The Box Office Buzz and Tracking Thread (December 2021 - July 2023)

[Inceptionzq]

On 2/8/2023 at 5:00 PM, Inceptionzq said:

Ant-Man and the Wasp: Quantumania Drafthouse

 

T-8 Thursday(271 showings): 11534(+359)/38704 ATP: $15.84

0.857x Thor L&T T-8 (24.84M)

0.629x Doctor Strange MoM T-8 (22.65M)

 

T-9 Friday(352 showings): 10494(+437)/51109 ATP: $15.60

0.914x Thor L&T T-9 (37.05M)

0.631x Doctor Strange MoM T-9 (34.50M)

 

T-10 Saturday(361 showings): 10680(+410)/52421 ATP: $14.96

0.983x Thor L&T T-10 (41.39M)

0.614x Doctor Strange MoM T-10 (35.50M)

 

T-11 Sunday(327 showings): 5181(+263)/48008 ATP: $14.22

0.856x Thor L&T T-11 (27.82M)

0.581x Doctor Strange MoM T-11 (22.58M)

Ant-Man and the Wasp: Quantumania Drafthouse [+5 days of sales]

 

T-3 Thursday(381 showings): 15360(+3826)/38704 ATP: $15.66

0.774x Black Panther WF T-3 (21.66M)

0.864x Thor L&T T-3 (25.06M)

0.662x Doctor Strange MoM T-3 (23.85M)

2.36x Eternals T-3 (22.38M)

 

T-4 Friday(540 showings): 14900(+4406)/68924 ATP: $15.39

0.631x Black Panther WF T-4 (35.50M)

0.950x Thor L&T T-4 (38.52M)

0.673x Doctor Strange MoM T-4 (36.83M)

2.31x Eternals T-4 (49.33M)

 

T-5 Saturday(551 showings): 15001(+4321)/69896 ATP: $14.78

0.667x Black Panther WF T-5 (37.46M)

1.03x Thor L&T T-5 (43.28M)

0.637x Doctor Strange MoM T-5 (36.84M)

2.33x Eternals T-5 (56.29M)

 

T-6 Sunday(505 showings): 7766(+2585)/64591 ATP: $14.19

0.587x Black Panther WF T-6 (24.04M)

0.878x Thor L&T T-6 (28.53M)

0.567x Doctor Strange MoM T-6 (22.06M)

1.98x Eternals T-6 (32.30M)

[Eric the Ape]

https://www.edo.com/resources/superbowl-lvii/

 

Quote

EDO scored the performance of every national Super Bowl LVII ad airing based on the measure of incremental online engagement for a brand or product immediately following the airing. Each airing is indexed to the median-performing in-game Super Bowl spot (Engagement Index = 100) to easily compare the relative impact of each ad on online brand engagement. Co-branded airings are scored twice to capture the ad’s impact on each advertising brand. The data included in this analysis is preliminary and subject to slight adjustments based on EDO’s final Super Bowl analysis.

 

Shoutouts to the homie @Ronin46 for sharing this in the Flash thread. Probably doesn't mean too much in the grand scheme of things, but it's still interesting data, especially because Deadline, who used to do this stuff back in the day, hasn't done this TV spot tracking since 2020.

 

1. The Flash - 23.73x more effective than the median Super Bowl ad

9. Air - 6.07x more effective than the median Super Bowl ad

13. Fast X - 4.54x more effective

17. Cocaine Bear - 4.36x more effective

21. Guardians of the Galaxy Vol. 3 - 3.60x more effective

24. Indiana Jones 5 - 2.77x more effective

30. Strays - 2.20x more effective

37. Creed III - 1.68x more effective

38. 65 - 1.68x more effective

52. Transformers: Rise of the Beasts - 1.18x more effective

 

[keysersoze123]

Awesome strategy. 

