Barbie | July 21, 2023 | Warner Bros | Margot Robbie is Barbie. Ryan Gosling is Ken. | Second most profitable movie of 2023

[Flopped]

On 6/10/2023 at 8:53 PM, Willowra said:

Why is this movie getting so much traction online? Is its pink colour attracting women? I don't know if any drama/comedy movie has ever gotten such traction before.

IMDB was for white men. Twitter is for gays/girls. That's what gains traction on there. Barbie in a pink dress = Twitter catnip. 

[JustLurking]

56 minutes ago, Flopped said:

IMDB was for white men. Twitter is for gays/girls. That's what gains traction on there. Barbie in a pink dress = Twitter catnip. 

Barbie is quite literally dominating IMDB as well so not exactly helping your argument now are you?

[NamakFiskKa]

1 hour ago, Flopped said:

IMDB was for white men. Twitter is for gays/girls. That's what gains traction on there. Barbie in a pink dress = Twitter catnip. 

 

Marketing makes it look like a Ryan Gosling shitpost movie beside their few efforts like Barbie music video

Edited June 12, 2023 by NamakFiskKa

[Ipickthiswhiterose]

Beloved girls' toy... = Girls

...That has been beloved for decades.. = Older women

...And attached to fundamental moments in the formative years and development of many of those girls to the point of specific attached memories that incorporate family/friends... = Not only those who played with the toys but dads, brothers, sisters and moms too.

...That also has a high camp value... = Theatre Folk and anyone culturally attached to Camp as an aesthetic.

...Is being directed by a prestige director... = Film Twitter

...And starts two heavily memed celebrities... = Memelords 

...And lots of other celebrities from eras and areas tracing back to the 00s... = Fans of those celebrities.

...And has already gained traction into an attention spiral. = The Terminally online

 

Look, I'm not saying this is going to be as big as Mario. But I AM saying that the bemused "What? Why is this movie getting attention? Huh?" responses are pretty much the equivalent of going "Lol, Mario is just a game for little boys. Why are people saying the Mario movie is going to be big?".

 

Not sure people are picking up on the fact that *even where you have women who were never really into Barbie, or haven't thought abut it since they were 10 and certainly don't talk about it day to day; many to most of then will still have a cherished memory somewhere relating to the brand: of their grandmother buying them a Barbie, or a family Christmas where it was a point of attention, or memorise of playing with a Barbie with a long lost friend.* And this film seems to be tapping in to that. 

 

Edited June 12, 2023 by Ipickthiswhiterose

[MightyDargon]

Look, enjoy your Barbie movie or whatever. But please stop trying to make Barbie/Oppenheimer double bill a thing. That joke is worse than anything in Epic Movie.

[TMP]

Just now, MightyDargon said:

Look, enjoy your Barbie movie or whatever. But please stop trying to make Barbie/Oppenheimer double bill a thing. That joke is worse than anything in Epic Movie.

If the double bill thing takes off, it'd help both movies quite a bit financially lol. idk if it'll make a big impact at all though

[vale9001]

Rodrigo Prieto cinematograpy + Sarah Greenwood production design. This seems soooo gooood. Can't wait (ohhh and screams oscars in these cateories more than oppenhaimer. Sorry 😇).

 

 

 

Edited June 12, 2023 by vale9001

[vale9001]

Barbie Jesus  😍

(open the second pic)

 

 

[vale9001]

Barbie and Ken are going global

 

 

[Spidey Freak]

June 23rd ya'll

[JWR]

The more I see from the marketing, the more I become convinced that this might actually pay off.

[titanic2187]

1 hour ago, vale9001 said:

Barbie and Ken are going global

 

 

World tour marketing normally only reserved for mega-event and have become uncommon in this digital world.

The movie that received such treatment post-Covid are only TGM (San Diego, LA, London, Cannes, Seoul, Tokyo, Mexico City) and Avatar 2 (LA, London, Sau Paulo, Melbourne Tokyo, Seoul). 

[WorkingonaName]

Barbie coming to save the summer

[ThomasNicole]

Nice to see that they’re not just relying on the viral sensation online to sell this 

 

This world tour idea is great, the Dua Lipa song is consistently on top 15-20 on Spotify before the movie even opens, the interviews and photoshoots are all very interesting as well 

 

Still convinced this will be big, not sure how big, but definitely huge for it’s 100M budget

[vale9001]

15 hours ago, titanic2187 said:

World tour marketing normally only reserved for mega-event and have become uncommon in this digital world.

The movie that received such treatment post-Covid are only TGM (San Diego, LA, London, Cannes, Seoul, Tokyo, Mexico City) and Avatar 2 (LA, London, Sau Paulo, Melbourne Tokyo, Seoul). 

 

Well Warnes is not stupid. Barbie trailers have generated until now more than 200M views only on youtube. 

That's something never seen for a movie that should be targeted to 15-40 women and for a comedy, not an action blockbuster saga. So their expectations are definitely high.

Edited June 13, 2023 by vale9001

[BestPicturePlutoNash]

16 hours ago, JWR said:

The more I see from the marketing, the more I become convinced that this might actually pay off.

no shit

[Valonqar]

2 hours ago, BestPicturePlutoNash said:

no shit

 

 

I don't know why it took so long for some to wake up to the prospect of the Kenormous boxoffice but better late than never. 

Edited June 13, 2023 by Valonqar

[vale9001]

The premier is set on 9th july in Los Angeles. 

Edited June 13, 2023 by vale9001

[vale9001]

The fact even this promotional video became viral with 10 M views 💀

 

 

[joselowe]

They better hope SAG doesn't strike, or they won;t be able to promote anything...

 

Fingers crossed SAG strikes