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4D is coming to Theaters, $8 more. How will this affect BO?

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http://mashable.com/...-movie-theater/

4D movies are headed to North America, bringing more than 1,000 new sensations to your movie watching experience, including the ability to smell.

The creation of South Korea’s CJ Group, the 4DX system takes your standard 3D movie experience to the next level using nozzles in the seats. While you’re watching a movie that mimics a trip out in the ocean, the nozzle might spray out a mist of water. Watching a movie about street racing? The nozzles might pump out the smell of burning rubber.

Seats in the theater are movable as well, so when a car crash happens on the screen it can also feel like it’s happening in your chair. Large fans positioned around the theater can make you feel like you’re caught in a windstorm, and massive lights located around the theater can be used to create huge flashes like you might see in a lightening storm.

Programming the 4D experience for a film can take close to a month, depending on how complex the 4D experience is for the film.

The CJ Group hopes to outfit 200 theaters in North America with 4DX technology over the next four years, starting with theaters in New York and Los Angeles.

A 4D film is expected to set you back an additional $8 at the box office over its 3D counterparts.

Would it be worth an extra $8 for you to be able to smell your movie? Let us know your thoughts in the comments.

Edited by Hasan Ahmad
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http://mashable.com/...-movie-theater/

4D movies are headed to North America, bringing more than 1,000 new sensations to your movie watching experience, including the ability to smell.

The creation of South Korea’s CJ Group, the 4DX system takes your standard 3D movie experience to the next level using nozzles in the seats. While you’re watching a movie that mimics a trip out in the ocean, the nozzle might spray out a mist of water. Watching a movie about street racing? The nozzles might pump out the smell of burning rubber.

Seats in the theater are movable as well, so when a car crash happens on the screen it can also feel like it’s happening in your chair. Large fans positioned around the theater can make you feel like you’re caught in a windstorm, and massive lights located around the theater can be used to create huge flashes like you might see in a lightening storm.

Programming the 4D experience for a film can take close to a month, depending on how complex the 4D experience is for the film.

The CJ Group hopes to outfit 200 theaters in North America with 4DX technology over the next four years, starting with theaters in New York and Los Angeles.

A 4D film is expected to set you back an additional $8 at the box office over its 3D counterparts.

Would it be worth an extra $8 for you to be able to smell your movie? Let us know your thoughts in the comments.

No thanks :o
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Oh god why...?

Because Hollywood is a business. The don't want to make billions in profit, the want to make 100's of billions. They have lost revenue on the HV market so now they need to find ways to use netflix, on demand, 3D and now 4D. They want every last cent from us the consumer. Someone has to pay for the alimony, palimony, coke problem, tax lawyers, mob members, congress and all of their toys.
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Only crap directors like Emmerich and Bay would embrace this nonsense. It sound like a theme park exhibition, no sane people will spend money on this crap. Maybe once just to try it, but it has no future. What next? Are they gonna release farts when you're watching the next Adam Sandler film?

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