The Box Office Buzz and Tracking Thread: Electric Boogaloo

[katnisscinnaplex]

On 12/6/2021 at 10:08 AM, katnisscinnaplex said:

 

Day	Movie	Area	Theaters	Shows	Total Seats	Total Sold	New Sales	% Sold
T-1 Hr	Black Widow	Jacksonville	6	76	12,095	2,333	555	19.29%
		Phoenix	7	77	10,692	1,881	270	17.59%
		Raleigh	8	74	8,303	3,148	746	37.91%
	Black Widow Total		21	227	31,090	7,362	1,571	23.68%
T-1 Hr	Eternals	Jacksonville	6	72	10,311	1,811	526	17.56%
		Phoenix	7	59	8,999	1,848	320	20.54%
		Raleigh	8	37	4,098	1,713	380	41.80%
	Eternals Total		21	168	23,408	5,372	1,226	22.95%
T-1 Hr	Shang-Chi	Jacksonville	6	60	8,619	1,423	493	16.51%
		Phoenix	7	51	7,193	1,349	262	18.75%
		Raleigh	8	40	4,505	1,327	332	29.46%
	Shang-Chi Total		21	151	20,317	4,099	1,087	20.18%
T-10	Spider-Man	Jacksonville	7	154	22,299	5,799	169	26.01%
		Phoenix	6	128	18,728	7,881	201	42.08%
		Raleigh	8	76	8,925	5,270	119	59.05%
	Spider-Man Total		21	358	49,952	18,950	489	37.94%

 

I guess I was looking at the number of shows instead of new sales yesterday because sales dropped a good bit.  Slight recovery today though, but same growth rate. 

 

T-10 increase % comps

 

Spider - 2.65%

BW - 4.62%

SC - 6.58%

Venom 2 - 5.65%

 

Total sales

 

Spider-Man - $253,876 (13.40 ATP)

 

Black Widow Final - $94,329 (12.81 ATP)

Eternals Final - $74,356 (13.84 ATP)

Shang-Chi Final - $54,954 (13.41 ATP)

 

Splits

 

 

Movie	Mat	Sold	%	Sales	ATP
Spider-Man	N	16,574	87.46%	$227,948.44	13.75
	Y	2,376	12.54%	$25,927.72	10.91
Grand Total		18,950	100.00%	$253,876.16	13.40

 

 

Movie	Format	Sold	%	Sales	ATP
Spider-Man	PLF	7,116	37.55%	$115,197.59	16.19
	Standard	11,834	62.45%	$138,678.57	11.72
Grand Total		18,950	100.00%	$253,876.16	13.40

 

 

 

Movie	Chain	Sold	%	Sales	ATP
Spider-Man	AMC	11,472	60.54%	$148,897.44	12.98
	Cinemark	4,956	26.15%	$71,389.07	14.40
	CMX	24	0.13%	$359.76	14.99
	Regal	2,329	12.29%	$31,413.14	13.49
	Sun-Ray	169	0.89%	$1,816.75	10.75
Grand Total		18,950	100.00%	$253,876.16	13.40

 

60% of sales in my regions are from AMCs, which have a lower ATP than the other big chains.  I also noticed that AMC is offering $.99 first month of A-List right now, which could be boosting sales in those theaters.

Day	Movie	Area	Theaters	Shows	Total Seats	Total Sold	New Sales	% Sold
T-1 Hr	Black Widow	Jacksonville	6	76	12,095	2,333	555	19.29%
		Phoenix	7	77	10,692	1,881	270	17.59%
		Raleigh	8	74	8,303	3,148	746	37.91%
	Black Widow Total		21	227	31,090	7,362	1,571	23.68%
T-1 Hr	Eternals	Jacksonville	6	72	10,311	1,811	526	17.56%
		Phoenix	7	59	8,999	1,848	320	20.54%
		Raleigh	8	37	4,098	1,713	380	41.80%
	Eternals Total		21	168	23,408	5,372	1,226	22.95%
T-1 Hr	Shang-Chi	Jacksonville	6	60	8,619	1,423	493	16.51%
		Phoenix	7	51	7,193	1,349	262	18.75%
		Raleigh	8	40	4,505	1,327	332	29.46%
	Shang-Chi Total		21	151	20,317	4,099	1,087	20.18%
T-9	Spider-Man	Jacksonville	7	154	22,299	5,959	160	26.72%
		Phoenix	6	129	18,854	8,080	199	42.86%
		Raleigh	8	76	8,925	5,387	117	60.36%
	Spider-Man Total		21	359	50,078	19,426	476	38.79%

 

Really leveled out - last three days have been 477, 480 and 476 in new sales.  

