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The Box Office Buzz and Tracking Thread (December 2021 - July 2023)

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2 minutes ago, filmlover said:

I wouldn't be surprised if it opens to $20M, Universal is pushing it like crazy. Hopefully the reviews are decent (or at least not terrible).

 

I am bullish on this one and think 25M is about where it lands.

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23 hours ago, Eric is Missing said:

Ant-Man and the Wasp: Quantumania Greater Philadelphia Area Seat Report T-31 and Counting

  Sellouts Showings Seats Sold Total Seats Perct Sold
TOTALS 0 162 1705 31384 5.43%

 

Comp - First Day of Sales

2.092x of Black Widow (27.61M)

3.343x of Shang-Chi (29.42M)

2.240x of Eternals (21.28M)

0.151x of Spider-Man: No Way Home (7.57M)

0.473x of The Batman (10.21M)

0.277x of Doctor Strange 2 (9.96M)

0.462x of Thor: Love and Thunder (13.4M)

0.488x of Black Panther 2 (13.66M)

1.901x of Avatar 2 (32.31M)

 

Comp - T-31

0.355x of Black Panther 2 (9.94M)

Ant-Man and the Wasp: Quantumania Greater Philadelphia Area Seat Report T-30 and Counting

  Sellouts Showings Seats Sold Total Seats Perct Sold
TOTALS 0 162 2566 31384 8.18%

 

Total Seats Sold Today: 861

 

Comp - First Two Days of Sales

2.710x of Black Widow (35.77M)

3.634x of Shang-Chi (31.98M)

2.777x of Eternals (26.38M)

0.203x of Spider-Man: No Way Home (10.16M)

0.642x of The Batman (13.86M)

0.372x of Doctor Strange 2 (13.41M)

0.626x of Thor: Love and Thunder (18.16M)

0.654x of Black Panther 2 (18.3M)

2.307x of Avatar 2 (39.23M)

 

Comp - T-30

0.520x of Black Panther 2 (14.55M)

 

I'm generally a "MCU movies should only comp with MCU movies (and sometimes DC)" kind of guy, but I've seen enough compelling arguments from people that Way of Water should be in here that I decided to throw it in there and edited my initial post. But I'm not putting in TGM for obvious demographic reasons and because I already have enough comps as is.

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1 hour ago, Porthos said:


I have... thoughts about this.  And as a non-MCU partisan I might be a bit more clearer eyed about this.

 

...

 

Was gonna wait on this until I started to get more data, but the initial signs out of Sacto for Day 2 are giving me enough of a reason to go ahead and say it, at least as a running theory.

 

 

This post in XXR's club doesn't actually say I don't have reasons, even if it heavily implies it... I just said "don't ask me for [them]". 

Something something "from a certain point of view" something something.  :ph34r:

 

In fact, I did have reasons... I just didn't feel like going into them at the time.

 

I've been thinking for a while now that the comparisons to Ant-Man and Ant-Man and the Wasp, while understandable, were missing some important pieces of context.  Namely from what I gather, this film is setting up the central conflict of the current Phase of MCU films.  In some ways this might be the most consequential film in the MCU since Endgame.  More arguably the most consequential since Multiverse of Madness.

 

And that matters to at least some types of MCU stans.

 

Now before I get too deep into this post, only so much one can go when starting from the base of Ant-Man films. So when I say "most consequential since X" that will only move the needle so much.  But... moving the needle is in fact, kinda my point.  For quite a while now I've been thinking this might be more similar to how Captain America: Civil War played compared to other Captain America films.  Newcomers might not know this, but Old Timers might recall that there was quite the fight over how to view CA:CW.  A Captain America film?  An Avengers-lite film?  Somewhere in-between.  Turned out, "somewhere in-between" was indeed the answer.

 

But CA:CW absolutely got a boost and I'm not going to be surprised at all if AM3 gets a similar style of boost, if at a smaller percentage.

 

As for why?  Well, it's not so much that "Kang is a big deal" @Verrows in as much as "Kang is supposed to be the Next Big Bad" of the MCU, and MCU fans are smart enough to have picked up on that.  So if Kang is in fact a very important part of this film (and marketing sure as hell is saying he is), more MCU fans are gonna want to check it out to see how the overall story advances than might ordinarily check out an Ant-Man film. 

 

To add to that, I also think it is fair to say that the Marvel fandom has been suffering from a collective case of blue balls ever since their disappointing time with MoM.*"

* Yes, I am twelve years old.

