4-day Weekend Thread: 5-day numbers per BOM - TLJ 99.0M, J:WTTJ 55.4M, PP3 26.4M, TGS 14.4M, F 10.1M, C 8.2M, D 7.7M and an incredible $5,480,000 for Father Figures

[Lordmandeep]

1 minute ago, NCsoft said:

One possibility is that hard core fans shows up OW for TLJ, and Star Wars fandom domestically is always reliable. TFA didn't manage to maintain the interest of many general public who showed up for TFA due to its event status. So the legacy of TFA may be reflected on the legs of TLJ as well. 

 

 

I would argue that TLJ drew the interest of more than enough people.

 

If you have endless articles, YT videos and social media buzz about people angry about this movie it will spread the bad buzz. 

[Giesi]

Imagine the meltdowns with ESB back in 1980, only the fifth biggest domestic movie in its first run after the biggest ever ($883M down to $600M for ESB)

FLOP

NotAnEvent

notmyvader

 

[filmnerdjamie]

Just now, DARth DAR said:

I say this not having seen the film yet but I guarantee what Johnson and the story group came up with is better 99.9999999999999% of any fan head cannon

Equally important to the story they cook up is its execution, and that is where I think Johnson (severely) dropped the ball.

[Webslinger]

It's hard not to be disappointed in the returns for The Last Jedi, but it's really performing about as we should have reasonably expected an enormous fan-driven movie to perform in December. We all knew that Force Awakens was an anomaly at the time, but Last Jedi's down-to-earth performance really throws the degree to which it was an anomaly into newer, sharper, deeper perspective.

[titanic2187]

5 minutes ago, Lordmandeep said:

 

 

I would argue that TLJ drew the interest of more than enough people.

 

If you have endless articles, YT videos and social media buzz about people angry about this movie it will spread the bad buzz. 

that is why, it's all about passion to determine the outcome, not the number of people/percentage of people from group.

If the haters are passionate, and those like it didn't care after all, bad buzz will have upper hand in this case

[Rebeccas]

3 minutes ago, Giesi said:

Imagine the meltdowns with ESB back in 1980, only the fifth biggest domestic movie in its first run after the biggest ever ($883M down to $600M for ESB)

FLOP

NotAnEvent

notmyvader

 

Well movies rolled out in a much different fashion back then so you wouldn’t even get the full picture until like a year later. 

[Lordmandeep]

2 minutes ago, titanic2187 said:

that is why, it's all about passion to determine the outcome, not the number of people/percentage of people from group.

If the haters are passionate, and those like it didn't care after all, bad buzz will have upper hand in this case

 

 

Times have changed...before if a SW fanboy was not happy he was upset and told his friends.

 

Now some go online and gets 100s of thousands of views. 

[Rebeccas]

Well it’s not as bad as BvS’s drop at least 

[junkshop36]

38 minutes ago, Rebeccas said:

I do think the OW being closer to TFA’s than we expected is largely owed to the cliffhanger with Luke and what this movie does with Luke likely pissed of a lot of people who waited 2 years for this. It’s the classic you build up something so much that already it was going to be hard to live up but the film chose instead to take a dump on that build up.. you can’t be surprised! 

 

I don’t think it took a big dump on anything but that’s just me. 

 

Obviously,  a lot of others did and that’s fine. 

[The Panda]

26 minutes ago, Rebeccas said:

I don’t think fans love TDKR even now it’s just much better than what DC is doing at the moment lol so I guess once the SW version of BvS comes out we’ll all appreciate this one more?

So, if TLJ is SW's TDKR then does that mean TLJ will be BOT's No 1 of the year?? 

 

[Brainbug]

Just now, junkshop36 said:

 

I don’t think it took a big dump on anything but that’s just me. 

 

Obviously,  a lot of others did and that’s fine. 

 

Me too, i love the direction in which Johnson took the story. But i can understand why many people are pissed. I dont agree with any of their criticisms, but it would be flat out ignorant to ignore their point of view.

 

 

[MovieMan89]

Not hitting 70m for the weekend - or maybe not even 65 - simply isn't good anyway anyone wants to spin it. Unless of course the weekend holds aren't going to behave like '06 and it has a big Sat jump and doesn't fall 50% or so on Sun. But otherwise, mixed WOM has definitely hit TLJ right in the face. 

