Weekend #s STB 59.6M, Pets 29.3M, GB and LO 21.6M, IA5 21M

[Cmasterclay]

Bourne was never some pop culture sensation. Sure, the franchise made money, but it wasn't some durable or iconic franchise with a great brand name. I feel zilch buzz on that one, honestly. I'm thinking it might do under 150m, especially since The Guardian hinted it was a drop in quality. 

[Ezen Baklattan]

3 minutes ago, UrosepsisFace said:

Ice Age 850k previews.

Source? 

[WrathOfHan]

Just now, Spaghetti said:

Source? 

http://deadline.com/2016/07/star-trek-beyond-ice-age-collision-course-lights-out-box-office-preview-1201790073/

[Ezen Baklattan]

1 minute ago, WrathOfHan said:

http://deadline.com/2016/07/star-trek-beyond-ice-age-collision-course-lights-out-box-office-preview-1201790073/

[WrathOfHan]

STD?  

[filmlover]

If Ice Age does sub-$25M this weekend I would definitely pin it on the godawful reviews. Audiences are becoming increasingly fickle about parting with their cash (just notice how top heavy this year is), and a sub-20% score these days is enough to set off alarms as a sign of "this isn't worth it".

[cannastop]

Did anyone notice that Ice Age 5 is finally on movietickets? 7%!

[Ezen Baklattan]

Gitesh Pandya @GiteshPandya

Explosive debut for #Rajinikanth film #Kabali in NorthAmerica w/ $1.9M for THU shows from only 220+ thtrs for superstar 1day avg of $8k+.

10:07 AM - 22 Jul 2016

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Holy $#%^*!!!!!

[superweirdo87]

I don't know if audiences are more fickle about parting with their cash or a lot of people only show up when there's an "event."

[WrathOfHan]

1 minute ago, Spaghetti said:

Gitesh Pandya @GiteshPandya

Explosive debut for #Rajinikanth film #Kabali in NorthAmerica w/ $1.9M for THU shows from only 220+ thtrs for superstar 1day avg of $8k+.

10:07 AM - 22 Jul 2016

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Holy $#%^*!!!!!

Holy shit, I thought it would hit 3-4M after those presales but nearly 2M from previews alone?  

[WrathOfHan]

Lights Out: 1.8M. Great number

[filmlover]

1 minute ago, superweirdo87 said:

I don't know if audiences are more fickle about parting with their cash or a lot of people only show up when there's an "event."

Considering the prices of movies these days, I imagine plenty of people become apprehensive when the movie in question seems dubious at best.

[Ezen Baklattan]

1 minute ago, WrathOfHan said:

Lights Out: 1.8M. Great number

 

http://deadline.com/2016/07/star-trek-beyond-ice-age-collision-course-lights-out-box-office-preview-1201790073/

 

 

[efialtes76]

Lights Out:$1.8m

 

Warner Bros.’ horror film Lights Out previewed to $1.8M in its shows that began at 7 PM last night.

[cannastop]

4 minutes ago, superweirdo87 said:

I don't know if audiences are more fickle about parting with their cash or a lot of people only show up when there's an "event."

Today I learned that The Secret Life of Pets is an event movie.

[WrathOfHan]

20M should happen for Lights Out unless it's frontloaded. We'll see how the Friday number goes.

[WrathOfHan]

Just now, cannastop said:

Today I learned that The Secret Life of Pets is an event movie.

It hit 100M on OW, how is that not an event?  

[keysersoze123]

RAWR at IA5. definitely looking at sub 20m this weekend. Lights out definitely opening over 20m. Very impressive for kabali. Even Grim could not get it right. will do over 5 million this weekend even if its frontloaded.

[superweirdo87]

Absolutely. But I don't think that is the only or main reason that the year is so top heavy. It seems like a lot of consumers only show up for bigness and urgency, the event stuff, as Hollywood sort of left storytelling to TV and huge flat screen TVs became the norm in a lot of households.

Edited July 22, 2016 by superweirdo87

[Ezen Baklattan]

Did Kabali have a full day of showtimes yesterday, or just previews starting around 7pm? This could have a double digit weekend, my god.