 

To put it another way, I do think there is some sense of... frustration with how much the overall story/meta-plot of the MCU there has been post NWH and any film which meaningfully (claims it is going to) advances the current plot in a way that MoM/films after that perhaps did not is gonna get a boost in interest, IMO.  I may not be an MCU fan, but I recognize the whole "What happens NEXT?  TELL ME WHAT HAPPENS NEXT!?!?!" discourse all. too. well.  *cough*

 

Additionally, it also helps that folks just like Paul Rudd as Ant-Man (as well as Abby Ryder Fortson as Cassie).  Character likability goes a long way when it comes to franchise growth and, again from what I've seen, both Ant-Man and Cassie have become more popular with time (Evangeline Lilly as Wasp, I don't have as great a hang on so I ain't commenting on her popularity).  Not that I want to over sell this factor, mind.  But just "liking the character" helps and I'll keep mentioning it in passing when I think it is appropriate.

 

Now we're still very very veeeeeeeerrrrrrry early in pre-sales.  But I do think:

 

1] Seeing the Next Big Bad on the Big Screen

and

2] (Finally) Getting the meta-plot moving

and

3] Just liking the characters involved 

 

All help sell tickets.

 

Also helps that Jonathan Majors as Kang seems to have instant screen presence and watchability. And, frankly, I don't think it matters at all that the character was (sorta) introduced in Loki over on D+, as Google Is Free and anyone who is curious enough can find out via the innumerable news articles that are gonna come out about the character/links to various wikis/whatever.  And that's presuming the character isn't properly introduced in the film itself (and I very much presume he will be).

 

So all of this added together might help explain this initial relative surge of interest. 

 

Basically it's Fandom Dynamics > Pre-Existing Data concerning film series.


So far at least.  We'll see if it actually continues.

 

Great post! You explained in detail exactly why I've called this movie the most "overlooked" MCU entry ever since Marvel Studios announced all their Multiverse Saga plans. For awhile there people just couldn't see past the Ant-Man name I guess.

 

Like you said, it's very early, and I recognize that this could still go a variety of different ways (I think of something like No Time to Die here and what happened during the final stretch of presales) but I do think the relative strength of early presales is a fairly reliable indicator that this could surpass most people's expectations. Ie - if this was going to be a ho hum Anr-Man-like sort of deal then the presales start likely would have bore that out already.

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23 hours ago, Porthos said:

Ant-Man and the Wasp: Quantumania Greater Sacramento Area Premiere Night Seat Report:

T-31 days and counting

 

 

Capped

Sellouts

Showings

Seats left

Total Seats

Seats Sold

Perct Sold

TOTALS

0

0

231

30346

32365

2019

6.24%

 

Total Seats Sold Today

2019

 

Day 1 Comps

 

   

%

 

Sold
Day 1

Total

Sold

 

Sellouts

Shows

Seats Left

Total Seats

Perct

Sold

 

Final

Sold

% of

Final

 

 

Comp

MoM

29.92

 

6749

6749

 

0/329

34167/40916

16.49%

 

21117

9.56%

 

10.77m

TG:M

133.18

 

1516

1516

 

0/256

34603/36119

4.20%

 

11474

17.60%

 

26.32m

L&T

48.52

 

4161

4161

 

0/228

27442/31603

13.17%

 

16962

11.90%

 

14.07m

BP2

62.05

 

3254

3254

 

0/279

31690/34980

9.30%

 

16800

12.02%

 

17.37m

A2

152.95

 

1320

1320

 

0/138

19300/20620

6.40%

 

8986

22.47%

 

26.00m

FINAL SOLD NOTES: "Final sold" is the number of tickets sold for the movie in question at stop of tracking while "% of final" is the percentage of Ant-Man 3's current tickets sold versus that final number.

 

Regal:       382/12953  [2.95% sold]
Matinee:        41/1800  [2.28% | 2.03% of all tickets sold]
3D:              149/6479  [2.30% | 7.38% of all tickets sold]

 

====

 

Comps are all over the place, as might be expected for, basically, 1/2 - 2/3rds of a day sales compared to other films.  Ironically enough, TGM and A2 are nearly pointing to an identical (and likely unrealistic) number.  As more Phase 4/5 films roll in, really is becoming apparent how useless the MoM comp is compared to the films that came after it.  But still including it for reasons.