Edited December 23, 2017 by MovieMan89

[Orestes]

3 minutes ago, The Last Panda said:

So, if TLJ is SW's TDKR then does that mean TLJ will be BOT's No 1 of the year?? 

 

TLJ won't get the Nolanite bump.

[MikeQ]

I've needed to update some of my lists/stats with Thor: Ragnarok and The Last Jedi. For those who care or find these useful:

 

- There are now 106 films that have ever opened to $70+ million. The Last Jedi sits at #2 all-time, behind only The Force Awakens, Thor: Ragnarok at #29 of all-time, and Justice League at #56 all-time.

 

Top Opening Weekends of All-Time & Multipliers

Spoiler

 

Rank / Title / Opening Weekend Gross / Multiplier

 

1. Star Wars: The Force Awakens (2015) — 248.0 million (3.78)
2. Star Wars: The Last Jedi (2017) — 220.0 million (TBD)
3. Jurassic World (2015) — 208.8 million (3.12)
4. Marvel’s The Avengers (2012) — 207.4 million (3.00)
5. Avengers: Age of Ultron (2015) — 191.3 million (2.40)
6. Captain America: Civil War (2016) — 179.1 million (2.28)
7. Beauty and the Beast (2017) — 174.8 million (2.88)
8. Iron Man 3 (2013) — 174.1 million (2.35)
9. Harry Potter and the Deathly Hallows Part 2 (2011) — 169.2 million (2.25)
10. Batman v Superman: Dawn of Justice (2016) — 166.0 million (1.99)
11. The Dark Knight Rises (2012) — 160.9 million (2.79)
12. The Dark Knight (2008) — 158.4 million (3.38)
13. The Hunger Games: Catching Fire (2013) — 158.1 million (2.69)
14. Rogue One: A Star Wars Story (2016) — 155.1 million (3.43)
15. The Hunger Games (2012) — 152.5 million (2.67)
16. Spider-Man 3 (2007) — 151.1 million (2.23)
17. Furious 7 (2015)— 147.2 million (2.40)
18. Guardians of the Galaxy Vol. 2 — 146.5 million (2.66)
19. The Twilight Saga: New Moon (2009) — 142.8 million (2.08)
20. The Twilight Saga: Breaking Dawn Part 2 (2012) — 141.1 million (2.07)
21. The Twilight Saga: Breaking Dawn Part 1 (2011) — 138.1 million (2.04)
22. Pirates of the Caribbean: Dead Man’s Chest (2006) — 135.6 million (3.12)
23. Finding Dory (2016) — 135.1 million (3.60)
24. Suicide Squad (2016) — 133.7 million (2.43)
25. Deadpool (2016) — 132.4 million (2.74)
26. Iron Man 2 (2010) — 128.1 million (2.44)
27. Harry Potter and the Deathly Hallows Part 1 (2010) — 125.0 million (2.37)
28. It (2017) — 123.4 million (2.65)
29. Thor: Ragnarok (2017) — 122.7 million (2.51)^
30. The Hunger Games: Mockingjay Part 1 (2014) — 121.9 million (2.77)
31. Shrek the Third (2007) — 121.6 million (2.65)
32. Spider-Man: Homecoming (2017) — 117.0 million (2.85)
33. Man of Steel (2013) — 116.6 million (2.50)
34. Alice in Wonderland (2010) — 116.1 million (2.88)
35. Minions (2015) — 115.7 million (2.90)
36. Spider-Man (2002) — 114.8 million (3.52)
37. Pirates of the Caribbean: At World’s End (2007) — 114.7 million (2.70)
38. Toy Story 3 (2010) — 110.3 million (3.76)
39. Transformers: Revenge of the Fallen (2009) — 109.0 million*
40. Star Wars: Episode III - Revenge of the Sith — 108.4 million (3.51) [with $50M Thur Previews included in opening weekend: 158.5 million (2.40)]
41. Shrek 2 (2004) — 108.0 million*
42. The Secret Life of Pets (2016) — 104.4 million (3.53)
43. The Jungle Book (2016) — 103.3 million (3.53)
44. Wonder Woman (2017) — 103.3 million (3.99)
45. X-Men: The Last Stand (2006) — 102.8 million (2.28)
46. Harry Potter and the Goblet of Fire (2005) — 102.7 million (2.82)
47. The Hunger Games: Mockingjay Part 2 (2015) — 102.7 million (2.74)
