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Elessar

TFA will drop over 50% next weekend

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6 minutes ago, goldenstate5 said:

I want to say in due to the holiday week and weekend... but it is Star Wars. JW was 49%, and the conditions were just familiar enough (start of summer vaca) to say out, but it'll probably match JW with 48 or 49%. Repeat factor will help nudge it in that direction IMO.

 

JW made $18.5m previews instead of $57m and it also had a 2% Sunday drop due to Father's Day. 

 

That $57m preview number is a big problem for sub-50% second weekend even with Christmas boost. If we can get a big jump in actuals this weekend, it will mean better chance for sub-50% drop next weekend. 

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