 

T-9 increase % comps

 

Spider - 2.51%

BW - 5.15%

SC - 13.62%

Eternals - 7.44%

Venom 2 - 6.98%

 

Total sales

 

Spider-Man - $259,782 (13.37 ATP)

 

Black Widow Final - $94,329 (12.81 ATP)

Eternals Final - $74,356 (13.84 ATP)

Shang-Chi Final - $54,954 (13.41 ATP)

 

ATP continues to decrease daily as standard and matinee sales outperform PLF

 

Splits

Movie	Mat	Sold	%	Sales	ATP
Spider-Man	N	16,956	87.29%	$232,839.22	13.73
	Y	2,470	12.71%	$26,943.62	10.91

 

Movie	Format	Sold	%	Sales	ATP
Spider-Man	PLF	7,235	37.24%	$116,978.78	16.17
	Standard	12,191	62.76%	$142,804.06	11.71

 

Movie	Chain	Sold	%	Sales	ATP
Spider-Man	AMC	11,738	60.42%	$152,002.40	12.95
	Cinemark	5,077	26.14%	$73,079.36	14.39
	CMX	24	0.12%	$359.76	14.99
	Regal	2,416	12.44%	$32,503.07	13.45
	Sun-Ray	171	0.88%	$1,838.25	10.75

[XXRDJisDoctorDoom]

Question for the scrappers/trackers?

 

How are y’all seeing/accounting for private screenings? I’ve noticed a LOT more of these are being offered/bought than for past mega events (I don’t recall seeing this or EG or TROS).

 

My theater, for instance, had 5 of these allotted for previews night with 4 already taken. At a minimum, that’s about 150-200 extra tickets. 
 

If we can’t scrap/see them in tracking, any idea how much extra BO this could add?

 

@Menor @katnisscinnaplex @keysersoze123 @Porthos @Eric Feels Pretty @Inceptionzq

[keysersoze123]

@Multiverse of XXR its almost negligible at this point. When something like Zilla vs kong released there used to be several 1000 private shows which made a big dent. Now its tiny number which is just a noise for a movie like Spidey. 

[katnisscinnaplex]

19 hours ago, katnisscinnaplex said:

 

Day	Movie	Area	Theaters	Shows	Total Seats	Total Sold	New Sales	% Sold
T-17	Matrix 4	Jacksonville	6	33	5,931	110	110	1.85%
		Phoenix	5	17	2,878	155	155	5.39%
		Raleigh	8	29	3,544	153	153	4.32%
	Matrix 4 Total		19	79	12,353	418	418	3.38%

 

As far as I can tell, tickets just went up 3-4 hours ago.  I was just going to add the shows to my sheet but ended up doing a count since there were so many sales already.   Saw some discussion about PLF vs Spiderman on opening day.  Here's the breakdown for what's showing up in my sample so far:

 

Wed 12/22

 

Spider-Man (2,217 TC)

IMAX - 577

3D - 1,319

Dolby - 540

D-Box - 299

XD - 570

RPX - 325

 

Total - 11,150

 

Matrix (1,472 TC)

IMAX - 556

3D - 0

Dolby - 11

D-Box - 254

XD - 17

RPX - 26

 

Total - 5,892

 

On 12/6/2021 at 10:35 AM, katnisscinnaplex said:

 

Day	Movie	Area	Theaters	Shows	Total Seats	Total Sold	New Sales	% Sold
T-3	West Side Story	Jacksonville	6	16	2,396	31	31	1.29%
		Phoenix	6	12	2,159	49	49	2.27%
		Raleigh	7	14	1,760	29	29	1.65%
	West Side Story Total		19	42	6,315	109	109	1.73%

 

T-3 comps

 

Dear Evan Hansen - 1.3x (1.038m)

Respect - 1.7x (1.107m)

House of Gucci (Tues) - .495x (644k)

 

Don't really love any of these comps, as they all had early access shows and I'm not aware of any for WSS.  Sales look alright, but based on these I'd have to go around $1m

Day	Movie	Area	Theaters	Shows	Total Seats	Total Sold	New Sales	% Sold
T-16	Matrix 4 (Wed)	Jacksonville	6	33	5,931	171	61	2.88%
		Phoenix	6	18	2,924	225	70	7.69%
		Raleigh	8	29	3,544	259	106	7.31%
	Matrix 4 Total		19	80	12,399	655	237	5.28%
T-2	West Side Story	Jacksonville	6	16	2,396	36	5	1.50%
		Phoenix	7	15	2,420	67	18	2.77%
		Raleigh	7	15	1,851	42	13	2.27%
	West Side Story Total		20	46	6,667	145	36	2.17%

 

Combining these into one post.  Shows are still up on Fandango so I'll continue to check.  