 

Prob too early for me to really give many thoughts owing to the disparity in pre-sale windows and day one sales.  But seems strong enough of a start.  20m+ strong?  Above my pay grade to figure out. Have more of a handle on it in a few days, perhaps.

 

Ant-Man and the Wasp: Quantumania Greater Sacramento Area Premiere Night Seat Report:

T-30 days and counting

 

 

Capped

Sellouts

Showings

Seats left

Total Seats

Seats Sold

Perct Sold

TOTALS

0

0

231

29564

32365

2801

8.65%

 

Total Seats Sold Today

782

 

Day 2 Comps

 

   

%

 

Sold
Day 2

Total

Sold

 

Sellouts

Shows

Seats Left

Total Seats

Perct

Sold

 

Final

Sold

% of

Final

 

 

Comp

MoM

37.84

 

654

7403

 

0/329

33513/40916

18.09%

 

21117

13.26%

 

13.62m

TG:M

146.73

 

393

1909

 

0/257

34292/36201

5.27%

 

11474

24.41%

 

28.99m

L&T

59.29

 

563

4724

 

0/228

26876/31600

14.95%

 

16962

16.51%

 

17.19m

BP2

75.24

 

469

3723

 

0/292

32828/36551

10.19%

 

16800

16.67%

 

21.07m

A2

165.84

 

369

1689

 

0/142

19649/21338

7.92%

 

8986

31.17%

 

28.19m

FINAL SOLD NOTES: "Final sold" is the number of tickets sold for the movie in question at stop of tracking while "% of final" is the percentage of Ant-Man 3's current tickets sold versus that final number.

 

Regal:       504/12953  [3.89% sold]
Matinee:       58/1800  [3.22% | 2.07% of all tickets sold]
3D:             258/6479  [3.98% | 9.21% of all tickets sold]

 

====

 

Managed to come in over everyone's expectations (except for Jat's 1k 'possible' number — but imma ignoring that). 👍

 

So... Yeah. Was more than some initial sales that hadn't yet been burned off.  Makes me wonder what Day 1 "would" have been with a more normal start time in the morning.

 

Now we see how long it takes to stabilize.

 

(as a house keeping note, will shift over to T-x on Friday, probably — not that I'll have many comps to use)

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2 hours ago, Porthos said:


I have... thoughts about this.  And as a non-MCU partisan I might be a bit more clearer eyed about this.

 

...

 

Was gonna wait on this until I started to get more data, but the initial signs out of Sacto for Day 2 are giving me enough of a reason to go ahead and say it, at least as a running theory.

 

 

This post in XXR's club doesn't actually say I don't have reasons, even if it heavily implies it... I just said "don't ask me for [them]". 

Something something "from a certain point of view" something something.  :ph34r:

 

In fact, I did have reasons... I just didn't feel like going into them at the time.

 

I've been thinking for a while now that the comparisons to Ant-Man and Ant-Man and the Wasp, while understandable, were missing some important pieces of context.  Namely from what I gather, this film is setting up the central conflict of the current Phase of MCU films.  In some ways this might be the most consequential film in the MCU since Endgame.  More arguably the most consequential since Multiverse of Madness.

 

And that matters to at least some types of MCU stans.

 

Now before I get too deep into this post, only so much one can go when starting from the base of Ant-Man films. So when I say "most consequential since X" that will only move the needle so much.  But... moving the needle is in fact, kinda my point.  For quite a while now I've been thinking this might be more similar to how Captain America: Civil War played compared to other Captain America films.  Newcomers might not know this, but Old Timers might recall that there was quite the fight over how to view CA:CW.  A Captain America film?  An Avengers-lite film?  Somewhere in-between.  Turned out, "somewhere in-between" was indeed the answer.

 

But CA:CW absolutely got a boost and I'm not going to be surprised at all if AM3 gets a similar style of boost, if at a smaller percentage.

 

As for why?  Well, it's not so much that "Kang is a big deal" @Verrows in as much as "Kang is supposed to be the Next Big Bad" of the MCU, and MCU fans are smart enough to have picked up on that.  So if Kang is in fact a very important part of this film (and marketing sure as hell is saying he is), more MCU fans are gonna want to check it out to see how the overall story advances than might ordinarily check out an Ant-Man film. 

 

To add to that, I also think it is fair to say that the Marvel fandom has been suffering from a collective case of blue balls ever since their disappointing time with MoM.*"

* Yes, I am twelve years old.

