Weekend Estimates (Identity Thief: $36.6M, Warm Bodies $11.5M, Side Effects: $10M)

[Plain Old Tele]

Franzia.

 

Causes early-onset dementia.

 

Let this be a lesson for all of us.

[CJohn]

Doesn't matter, still the queen.

 

35M is crazy. Can't believe in that number until I see the actuals on Monday.

[kayumanggi]

35 M is amazing. Not surprised though. I found the trailer really funny.

[A Marvel Fanboy]

yeah, 150m IT is locked

[CJohn]

yeah, 150m IT is locked

I wouldn't go that high. Critics are terrible, and so can be the WOM.

[fishstick]

Leslie Mann is strangling Apatow as we speak. She simply can`t happen while Melissa is getting bigger than bigger. Oscar nom, Emmy win, opens movies.  

[Krissykins]

Great for Identity Thief.The Heat will open to $30M+.

[JackO]

Wow for Identity Thief.

 

Not too shabby for Side Effects too.

[Dragon]

Great for Identity Thief.The Heat will open to $30M+.

With Kickass 2 and White house down?

[TLK]

Behold the power of Superbowl ads.

 

Safe House last year.

Identity Thief this year.

[JackO]

How in god's green earth do people turn out for such obvious shit like Identity Theft?

 

I'm over Melissa McBigMac, she's painfully playing the same role in every film. Her Sandra Bullock buddy cop film looks even worse than this. 

 

 

Then youmust really hate Rebel Wilson who is pretty much just a mini blonde Melissa McCarthy 

[CJohn]

Behold the power of Superbowl ads.

 

Safe House last year.

Identity Thief this year.

We already discussed this. SuperBowl spots are an amazing help for movies opening on February and March, but for movies opening after that they are useless.

 

Universal is smart and they definitly will do this every year. Two spots for their February release on the pre-show of SuperBowl is gold. If other studios don't realize that they are dumb as fuck.

Edited February 9, 2013 by CJohn

[TLK]

Stuart Oldham
‏@s_oldham

Northeast storm having very little
impact on box office. Universal's "Identity Thief" on track for $11M
Friday and $30M for the weekend.

[RichWS]

yeah, 150m IT is locked

 

[CJohn]

IT still may not do 100M with a 30M OW.

[RichWS]

I figured Identity would do about 25, but that was before the storm. If the numbers hold, this is damn impressive.

[Michael Gary Scott]

Doesn't matter, still the queen. 35M is crazy. Can't believe in that number until I see the actuals on Monday.

I told you this was going to happen I got a prediction right should of made a club:)

[Dragon]

I knew channing tatum fans were going to be upset when they see movie

 

Channing Tatum like 10 mins into the movie #Wtf #MovieRuined

Channing Tatum was in the movie for like 30 minutes #gaymovie

Don't see the movie side effects, Channing tatum only in the first 20 min

well if I woulda known that Channing Tatum in 20 min #SideEffects, I would not have gone to see it! But it was kind of a weird movie anyways

Edited February 9, 2013 by Dragon

[cozmeesah]

Well that's just stupid. I want to smack them.

[acsc1312]

Side Effects actually hits its stride when Channing's part is done