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druv10

Weekend Estimates: One Direction-17M, Butler-14.74M, WTM-12.61M

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Very few films I see in Spanish. I loved it. My wife enjoyed it as well. It's a comedy for sure but it has its very strong emotional moments.I'd recommend it if you can deal with the Spanish. It has subtitles. The movie isn't completely in Spanish.

Thanks for the recommendation. I only know little Spanish, but with subtitles, I'm sure I can get by. Will definitely check out the movie if I can find it near me. Or better yet, wait for the expansion.I saw TV spots for it all through this week, and I found them pretty funny. Also, in the trailer, the movie looks like it has strong emotional moments and messages like you said as well. Glad that you and your wife enjoyed it. It's great that the movie is doing well.
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quick note, 1D will probably have slight increase Sat with actuals but Sunday will be probably 27-30% down on sat, INI should also have slight Sat increase and  Sunday around +13%

 

That's great!

 

INI was underestimated! OMG

 

With that A+ Cinemascore and September schedule, I'll say it reaches 30M+ 

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1. One Direction: This Is Us (TriStar/Sony) NEW [Runs 2,735] PGFriday $8.8M, Saturday $4.0M, 3-Day Weekend $16.9M, 4-Day Holiday $20.0M

2. Lee Daniels’ The Butler (Weinstein) Week 3 [Runs 3,330] PG13Friday $3.6M, Saturday $5.5M, 3-Day Weekend $14.8M, 4-Day Holiday $20.0M, Cume $79.2M

3. We’re The Millers (New Line/Warner Bros) Week 4 [Runs 3,445] RFriday $3.1M, Saturday $4.5M, 3-Day Weekend $12.7M, 4-Day Holiday $16.0M, Cume $112.9M

4. Planes (Disney) Week 4 [Runs 3,259] PGFriday $1.7M, Saturday $2.9M, 3-Day Weekend $7.7M, 4-Day Holiday $10.7M, Cume $73.8M

5. Instructions Not Included (Lionsgate) NEW [Runs 347] PG13Friday $1.9M, Saturday $2.7M, 3-Day Weekend $7.5M, 4-Day Holiday $9.3M

6. Elysium (Sony) Week 4 [Runs 2,539] RFriday $1.5M, Saturday $2.3M, 3-Day Weekend $6.3M, 4-Day Holiday $8.1M, Cume $80.2M

7. The Mortal Instruments (Screen Gems/Sony) Week 2 [Runs 3,118]PG13Friday $1.4M, Saturday $2.0M, 3-Day Weekend $5.6M, 4-Day Holiday $7.2M, Cume $24.6M

8. The World’s End (Focus Features) Week 2 [Runs 1,553]Friday $1.4M, Saturday $1.8M, 3-Day Weekend $5.1M, 4-Day Holiday $6.7M, Cume $16.5M

9. Getaway (Warner Bros) NEW [Runs 2,130] PG13Friday $1.4M, Saturday $1.5M, 3-Day Weekend $4.5M, 4-Day Holiday $5.5M

10. Percy Jackson: Sea Of Monsters (Fox) Week 4 [Runs 2,393] PGFriday $980K, Saturday $1.7M, 3-Day Weekend $4.4M, 4-Day Holiday $6.0M, Cume $56.5M

15. Closed Circuit (Focus Features) NEW [Runs 870] RFriday $750K, Saturday $903K, 3-Day Weekend $2.1M, 4-Day Holiday $2.5M, Cume $3.0M

 

http://www.deadline.com/2013/09/labor-day-weekend-box-office-coming/

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