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FlashMaster659

Weekend Thread | Weekend Estimates - FD: $136.2M, CI: $34.5M, TC2: $15.56M, NYSM2: $9.65M, Flopcraft: $6.52M

By FlashMaster659, in Numbers and Data

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Arlborn Global Phenomenon

Arlborn

Posted
Posted
5 hours ago, K1stpierre said:

 

Ditto. Nothing to me will ever be like that opening night experience that I had. Never seen so many lines and people so crazed and excited in my life.

I legit envy you all. My most memorable movies experience was Titanic. I was like 12 or 13 or something, the theater was packed and it was an old one, huge but shitty ventilation and it was a hot day over here. Rose was saying "Jack...Jack... Jack!" and then I threw up all over my sister. It kinda ruined the mood for a few dozen people at least. My memory of this is as clear as day and sadly so is my sister's.

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Catty Indie Sensation

Catty

Posted
Posted
4 hours ago, kayumanggi said:

 

It's still RATATOUILLE for me.

I guess cause I was a grown-up when I watched it with my kids but I just can't with rats in the kitchen touching & cooking food - I just can't!

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Rman823 Box Office Gold

Rman823

Posted
Posted

Wasn't planning on seeing Dory till sometime next week however my family was going and wanted me to go with so I did. I'm so glad it was more Toy Story 3 than Cars 2 or Monster University (which was good enough just disappointing compared to the original).  

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DAJK Global Phenomenon

DAJK

Posted
Posted

Well the original plan for seeing Dory didn't go through as I had hoped it would (family matter... super long story but I won't get into it). Saw Central Intelligence instead though, which wasn't great but I enjoyed it.

 

The cameos by

Bateman and McCarthy

were kinda surprising but I loved it!

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Porthos Global Phenomenon

Porthos

Posted
Posted (edited)

Deadline: http://deadline.com/2016/06/finding-dory-box-office-central-intelligence-captain-america-totals-1201774498/

 

5TH UPDATE, Saturday 11:55PM: Finding Dory‘s Saturday is coming in at an estimated $44M, down 20% from yesterday’s $55M. That’s a bit steeper than originally expected by some analysts (-15%), but coming off of that frontloaded Friday (bolstered further by a record $9.2M Thursday night) isn’t going to shake Dory from her record animated pic opening, now estimated at $134.9M. Again, Dory ebb on Saturday isn’t a shocker even though it’s a family film.  Like superhero movies, Pixarpics have fandom trajectory at the box office where a portion show up on Thursday night, the greatest bulk on Friday, and then dip thereafter.

Dory will end the weekend as the highest grossing PLF and XD opening weekend of all time for an animated film with an estimated $10.4M in private label PLF screens and $2.6M in Cinemark XD hubs.

Relish Mix reported today that #FindingDory momentum spiked sharply, up six-times from Wednesday, topping out on Friday with 42K hashtags on Twitter and Instagram combined. All of this was triggered by a post from Justin Bieber (83M followers), who gave the film a shoutout.

Meanwhile on YouTube, the second Dory trailer went viral with over 200K views in a day which is exceptional per RelishMix. Rev4, which monitors moviegoers’ anticipation to buy tickets based on trailers observed quite far in advance that Dory was bound to be a hit. Similar to The Jungle Book, close to 88% moviegoers cited they had definite plans to buy Dory tickets. PostTrak, which polls throughout the weekend, still sees a majority of women at Dory (62%), however, with a growing under 25 turnout (68% vs. 65%). PostTrak notices that even among kids, girls are outpacing boys in Dory auditoriums, 56% to 44%.  Overall positive score for Dory among kids is a huge 91%. Dory has an 81% definite recommend among kids too. Word of mouth ironclad here.

Warner Bros./New Line/Universal’s Central Intelligence is outsmarting its $30M projection this weekend with a revised industry FSS of $35.1M, which per industry standards is decent for an action comedy that carries a production cost of $50M. While it’s not a record opening for Dwayne Johnson or Kevin Hart, it’s an opening that’s right within a decent range for them. For Hart, it’s higher than Get Hard ($33.8M) and close to Ride Along 2 ($35.2M), while for Johnson, among his non-Fast & Furious fare, Central Intelligence is above Hercules ($29.8M) and of course well under San Andreas ($54.6M opening).  While Johnson has made cameos in such comedies as The Other Guys and Get Smart, Central Intelligence is arguably his first broad adult comedy in a lead role. Previously, whenever the big guy played funny, it’s typically been in family comedies like The Tooth Fairy and The Game Plan. Saturday grosses for Central Intelligence are estimated at $12.3M, a 5% dip from Friday.

Men are primary ticket buyers here per PostTrack at 53%, but it’s skewing older in updated polls with 53% over 25. Sixty percent of Central Intelligence‘s audience is comprised of African American, Hispanic, Asian audiences while Caucasians rep 40% of all ticket buyers.

Johnson and Hart’s social media push for Central Intelligence is the type of leading star tubthumbing that studio marketing executives dream of. The digital marketing campaign for the film focused on the chemistry between the duo and leveraged their social accounts to reach fans and promote custom social content. The duo launched the first trailer on their social pages. There were also reaction gifs based on some of the best movie moments to making Dwayne/Kevin #NationalBestFriendDay Ambassadors on Twitter.

Screenings in such cities as New York, Chicago, Atlanta, Houston, Oakland and Toronto were preceded by a livestream with Johnson and Hart. The duo also participated in the first ever Snapchat HQ Fan Q&A, which was broadcasted via the stars’ Snapchat accounts and highlighted within the Los Angeles Story. A Snapchat lens on release day helped to further boost awareness and ticketing.

Central Intelligence carried an anti-bullying message, and that theme was promoted across social with Johnson and Hart partnering with anti-bullying charity The Kind Campaign, in conjunction with OMAZE.

======

(pg 99)

Edited by Porthos
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La Binoche Blockbuster

La Binoche

Posted
Posted

The Saturday drop for Dory is expected. There's 13 years of pent up demand for this movie. Opening day was always going to be huge, followed by a drop, but I think it will regain its footing in the coming/days weeks...at least until Secret Life of Pets. 

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filmnerdjamie Box Office Gold

filmnerdjamie

Posted
Posted
1 hour ago, Rman823 said:

So Central Intelligence is supposed to have a big anti bully message yet the main selling point in the trailers was to make you laugh at fat Dwayne Johnson. 

 

I really (foolishly) thought Central Intelligence would crack near $50M. Partially because said selling point killed every time I saw it with an audience and also the fact that a rival studio is putting those two back together ASAP. Actioners like this are 100% dependent on who you put together and are they interesting/dynamic onscreen.

 

Finding Dory exploding full-on is of no surprise - really didn't like the film itself but that's beside the point. Number of us here had it pegged to win the summer, even in the face of the Civil War (over)hype. Still banking on that.

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