as of 8:00PM EST

SEATS SOLD SINCE YESTERDAY

114

 

SHOWINGS ADDED SINCE YESTERDAY

0

 

SELLOUTS

0

 

COMPS 

T-2

 

(0.701x) of Mean Girls $2.31M 

 

Looks like ~$2M+

FLORIDA 

 

ARGYLLE

 

Thursday Previews

 

T-1

SHOWINGS

SEATS SOLD

TOTAL SEATS

PERCENT SOLD

438

2746

82493

3.3%

*numbers taken as of 8:00PM EST

SEATS SOLD SINCE YESTERDAY

361

 

SHOWINGS ADDED SINCE YESTERDAY

0

 

SELLOUTS

0

 

COMPS 

T-1

 

(0.606x) of Mean Girls $1.99M 

(2.104x) of Night Swim $3.16M 

 

AVG: $2.58M

 

It's in a complete free fall...Kind of expected 

Edited by TheFlatLannister
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3 minutes ago, TheFlatLannister said:

FLORIDA 

 

ARGYLLE

 

Thursday Previews

 

T-1

SHOWINGS

SEATS SOLD

TOTAL SEATS

PERCENT SOLD

438

2746

82493

3.3%

*numbers taken as of 8:00PM EST

SEATS SOLD SINCE YESTERDAY

361

shocked philip j fry GIF

 

SHOWINGS ADDED SINCE YESTERDAY

0

 

SELLOUTS

0

 

COMPS 

T-1

 

(0.606x) of Mean Girls $1.99M 

(2.104x) of Night Swim $3.16M 

 

AVG: $2.58M

 

It's in a complete free fall...Kind of expected 

 

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On 1/29/2024 at 10:02 PM, abracadabra1998 said:

Minneapolis-St. Paul Area Valentine's Day:

 

Madame Web (T-16, Day 1, 9:30 PM):

Day: T-16 Shows New Seats Sold Seats % Sold
Totals: 17 theaters 93 75 75 17143 0.44

 

Type of tix: Total: New: Percentage:
PLFs: 60 60 80
MTC1: 60 60 80
Marcus: 3 3 4
Alamo: 2 2 2.67
Other chains: 10 10 13.33

 

Day 1 Comps:

1.01x Aquaman and the Lost Kingdom: $4.56 Million

1.6x Wonka: $5.59 Million

0.39x BoSS: $2.25 Million

0.38x FNAF: $3.9 Million

 

Average: $4.07 Million

 

Not bad at all for Day 1, but like others have brought up, it is Valentine's Day and not previews. We shall see where it goes from here, I think this and One Love combo could bring a decent boost to February's box office

 

Minneapolis-St. Paul Area Valentine's Day:

 

Madame Web (T-14):

Day: T-14 Shows New Seats Sold Seats % Sold
Totals: 17 theaters 99 35 110 18024 0.61

 

Type of tix: Total: New: Percentage:
PLFs: 85 60 77.27
MTC1: 73 60 66.36
Marcus: 11 3 10
Alamo: 8 2 7.27
Other chains: 18 10 16.36

 

Comps:

0.43x Aquaman and the Lost Kingdom: $1.93 Million

0.57x Wonka: $2 Million

0.45x BoSS: $2.59 Million

0.58x Mean Girls: $1.87 Million

 

Average: $2.1 Million

 

All of these comps bar BoSS had much longer windows, so the comp values aren't super helpful at this point and should not be taken as representative of where sales actually are. Not a great two days since Day 1 though

 

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On 1/27/2024 at 9:17 PM, abracadabra1998 said:

 

Minneapolis-St. Paul Area Previews:

 

Bob Marley: One Love (T-18):

Day: T-18 Shows New Seats Sold Seats % Sold
Totals: 17 theaters 62 62 119 9196 1.29

 

Type of tix: Total: New: Percentage:
PLFs: 48 18 40.34
MTC1: 12 12 10.08
Marcus: 33 4 27.73
Alamo: 15 15 12.61
Other chains: 59 31 49.58

 

Comps:

0.18x The Color Purple: $2.7 Million

0.75x Wonka: $2.64 Million

0.4x KoFM: $1.04 Million

1.75x The Creator (THU): $2.36 Million

 

Average: $2.19 Million

 

MTC1 and Alamo finally put this on sale, so the comps are now full comps (hence the drops). I wonder when MTC1 put this on sale, because I think it must have been really recently. I also think that will catch up and the comps will go up, since this is showing some real strength in other chains. Still thinking this does better than some folks are thinking.