 

To put it another way, I do think there is some sense of... frustration with how much the overall story/meta-plot of the MCU there has been post NWH and any film which meaningfully (claims it is going to) advances the current plot in a way that MoM/films after that perhaps did not is gonna get a boost in interest, IMO.  I may not be an MCU fan, but I recognize the whole "What happens NEXT?  TELL ME WHAT HAPPENS NEXT!?!?!" discourse all. too. well.  *cough*

 

Additionally, it also helps that folks just like Paul Rudd as Ant-Man (as well as Abby Ryder Fortson as Cassie).  Character likability goes a long way when it comes to franchise growth and, again from what I've seen, both Ant-Man and Cassie have become more popular with time (Evangeline Lilly as Wasp, I don't have as great a hang on so I ain't commenting on her popularity).  Not that I want to over sell this factor, mind.  But just "liking the character" helps and I'll keep mentioning it in passing when I think it is appropriate.

 

Now we're still very very veeeeeeeerrrrrrry early in pre-sales.  But I do think:

 

1] Seeing the Next Big Bad on the Big Screen

and

2] (Finally) Getting the meta-plot moving

and

3] Just liking the characters involved 

 

All help sell tickets.

 

Also helps that Jonathan Majors as Kang seems to have instant screen presence and watchability. And, frankly, I don't think it matters at all that the character was (sorta) introduced in Loki over on D+, as Google Is Free and anyone who is curious enough can find out via the innumerable news articles that are gonna come out about the character/links to various wikis/whatever.  And that's presuming the character isn't properly introduced in the film itself (and I very much presume he will be).

 

So all of this added together might help explain this initial relative surge of interest. 

 

Basically it's Fandom Dynamics > Pre-Existing Data concerning film series.


So far at least.  We'll see if it actually continues.

 

In short, people are excited for Avengers 5, and so this initial rush could be similar to MOM on a smaller scale, but if sales are like WF then we'll get confirmation in a few days.

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Sacto geomean up to 24.4 and it’s still disadvantaged (~1.5 days vs 2). Overindexing there I think though the national start adjusted for start times suggests ~24.5M from eyeballing/napkinning  (detailed post in few hrs).

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54 minutes ago, Favorite Fearless Legion said:

Sacto geomean up to 24.4 and it’s still disadvantaged (~1.5 days vs 2). Overindexing there I think though the national start adjusted for start times suggests ~24.5M from eyeballing/napkinning  (detailed post in few hrs).

 

So what you're suggesting is that Sacramento Dark Magic is still coming on strong? :ph34r:

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5 hours ago, Verrows said:

So is it safe to say that Kang is actually a big deal after all?

I don’t know anything about Kang and haven’t seen him in anything else (didn’t finish Loki), but I do know that one of the next Avengers films has his name in the title. 
 

That’s probably all most people need to know. 

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2 hours ago, JustLurking said:

Last I checked 782 is closer to 700 than 1000 👀

 

8 hours ago, charlie Jatinder said:

Won't be surprised with 700+
 

may be even closer to 1K. “May be, as it happened not”

In worst case we can ignore words and interpret Jat post with two nums as 700-1000 range, 837 point est vs M37 725, with an O/U bar of…

 

779, resolves as win for Jat :ohmygod:

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2 hours ago, Favorite Fearless Legion said:

 

In worst case we can ignore words and interpret Jat post with two nums as 700-1000 range, 837 point est vs M37 725, with an O/U bar of…

 

779 resolves as win for Jat :ohmygod:

700-1000 is range, so mid point is 850.

 

Less than 850 Jat lose, more than 850 is Jat win.

 

So 782 means Jat lost. Game over, his reputation as trade analyst is in danger.

Edited by THUNDER BIRD
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22 hours ago, katnisscinnaplex said:

 

