The Box Office Buzz, Tracking, and Pre-Sale Thread

[el sid]

Trap, counted today for Thursday, had 452 sold tickets (now with shows in 6 theaters, only the small one in Texas is still missing). 

 

Comps (always counted on Monday of the release week for Thursday): The Invitation (775k from previews) had 96 sold tickets = 3.65M. 

Knock at the Cabin (1.5M) had 356 = 1.9M. 

Smile (2M) had 213 = 4.25M. 

M3gan (2.75M) had 274 = 4.55M. 

AQP:D1 (6.8M) had 1.346 = 2.3M. 

And The Strangers (1.2M) had 215 = 2.5M. 

 

Average: 3.2M. 

 

The only little downer is that I expected a bit better jump till today. It had 281 sold tickets last Friday and in the same 5 theaters it would be 381 today, up 36%. Most comparison films had good jumps in the final week and without acceleration Trap's average number will go down. But maybe the explanation for the rather small jump is that the focus was almost completely on D&W this weekend. 

 

[Driver]

3 hours ago, ThomasNicole said:

Fair, it’s being sold more as a thriller than horror (some Letterboxd reviews did say the tone of it it’s very weird and closer to comedy tho) 

 

Maybe that’s why there won’t be reviews, should be another love or hate Shyamalan movie.

 

Shyamalan's problem is he's much much better when he's operating in the Unbreakable/Split tone. When he goes for jokey B-movie thrills like in Old, Knock at the Cabin, The Happening, etc...it doesn't go as well 

[Krissykins]

4 hours ago, Boxofficerules said:

Trap doesn't look like a horror movie at all.

 

4 hours ago, ThomasNicole said:

Fair, it’s being sold more as a thriller than horror (some Letterboxd reviews did say the tone of it it’s very weird and closer to comedy tho) 

 

Maybe that’s why there won’t be reviews, should be another love or hate Shyamalan movie.

They’ve certainly been showing the trailer in front of every horror film.

 

But yeh, I get more of a thriller vibe for sure. 

[TheFlatLannister]

FLORIDA 

 

TRAP

 

Thursday 

 

T-3

SHOWINGS	SEATS SOLD	TOTAL SEATS	PERCENT SOLD
365	1421	73044	1.9%

^{*numbers taken as of 7:00PM EST}

SEATS SOLD SINCE YESTERDAY

N/A

 

SHOWINGS ADDED SINCE YESTERDAY

0

 

COMPS

T-3

(2.534x) of Watchers $2.53M 

(1.302x) of Night Swim $1.95M 

COMPS AVG: $2.24M

 

Seems like ~$2M+ to me. Pretty good

Edited July 30 by TheFlatLannister

[excel1]

Trap looks like an impending WOM sensation 

[Ryan C]

After Longlegs, Trap is about to be the next original horror breakout. 

 

Once again, the horror genre was never dead, it just needed the right movies.

[TheFlatLannister]

On 7/20/2024 at 5:56 PM, TheFlatLannister said:

FLORIDA 

IT ENDS WITH US 

 

Thursday 

 

T-19

SHOWINGS	SEATS SOLD	TOTAL SEATS	PERCENT SOLD
349	1099	65921	1.7%

^{*numbers taken as of 6:00PM EST}

SEATS SOLD SINCE YESTERDAY

209

 

SHOWINGS ADDED SINCE YESTERDAY

0

 

COMPS

T-19

(0.756x) of Bad Boys $4.46M

(0.620x) of Quiet Place $4.22M

Comps AVG: $4.34M

 

DANG! Seeing enough to call it a breakout. 

FLORIDA 

IT ENDS WITH US 

 

Thursday 

 

T-10

SHOWINGS	SEATS SOLD	TOTAL SEATS	PERCENT SOLD
384	2402	74950	3.0%

^{*numbers taken as of 7:00PM EST}

SEATS SOLD SINCE YESTERDAY

137

 

SHOWINGS ADDED SINCE YESTERDAY

0

 

COMPS

T-10

(1.110x) of Bad Boys $6.55M

(1.806x) of Fall Guy Boys $4.15M

Comps AVG: $5.35M

 

Pretty wow numbers. Not too far off from Twisters at the same point. Not too sure what to comp it with

[Flip]

On 7/28/2024 at 10:13 PM, Flip said:

Trap Previews (T-4)

 

8 showtimes/211 tix sold (+19)

 

.75x AQP Day One (T-4) [5.1m]

4.22x The Watchers (T-4) [4.22m]

1.01x Longlegs (T-4) [3.03m]

 

Stronger day than Saturday. Tomorrow is the real important day to see how final ramp up goes. Expecting 30-35 tickets 

Trap Previews (T-3)

 

8 showtimes/242 tix sold (+31)

 

.73x AQP Day One (T-3) [5.1m]

3.31x The Watchers (T-3) [3.31m]

.96x Longlegs (T-3) [2.88m]

 

Ok day. For some reason this is still only showing in two theaters while Harold and the Purple Crayon is showing in all 3 with much less sales? Hoping for at least 60 tickets on Tuesday.