48. Indiana Jones and the Kingdom of the Crystal Skull (2008) — 100.1 million**
49. Transformers: Age of Extinction (2014) — 100.0 million (2.45)
50. The Fate of the Furious (2017) — 98.8 million (2.28)
51. Iron Man (2008) — 98.6 million (3.23)
52. Transformers: Dark of the Moon (2011) — 97.9 million*
53. Fast & Furious 6 (2013) — 97.4 million (2.45)
54. Captain America: The Winter Soldier (2014) — 95.0 million (2.73)
55. Guardians of the Galaxy (2014) — 94.3 million (3.53)
56. Justice League — 93.8 million (2.37)^
57. Harry Potter and the Prisoner of Azkaban (2004) — 93.7 million (2.66)
58. Godzilla (2014) — 93.2 million (2.15)
59. The Matrix Reloaded (2003) — 91.8 million**
60. The Amazing Spider-Man 2 (2014) — 91.6 million (2.21)
61. X-Men: Days of Future Past (2014) — 90.8 million (2.58)
62. Inside Out (2015) — 90.4 million (3.94)
63. Harry Potter and the Sorceror’s Stone (2001) — 90.3 million (3.52)
64. Pirates of the Caribbean: On Stranger Tides (2011) — 90.2 million (2.67)
65. American Sniper (2015) — 89.3 million (3.92)
66. Logan (2017) — 88.4 million (2.56)
67. Skyfall (2012) — 88.4 million (3.44)
68. Harry Potter and the Chamber of Secrets (2002) — 88.4 million (2.97)
69. Spider-Man 2 (2004) — 88.2 million* 
70. Fast Five (2011) — 86.2 million (2.43)
71. The Hangover Part II (2011) — 85.9 million (2.96)
72. Thor: The Dark World (2013) — 85.7 million (2.41)
73. X2: X-Men United (2003) — 85.6 million (2.51)
74. Fifty Shades of Grey (2015) — 85.2 million (1.95)
75. Doctor Strange (2016) — 85.1 million (2.74)
76. X-Men Origins: Wolverine (2009) — 85.1 million (2.11)
77. The Hobbit: An Unexpected Journey (2012) — 84.6 million (3.58)
78. The Passion of the Christ (2004) — 83.8 million*
79. Despicable Me 2 (2013) — 83.5 million*
80. Monsters University (2013) — 82.4 million (3.26)
81. Star Wars: Episode II - Attack of the Clones — 80.0 million**
82. Oz The Great and Powerful (2013) — 79.1 million (2.97)
83. Harry Potter and the Half-Blood Prince (2009) — 77.8 million*
84. I Am Legend (2007) — 77.2 million (3.32)
85. Harry Potter and the Order of the Phoenix (2007) — 77.1 million*
86. The Da Vinci Code (2006) — 77.1 million (2.82)
87. Avatar (2009) — 77.0 million (9.73) 
88. Star Trek (2009) — 75.2 million (3.43)
89. Zootopia (2016) — 75.1 million (4.55)
90. Fantastic Beasts and Where to Find Them (2016) — 74.4 million (3.15)
91. The Simpsons (2007) — 74.0 million (2.47)
92. The Hobbit: The Desolation of Smaug (2013) — 73.6 million (3.51)
93. Austin Powers in Goldmember (2002) — 73.1 million (2.92)
94. The Lord of the Rings: The Return of the King (2003) — 72.6 million*
95. Dawn of the Planet of the Apes (2014) — 72.6 million (2.87)
96. Despicable Me 3 (2017) — 72.4 million (3.65)
97. The Lost World: Jurassic Park (1997) — 72.1 million (3.18)
98. Fast and Furious (2009) — 71.0 million (2.19)
99. 300 (2007) — 70.9 million (2.97)
100. Shrek Forever After (2010) — 70.8 million (3.37)
101. Transformers (2007) — 70.5 million***
102. The Incredibles (2004) — 70.5 million (3.71)
103. Spectre (2015) — 70.4 million (2.84)
104. Finding Nemo (2003) — 70.3 million (4.84)
105. Dr. Seuss’ The Lorax (2012) — 70.2 million (3.05)
106. Star Trek Into Darkness (2013) — 70.2 million (3.26)

 

*Wednesday Opener
**Thursday Opener
***Tuesday Opener
^ Run Not Yet Complete

 

 

- Thor: Ragnarok cracks the top 25 highest grossing comic book films of all time, sitting currently at #19:

 

Highest Grossing Comic Book Films

Spoiler

1. Marvel’s The Avengers (2012) — 623.4 million
2. The Dark Knight (2008) — 534.9 million
3. Avengers: Age of Ultron (2015) — 459.0 million
4. The Dark Knight Rises (2012) — 448.1 million
5. Wonder Woman (2017) — 412.6 million
6. Iron Man 3 (2013) — 409.0 million
7. Captain America: Civil War (2016) — 408.1 million
8. Spider-Man (2002) — 403.7 million
9. Guardians of the Galaxy Vol. 2 (2017) — 389.8 million
10. Spider-Man 2 (2004) — 373.6 million
11. Deadpool (2016)— 363.1 million
12. Spider-Man 3 (2007) — 336.5 million
13. Spider-Man: Homecoming (2017) — 334.2 million
14. Guardians of the Galaxy (2014) — 333.2 million
15. Batman v Superman: Dawn of Justice (2016) — 330.4 million
16. Suicide Squad (2016) — 325.1 million
17. Iron Man (2008) — 318.4 million 
18. Iron Man 2 (2010) — 312.4 million 
19. Thor: Ragnarok (2017) — 308.6 million^
20. Man of Steel (2013) — 291.0 million
21. The Amazing Spider-Man (2012) — 262.0 million
22. Captain America: The Winter Soldier (2014) — 259.8 million
23. Batman (1989) — 251.2 million
24. Men in Black (1997) — 250.7 million
25. X-Men: The Last Stand (2006) — 234.4 millon

 

^ Box office run not yet complete

 

- In terms of legs, 'Ragnarok' currently sits at a 2.51 multiplier (and has passed the multiplier of its predecessor, 'The Dark World'), and Justice League sits at a 2.37 multiplier. 

 

Live Action Comic Book Film Multipliers for $40+ million Openers (3+ multiplier films in red)

Spoiler

 

Rank / Title (Year) / Opening Weekend Gross (Multiplier)

 

1. Marvel’s The Avengers (2012) — 207.4 million (3.00)
2. Avengers: Age of Ultron (2015) — 191.3 million (2.40)
3. Captain America: Civil War (2016) — 179.1 million (2.28)
4. Iron Man 3 (2013) — 174.1 million (2.35)
5. Batman v Superman: Dawn of Justice (2016) — 166.0 million (1.99)
6. The Dark Knight Rises (2012) — 160.9 million (2.79)
7. The Dark Knight (2008) — 158.4 million (3.38)
8. Spider-Man 3 (2007) — 151.1 million (2.23)
9. Guardians of the Galaxy Vol. 2 (2017) — 146.5 million (2.66)
10. Suicide Squad (2016) — 133.7 million (2.43)
11. Deadpool (2016) — 132.4 million (2.74)
12. Iron Man 2 (2010) — 128.1 million (2.44)
13. Thor: Ragnarok (2017) — 122.7 million (2.51)^
14. Spider-Man: Homecoming (2017) — 117.0 million (2.86)
15. Man of Steel (2013) — 116.6 million (2.50)
16. Spider-Man (2002) — 114.8 million (3.52)
17. Wonder Woman (2017) — 103.3 million (3.99)
18. X-Men: The Last Stand (2006) — 102.8 million (2.28)
19. Iron Man (2008) — 98.6 million (3.23)
20. Captain America: The Winter Soldier (2014) — 95.0 million (2.73)
21. Guardians of the Galaxy (2014) — 94.3 million (3.53)
22. Justice League — 93.8 million (2.37)^
23. The Amazing Spider-Man 2 (2014) — 91.6 million (2.21)
24. X-Men: Days of Future Past (2014) — 90.8 million (2.58)
25. Logan (2017) — 88.4 million (2.56)
26. Spider-Man 2 (2004) — 88.2 million* 
27. Thor: The Dark World (2013) — 85.7 million (2.41)
28. X2: X-Men United (2003) — 85.6 million (2.51)
29. Doctor Strange (2016) — 85.1 million (2.74)
30. X-Men Origins: Wolverine (2009) — 85.1 million (2.11)
31. 300 (2007) — 70.9 million (2.97)
32. X-Men: Apocalypse (2016) — 65.8 million (2.36)
33. Thor (2011) — 65.7 million (2.75)
34. Teenage Mutant Ninja Turtles (2014) — 65.6 million (2.92)
35. Captain America: The First Avenger (2011) — 65.1 million (2.72)
36. Hulk (2003) — 62.1 million (2.13)
37. The Amazing Spider-Man (2012) — 62.0 million**
38. Fantastic Four: Rise of the Silver Surfer (2007) — 58.1 million (2.27)
39. Ant-Man (2015) — 57.2 million (3.15)
40. Fantastic Four (2005) — 56.1 million (2.76)
41. The Incredible Hulk (2008) — 55.4 million (2.43)
42. Watchmen (2009) — 55.2 million (1.95)
43. X-Men: First Class (2011) — 55.1 million (2.66)
44. MIB 3 (2012) — 54.6 million (3.28)
45. X-Men (2000) — 54.5 million (2.89)
46. Green Lantern (2011) — 53.2 million (2.19)
47. The Wolverine (2013) — 53.1 million (2.49)
48. Batman Forever (1995) — 52.8 million (3.49)
49. Superman Returns (2006) — 52.5 million*
50. Men in Black II (2002) — 52.1 million*
51. Men in Black (1997) — 51.1 million*
52. Batman Begins (2005) — 48.7 million*
53. Batman Returns (1992) — 45.7 million (3.56)
54. Ghost Rider (2007) — 45.4 million (2.55)
55. 300: Rise of an Empire (2014) — 45.0 million (2.37)
56. Batman and Robin (1997) — 42.9 million (2.50)
57. Batman (1989) — 40.5 million (6.20)
58. Daredevil (2003) — 40.3 million (2.54)

