Weekend Estimates: Insurgent 54m | Cinderella $34.5m pg 29

[ecstasy]

I can't say I'm surprised. 

 

I thought the first movie was decent. Not great but with a better directed sequel was hoping it would increase, especially with the 3d.

[La Binoche]

Well Divergent is a HORRIBLE movie, looong and painful to sit through, and the only redeeming quality was the unintentional humor of seeing ~hot dystopian teens sexily leap from one building to the next. 

 

So this drop is not surprising. 

[kayumanggi]

I actually thought Insurgent was better than Divergent and I really wanted it to open over the first movie's numbers, but facts are facts and Lionsgate made a shit job selling Insurgent. And I don't think Get Hard or Home will perform very well either.

That is crazy TST will be in good shape if it breaks 40M on OW.

 

I think 18 M more isn't that difficult to do for a sequel to a movie that had a 3x+ multiplier.

[Jandrew]

The wrong sorts of records are being broken at the mo though. That's kinda interesting but not in the same way.

Like what? How is this March looking to place in terms of attendance? One of the better years? Worse years? Avearge? Cinderellas been the only noticable hit, and all the strong February holdovers came out in the first half of the month.

Wait, will this March even beat February?...

[Alpha]

Disappointing, though based on the terrible marketing I expected this to decrease.

[Plain Old Tele]

Insurgent's budget is 110M. It won't do that DOM.

 

It's going to increase overseas, right? So it's basically doing fine. Not amazing, not breaking out, but solid enough.

 

But what does it matter if the studio is rolling in dollars? I don't get any of it.

 

There's no major reason to care either way, obviously. If a studio makes money, it'll make more movies. More movies making money means the industry as a whole is doing well. That's the only way it affects us.

[#ED]

You guys sometimes... 

 

[lab276]

Like what? How is this March looking to place in terms of attendance? One of the better years? Worse years? Avearge? Cinderellas been the only noticable hit, and all the strong February holdovers came out in the first half of the month.

Wait, will this March even beat February?...

It's pretty bad, might even be the worst in 20 years.

[RichWS]

So much bellyaching in four pages. I LOVE IT

[Aplandg]

I'll try to remain optimistic for now. Hoping for a less front loaded Thursday and for a number similar to Divergent for the weekend.

[grim22]

Fandango's silence regarding advance ticket sales proves right basically. Last year news of Divergent's advance sales were everywhere, this year nothing from Insurgent. Even the one article it got said "Insurgent accounts for 85% of weekend sales among new openers" - basically meaning nothing.

I don't think anyone is against the franchise or similar, just that everyone has been saying that a decrease was definitely possible despite the addition of 3D since the first movie was pretty forgettable and this one hasn't exactly added anything new to make the audiences come back.

[CaptainJackSparrow]

Yikes, was expecting at least 6 million!

[Plain Old Tele]

I don't think anyone is against the franchise or similar, just that everyone has been saying that a decrease was definitely possible despite the addition of 3D since the first movie was pretty forgettable and this one hasn't exactly added anything new to make the audiences come back.

 

Yes, I think this is basically true... it's appealing to pre-existing fans of the franchise but looks like it hasn't broken out in any meaningful way beyond that.

[cookie]

It's pretty bad, might even be the worst in 20 years.

 

Well that's what happens when this March's output outside of Cinderella is the lousiest in the years.

[filmlover]

lmao @ some people in this thread. Where's that "Abandon Thread" snail gif when you need it?

[Plain Old Tele]

Foreign pre-sales covered 80% of DIVERGENT's budget. I wonder how much of that is true for INSURGENT.

[filmlover]

It's pretty bad, might even be the worst in 20 years.

When the product is largely unappealing, the box office follows suit. Nature of the beast.

[alisson23]

Possibility 1:
if insurgent follows American Sniper multiple on previews, it does 69m OW. if the legs on OW are equal to the avatar, it finishes with 670M
69m / 670m

 

Possibilty 2:
If insurgent follows paranormal activity 2 multipler on previews, it does 26M OW. and if legs of the OW are equal to the Undiscovered, it ends with 41m
26M / 41

 

So it does between 26M-69M in OW and between 41m-670m in Total

Edited March 20, 2015 by TheMazeRunner23

[kayumanggi]

Ha ha. lol

[ecstasy]

It's hard predicting the weekend number off previews though. So many factors to take under consideration.