 

Minneapolis-St. Paul Area Valentine's Day:

 

Bob Marley: One Love (T-14):

Day: T-14 Shows New Seats Sold Seats % Sold
Totals: 17 theaters 63 211 330 9240 3.57

 

Type of tix: Total: New: Percentage:
PLFs: 107 59 32.42
MTC1: 100 88 30.3
Marcus: 64 31 19.39
Alamo: 53 38 16.06
Other chains: 113 54 34.24

 

Comps:

0.3x The Color Purple: $4.63 Million

0.98x KoFM: $2.55 Million

2.89x The Creator (THU): $3.91 Million

 

Average: $3.7 Million

 

Ummm what the fuck? I knew MTC1 would bounce back a bit since it came into sale late compared to other chains (pretty shocked at Key's bad updates, really thought it would show that too), but was not expecting this at all. Maybe a sign of good things to come, or maybe just one of those random MSP overperformances a la Boys on the Boat

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On 1/30/2024 at 9:08 PM, abracadabra1998 said:

 

Minneapolis-St. Paul Area Previews:

 

Argylle (T-2):

Day: T-2 Shows New Seats Sold Seats % Sold
Totals: 20 theaters 67 65 302 11375 2.65

 

Type of tix: Total: New: Percentage:
PLFs: 225 39 74.5
MTC1: 218 46 72.19
Marcus: 10 3 3.31
Alamo: 34 4 11.26
Other chains: 40 12 13.25

 

Comps:

0.5x Napoleon: $1.5 Million

0.34x KOFM: $890k

0.83x The Creator: $1.12 Million

1.34x Haunting in Venice (w/ EA): $1.6 Million

2x Iron Claw: $1.34 Million

0.51x Aquaman and the Lost Kingdom: $2.31 Million

0.84x Blue Beetle: $2.78 Million

 

Average: $1.65 Million

 

Rose against all comps, good stuff.

 

Minneapolis-St. Paul Area Previews:

 

Argylle (T-1):

Day: T-1 Shows New Seats Sold Seats % Sold
Totals: 20 theaters 71 53 355 11587 3.06

 

Type of tix: Total: New: Percentage:
PLFs: 259 34 72.96
MTC1: 256 38 72.11
Marcus: 14 4 3.94
Alamo: 38 4 10.7
Other chains: 47 7 13.24

 



 
Growth Rate (%):
1-Day:
17.55
3-Day:
74.88

 

Comps (1-day and 3-day growth rates in parentheses):

0.39x Napoleon: $1.17 Million (50%, 124%)

0.32x KOFM: $840k (23%, 64%)

1.48x Haunting in Venice: $1.63 Million (18%, 90%)

1.97x Iron Claw: $1.32 Million (19%, 71%)

0.48x Aquaman and the Lost Kingdom: $2.31 Million (26%, 73%)

0.77x Blue Beetle: $2.54 Million (28%, 95%)

 

Average: $1.64 Million

 

Bleh final day and final week. I will likely do a final update tomorrow but from here and with the bad reviews I have a hard time seeing it even reach 2 million

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8 minutes ago, abracadabra1998 said:

 

Minneapolis-St. Paul Area Valentine's Day:

 

Bob Marley: One Love (T-14):

Day: T-14 Shows New Seats Sold Seats % Sold
Totals: 17 theaters 63 211 330 9240 3.57

 

Type of tix: Total: New: Percentage:
PLFs: 107 59 32.42
MTC1: 100 88 30.3
Marcus: 64 31 19.39
Alamo: 53 38 16.06
Other chains: 113 54 34.24

 

Comps:

0.3x The Color Purple: $4.63 Million

0.98x KoFM: $2.55 Million

2.89x The Creator (THU): $3.91 Million

 

Average: $3.7 Million

 

Ummm what the fuck? I knew MTC1 would bounce back a bit since it came into sale late compared to other chains (pretty shocked at Key's bad updates, really thought it would show that too), but was not expecting this at all. Maybe a sign of good things to come, or maybe just one of those random MSP overperformances a la Boys on the Boat

So MTC 1 started late? My data is way way way higher. Color Purple comp for me is 45% though TCP underindexed for me and this may be overindexing. 