 

*Wednesday Opener (thus not comparable)
**Tuesday Opener (thus not comparable)
^So Far - Box Office Run Not Yet Complete

 

 

And below are:

- 1. The top midnight/preview grosses of all time, and their share of opening day grosses

- 2. The top opening weekends of all time, and the share from previews

 

The Last Jedi obviously sits at #2 on both lists, with a share of opening day gross from previews and share of opening weekend from previews that sits between The Force Awakens and Rogue One.

 

Estimated Top Midnight/Preview Grosses of All-Time & Share of Opening Day

Spoiler

 

Rank / Title / Gross / Share of Opening Day

 

1. Star Wars: The Force Awakens — 57.0 million (47.9%)
2. Star Wars: The Last Jedi — 45.0 million (43.0%)
3. Harry Potter and the Deathly Hallows Part 2 — 43.5 million (47.7%)
4. The Dark Knight Rises — 30.6 million (40.4%)
5. The Twilight Saga: Breaking Dawn Part 2 — 30.4 million (42.7%)
6. The Twilight Saga: Breaking Dawn Part 1 — 30.25 million (42.2%)
7. The Twilight Saga: Eclipse — 30.1 million (43.9%)
8. Rogue One: A Star Wars Story — 29.0 million (40.8%)
9. Batman v Superman: Dawn of Justice — 27.7 million (34.0%)
10. Avengers: Age of Ultron — 27.6 million (32.7%)
11. The Twilight Saga: New Moon — 26.27 million (36.1%)
12. The Hunger Games: Catching Fire — 25.26 million (35.6%)
13. Captain America: Civil War — 25 million (33.1%)
14. Harry Potter and the Deathly Hallows Part 1 — 24 million (38.9%)
15. Harry Potter and the Half-Blood Prince — 22.8 million (39.2%)
16. Suicide Squad — 20.5 million (31.6%)
17. The Hunger Games — 19.735 million (29.3%)
18. Marvel's The Avengers — 18.7 million (23.1%)
19. The Dark Knight — 18.5 million (27.5%)
20. Jurassic World — 18.5 million (22.6%)
21. Guardians of the Galaxy Vol. 2 — 17 million (30.2%)
22. The Hunger Games: Mockingjay Part 1 — 17 million (30.8%)
23. Star Wars: Episode III - Revenge of the Sith — 16.9 million (33.8%)
24. Transformers : Revenge of the Fallen — 16.8 million (27.1%)
25. Beauty and the Beast — 16.3 million (25.5%)
26. The Hunger Games: Mockingjay Part 2 — 16 million (35.1%)
27. Furious 7 — 15.8 million (23.4%)
28. Iron Man 3 — 15.6 million (22.7%)
29. Spider-Man: Homecoming — 15.4 million (30.5%)
30. Thor: Ragnarok — 14.5 million (31.0%)
31. Transformers: Dark of the Moon — 13.5 million (35.8%)
32. The Hobbit: Un Unexpected Journey — 13 million (35.0%)
33. Deadpool — 12.7 million (26.8%)
34. Harry Potter and the Order of the Phoenix — 12 million (27.1%)

