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DAJK

Weekend #s: Sully 22M, Blair Witch 9.6M, Bridget Jones 8.2M, Snowden 8M, DB 5.6M, WTBB 5.5M, Squad 4.7M

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That seems meh. Any comparable titles?

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I feel like Bridget Jones should be bigger considering it is a sequel and all that.

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Not a particularly exciting number but movies like this are so hard to peg off a Thursday. Older women demos are usually fine waiting for the weekend vs. packing in on a Thursday.

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This Is Where I Leave You had a $3.9m Friday off a paltry $150K Thursday preview.  This demo is very difficult to extrapolate. 

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5 minutes ago, Rolling Thunder said:

This Is Where I Leave You had a $3.9m Friday off a paltry $150K Thursday preview.  This demo is very difficult to extrapolate. 

Yeah, seems like a decent number to me.

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4 minutes ago, Rolling Thunder said:

Blair Witch - $765K

 

Less than half of Don't Breathe. Dayum.

Edited by cookie

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2 minutes ago, Rolling Thunder said:

Blair Witch - $765K

 

Ok now THAT is a bad number.  Yikes.

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Was anyone asking for a Blair Witch sequel? Come on!

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The number is bad but those other films opened in the summer.

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Blair Witch under Unfriended opening weekend??

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5 minutes ago, Rolling Thunder said:

Going to be tough for BW to hit $20m unless the walk-ups are strong. 

I don't think it's even hitting $15M for the weekend tbh.

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This is looking to be the definition of a September weekend. Although I hope Bridget Jones makes as much as possible for Renee's sake. If anyone deserves a comeback, it's her.

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That's average for a horror film. Blair Witch should debut between $14-$16 million. Bridget should do $10-$13 million. 

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The forest 515k 12m OW

That puts BW at 17m

Edited by No Prisoners

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Meh, still hoping for a breakout with Bridget.

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