Movie Day Area TC Shows New Sold Seats % Sold
80 for Brady T-16 Jax 4 12 0 7 1,632 0.43%
    Phx 5 14 1 7 1,514 0.46%
    Ral 7 21 6 10 1,839 0.54%
  Total   16 47 7 24 4,985 0.48%
Ant-Man 3 T-30 Jax 6 91 191 488 15,860 3.08%
    Phx 6 85 201 479 15,027 3.19%
    Ral 7 86 219 426 11,228 3.79%
  Total   19 262 611 1,393 42,115 3.31%
Brady (1/28) T-11 Jax 2 2 2 11 365 3.01%
  Total   2 2 2 11 365 3.01%
Brady (1/31) T-14 Jax 3 3 5 8 446 1.79%
    Phx 1 1 0 0 106 0.00%
    Ral 1 1 0 0 139 0.00%
  Total   5 5 5 8 691 1.16%
Brady (2/1) T-15 Jax 3 3 0 0 446 0.00%
    Phx 1 1 0 0 106 0.00%
    Ral 1 1 0 0 73 0.00%
  Total   5 5 0 0 625 0.00%
Knock at Cabin T-16 Jax 5 16 10 32 2,739 1.17%
    Phx 4 10 2 19 1,554 1.22%
    Ral 6 16 4 26 2,470 1.05%
  Total   15 42 16 77 6,763 1.14%
Left Behind T-9 Jax 4 4 0 40 453 8.83%
    Phx 5 5 3 44 830 5.30%
    Ral 5 5 4 53 530 10.00%
  Total   14 14 7 137 1,813 7.56%
Missing T-2 Jax 5 19 9 25 1,590 1.57%
    Phx 4 9 4 18 1,687 1.07%
    Ral 3 6 10 18 648 2.78%
  Total   12 34 23 61 3,925 1.55%
Slime T-2 Jax 5 11 5 36 1,092 3.30%
    Phx 4 6 3 25 892 2.80%
    Ral 6 11 6 29 1,593 1.82%
  Total   15 28 14 90 3,577 2.52%

 

Missing T-2 comps

 - Crawdads - .107x (215k)

 - Bullet Train - .116x (389k)

 - Lost City - .175x (437k)

 - Old - .462x (693k)

 - Fabelmans - 1.79x (716k)

 

Slime T-2 comps

 - JJK - .067x (192k)

 - DBZ - .073x (314k)

 - One Piece - .129x (219k)

 

Left Behind T-9 comps

 - I Heard the Bells - .375x (290k)

 

80 for Brady T-16 comps

 - Easter Sunday - 2x (1m)

 

Knock at the Cabin T-16 comps

 - Nope - .264x (1.688m)

 - M3GAN - 2.655x (7.3m)

 - Black Phone - 1.116x (2.9m)

 

Ant-Man 3 comps (against 24hr sales)

 

 - NWH - .089x (4.47m)

 - Black Widow - 2.594x (34.24m)

 - Dr Strange 2 - .232x (8.35m)

 - Thor 4 - .413x (11.97m)

 - Eternals - 1.826x (17.34m)

 - BP2 - .459x (12.855m)

 - Avatar 2 - 1.424x (24.21m)

 - Shang-Chi - 2.402x (21.24m)

 - Top Gun 2 - 1.338x (25.83m)

 - JW3 - 1.401x (25.23m)

 

Here's a breakdown of the sales by format.

Movie Type Tickets Sales ATP
Ant-Man 3 BigD 104 $1,601.09 15.40
  D-Box 33 $836.03 25.33
  Dolby 348 $6,177.80 17.75
  IMAX 125 $2,308.04 18.46
  RealD 3D 142 $2,360.15 16.62
  RPX 5 $81.10 16.22
  Standard 499 $6,261.21 12.55
  XD 137 $2,297.81 16.77
Ant-Man 3 Total   1,393 $21,923.23 15.74

 

12 hours ago, katnisscinnaplex said:

Movie Day Area TC Shows New Sold Seats % Sold
Ant-Man 3 T-30 Jax 6 91 143 631 15,860 3.98%
    Phx 6 85 146 625 15,027 4.16%
    Ral 7 86 190 616 11,228 5.49%
  Total   19 262 479 1,872 42,115 4.44%

 

First 24 hours!  ATP starts at $15.68.

 

Comps

- NWH (33hrs) - .12x (6.01m)

 - Black Widow - 3.486x (46.02m)

 - Dr Strange 2 - .312x (11.23m)

 - Thor 4 - .555x (16.085m)

 - Eternals - 2.453x (23.308m)

 - BP2 - .617x (17.28m)

 - Avatar 2 (22hrs) - 1.914x (32.54m)

 - Shang-Chi - 3.228x (28.4m)

 - Top Gun 2 - 1.798x (34.71m)

 - JW3 - 1.883x (33.9m)