 

Edited February 14, 2023 by keysersoze123

[cooldude97]

40 minutes ago, Magic Eric said:

https://www.edo.com/resources/superbowl-lvii/

 

 

Shoutouts to the homie @Ronin46 for sharing this in the Flash thread. Probably doesn't mean too much in the grand scheme of things, but it's still interesting data, especially because Deadline, who used to do this stuff back in the day, hasn't done this TV spot tracking since 2020.

 

1. The Flash - 23.73x more effective than the median Super Bowl ad

9. Air - 6.07x more effective than the median Super Bowl ad

13. Fast X - 4.54x more effective

17. Cocaine Bear - 4.36x more effective

21. Guardians of the Galaxy Vol. 3 - 3.60x more effective

24. Indiana Jones 5 - 2.77x more effective

30. Strays - 2.20x more effective

37. Creed III - 1.68x more effective

38. 65 - 1.68x more effective

52. Transformers: Rise of the Beasts - 1.18x more effective

 

you know despite not showing it at the super bowl from what I've seen the commercial that got the most commotion was the super mario plumbing commercial

[keysersoze123]

@charlie Jatinder

 

Jesus Revolution MTC1 Early shows(2/22) - 24466/60617 320957.08 510 shows. 

 

Normally when charlie asks me to get numbers of a small movie I just message him back as numbers aint worth it. But this is YUGE. 

[keysersoze123]

23 hours ago, keysersoze123 said:

Ant-man 3 MTC1

previews (T-4) - 187666/953725 3283921.22 5261 shows +7576

Friday - 134954/1263548 2380674.36 6664 shows +9288

 

50% boost today for previews and friday. 

Ant-man 3 MTC1

Previews(T-3) - 199211/1012871 3466675.35 5800 shows + 11545

Friday - 147708/1309101 2585552.62 7021 shows +12754

 

it did increase from yesterday but I expected more due to mediocre sales over past week. I guess the spot yesterday did help rather than hinder despite the game. At this point it needs a strong finish to hit 20m. Not impossible but I am thinking 18m for now with not so impressive finish. Plus looking at friday to OD ratio at 2 chains plus saturday sales at MTC1, its going to squeeze through to triple digits rather than storm past it. I am sure studio would ensure that happens. 

[Eric the Ape]

On 2/13/2023 at 1:02 AM, Magic Eric said:

Ant-Man and the Wasp: Quantumania Greater Philadelphia Area Seat Report T-4 and Counting

	Sellouts	Showings	Seats Sold	Total Seats	Perct Sold
TOTALS	0	178	5569	33074	16.84%

 

Total Seats Sold Today: 159

 

Comp - T-4

1.658x of Black Widow (21.88M)

2.807x of Shang-Chi (24.7M)

2.231x of Eternals (21.2M)

0.273x of Spider-Man: No Way Home (13.67M)

0.803x of The Batman (17.35M)

0.415x of Doctor Strange 2 (14.94M)

0.721x of Thor 4 (20.9M)

0.559x of Black Panther 2 (15.65M)

1.681x of Avatar 2 (28.58M)

Ant-Man and the Wasp: Quantumania Greater Philadelphia Area Seat Report T-3 and Counting

	Sellouts	Showings	Seats Sold	Total Seats	Perct Sold
TOTALS	0	183	5950	33845	17.58%

 

Total Seats Sold Today: 381

 

Comp - T-3

1.627x of Black Widow (21.48M)

2.585x of Shang-Chi (22.74M)

2.171x of Eternals (20.62M)

0.278x of Spider-Man: No Way Home (13.89M)

0.763x of The Batman (16.49M)

0.413x of Doctor Strange 2 (14.86M)

0.719x of Thor 4 (20.86M)

0.557x of Black Panther 2 (15.61M)

1.6114x of Avatar 2 (27.44M)

[Eric the Ape]

On 2/13/2023 at 1:07 AM, Magic Eric said:

Scream VI Greater Philadelphia Area Seat Report T-25 and Counting

	Sellouts	Showings	Seats Sold	Total Seats	Perct Sold
TOTALS	0	50	406	8200	4.95%

 

Total Seats Sold Today: 55

 

