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Elessar

TFA will drop over 50% next weekend

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Posted

I didn't do any calculations, my gut says if ROTK with a wednesday opening and without gargantuan THU previews drops 30% over a decade ago, TFA will drop 50%.

 

Who's with me?





















Posted

Think I have to be in. It's the holidays, weekdays are going to be huge next week which will kill some of the engagement at the weekend.

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Posted

I want to say in due to the holiday week and weekend... but it is Star Wars. JW was 49%, and the conditions were just familiar enough (start of summer vaca) to say out, but it'll probably match JW with 48 or 49%. Repeat factor will help nudge it in that direction IMO.



Posted (edited)
6 minutes ago, goldenstate5 said:

I want to say in due to the holiday week and weekend... but it is Star Wars. JW was 49%, and the conditions were just familiar enough (start of summer vaca) to say out, but it'll probably match JW with 48 or 49%. Repeat factor will help nudge it in that direction IMO.

 

JW made $18.5m previews instead of $57m and it also had a 2% Sunday drop due to Father's Day. 

 

That $57m preview number is a big problem for sub-50% second weekend even with Christmas boost. If we can get a big jump in actuals this weekend, it will mean better chance for sub-50% drop next weekend. 

Edited by redfirebird2008
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