[emoviefan]

10 minutes ago, TheFlatLannister said:

FLORIDA 

IT ENDS WITH US 

 

Thursday 

 

T-10

SHOWINGS	SEATS SOLD	TOTAL SEATS	PERCENT SOLD
384	2402	74950	3.0%

^{*numbers taken as of 7:00PM EST}

SEATS SOLD SINCE YESTERDAY

137

 

SHOWINGS ADDED SINCE YESTERDAY

0

 

COMPS

T-10

(1.110x) of Bad Boys $6.55M

(1.806x) of Fall Guy Boys $4.15M

Comps AVG: $5.35M

 

Pretty wow numbers. Not too far off from Twisters at the same point. Not too sure what to comp it with

Happy times for the Reynolds/Lively household.

[abracadabra1998]

On 7/28/2024 at 8:14 PM, abracadabra1998 said:

 

Minnesota Previews:

 

Trap (T-4):

Day: T-4	Shows	New Seats	Sold	Seats	% Sold
Totals: 21 theaters	64	69	195	6108	3.19

 

Type of tix:		Total:	New:	Percentage:
PLFs:		0	0	0
MTC1:		164	54	84.1
Other chains:		31	15	15.9

 

Comps:

2.67x Watchers: $2.67 Million

2.47x Abigail: $2.47 Million

3.17x Imaginary: $2.3 Million (17 theaters)

1.46x Haunting in Venice (THU): $1.61 Million (17 theaters)

3.29x Last Voyage of Demeter: $2.46 Million (17 theaters)

 

Straight up think that when people on here complain about folks not tracking certain movies it's really that they don't bother scrolling past the latest page... pretty frustrating.

 

Anyways! Mostly sticking to PG-13 comps here, Haunting in Venice skewed older so I am inclined to ignore that. Looking at around $2.5 Million in previews for now.

 

Harold and the Purple Crayon (T-4):

Day: T-4	Shows	New Seats	Sold	Seats	% Sold
Totals: 21 theaters	82	12	19	7064	0.27

 

Type of tix:		Total:	New:	Percentage:
PLFs:		0	0	0
MTC1:		10	10	52.63
Other chains:		9	2	47.37

 

Comps:

0.18x Garfield Movie (THU): $345k

0.15x IF: $255k

0.43x Ruby Gilman: $315k (12 theaters)

 

THIS HAS LESS THAN HALF OF RUBY GILMAN'S SOLD TICKETS AT THIS POINT WTF!

 

Minnesota Previews:

 

Trap (T-3):

Day: T-3	Shows	New Seats	Sold	Seats	% Sold
Totals: 21 theaters	76	78	273	7437	3.67

 

Type of tix:		Total:	New:	Percentage:
PLFs:		0	0	0
MTC1:		219	55	80.22
Other chains:		54	23	19.78

 

Comps:

2.73x Watchers: $2.73 Million

2.65x Abigail: $2.65 Million

3.45x Imaginary: $2.5 Million (17 theaters)

1.57x Haunting in Venice (THU): $1.73 Million (17 theaters)

3.98x Last Voyage of Demeter: $2.99 Million (17 theaters)

 

Great update! Went up against every comp, if it keeps this pace up I can see $3 Million previews!

 

Harold and the Purple Crayon (T-3):

Day: T-3	Shows	New Seats	Sold	Seats	% Sold
Totals: 20 theaters	79	8	27	6710	0.4

 

Type of tix:		Total:	New:	Percentage:
PLFs:		0	0	0
MTC1:		11	1	40.74
Other chains:		16	7	59.26

 

Comps:

0.21x Garfield Movie (THU): $405k

0.13x IF: $235k

0.42x Ruby Gilman: $305k (12 theaters)

 

Nothing to say here, total garbage

[abracadabra1998]

18 minutes ago, TheFlatLannister said:

FLORIDA 

IT ENDS WITH US 

 

Thursday 

 