Movie Day Area TC Shows New Sold Seats % Sold
80 for Brady T-15 Jax 5 15 0 7 1,926 0.36%
    Phx 5 14 1 8 1,514 0.53%
    Ral 7 21 3 13 1,839 0.71%
  Total   17 50 4 28 5,279 0.53%
Ant-Man 3 T-29 Jax 6 91 29 660 15,860 4.16%
    Phx 6 85 68 693 15,027 4.61%
    Ral 7 86 23 639 11,228 5.69%
  Total   19 262 120 1,992 42,115 4.73%
Brady (1/28) T-10 Jax 2 2 5 16 365 4.38%
  Total   2 2 5 16 365 4.38%
Brady (1/31) T-13 Jax 3 3 1 9 446 2.02%
    Phx 1 1 0 0 106 0.00%
    Ral 1 1 0 0 139 0.00%
  Total   5 5 1 9 691 1.30%
Brady (2/1) T-14 Jax 3 3 0 0 446 0.00%
    Phx 1 1 0 0 106 0.00%
    Ral 1 1 0 0 73 0.00%
  Total   5 5 0 0 625 0.00%
Infinity Pool T-8 Jax 4 5 11 11 445 2.47%
    Phx 5 6 2 2 517 0.39%
    Ral 4 5 8 8 496 1.61%
  Total   13 16 21 21 1,458 1.44%
Knock at Cabin T-15 Jax 5 16 2 34 2,739 1.24%
    Phx 4 10 1 20 1,554 1.29%
    Ral 6 16 0 26 2,470 1.05%
  Total   15 42 3 80 6,763 1.18%
Left Behind T-8 Jax 4 4 7 47 453 10.38%
    Phx 5 5 7 51 830 6.14%
    Ral 5 5 0 53 530 10.00%
  Total   14 14 14 151 1,813 8.33%
Missing T-1 Jax 5 21 10 35 1,878 1.86%
    Phx 5 13 3 21 2,067 1.02%
    Ral 3 8 5 23 809 2.84%
  Total   13 42 18 79 4,754 1.66%
Slime T-1 Jax 5 12 19 55 1,142 4.82%
    Phx 6 10 5 30 1,222 2.45%
    Ral 6 11 3 32 1,593 2.01%
  Total   17 33 27 117 3,957 2.96%

 

Missing T-1 comps

 - Crawdads - .112x (223k)

 - Bullet Train - .107x (357k)

 - Lost City - .164x (409k)

 - Old - .391x (587k)

 - Fabelmans - 1.68x (671k)

 

Slime T-1 comps

 - JJK - .078x (224k)

 - DBZ - .081x (347k)

 - One Piece - .154x (261k)

 

Left Behind T-8 comps

 - I Heard the Bells - .411x (318k)

 

Infinity Pool T-8 comps

 - The Night House - 1.75x (455k)

 - Black Phone - .198x (515k)

 

80 for Brady T-15 comps

 - Easter Sunday - 2.33x (1.17m)

 

Knock at the Cabin T-15 comps

 - Nope - .264x (1.69m)

 - M3GAN - 2.759x (7.59m)

 - Black Phone - 1.143x (2.97m)

 - Halloween Ends - .482x (2.6m)

 

 

Ant-Man 3 T-29 comps

 - Dr Strange 2 - .404x (14.53m)

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4 hours ago, Favorite Fearless Legion said:

 

In worst case we can ignore words and interpret Jat post with two nums as 700-1000 range, 837 point est vs M37 725, with an O/U bar of…

 

779, resolves as win for Jat :ohmygod:

10 hours ago, M37 said:

Whatever number gets you to ~60% of Thor L&T and like ~ 75% of BPWF

7 hours ago, Porthos said:

L&T

59.29

BP2

75.24

Jurassic Park Ian Malcom GIF

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10 hours ago, Porthos said:


I have... thoughts about this.  And as a non-MCU partisan I might be a bit more clearer eyed about this.

 

...

 

Was gonna wait on this until I started to get more data, but the initial signs out of Sacto for Day 2 are giving me enough of a reason to go ahead and say it, at least as a running theory.

 

 

This post in XXR's club doesn't actually say I don't have reasons, even if it heavily implies it... I just said "don't ask me for [them]". 

Something something "from a certain point of view" something something.  :ph34r:

 

In fact, I did have reasons... I just didn't feel like going into them at the time.

 

I've been thinking for a while now that the comparisons to Ant-Man and Ant-Man and the Wasp, while understandable, were missing some important pieces of context.  Namely from what I gather, this film is setting up the central conflict of the current Phase of MCU films.  In some ways this might be the most consequential film in the MCU since Endgame.  More arguably the most consequential since Multiverse of Madness.