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Argylle

 

Thursday Previews

 

T-1

73 tickets sold (+21)

 

(1.377x) of The Beekeeper $3.3 Million

(0.271x) of Aquaman 2 $1.22 Million

COMPS AVG - $2.26 Million

 

Well, this is just sad. I don't know if this even hits $2.5M at this point. What a pathetic final day. Will try to post a T-0 update tomorrow around noon, but if there's no change then I won't even bother. 

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1 hour ago, abracadabra1998 said:

 

Minneapolis-St. Paul Area Valentine's Day:

 

Bob Marley: One Love (T-14):

Day: T-14 Shows New Seats Sold Seats % Sold
Totals: 17 theaters 63 211 330 9240 3.57

 

Type of tix: Total: New: Percentage:
PLFs: 107 59 32.42
MTC1: 100 88 30.3
Marcus: 64 31 19.39
Alamo: 53 38 16.06
Other chains: 113 54 34.24

 

Comps:

0.3x The Color Purple: $4.63 Million

0.98x KoFM: $2.55 Million

2.89x The Creator (THU): $3.91 Million

 

Average: $3.7 Million

 

Ummm what the fuck? I knew MTC1 would bounce back a bit since it came into sale late compared to other chains (pretty shocked at Key's bad updates, really thought it would show that too), but was not expecting this at all. Maybe a sign of good things to come, or maybe just one of those random MSP overperformances a la Boys on the Boat


Answering your question, I think the main issue here is that you’re making a comparison to a movie that opened on December 25 (the best day of the entire year to release any movie). Moreover, the comparison may also damage your track because, beyond the DEC 25 factor, The Color Purple open with almost 20M. It’s reasonable to say that till the summer there’s no movie that we can compare with The Color Purple OD without damaging our tracks.

 

So I’d say that it could work better for your track if you compare it to other biopics. For example, Elvis was released just 1 and half year ago, I think it would fit way more than a movie that debuted with almost 20M on DEC 25. 
 

We can see OL is closer to a KOTFM OD* (2.6M) rather than to a TCP (19M) or The Creator (1.6M). Therefore movies with around 3M OD would work better to your track. Then Elvis biopic would be a great comparison.
 

*I’m using Opening Day as synonym for “first day of release” of course.

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Bob Marley: One Love

 

Wednesday Opening Day

 

T-14

62 tickets sold (+21)

 

Comps:

(0.092x) of The Color Purple $1.66 Million

 

Wish I had more comps but TCP is my only one. Overall, better than I was expecting. It's selling at an excellent pace thus far so I expect it to rise against the TCP comp as we approach release. 

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Lisa Frankenstein

 

Thursday Previews

 

T-8

8 tickets sold (+0)

 

Comps:

(0.222x) of Mean Girls $0.72 Million

 

Like previously, I don't have many good comps for this, so I'm only going off Mean Girls here. Overall, not great but should hit $1M previews and a double digit OW. 

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On 1/30/2024 at 9:50 PM, keysersoze123 said:

Argylle MTC1

Previews(T-2) - 21435/333467 407152.97 1675 shows +3217

Friday - 20571/651292 367211.93 3248 shows +4038

 

Meh acceleration. I hope reviews are out tomorrow and it sees some boost. Otherwise the finish will be ugly and its previews drop down close to low 2s and mid teens OW. 

Argylle MTC1

Previews(T-1) - 25151/334028 472561.73 1676 shows +3716

Friday - 25759/652957 455110.81 3267 shows +5188

 

Its DOA at this point. I would be happy with 15m OW at this point. Could miss 2m previews as well. 

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