Comp - T-25

2.491x of Scream (8.72M)

2.020x of Nope (12.93M)

Scream VI Greater Philadelphia Area Seat Report T-24 and Counting

	Sellouts	Showings	Seats Sold	Total Seats	Perct Sold
TOTALS	0	50	434	8200	5.29%

 

Total Seats Sold Today: 28

 

Comp - T-24

2.398x of Scream (8.39M)

2.076x of Nope (13.29M)

[Eric the Ape]

On 2/13/2023 at 1:09 AM, Magic Eric said:

Fast X Greater Philadelphia Area Seat Report T-95 and Counting

	Sellouts	Showings	Seats Sold	Total Seats	Perct Sold
TOTALS	0	79	211	17004	1.24%

 

Total Seats Sold Today: 39

Fast X Greater Philadelphia Area Seat Report T-94 and Counting

	Sellouts	Showings	Seats Sold	Total Seats	Perct Sold
TOTALS	0	83	226	17734	1.27%

 

Total Seats Sold Today: 15

[Porthos]

On 2/13/2023 at 12:21 AM, Porthos said:

 

Fast X Greater Sacramento Area Premiere Night Seat Report: T-95 days and counting

 

	Capped	Sellouts	Showings	Seats left	Total Seats	Seats Sold	Perct Sold
TOTALS	0	0	251	27082	33696	6614	19.63%

 

Total Seats Sold Today

36

 

1.2555x  F9 (2020) after 4 days of pre-sales at the equivalent sources of tracking. [???m]

0.8696x F9 (2020) at T-95 at the equivalent sources of tracking.                              [???m]

 

Regal:      59/8019  [0.74% sold]
Matinee:    7/2638  [0.27% | 1.98% of all tickets sold]

 

Fast X Greater Sacramento Area Premiere Night Seat Report: T-94 days and counting

 

	Capped	Sellouts	Showings	Seats left	Total Seats	Seats Sold	Perct Sold
TOTALS	0	0	156	23263	23621	358	1.52%

 

Total Seats Sold Today

4

 

0.83152x F9 (2020) at T-94 at the equivalent sources of tracking.    [???m]

 

Regal:      63/8019  [0.79% sold]
Matinee:    7/2638  [0.27% | 1.96% of all tickets sold]

[Porthos]

On 2/13/2023 at 12:22 AM, Porthos said:

 

Scream VI Greater Sacramento Area Premiere Night Seat Report: T-25 days and counting

 

	Capped	Sellouts	Showings	Seats left	Total Seats	Seats Sold	Perct Sold
TOTALS	0	0	65	7216	7549	333	4.41%

 

Total Seats Sold Today

29

 

T-25  Comp

%

Sold T-25

Total Sold

Sellouts Shows

Seats Left Total Seats

Perct Sold

Final Sold

% of Final

Comp

Nope

169.90

5

196

0/84

13508/13704

1.43%

3822

8.71%

10.87m

FINAL SOLD NOTES: "Final sold" is the number of tickets sold for the movie in question at stop of tracking while "% of final" is the percentage of Scream VI's current tickets sold versus that final number.

Regal:        70/2624  [2.67% sold]
Matinee:      34/687  [4.95% | 10.21% of all tickets sold]
3D:           135/2458  [5.49% | 40.54% of all tickets sold]

 

Scream VI Greater Sacramento Area Premiere Night Seat Report: T-24 days and counting

 

	Capped	Sellouts	Showings	Seats left	Total Seats	Seats Sold	Perct Sold
TOTALS	0	0	65	7212	7549	337	4.46%

 

Total Seats Sold Today

4

 

T-24  Comp

	%		Sold T-24	Total Sold		Sellouts Shows	Seats Left Total Seats	Perct Sold		Final Sold	% of Final		Comp
Sonic 2	185.16		182	182		0/73	11083/11265	1.62%		3951	8.53%		11.57m
Nope	169.35		3	199		0/84	13505/13704	1.45%		3822	8.82%		10.84m

FINAL SOLD NOTES: "Final sold" is the number of tickets sold for the movie in question at stop of tracking while "% of final" is the percentage of Scream VI's current tickets sold versus that final number.