 

And that matters to at least some types of MCU stans.

 

Now before I get too deep into this post, only so much one can go when starting from the base of Ant-Man films. So when I say "most consequential since X" that will only move the needle so much.  But... moving the needle is in fact, kinda my point.  For quite a while now I've been thinking this might be more similar to how Captain America: Civil War played compared to other Captain America films.  Newcomers might not know this, but Old Timers might recall that there was quite the fight over how to view CA:CW.  A Captain America film?  An Avengers-lite film?  Somewhere in-between.  Turned out, "somewhere in-between" was indeed the answer.

 

But CA:CW absolutely got a boost and I'm not going to be surprised at all if AM3 gets a similar style of boost, if at a smaller percentage.

 

As for why?  Well, it's not so much that "Kang is a big deal" @Verrows in as much as "Kang is supposed to be the Next Big Bad" of the MCU, and MCU fans are smart enough to have picked up on that.  So if Kang is in fact a very important part of this film (and marketing sure as hell is saying he is), more MCU fans are gonna want to check it out to see how the overall story advances than might ordinarily check out an Ant-Man film. 

 

To add to that, I also think it is fair to say that the Marvel fandom has been suffering from a collective case of blue balls ever since their disappointing time with MoM.*"

* Yes, I am twelve years old.

 

To put it another way, I do think there is some sense of... frustration with how much the overall story/meta-plot of the MCU there has been post NWH and any film which meaningfully (claims it is going to) advances the current plot in a way that MoM/films after that perhaps did not is gonna get a boost in interest, IMO.  I may not be an MCU fan, but I recognize the whole "What happens NEXT?  TELL ME WHAT HAPPENS NEXT!?!?!" discourse all. too. well.  *cough*

 

Additionally, it also helps that folks just like Paul Rudd as Ant-Man (as well as Abby Ryder Fortson as Cassie).  Character likability goes a long way when it comes to franchise growth and, again from what I've seen, both Ant-Man and Cassie have become more popular with time (Evangeline Lilly as Wasp, I don't have as great a hang on so I ain't commenting on her popularity).  Not that I want to over sell this factor, mind.  But just "liking the character" helps and I'll keep mentioning it in passing when I think it is appropriate.

 

Now we're still very very veeeeeeeerrrrrrry early in pre-sales.  But I do think:

 

1] Seeing the Next Big Bad on the Big Screen

and

2] (Finally) Getting the meta-plot moving

and

3] Just liking the characters involved 

 

All help sell tickets.

 

Also helps that Jonathan Majors as Kang seems to have instant screen presence and watchability. And, frankly, I don't think it matters at all that the character was (sorta) introduced in Loki over on D+, as Google Is Free and anyone who is curious enough can find out via the innumerable news articles that are gonna come out about the character/links to various wikis/whatever.  And that's presuming the character isn't properly introduced in the film itself (and I very much presume he will be).

 

So all of this added together might help explain this initial relative surge of interest. 

 

Basically it's Fandom Dynamics > Pre-Existing Data concerning film series.


So far at least.  We'll see if it actually continues.

 

Agree with this rationale for the hot start: most of this phase has been table setting (new characters) and appetizers (mostly standalone films that don't advance the broader story much), and fans are hungry for an entree. That factor may prove more relevant than it being served via an Ant-Man plate (film)

 

But I don't think the CACW analogy quite fits: that was Avengers 2.5 (they were all in it!), but rather the throwaway line I put here:

11 hours ago, M37 said:

If Quantamania is this character’s Ragnarok - vaulting it from T3 into T2

Even though Dark World released after Avengers, it didn't bump much from original Thor - the character was well liked, but mostly as a good looking, funny, but ultimately not that important part of the story. Both the tonal change in Ragnarok (Guardians the shit out of it!) and the relevance to what was coming next bumped Thor from a Tier 3 franchise into Tier 2 (albeit on the lower end, 2B and not 2A), where it remains, despite the lacking quality of Love & Thunder. Introducing Kang via Ant-Man, again with a tonal shift from the heist theme of the first two into something more serious/epic, may do the same.

 

Here's what I mean about Tiers btw, with both Thor and Ant-Man highlighted.  Honestly, Quantamania over Ragnarok or even L&T seems like an interesting proposition at this point :thinking:

BZVK9VD.png

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