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Weekend Numbers (4 day estimates pg 35)

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Guardians will probably get around 4.8 on Monday, so that's 21m+ 4-day. It should get at least 2.5x multiplier from the extended weekend, so it should finish with 310m+.

 

OS is also looking to do well above 400m, so we have another 700m+ WW grosser this year.

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I mean, Guardians is definitely a big hit. It is doing great and will finish between 305-325 domestic.Things were better back then when legs mattered more and good word of mouth mattered more. 3-day opening weekend marketing mattered less. Even if TF4 was did not crush up China's box office, it still would have been a hit pretty much based on the 3-day opening weekend in the U.S. alone.

But the U.S. population was smaller, overall theatrical attendance was greater, and per-capita ticket consumption was definitely greater. Release windows were much longer, comparatively fewer people had home video and/or non-over-the-air TV, and the Internet as we know it didn't exist - even if tickets weren't actually less "expensive" relative to average income/consumer budgets (after all, people were talking about tickets getting more expensive even back them), there was still less stuff competing for those dollars. So while inflation is a good way to illustrate how much bigger older stuff was, it also downplays the success of something like Frozen or GOTG in a theatrical market that doesn't encompass as big of a slice of the population.It's a double-edged sword - it shows how huge older films would be if they were dropped into this market, but it also assumes all other factors are equal, and they're not. Inflation really shows how much smaller the theatrical market has gotten - those kinds of ticket sales are mostly impossible today. Look at something like Tim Burton's Batman - in the last decade, only FIVE movies have pulled in that kind of ticket sales. Edited by TServo2049
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Why does everyone want Sin City to fail so badly?  Have you guys seen it?  Is it some horrible movie or something?

I have no idea. Maybe because this Summer didn't have a true box office disaster yet, we're getting bored of waiting. 

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But the U.S. population was smaller, overall theatrical attendance was greater, and per-capita ticket consumption was definitely greater. Release windows were much longer, comparatively fewer people had home video and/or non-over-the-air TV, and the Internet as we know it didn't exist - even if tickets weren't actually less "expensive" relative to average income/consumer budgets (after all, people were talking about tickets getting more expensive even back them), there was still less stuff competing for those dollars. So while inflation is a good way to illustrate how much bigger older stuff was, it also downplays the success of something like Frozen or GOTG in a theatrical market that doesn't encompass as big of a slice of the population.It's a double-edged sword - it shows how huge older films would be if they were dropped into this market, but it also assumes all other factors are equal, and they're not. Inflation really shows how much smaller the theatrical market has gotten - those kinds of ticket sales are mostly impossible today. Look at something like Tim Burton's Batman - in the last decade, only FIVE movies have pulled in that kind of ticket sales.

 

Now we got illegal downloads, watching more movies on tv, online stream. We don't go to the cinema as much as 20 years ago

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