Thursday Numbers (June 22): TF5 8.1M, Cars 3 4.4M, WW 4M (Deadline)

[MrPink]

RTH got a firmware upgrade and now he's testing his latest feature, pre-cognitive numbers. Friday will be 12, by the miracle of Mark Wahlberg's haircut in TF5.

[TheDarkKnightOfSteel]

18 minutes ago, Finnick said:

Whaaaaaaaat?3x BvS's 4th wknd puts WW at 27+M for the weekend.But i don't think weekday numbers indicate this.Maybe 20-25(which is still great).I hope he is right.

Edited June 23, 2017 by TheDarkKnightOfSteel

[a2k]

@Gopher you were right about the awareness aspect. I sdon't see a 70-80% Fri bump though...but 35-40% Fri bump opposed to TF2's 26% won't be surprising.

[Alli]

2 minutes ago, The Panda said:

People are giving RT too much stock.  I think it probably plays a marginal role (especially for smaller films) but I don't see it being a defining factor.

 

Think through it

GOTG Vol 2 followed a massive WoM hit, it would have increased OW fresh/rotten and legs were decided by WoM.

 

Were Snatched or King Arthur appealing looking movies? No, if anything RT just solidified that.

 

Alien Covenant was fresh and still disappointed OW, and most definitely had terrible WoM.  I think Prometheus and franchise fatigue played larger factors here.

 

Pirates 5 was following the trend of the franchise, with each one decreasing by decent percent from the last.  Despite that, it still attracted a larger audience this summer than anything not comic book so far.

 

Baywatch may have been somewhat effected by reviews, because I think they have a larger effect on comedies and smaller studio movies.  But it could have also simply been audiences rejecting the concept, it's not like Baywatch is something that's in the pop-culture conscious anymore.

 

Wonder Woman had great reviews yet still opened under MoS, SS and BvS which had poor reviews.  There's a variety of reasons for that, but reviews are obviously not one of them.  Maybe you could argue it would have opened higher with better reviews, but it didn't stop the last three.  

 

The Mummy did not have an appealing/original trailer beyond Tom Cruise.  It was a reboot of an age-old and dead franchise, I don't think positive reviews would have saved it DOM.  Again, more of a sign of franchise fatigue that I'm sure both GA and critics felt.

 

Rough Night wasn't registering online even before reviews, there was no reason to expect a breakout from it.

 

Trans5mers is the fifth movie in a franchise that's had diminishing returns.  I don't think people didn't go see it because it got trashed slightly more than the last one, I think people skipped it because they're done with Transformers movies.

 

Not saying good reviews can't help and bad reviews can't hurt.  Good reviews can put a movie like Get Out on people's radars, it can also help people for a movie they're on the fence about.  But they aren't the make/break factor for every movie.  I'm willing to bet any correlation between the two has more to do with critics and GA tastes aligning more often than not.

I think The Mummy would have definitely done better if it was a good movie. It was tracking in the 40s before the reviews. A total of about 120M was to be expected, instead of 70s

[The Panda]

13 minutes ago, EmpireCity said:

 

No.  Theaters are going to be forced to hold Transformers a minimum of 2 weeks (16 days in this case) so won't be able to dump out of it until the weekend of 7/7, and by then everyone will be saving screens for extra Spider-Man: Homecoming and War of the Planet of the Apes.  

 

They can take away showtimes and give it to other movies though.  They can also put it on smaller screens.

[Black Hawk]

yeah.

 

[WrathOfHan]

14 minutes ago, EmpireCity said:

 

No.  Theaters are going to be forced to hold Transformers a minimum of 2 weeks (16 days in this case) so won't be able to dump out of it until the weekend of 7/7, and by then everyone will be saving screens for extra Spider-Man: Homecoming and War of the Planet of the Apes.  

But they don't have to keep the extra screens for Transformers.

[PhantomX1313]

Wondy added 4M on thru 

#WonderWoman  inched up 4% THU to $4M for cume of $293.2M after 3 full wks. May break $300M as early as tonight. 4th wknd shd triple #BvS.

https://twitter.com/giteshpandya/status/878244352669007873

[filmlover]

Just now, Black Hawk said:

yeah.

 

 

Poor Supes.

[Ocho]

1 hour ago, PhantomX1313 said:

Do I count balls in there

 

8 ball is missing from the center rack....

 

Must be 8M Thursday.

 

 

[The Panda]

Just now, Alli said:

I think The Mummy would have definitely done better if it was a good movie. It was tracking in the 40s before the reviews. A total of about 120M was to be expected, instead of 70s

 

40s is marginally better than 30s, and The Mummy is a movie where I think reviews might play a decent role.  I don't think it was ever bound to be a massive hit though, even if reviews were good.

[The Panda]

Just now, PhantomX1313 said:

Wondy added 4M on thru 

#WonderWoman  inched up 4% THU to $4M for cume of $293.2M after 3 full wks. May break $300M as early as tonight. 4th wknd shd triple #BvS.

https://twitter.com/giteshpandya/status/878244352669007873

 

Thursday increases, now all we need is a larger than average Friday increase to complete its rebound from Tues/Wed

[baumer]

So Wonder Woman increased on Thursday which also is not the norm. So yeah I'm going with a 40 million dollar weekend.

[redfirebird2008]

47 minutes ago, baumer said:

 8 ball? Thats all i get out of it.

 

That would be correct. Look at the link for the image he posted:

 

http://brandthunder.com/personas/3party/8ballpool/8ballpool-ntp.jpg

 

So $8m Thursday instead of his original $7.7m post from last night.

[a2k]

Cars could also stay flat. 4.5 would be heavenly (yesterday was 4.33).

Probably 25-26 weekend (51-53% drop), which is fair for a three-quel with good Thu previews and Father's Day Sunday.

Cap Underpants also dropped 49% with smaller numbers as a non-sequel and non-inflated ow (if anything WONDR's 2nd weekend might have deflated it's ow).

 

So 51-53% would be a good hold for Cars imo.

 

But expect a bigger drop next weekend when DM3 opens

 Disney.

[Alli]

1 minute ago, The Panda said:

 

40s is marginally better than 30s, and The Mummy is a movie where I think reviews might play a decent role.  I don't think it was ever bound to be a massive hit though, even if reviews were good.

IDK If reviews were better it could have helped hype and even inch itself to 50s OW. Anyway it doesn't matter now. its a flop just like Baywatch, which i also believe it would have had been helped by reviews. King Arthur was DOA, i agree there

[WrathOfHan]

I'm going to be livid if I don't get the Dunkirk trailer yet get shit like DM3 and/or Geostorm today.

[Ethan Hunt]

2 minutes ago, WrathOfHan said:

I'm going to be livid if I don't get the Dunkirk trailer yet get shit like DM3 and/or Geostorm today.

okay

[WrathOfHan]

Just now, Ethan Hunt said:

okay

I haven't gotten the Dunkirk trailer in nearly 2 months, Ethan. This is almost like my Thor: Ragnarok  @aabattery

[The Panda]

Why are people angry about what trailers they get?  Unless you're seeing it in IMAX, I dont see the point of caring really.  

 

Now, I do enjoy watching the trailers but most the time I've already seen the majority of the trailers in theaters by that in point in general.