Monday Numbers (actuals page 8) TA 5.687

[Goffe]

Are you being sarcastic? Or are you just really hard to please? :)That $100-million second weekend, and $55-million third weekend, weren't indicative of pretty good legs? Stacy Kiebler's got nuthin' on The Avengers, my friend!

let's talk about percentage my friend

[Accursed Arachnid!™]

My projections:

$5,600,000 -67%

$463,250,000 / 18

$4,400,000 -21%

$467,650,000 / 19

$3,750,000 -15%

$471,400,000 / 20

$3,700,000 -1%

$475,100,000 / 21

$9,000,000 +135%

$484,100,000 / 22

$13,300,000 +48%

$497,400,000 / 23

$12,500,000 -6%

$509,900,000 / 24

$9,300,000 -25%

$519,200,000 / 25

34.8m(-37%) 3 day/44.1m(-21%) 4 day

[doublejack]

not that extreme ;)I think in a 47% drop the 3-day weekend and 39% drop in the 4-day weekend, isn't out of this world, come on guys

You're not giving enough emphasis to the fact that it is a holiday weekend. That will play a much bigger factor in TA's drop than MIB3 opening.

let's talk about percentage my friend

Yes, let's. 50.3% is the best 2nd weekend hold for a mega-blockbuster movie... defined by an OW in excess of $150 million.If we look at third weekends, TA's 46% drop is again impressive. SM3 did worse. The last HP movie did worse, and that was after having a massive 72% drop from the OW to the 2nd weekend.TA's dollar figures aren't just impressive, but it's drops have been as well. There's no reason to believe that trend will change this weekend.

[baumer]

Clones dropped 40% on the nose and that movie is considered to be the worst SW film. So use that as your extreme.

[Fake]

My projections:

$5,600,000 -67%

$463,250,000 / 18

$4,400,000 -21%

$467,650,000 / 19

$3,750,000 -15%

$471,400,000 / 20

$3,700,000 -1%

$475,100,000 / 21

$9,000,000 +135%

$484,100,000 / 22

$13,300,000 +48%

$497,400,000 / 23

$12,500,000 -6%

$509,900,000 / 24

$9,300,000 -25%

$519,200,000 / 25

34.8m(-37%) 3 day/44.1m(-21%) 4 day

Seems right on the money.

[Chewy]

A fun comparison would be Avengers minus its first week versus Iron Man's entire run.If it roughly keeps pace 600 should be a breeze. It's currently running ahead in the dailies.

[ravon80]

My projections:

$5,600,000 -67%

$463,250,000 / 18

$4,400,000 -21%

$467,650,000 / 19

$3,750,000 -15%

$471,400,000 / 20

$3,700,000 -1%

$475,100,000 / 21

$9,000,000 +135%

$484,100,000 / 22

$13,300,000 +48%

$497,400,000 / 23

$12,500,000 -6%

$509,900,000 / 24

$9,300,000 -25%

$519,200,000 / 25

34.8m(-37%) 3 day/44.1m(-21%) 4 day

Those look right. Also looks like TA will pass TDK the following Friday.

600m is locked up.

[John Harris]

let's talk about percentage my friend

OK. Among the top ten opening weekends of all time, TA had the lowest 2nd-weekend drop, percentage wise. Not until you get down to Alice In Wonderland, with the 12th-best opening ever, do you find a smaller drop.

[fishstick]

A fun comparison would be Avengers minus its first week versus Iron Man's entire run.If it roughly keeps pace 600 should be a breeze. It's currently running ahead in the dailies.

Nice.

[baumer]

[baumer]

57% for The Dictator. Nice.

[doublejack]

Salmon Fishing in the Yemen $17,171 -36% 134 -66 $128 $8,738,208 11 CBS

Confirmed! That is the effect from Canada lol. Edited May 22, 2012 by doublejack

[baumer]

Wide (1000+) # Title Mon, May. 21 2012 Locations Avg. Total Wks. Dist. 1 Battleship $2,361,665 -66% 3,690 -- $640 $27,896,490 1 Universal 2 The Dictator $2,157,365 -57% 3,008 -- $717 $26,633,538 1 Paramount 3 Dark Shadows $1,255,159 -64% 3,755 0 $334 $51,976,918 2 Warner Bros. 4 What to Expect When You're Expecting $1,138,289 -56% 3,021 -- $377 $11,685,357 1 Lionsgate 5 The Hunger Games $353,004 -59% 2,064 -467 $171 $391,934,445 9 Lionsgate 6 Think Like a Man $260,717 -62% 1,722 -330 $151 $86,099,177 5 Sony / Screen Gems 7 The Pirates! Band of Misfits $249,648 -56% 1,840 -1239 $136 $25,739,784 4 Sony / Columbia 8 The Lucky One (2012) $188,259 -58% 2,005 -834 $94 $57,122,887 5 Warner Bros. 9 The Five-Year Engagement $141,025 -55% 1,175 -1394 $120 $27,244,035 4 Universal

[baumer]

Confirmed! That is the effect from Canada lol.