Regal:         70/2624  [2.67% sold]
Matinee:       34/687  [4.95% | 10.09% of all tickets sold]
3D:            136/2458  [5.53% | 40.36% of all tickets sold]

[Porthos]

On 2/13/2023 at 12:23 AM, Porthos said:

 

Ant-Man and the Wasp: Quantumania Greater Sacramento Area Premiere Night Seat Report:

T-4 days and counting

 

	Capped	Sellouts	Showings	Seats left	Total Seats	Seats Sold	Perct Sold
TOTALS	0	0	251	27082	33696	6614	19.63%

 

Total Showings Added Today	2
Total Seats Added Today	70
Total Seats Sold Today	303

 

T-4 Comps

	%		Sold T-4	Total Sold		Sellouts Shows	Seats Left Total Seats	Perct Sold		Final Sold	% of Final		Comp
ET	217.57		191	3040		0/101	12928/15968	19.04%		6409	103.20%		20.67m
MoM	46.08		844	14353		0/353	28327/42680	33.63%		21117	31.32%		16.59m
TG:M	92.76		476	7130		0/271	30179/37309	19.11%		11474	57.64%		18.33m
L&T	69.19		590	9559		0/251	24142/33701	28.36%		16962	38.99%		20.07m
BP2	65.27		618	10134		2/308	27930/38064	26.62%		16800	39.37%		18.27m

FINAL SOLD NOTES: "Final sold" is the number of tickets sold for the movie in question at stop of tracking while "% of final" is the percentage of Ant-Man 3's current tickets sold versus that final number.

 

Regal:     1519/12874  [11.80% sold]
Matinee:    262/3314  [7.91% | 3.96% of all tickets sold]
3D:            783/6500  [12.05% | 11.84% of all tickets sold]

 

Ant-Man and the Wasp: Quantumania Greater Sacramento Area Premiere Night Seat Report:

T-3 days and counting

 

	Capped	Sellouts	Showings	Seats left	Total Seats	Seats Sold	Perct Sold
TOTALS	0	0	269	28018	35106	7088	20.19%

 

Total Net Showings Added Today	18
Total Net Seats Added Today	1410
Total Net Seats Sold Today	474

 

T-3 Comps

	%		Sold T-3	Total Sold		Sellouts Shows	Seats Left Total Seats	Perct Sold		Final Sold	% of Final		Comp
ET	206.23		397	3437		0/118	13711/17148	20.04%		6409	110.59%		19.59m
MoM	46.06		1037	15390		0/368	28239/43629	35.27%		21117	33.57%		16.58m
L&T	70.12		550	10109		0/251	23592/33701	30.00%		16962	41.79%		20.33m
BP2	64.16		914	11048		2/355	30945/41993	26.31%		16800	42.19%		17.96m

FINAL SOLD NOTES: "Final sold" is the number of tickets sold for the movie in question at stop of tracking while "% of final" is the percentage of Ant-Man 3's current tickets sold versus that final number.

 

Regal:     1675/14211  [11.79% sold]
Matinee:    293/3941  [7.43% | 4.13% of all tickets sold]
3D:            823/5889  [13.98% | 11.61% of all tickets sold]

[ZackM]

On 2/11/2023 at 5:09 PM, ZackM said:

I don't have time to post daily numbers, but here are the up-to-date Alpha comps for Ant-Man 3:

 

