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Eric Duncan

No1Curr Weekend Thread: Playmobil $660K OW, one of the lowest in history for 2,000+ theaters

By Eric Duncan, in Numbers and Data

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Eric Duncan Global Phenomenon

Eric Duncan

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https://deadline.com/2019/12/frozen-2-already-past-300m-leading-dreary-december-weekend-with-40m-playmobil-coming-apart-1202802388/

 

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Refresh for more analysis: The doldrums of December are here and is standard following the lucrative Thanksgiving-Black Friday period most major distributors abstain from opening any wide entries, except for STX which is handling animated feature Playmobil, which isn’t looking so hot with a 3-day of $905K, one of the lowest openings ever for a pic north of 2,000 runs — even lower than Universal/Blumhouse’s Jem and the Holograms which tanked with a $1.37M opening.

 

The intention of course by STX was to nab any families who still want to take their kids to the movies after the whirlwind of Frozen 2 (they even offered up $5 tickets to experiment with pricing), but everyone is still going to see the Disney sequel which is  still going to crush it for the third time this weekend with a $40.3M opening, -53% with a running total by Sunday of $343.2M. For a Disney pic in the post Black Friday weekend, that’s a high besting the takes of its previous animated pic holdovers like Frozen ($31.6M, -53%), last year’s Ralph Breaks the Internet ($25.5M, -54%), Moana ($28.2M, -50%) and Coco ($27.5M, -46%

 

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JB33 Blockbuster

JB33

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Ouch. So I OVERestimated Playmobil by a lot when I predicted $4M+. 

 

But hey, this is exactly what I was referring to when I said I was weirdly looking forward to this weekend! Wanted to see just how low it  would go and so far it's not disappointing me.

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JB33 Blockbuster

JB33

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1 minute ago, Eric Plus said:

At the very least, I am happy it isn't lower than Oogieloves. I want that record to stay #1 from now until the end of time.

I really really wish I was following box office at that time. That would have been a hoot.

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TwoMisfits Global Phenomenon

TwoMisfits

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Just now, TheDarkKnightOfSteel said:

WTF is playmobile ?

A German toy company product line that puts out generic toys for kids aged 2-6...that's a big reason this movie had about zero chance:).

 

Unlike Lego, which has broken out to people of all ages, Playmobil has never attracted anyone outside of its age range...

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Eric Duncan Global Phenomenon

Eric Duncan

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11 minutes ago, TheDarkKnightOfSteel said:

WTF is playmobile ?

It’s the toy you get your kids when the store is all out of Lego. (Although ironically I haven’t seen Playmobil in stores in over a decade)

 

I actually grew up with a set or two as a tyke.

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a2k Global Phenomenon

a2k

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Here’s how the rest of the top pics are looking. Man, is Lionsgate/MRC’s Knives Up holding up well.

  1. Frozen 2 (Dis)/4,348 theaters/Fri $9.3M (-73%), 3-day $40.3M (-53%)/Cume $343.2M/Wk 3
  2. Knives Out (LG/MRC)/3,461 theaters/ Fri $4.4M (-58%)/3-day $15.2M (-43%)/Cume $64.5M/Wk 2
  3. Ford v Ferrari (Fox/Dis)/3,746 theaters/ Fri $2M (-63%)/3-day $6.6M (-50%)/Cume $89.5M/Wk 4
  4. A Beautiful Day in the Neighborhood (Sony/TriStar)/3,491 theaters/Fri $1.575M (-68%)/3-day $5.35M (-55%)/Cume $43.2M/Wk 3
  5. Queen & Slim (Uni/MakeReady/Bron)/1,715 theaters/ Fri $1.6M (-63%), 3-day $5.2M (-56%)/Cume $25.5M/Wk 2
  6. Dark Waters (Foc)/2012 screens/ Fri $1.3M (+483%), 3-day $3.9M (+528%)/Cume $5M.

MORE…

https://deadline.com/2019/12/frozen-2-already-past-300m-leading-dreary-december-weekend-with-40m-playmobil-coming-apart-1202802388/

 

btw that would be a 241% bump for F2.

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TalismanRing Global Phenomenon

TalismanRing

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https://variety.com/2019/film/box-office/frozen-2-box-office-knives-out-1203426983/

 

Frozen 2: $37m

Knives Out: $14m

PlayMobile: $1m

 

 

“Ford v Ferrari,” “A Beautiful Day in the Neighborhood” & “Queen & Slim” - battling for third place in the $5 million to $6 million range. “

 

Focus Features is expanding “Dark Waters” nationwide to over 2,000 theaters after two weeks in limited release. Todd Haynes’ legal drama starring Mark Ruffalo has picked up $1 million to date and is projected to finish the weekend with around $4 million.

 

 

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TalismanRing Global Phenomenon

TalismanRing

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27 minutes ago, a2k said:

https://deadline.com/2019/12/frozen-2-already-past-300m-leading-dreary-december-weekend-with-40m-playmobil-coming-apart-1202802388/

  1. Frozen 2 (Dis)/4,348 theaters/Fri $9.3M (-73%), 3-day $40.3M (-53%)/Cume $343.2M/Wk 3
  2. Knives Out (LG/MRC)/3,461 theaters/ Fri $4.4M (-58%)/3-day $15.2M (-43%)/Cume $64.5M/Wk 2
  3. Ford v Ferrari (Fox/Dis)/3,746 theaters/ Fri $2M (-63%)/3-day $6.6M (-50%)/Cume $89.5M/Wk 4
  4. A Beautiful Day in the Neighborhood (Sony/TriStar)/3,491 theaters/Fri $1.575M (-68%)/3-day $5.35M (-55%)/Cume $43.2M/Wk 3
  5. Queen & Slim (Uni/MakeReady/Bron)/1,715 theaters/ Fri $1.6M (-63%), 3-day $5.2M (-56%)/Cume $25.5M/Wk 2
  6. Dark Waters (Foc)/2012 screens/ Fri $1.3M (+483%), 3-day $3.9M (+528%)/Cume $5M.

If those Friday numbers are accurate - very good for Knives Out and solid for F2 and FvF. 

 

I really thought Q&S and ABD would hold better though.

 

Nice expansion for Dark Waters

 

Edit: Multies look a bit low on the holdovers

Edited by TalismanRing
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