 

WSS comps

Evan Hansen - 1.33x (1.06m)

Respect - 2.04x (1.33m)

Gucci - .47x (614k)

Heights - .46x (458k)

 

Matrix comps

 

TSS - 2.81x (11.5m)

NTTD - 2.01x (10.45m)

[XXRDJisDoctorDoom]

3 minutes ago, keysersoze123 said:

@Multiverse of XXR its almost negligible at this point. When something like Zilla vs kong released there used to be several 1000 private shows which made a big dent. Now its tiny number which is just a noise for a movie like Spidey. 

Hmm I’m curious. I just looked through my local MTC1 theaters (about 15) and I wouldn’t be surprised if it was 5% of ticket equivalents. Ah well. 

[keysersoze123]

23 minutes ago, Multiverse of XXR said:

Hmm I’m curious. I just looked through my local MTC1 theaters (about 15) and I wouldn’t be surprised if it was 5% of ticket equivalents. Ah well. 

Assume spidey previews to be 40m. 5% will require 2 million from private shows. That will need 6000 private shows and we did not have that many even during hey days. Now its just not there. Let me see if I can get private show count at least for MTC2. 

 

Edit: I just browsed few big markets at fandango and I see ZERO private screening for 12/16. Its probably a regional thing. 

 

 

Edited December 7, 2021 by keysersoze123

[Inceptionzq]

It looks like PWPs will be a bigger deal at MTC1, prices are $539 at my theaters. Assuming all 5 sold are Spidey, that’s still only like 3% of regular tickets sold. My MTC2 doesn’t seem to have them for Thursday, and it’s $250. Non-existent at MTC3, Megaplex, and Drafthouse unless you set it up directly with the theater, and that has always been a thing, at least in Utah/Megaplex. Especially with Holiday releases

Edited December 7, 2021 by Inceptionzq

[Menor the Destroyer]

21 minutes ago, Multiverse of XXR said:

Question for the scrappers/trackers?

 

How are y’all seeing/accounting for private screenings? I’ve noticed a LOT more of these are being offered/bought than for past mega events (I don’t recall seeing this or EG or TROS).

 

My theater, for instance, had 5 of these allotted for previews night with 4 already taken. At a minimum, that’s about 150-200 extra tickets. 
 

If we can’t scrap/see them in tracking, any idea how much extra BO this could add?

 

@Menor @katnisscinnaplex @keysersoze123 @Porthos @Eric Feels Pretty @Inceptionzq

Private shows basically don't matter at this point, hardly anyone uses them anymore. At least at MTC2. 

Edited December 7, 2021 by Menor

[katnisscinnaplex]

I usually leave Private shows off of my report, but here's what I can see for the 16th

 

Cinemark - 292 in 147 theaters

Total - 443 in 217 theaters

 

AMC & Regal don't provide these to my source, so numbers would be much higher.

Edited December 7, 2021 by katnisscinnaplex
typo

[BestPicturePlutoNash]

So Cinemark did not add Thursday WSS showtimes they removed. Why?

[keysersoze123]

Matrix Resurrections  OD

MTC1 - 23077/233739 372800.53 1332 shows

MTC2 - 11102/181042 125343.96 1303 shows

 

Anemic show count and small number of PLF affecting average ticket price. Still not bad at all. This definitely had potential in a pure theatrical release.  

 

Edit: this is not previews. 

Edited December 7, 2021 by keysersoze123

[el sid]

WSS, counted today at 10am EST for Friday, December 10:
 

NY (AMC Fresh Meadows 7): still no showtimes
Miami (AMC Sunset Place 24): 26 (3 showtimes)
Grand Rapids (AMC Grand Rapids 18): 26 (2 showtimes)
Austin (AMC Lakeline 9): 8 (3 showtimes)
Tempe/Phoenix (AMC Centerpoint 11): 10 (3 showtimes)
San Francisco (AMC Metreon 16): 157 (9 showtimes)
LA (AMC Universal): 180 (5 showtimes)

Total tickets sold in 6 theaters: 407.