 

 

 

Top Opening Weekends of All-Time & Share from Previews

Spoiler

 

Rank / Title / Opening Weekend Gross / Share of Opening Weekend from Previews/Midnights

 

1. Star Wars: The Force Awakens — 248.0 million (23.0%)
2. Star Wars: The Last Jedi — 220.0 million (20.5%)
3. Jurassic World — 208.8 million (8.9%)
4. Marvel’s The Avengers — 207.4 million (9.0%)
5. Avengers: Age of Ultron — 191.3 million (14.4%)
6. Captain America: Civil War — 179.1 million (14.0%)
7. Beauty and the Beast — 174.8 million (9.3%)
8. Iron Man 3 — 174.1 million (9.0%)
9. Harry Potter and the Deathly Hallows Part 2 — 169.2 million (25.7%)
10. Batman v Superman: Dawn of Justice — 166.0 million (16.7%)
11. The Dark Knight Rises — 160.9 million (19.0%)
12. The Dark Knight — 158.4 million (11.7%)
13. The Hunger Games: Catching Fire — 158.1 million (16.0%)
14. Rogue One: A Star Wars Story — 155.1 million (18.7%)
15. The Hunger Games — 152.5 million (12.9%)
16. Spider-Man 3 — 151.1 million (6.6%)
17. Furious 7 — 147.2 million (10.7%)
18. Guardians of the Galaxy Vol. 2 — 146.5 million (11.6%)
19. The Twilight Saga: New Moon — 142.8 million (18.4%)
20. The Twilight Saga: Breaking Dawn Part 2 — 141.1 million (21.5%)
21. The Twilight Saga: Breaking Dawn Part 1 — 138.1 million (21.9%)
22. Pirates of the Caribbean: Dead Man’s Chest — 135.6 million (6.6%)
23. Finding Dory — 135.1 million (6.8%)
24. Suicide Squad — 133.7 million (15.3%)
25. Deadpool — 132.4 million (9.6%)
26. Iron Man 2 — 128.1 million (5.9%)
27. Harry Potter and the Deathly Hallows Part 1 — 125.0 million (19.2%)
28. Thor: Ragnarok — 121.0 million (12.0%)

 

 

Peace,

Mike

Edited December 23, 2017 by MikeQ

[Brainbug]

Do we get 3-Day estimates tomorrow or do we have to wait for Monday for the 4-Day-estimates?

[MovieMan89]

Just saw that early Coco estimate from last night was also waaaay off. 

[grey ghost]

"We won! We won! We convinced Hollywood we prefer safe shit like TFA and meme farms like ROTS over risky and discussion worthy SW movies! And we made the alt right and MRA's feel validated at the same time! We won!"

[filmnerdjamie]

Just now, redfirebird2008 said:

 

Maybe toast for his creative control, but they will still let him do the project. 

Personally, I don't think so. Can't see him ever directing another film after this divided reaction (and this kind of drop-off).

 

They'll develop it, pay his salary and call it day - which certainly happens all the time at studios.

[redfirebird2008]

9 minutes ago, MovieMan89 said:

Not hitting 70m for the weekend - or maybe not even 65 - simply isn't good anyway anyone wants to spin it. Unless of course the weekend holds aren't going to behave like '06 and it has a big Sat jump and doesn't fall 50% or so on Sun. But otherwise, mixed WOM has definitely hit TLJ right in the face. 

 

What if the 3rd weekend is 20-30% higher than second weekend? That’s the trend in 2006. Would be fun to watch something like that happen. 

[KeithF1138]

38 minutes ago, Lordmandeep said:

 

 

I would argue that TLJ drew the interest of more than enough people.

 

If you have endless articles, YT videos and social media buzz about people angry about this movie it will spread the bad buzz. 

I do believe the Twitter social media buzz and YouTube has had an effect. Weird thing on my Facebook feed not much talk at all. I guess on Facebook we are afraid to reveal spoilers.  In real life I have talked to about 25-30 people directly about TLJ and not one dislike. Various levels from like to love. My middle son really cant stand the Poe/Holdo relationship, but he really like TLJ.