Ant-Man and the Wasp: Quantumania Comps
	Black Panther: WF		Thor: Love & Thunder		Dr. Strange MoM
	Unweighted	Weighted	Unweighted	Weighted	Unweighted	Weighted
D0
T-0
T-1
T-2
T-3
T-4
T-5
T-6	$20.4	$21.4	$19.7	$20.6	$16.8	$17.9
T-7	$20.7	$21.7	$19.9	$20.7	$16.9	$18.0
T-8	$20.9	$21.9	$20.0	$20.9	$17.0	$18.1
T-9	$21.2	$22.2	$20.1	$20.9	$17.1	$18.2
T-10	$21.0	$22.0	$19.8	$20.7	$16.9	$18.0
T-11	$21.1	$22.1	$20.0	$20.8	$16.8	$17.9
T-12	$21.2	$22.2	$20.2	$21.0	$16.8	$18.0
T-13	$21.3	$22.3	$20.3	$21.2	$16.8	$17.9
T-14	$21.5	$22.5	$20.7	$21.5	$16.7	$17.8
T-15	$21.7	$22.7	$20.7	$21.6	$16.6	$17.7
T-16	$21.8	$22.8	$20.9	$21.7	$16.5	$17.7
T-17	$21.8	$22.8	$21.0	$21.8	$16.5	$17.6
T-18	$21.8	$22.8	$21.2	$22.1	$16.7	$17.8

 

More numbers:

 

Ant-Man and the Wasp: Quantumania Alpha Chain Premiere Night Seat Report: T-3 days
	Last Day	2 Days Ago	3 Days Ago	4 Days Ago	5 Days Ago
Showings Added	470	4	26	20	28
Seats Added	51,785	516	2,841	3,264	2,058
Seats Sold	11,297	7,064	5,088	5,125	4,969
2/13/2023	Theaters	Showings	Seats Sold	Total Seats	Pct. Sold
Total	435	5,635	198,599	987,003	20.12%
% of Seats Sold	Sellouts	90%+	80%+	70%+	60%+
# of Showings	0	10	69	273	536
ATP
$17.41

 

 

Ant-Man and the Wasp: Quantumania Comps
	Black Panther: WF		Thor: Love & Thunder		Dr. Strange MoM
	Unweighted	Weighted	Unweighted	Weighted	Unweighted	Weighted
D0
T-0
T-1
T-2
T-3	$19.3	$20.4	$19.6	$20.5	$16.4	$17.5
T-4	$19.8	$20.8	$19.6	$20.4	$16.6	$17.7
T-5	$20.1	$21.1	$19.6	$20.4	$16.8	$17.9
T-6	$20.4	$21.4	$19.7	$20.6	$16.8	$17.9
T-7	$20.7	$21.7	$19.9	$20.7	$16.9	$18.0
T-8	$20.9	$21.9	$20.0	$20.9	$17.0	$18.1
T-9	$21.2	$22.2	$20.1	$20.9	$17.1	$18.2
T-10	$21.0	$22.0	$19.8	$20.7	$16.9	$18.0
T-11	$21.1	$22.1	$20.0	$20.8	$16.8	$17.9
T-12	$21.2	$22.2	$20.2	$21.0	$16.8	$18.0
T-13	$21.3	$22.3	$20.3	$21.2	$16.8	$17.9
T-14	$21.5	$22.5	$20.7	$21.5	$16.7	$17.8
T-15	$21.7	$22.7	$20.7	$21.6	$16.6	$17.7
T-16	$21.8	$22.8	$20.9	$21.7	$16.5	$17.7
T-17	$21.8	$22.8	$21.0	$21.8	$16.5	$17.6
T-18	$21.8	$22.8	$21.2	$22.1	$16.7	$17.8

[Tinalera]

Antman Quantumania

Thurs Feb 16 and Fri Feb 17

Toronto Ontario and Montreal Quebec

 

		# theatre	#show	Seats Sold	Seats Rem	Ttl seat	Percent
Toronto	Thurs	4	36	2518	7614	10132	0.2485
	Fri	4	37	2248	7288	9536	0.2357

 

 

		# theatre	#show	Seats Sold	Seats Rem	Ttl seat	Percent
Quebec	Thurs	4	29	1294	6783	8077	0.1602
	Fri	4	23	1078	5219	6297	0.1711

[Alex SciChannel]

 

[Tinalera]

1 hour ago, Alex SciChannel said:

 

I read a few reviews and they are were not kind to the film. The Box Office will be telling. 

