Weekend Estimates (Page 13): Jungle Book 42.4M | Keanu and Huntsman 9.4M | Mother's Day 8.3M | Barbershop 6.1M | Ratchet 4.8M | CIVIL WAR OS OW 200.2M!!!! (Page 14)

[sfran43]

'@KeanuMovie' Brought in $560,000 from Thursday Night Previews https://t.co/kqkcUI0xbf pic.twitter.com/iRcgyRdjyA

— Box Office Mojo (@boxofficemojo) April 29, 2016

[Jayhawk the Hutt]

Key and Peele are pretty niche. Hoped this would be their breakout to a wider audience, but I guess not. Their humor may not be for everybody, but they do have a very devoted fan base.

[filmlover]

They should've just kept it on its original release weekend (last weekend when The Huntsman tanked) instead of this one. The audience that might have shown up for it will just sit out and wait for Captain America next weekend now.

[Cmasterclay]

Keanu seems totally destined to become a cult classic, though, and find a big time life on home video and cable TV. At least judging from reviews/reactions. That's something.

[filmlover]

4 minutes ago, Cmasterclay said:

Keanu seems totally destined to become a cult classic, though, and find a big time life on home video and cable TV. At least judging from reviews/reactions. That's something.

Agreed. This was always going to be more a cult hit than a mainstream one.

[WrathOfHan]

Mothers Day: 250k

[La Binoche]

Open Road's Mother's Day brought in $225,000. By comparison, Ricki and the Flash brought in $200,000before opening with $6.6 million, though it was opening in just over half of the number of theaters Mother's Dayis playing in this weekend.

 

LMAO 

[stripe]

It's not bad for Keanu. Guessing

Friday 5.3M

Saturday 6M

Sunday 3.7M

 

15M OW

[filmlover]

1 minute ago, stripe said:

It's not bad for Keanu. Guessing

Friday 5.3M

Saturday 6M

Sunday 3.7M

 

15M OW

More like a $3.5M opening day. The fan base of those two no doubt will lead to some frontloading.

[WrathOfHan]

3 minutes ago, La Binoche said:

Open Road's Mother's Day brought in $225,000. By comparison, Ricki and the Flash brought in $200,000before opening with $6.6 million, though it was opening in just over half of the number of theaters Mother's Dayis playing in this weekend.

 

LMAO 

Well, at least the 10M CSG question is only worth 1k. 

[MCKillswitch123]

3 minutes ago, WrathOfHan said:

Mothers Day: 250k

 

THANK.

 

GOD.

 

Keanu not off to a great start, but not bad either. Will probably finish in the 12-13M OW range, hopefully it'll leg itself all the way to a decent run. W/a 15M budget, and not that much advertising, it should make a profit.

[stripe]

4 minutes ago, La Binoche said:

Open Road's Mother's Day brought in $225,000. By comparison, Ricki and the Flash brought in $200,000before opening with $6.6 million, though it was opening in just over half of the number of theaters Mother's Dayis playing in this weekend.

 

LMAO 

 

That's really weak

[WrathOfHan]

The budget on Mothers Day is 25M  La Binoche must be very happy.

[DAJK]

34 minutes ago, WrathOfHan said:

Mothers Day: 250k

OOF.

[stripe]

30 minutes ago, filmlover said:

More like a $3.5M opening day. The fan base of those two no doubt will lead to some frontloading.

 

Huh?

 

So Huntsman2, a tentpole sequel with huge stars and awful reviews, opens to almost 20M after 950k previews, but an original comedy with not that known actors and ok reviews will be more frontloaded and barely cross 10M?

 

It's obvious that, with only 560k, Keanu is not exactly a frontloaded film.

[Jayhawk the Hutt]

Ouch at the Mother's Day #. At least it isn't a Thursday previews kind of movie.

[filmlover]

27 minutes ago, stripe said:

 

Huh?

 

So Huntsman2, a tentpole sequel with huge stars and awful reviews, opens to almost 20M after 950k previews, but an original comedy with not that known actors and ok reviews will be more frontloaded and barely cross 10M?

 

It's obvious that, with only 560k, Keanu is not exactly a frontloaded film.

Key & Peele have a very niche target audience and the marketing hasn't done much to transcend those limitations, good reviews or not. Between a muted marketing campaign, niche appeal, and Captain America looming around the corner, there's no reason to believe this will perform like an older-targeted title.

[a2k]

[POTUS 2020]

How to be single did 700k in previews and opened with 15m when adjusting VD Sunday down. That was rated R.

I hope this doesn't open to 5m. 

RT score says it all

[cannastop]

Zootopia over Mother's Day?