There are a lot of films that did well yesterday.

[Goffe]

None of those were Memorial Weekend.

On the memorial weekendOST fall 55% against Hangover 2 Robin Hood fall 44% with no competition (or Prince of Persia )SM3 fall 50% against AWES3 fall 56% against AWETroy fall 50% against TDATlets not talk about the second weekends of Da vinci conde, Narnia 2, Matrix 2 all above of 55% drop

[baumer]

On the memorial weekendOST fall 55% against Hangover 2 Robin Hood fall 44% with no competition (or Prince of Persia )SM3 fall 50% against AWES3 fall 56% against AWETroy fall 50% against TDATlets not talk about the second weekends of Da vinci conde, Narnia 2, Matrix 2 all above of 55% drop

Ok, good find...now let's break it down:OST fall 55% against Hangover 2: Second weekend, not a third. And in NA the film wasn't liked all that much.Robin Hood fall 44%: Good one...i won't try to justify thisSM3 fall 50% against AWE: Spiderman 3 is one of the most hated blockbusters of all time the wom killed this.Troy fall 50%: Good findMatrix Reloaded was in its second weekend and it too disappointed.I will say this, I didn't even think you would find this many. so I guess the possibility remains. I just don't think The Avengers is anywhere close to being as poorly received as every film on your list.

[Goffe]

You're not giving enough emphasis to the fact that it is a holiday weekend. That will play a much bigger factor in TA's drop than MIB3 opening.Yes, let's. 50.3% is the best 2nd weekend hold for a mega-blockbuster movie... defined by an OW in excess of $150 million.If we look at third weekends, TA's 46% drop is again impressive. SM3 did worse. The last HP movie did worse, and that was after having a massive 72% drop from the OW to the 2nd weekend.TA's dollar figures aren't just impressive, but it's drops have been as well. There's no reason to believe that trend will change this weekend.

the second weekend drop without the midnight is 45%, in the third weekend that number increased, not slow down like shouldSM3: the most hated superhero movie, right behind B&RDH2: frontload movie, isn't a valid comparision Edited May 22, 2012 by Goffe Rises

[Moviefanatic]

My projections:

$5,600,000 -67%

$463,250,000 / 18

$4,400,000 -21%

$467,650,000 / 19

$3,750,000 -15%

$471,400,000 / 20

$3,700,000 -1%

$475,100,000 / 21

$9,000,000 +135%

$484,100,000 / 22

$13,300,000 +48%

$497,400,000 / 23

$12,500,000 -6%

$509,900,000 / 24

$9,300,000 -25%

$519,200,000 / 25

34.8m(-37%) 3 day/44.1m(-21%) 4 day

This is nice. I agree.

[chenguonk]

A fun comparison would be Avengers minus its first week versus Iron Man's entire run.If it roughly keeps pace 600 should be a breeze. It's currently running ahead in the dailies.

Can't agree more :PThat's what I've wanted to point out since the second weekend.TA 2nd vs IM 1st: 103.1M vs 102.1M (plus preview)TA 3rd vs IM 2nd: 55.6M vs 51.2M

[baumer]

Actuals:1 Marvel's The Avengers $5,687,934 -66% 4,249 -100 $1,339 $463,353,451 3 Disney 2 Battleship $2,361,665 -66% 3,690 -- $640 $27,896,490 1 Universal 3 The Dictator $2,157,365 -57% 3,008 -- $717 $26,633,538 1 Paramount 4 Dark Shadows $1,255,159 -64% 3,755 0 $334 $51,976,918 2 Warner Bros. 5 What to Expect When You're Expecting $1,138,289 -56% 3,021 -- $377 $11,685,357 1 Lionsgate 6 The Hunger Games $353,004 -59% 2,064 -467 $171 $391,934,445 9 Lionsgate 7 Think Like a Man $260,717 -62% 1,722 -330 $151 $86,099,177 5 Sony / Screen Gems 8 The Pirates! Band of Misfits $249,648 -56% 1,840 -1239 $136 $25,739,784 4 Sony / Columbia 9 The Lucky One (2012) $188,259 -58% 2,005 -834 $94 $57,122,887 5 Warner Bros. 10 The Five-Year Engagement $141,025 -55% 1,175 -1394 $120 $27,244,035 4 Universal