[cdsacken]

15 minutes ago, Tinalera said:

I read a few reviews and they are were not kind to the film. The Box Office will be telling. 

that sucks I was really hoping it would be good

[keysersoze123]

its definitely pulling in Eternals which had stronger presales start than BW and then slowed down. Reactions/Reviews cratered any potential of final burst. 

[Inceptionzq]

21 hours ago, Inceptionzq said:

Ant-Man and the Wasp: Quantumania Denver Thursday

AMC Westminster 24

Total

967

2587

37.38%

AMC Highlands Ranch 24

Total

803

3106

25.85%

 

SEATS SOLD	SOLD PAST 5 DAYS	TOTAL SEATS	PERCENT SOLD	THEATERS	SHOWINGS
4901	1058	33392	14.68%	15	200

 

AMCs sold	3053
Cinemarks sold	817
Regals sold	593
Harkins sold	438

 

0.787x Black Panther WF T-3 (22.03M)

0.680x Thor L&T T-3 (19.71M)

0.453x Doctor Strange MoM T-3 (16.32M)

2.18x Eternals T-3 (20.67M)

Ant-Man and the Wasp: Quantumania Denver Thursday

AMC Westminster 24

Total

996

2587

38.50%

AMC Highlands Ranch 24

Total

866

3325

26.05%

 

SEATS SOLD	SOLD PAST DAY	TOTAL SEATS	PERCENT SOLD	THEATERS	SHOWINGS
5283	382	34198	15.45%	15	214

 

AMCs sold	3222
Cinemarks sold	891
Regals sold	658
Harkins sold	512

 

0.775x Black Panther WF T-2 (21.71M)

0.666x Thor L&T T-2 (19.30M)

0.445x Doctor Strange MoM T-2 (16.02M)

2.12x Eternals T-2 (20.14M)

[Inceptionzq]

21 hours ago, Inceptionzq said:

Ant-Man and the Wasp: Quantumania Megaplex [+5 days of sales]

 

T-3 Thursday(156 showings): 4407(+1026)/42182

0.572x Thor L&T T-3 (16.60M)

0.344x Doctor Strange MoM T-3 (12.38M)

2.04x Eternals T-3 (19.36M)

 

T-4 Friday(198 showings): 3552(+1053)/57880

0.724x Thor L&T T-4 (29.36M)

0.400x Doctor Strange MoM T-4 (21.90M)

1.98x Eternals T-4 (42.35M)

 

T-5 Saturday(199 showings): 2702(+912)/57781

0.942x Thor L&T T-5 (39.69M)

0.475x Doctor Strange MoM T-5 (27.48M)

2.70x Eternals T-5 (65.17M)

 

T-6 Sunday(183 showings): 805(+268)/53650

0.795x Thor L&T T-6 (25.85M)

0.522x Doctor Strange MoM T-6 (20.30M)

3.16x Eternals T-6 (51.55M)

Ant-Man and the Wasp: Quantumania Megaplex

 

T-2 Thursday(201 showings): 4728(+321)/49413

0.536x Thor L&T T-2 (15.54M)

0.336x Doctor Strange MoM T-2 (12.08M)

1.89x Eternals T-2 (18.00M)

 

T-3 Friday(270 showings): 3989(+437)/71285

0.701x Thor L&T T-3 (28.41M)

0.383x Doctor Strange MoM T-3 (20.94M)

1.74x Eternals T-3 (37.14M)

 

T-4 Saturday(282 showings): 3046(+344)/73155

0.923x Thor L&T T-4 (38.88M)

0.448x Doctor Strange MoM T-4 (25.89M)

2.36x Eternals T-4 (57.04M)

 

T-5 Sunday(260 showings): 884(+79)/67836

0.765x Thor L&T T-5 (24.87M)

0.505x Doctor Strange MoM T-5 (19.65M)

2.60x Eternals T-5 (42.46M)