Comps (all counted for Friday): In the Heights (11.5M OW) had also on Tuesday of its release week 586 sold tickets in the same 6 theaters
and Cats (6.6M OW) had on Monday of its release week 150 sold tickets in the same 6 theaters and 225 on Wednesday in the same 6 theaters (I didn't count it on Tuesday).

Again WSS improved a bit in the comps. And over 400 sold tickets on a Tuesday with one bigger theater still missing isn't bad. It's rather that I don't have much confidence in the walk-ups (despite the very good reviews).
 

Matrix 4, counted today at 10am EST for Wednesday, December 22:
 

NY (AMC Fresh Meadows 7): 137 (2 showtimes)
Miami (AMC Sunset Place 24): 81 (4 showtimes)
Grand Rapids (AMC Grand Rapids 18): 27 (3 showtimes)
Austin (AMC Lakeline 9): 10 (2 showtimes)
Tempe/Phoenix (AMC Centerpoint 11): 27 (2 showtimes)
San Francisco (AMC Metreon 16): 606 (6 showtimes)
LA (AMC Universal): 521 (5 showtimes)

Total tickets sold in 7 theaters: 1.409.

Comps: Dune had also after one day on sale 1.038 sold tickets in 6 theaters (the AMC in Texas was missing so no big difference) for Thursday (= 16 days to go) and 1.426 sold tickets for Friday (= 17 days to go).
TSS had in the same 7 theaters with 19 respectively 20 days to go (but counted after its tickets were already on sale for a few days) 585 sold tickets for Thursday and 292 sold tickets for Friday.
Of course most of the sales are for IMAX shows but this is a really good start in my theaters too.

[TwoMisfits]

31 minutes ago, BestPicturePlutoNash said:

So Cinemark did not add Thursday WSS showtimes they removed. Why?

 

Well, they were selling terribly at the chain and the chain is doing the combo Game Awards + Kings Man preview Thursday night which had sold more in 1 booking (since it's a 4-5 hour $25 booking) than WSS had in 4 at each of my theaters...BUT, I still see WSS tickets on Atom for my theaters and still NOT at my Cinemark site, so it still could be at Cinemark or not...I know if it were me, I'd be buying WSS Thursday for AMC or Regal...

Edited December 7, 2021 by TwoMisfits

[keysersoze123]

Major Theaters. 

Empire 25 - 5719/9483 115786.21 42 shows

Lincoln Sq - 4832/6267 106914.28 20 shows

Universal LA - 4169/5180 83211.75 40 shows

Disney Orlando - 5032/5213 71697.68 25 shows

Metreon SF - 2031/4221 43129.99 22 shows

 

Let us see how many shows are added to these plexes. That will show the potential for growth. Also shows need to be prime time to make a major difference. 

[Menor the Destroyer]

1 hour ago, TwoMisfits said:

 

Well, they were selling terribly at the chain and the chain is doing the combo Game Awards + Kings Man preview Thursday night which had sold more in 1 booking (since it's a 4-5 hour $25 booking) than WSS had in 4 at each of my theaters...BUT, I still see WSS tickets on Atom for my theaters and still NOT at my Cinemark site, so it still could be at Cinemark or not...I know if it were me, I'd be buying WSS Thursday for AMC or Regal...

They weren't doing that terrible. Nothing huge but they have had many worse-selling previews this year. 

[XXRDJisDoctorDoom]

53 minutes ago, keysersoze123 said:

Empire 25 - 5719/9483 115786.21 42 shows

So Empire added 11 shows since yesterday. That’s a good start. 

[keysersoze123]

2 minutes ago, Multiverse of XXR said:

So Empire added 11 shows since yesterday. That’s a good start. 

No. My data was incomplete yesterday as I was getting the data. This is complete data. I dont think they added any shows yesterday. 

[BestPicturePlutoNash]

Cinemark readded the WSS Thursdays so bizarre mishap I guess

[filmlover]

Imagine if West Side Story's glitch-in-the-system disappearance for a brief moment had happened to Spider-Man instead.

 

[filmlover]

I wonder what trailers Disney plans to attach to WSS. The next 20th Century releases after The King's Man on the map are Deep Water (January 14) and Death on the Nile (February 11), but those are either going to get delayed again or (more likely) dumped without fanfare at this point. It was one of their attachments before Encanto along with Turning Red and Lightyear so perhaps they'll just use those two again (especially when they've been promoting the movie through Disney venues).