Weekend Estimates: One Direction-17M, Butler-14.74M, WTM-12.61M

[MovieGuyKyle17]

So am I the only one laughing at the fact that a small indie movie was able to come in 5th place and beat Getaway???

[Heretic]

Millers is so impressive! Just seen it and fucking loved it.

[#ED]

Wow @ Instructions Not Included.Hopefully it gets a wide release.7M for the 3-Day? Awesome.

[Deep Wang]

12 Years a Slave will snatch The Butler's thunder come Oscar season.

Then something else will steal 12 Years' thunder. I really am tiring of Oscar talk this early. How many times has something been "locked" this early, only for something else to come along and steal the victory?

[CoolioD1]

What the hell is Instructions Not Included? How is it in the top 5?

[efialtes76]

No offensive, but it’s fucking depressing that Miley Cyrus and Justin Bieber’s film opened better than Michael Jackson’s farewell film. 

This is It opened on Wednesday.

[stripe]

The real story of this weekend takes a surprisingly amazing 5th spotWtf! Coming from nowhere. It reminds me of mbfgw

[Fancyarcher]

This is It opened on Wednesday.

 

This Is It could only make 32 million 5 day opening weekend with over 3000 theaters.

 

That Hanna Montana tour managed 31 million during a 3 day period and a theater count of only 687.

 

That bothers me. 

Edited September 1, 2013 by Boxofficefanatic

[Sims]

INI is the most surprising opening in a while.

[BoxOfficeFangrl]

This Is It could only make 32 million 5 day opening weekend with over 3000 theaters.

 

That Hanna Montana tour managed 31 million during a 3 day period and a theater count of only 687.

 

That bothers me. 

Hannah Montana was in 3D and hyped prior to its opening weekend as a one-week only event. Plus, there was a big Hannah Montana concert scalping scandal the year before, you had people faking stories about their dads dying in Iraq to win Hannah Montana tickets. So fans flocked to the movie in a big way because many had probably been locked out of going to the actual show. Whereas with MJ, it wasn't in 3D, it skewed older obviously and to an audience more likely to wait to get it on DVD or catch it on TV. Though I think if This Is It had been ready in August or September, it might have had a better opening. 

[Fancyarcher]

Hannah Montana was in 3D and hyped prior to its opening weekend as a one-week only event. Plus, there was a big Hannah Montana concert scalping scandal the year before, you had people faking stories about their dads dying in Iraq to win Hannah Montana tickets. So fans flocked to the movie in a big way because many had probably been locked out of going to the actual show. Whereas with MJ, it wasn't in 3D, it skewed older obviously and to an audience more likely to wait to get it on DVD or catch it on TV. Though I think if This Is It had been ready in August or September, it might have had a better opening. 

 

Well at least I can sit tight. Hanna Montana's a fad, Michael Jackson's forever.

[MovieMan89]

I'm really wondering if that INI opening is a mistake. I mean how could an indie foreign film with practically no marketing visibility and in only 300 theaters pull off that kind of opening? I mean seriously. Did have some kind of viral buzz or something?

Edited September 1, 2013 by MovieMan89

[BoxOfficeFangrl]

The marketing for Instructions Not Included was probably heavy on Spanish-language channels which slip under the radar but reach a sizable US audience, more than the "major" American networks sometimes.

[Heretic]

I'm really wondering if that INI opening is a mistake. I mean how could an indie foreign film with practically no marketing visibility and in only 300 theaters pull off that kind of opening? I mean seriously. Did have some kind of viral buzz or something?

Huge US Hispanic popuation worked wonders.

[Impact]

Well flood warnings here right now-so not many will be going to the movies-which could put a dent in the number 5 film. (Same thing happened on DM2's 2nd or 3rd weekend out here)

Edit: Actually that was Wolvie's OD.

Edited September 1, 2013 by Impact

[Impact]

Well flood warnings here right now-so not many will be going to the movies-which could put a dent in the number 5 film. (Same thing happened on DM2's 2nd or 3rd weekend out here)

Edit: Actually that was Wolvie's OD.

Though it is probably doing better in southern NM and California then here

Still have not seen any sellouts for films since DM2/TLR.

 

 

 

And I doubt that part will change for a while

[MovieGuyKyle17]

I gotta say wouldn't World War Z and Star Trex make the same amount of money this weekend due to the Double Feature??

Edited September 1, 2013 by Scott Pilgrim vs The Forum

[Maxmoser3]

What is wrong with Kick Ass 2, two consecutive weekends with 60% drops?

ouch

[stripe]

Huge US Hispanic popuation worked wonders.

There's any data supporting this?Can this surprising success mean an expansion and new GA interest?

[Impact]

Well in 2004 a film called "Woman Though art Loose" was in the top 10, which was odd as the film was limited, but it apparently did quite well in Urban markets. (I don't even know if it opened here).