T-10

SHOWINGS	SEATS SOLD	TOTAL SEATS	PERCENT SOLD
384	2402	74950	3.0%

^{*numbers taken as of 7:00PM EST}

SEATS SOLD SINCE YESTERDAY

137

 

SHOWINGS ADDED SINCE YESTERDAY

0

 

COMPS

T-10

(1.110x) of Bad Boys $6.55M

(1.806x) of Fall Guy Boys $4.15M

Comps AVG: $5.35M

 

Pretty wow numbers. Not too far off from Twisters at the same point. Not too sure what to comp it with

 

And this does not include EA, which while not super extensive it is selling extremely well. Pointing to at least $6 Million which is what my and @katnisscinnaplex numbers are also pointing to. Awesome stuff

[Ryan C]

Alien Romulus

 

T-17

 

Thursday: 1,320 Seats Sold

 

Taken as of 11:20PM Eastern Time

 

IMPORTANT NOTES: Some of the theaters I tracked only listed showtimes for the "Fan Event" showings, so take this number with a big grain of salt. I expect more showtimes to be added in the next couple of weeks.

 

All I'll say is that word-of-mouth will key in determining whether this beats Alien: Covenant's $36.1M opening back in 2017. 

 

[TheFlatLannister]

57 minutes ago, abracadabra1998 said:

 

And this does not include EA, which while not super extensive it is selling extremely well. Pointing to at least $6 Million which is what my and @katnisscinnaplex numbers are also pointing to. Awesome stuff

Wowzers

 

It's a female romance thing right? Wondering if it will be very frontloaded

[JustLurking]

2 minutes ago, TheFlatLannister said:

Wowzers

 

It's a female romance thing right? Wondering if it will be very frontloaded

It's an adaptation of a very popular romance novel...could be monster frontloaded it if repeats something like The Fault in Our Stars...anyone got friday nums?

[abracadabra1998]

3 minutes ago, TheFlatLannister said:

Wowzers

 

It's a female romance thing right? Wondering if it will be very frontloaded

It’s a hugely popular book, not actually romance (it’s actually a pretty somber book about domestic violence, from what I understand), but yeah it’ll be both extremely frontloaded and pre-sales heavy, I’m guessing. Which is why I won’t exactly call it huge OW just yet, but very promising signs I’d say. Excited to comp it against Don’t Worry Darling on Thursday 

[crazymoviekid]

Trap:

 

Thursday Comps: 

 

Theater 1: 17 Tickets

Theater 2: 25 Tickets

 

Longlegs: $2.43M

AQP:DO: $6.64M

The Nun 2: $6.85M

Evil Dead Rise: $3.62M

Screaivi: $3.63M

KatC: $6.09M

M3GAN: $6.42M

Nope: $5.97M

 

While there are enough comps to say $6.5M rn, I'm going to stick with $3.5M

[crazymoviekid]

Harold and the Damn Purple Crayon: 

 

Thursday Comps: 

 

Theater 1: 2 Tickets

Theater 2: 2 Tickets

 

Garfield: $.67M

IF: $.88M

Migration: $.55M

Roby Gilman: N/A (0 Tickets)

Lyle: $2.30M

Super Pets: $.40M

 

No surprise, but very bad for a 2pm Summer start. $.5M-$.75M.

[Rorschach]

Trap (Monday Night Outlook)

Cinemark Davenport 18 + IMAX

Thursday:

6 2D showings: 23/456 (5% sold)

 

Comps:

The Watchers: $1.77M

Quiet Place: $2.61M

Longlegs: $1.82M

Avg: $2.07M

 

Friday: 

11 2D showings: 22/845 (2.6% sold)

 

Comps:

The Watchers: $3.49M

Quiet Place: $5.86M

Longlegs: $2.49M

Avg: $3.95M

 

Thurs + Fri: 45/1,301 (3.5% sold)

 

Comps:

The Watchers: $5.23M

Quiet Place: $8.52M

Longlegs: $4.51M

Avg: $6.09M

[Rorschach]

Harold and the Purple Crayon (Monday Night Outlook)

Cinemark Davenport 18 + IMAX

Thursday:

4 2D showings: 8/340 (2.4% sold)

 

Friday:

6 2D showings: 7/510 (1.4% sold)

 

Thurs + Fri: 15/850 (1.8% sold)

 

Comps: 

IF: $1.66M

Garfield: $2.07M

Avg: $1.87M

[emoviefan]

So Trap def has a shot at number 2 over Twisters this weekend it seems. May not even be a surprise.