The Box Office Buzz and Tracking Thread: Electric Boogaloo

[john2000]

2 minutes ago, charlie Jatinder said:

I suppose it can do pretty well. Dragon Ball Broly did $30.7M in USA. May be can expect $20M atleast.

any predictions about mortal kombat ?

[john2000]

 

[charlie Jatinder]

52 minutes ago, charlie Jatinder said:

Yeah seems like $1.5-1.6M Thursday and $3.2M Friday. Hopefully Saturday increase is better and Sunday drop ain't awful like last week.

Official 3.88. I forget adding PWPs in the above numbers but that's still a lot more than PWPs should have added.

[titanic2187]

1 hour ago, keysersoze123 said:

I looked at thursday to get a perspective for friday increase. 

GVK Thursday

MTC1 - 32580/415138 410203.00 2358 shows (302 theatres)

MTC2 - 32274/444587 340787.32 3219 shows(294 theatres)

 

GVK Friday

MTC1 - 63722/929829 761760.00 5406 shows(427 theatres)

MTC2 - 64727/594874 710946.47  4163 shows(294 theatres)

 

I expect PWP also to have dropped off big time for obvious reasons. Still let us hope for good saturday increase. At least show counts are not that far off especially in MTC1 where many theatres are closed during weekdays. 

 

WB reported 3.88m Fri for GvK. Although this is a much more solid number than we hoped, still I can't help but to get suspicious of the number. Based on the 8m weekday gross, I would assume 4 days midweek number would went something like 2.7 | 2.3 | 1.5 | 1.5, this would give Fri some 160% bump, which seem way too big based on the raw data you have. Is it possible WB fudge friday number?

[Menor the Destroyer]

6 minutes ago, titanic2187 said:

WB reported 3.88m Fri for GvK. Although this is a much more solid number than we hoped, still I can't help but to get suspicious of the number. Based on the 8m weekday gross, I would assume 4 days midweek number would went something like 2.7 | 2.3 | 1.5 | 1.5, this would give Fri some 160% bump, which seem way too big based on the raw data you have. Is it possible WB fudge friday number?

PWPs may make the difference. They sell far better on weekends. 

[charlie Jatinder]

Opinion. I think Hollywood over market its films.

 

I think a film should have just one trailer and release it say 1 month before release. That's more than enough. Releasing multiple trailer, marketing for months is just a waste IMO.

 

GvK marketing should be followed.

[Cooper Legion]

5 minutes ago, charlie Jatinder said:

Opinion. I think Hollywood over market its films.

 

I think a film should have just one trailer and release it say 1 month before release. That's more than enough. Releasing multiple trailer, marketing for months is just a waste IMO.

 

GvK marketing should be followed.

Agreed on the general point, though just 1 trailer one month before might be overcorrection (or might be fine, who knows).   
 

I feel like current marketing tactics are just inherited from a bygone era where you had to hope people learned about your movie from an in theater trailer, watching live TV ads, literal WOM, or like a newspaper or whatever. But now it’s mostly social media and internet ads. If you have a property that you know will be buzzy a 10 month/3 trailer/50 TV spot affair is just overkill and you probably aren’t getting a positive return on your marginal marketing dollar.

[keysersoze123]

Ratio of MTC is lower this week which is good. Did more Regal theatres open this weekend? 

[titanic2187]

1 hour ago, Menor said:

PWPs may make the difference. They sell far better on weekends. 

I can only assume such....seem like PWP for double digits grosser have been great. Maybe some spillover effect from last week since PWP and standard shows were selling hot

 

2 minutes ago, keysersoze123 said:

Ratio of MTC is lower this week which is good. Did more Regal theatres open this weekend? 

No, the next batch will be on 23Apr.

[Porthos]

31 minutes ago, titanic2187 said:

No, the next batch will be on 23Apr.

Looks like some just got bumped up a week:

 

Quote

Opening April 16

CALIFORNIA
Aliso Viejo - Regal Aliso Viejo & IMAX
Garden Grove - Regal Garden Grove 
Long Beach - Regal Long Beach ScreenX & IMAX
Ontario - Regal Ontario Palace ScreenX, IMAX & RPX
San Diego - Regal Carlsbad 

DELAWARE
Wilmington - Regal Brandywine Town Center 

INDIANA
Greenwood - Regal Greenwood & RPX

OREGON
Salem - Regal Willamette Town Center

TENNESSEE
Clarksville - Regal Clarksville & RPX

TEXAS
Tomball - Regal Lone Star IMAX & RPX

WASHINGTON
Auburn - Regal Auburn 

Not many, mind.  But some.

 

(I checked the Wayback Machine and saw what you saw that none were scheduled for this weekend or next, but looks like Regal is accelerating plans slightly)

Edited April 10, 2021 by Porthos

[titanic2187]

7 minutes ago, Porthos said:

Looks like some just got bumped up a week:

 

Not many, mind.  But some.

 

(I checked the Wayback Machine and saw what you saw that none were scheduled for this weekend or next, but looks like Regal is accelerating plans slightly)

Seem like they still focus on the area where 50% is allowed

[Inceptionzq]

23 hours ago, Inceptionzq said:

Mortal Kombat Friday Showings Denver

AMC Westminster 24

Total

32

2768

1.16%

AMC Highlands Ranch 24

Total

21

2100

1.00%

 

SEATS SOLD	SOLD PAST DAY	TOTAL SEATS	PERCENT SOLD	THEATERS	SHOWINGS
147	N/A	13655	1.08%	9	68

 

$150 PWPs:	10
$200 PWPs:	1
$250 PWPs:	5
$300 PWPs:	9

 

GvK comp: 2.49M

Mortal Kombat Friday Showings Denver

AMC Westminster 24

Total

37

2768

1.34%

AMC Highlands Ranch 24

Total

34

2100

1.62%

 

SEATS SOLD	SOLD PAST DAY	TOTAL SEATS	PERCENT SOLD	THEATERS	SHOWINGS
199	52	13655	1.46%	9	68
$150 PWPs:	12
$200 PWPs:	1
$250 PWPs:	6
$300 PWPs:	9
Total	28

 

GvK comp: 2.69M

[Inceptionzq]

Took a look at Demon Slayer numbers, great numbers but I'm assuming that's par for the course for these films that are very very fan driven and frontloaded.

 

Thursday: 822 tickets sold across 6 theaters

Friday: 704 tickets sold across 8 theaters

[titanic2187]

13 minutes ago, Inceptionzq said:

Took a look at Demon Slayer numbers, great numbers but I'm assuming that's par for the course for these films that are very very fan driven and frontloaded.

 

Thursday: 822 tickets sold across 6 theaters

Friday: 704 tickets sold across 8 theaters

Funanimation was very efficient in making a gathering for anime fans, considering My Hero Academia wasn't really a huge record breaking international hit yet still managed to hit 5m opening, a similar number for DS shouldn't be something that too much to ask. The only downside is Canada's cinema closure.

 

Ironically, a 5m opening would be some random small-hit in a normal world but with ongoing pandemic, even a 3m opening for DS , can make some headline-worthy news.  

[Eric Prime]

On 4/9/2021 at 10:44 PM, Eric Bombay said:

Mortal Kombat Greater Philadelphia Area Seat Report T-14 and Counting (Fri)

	Sellouts	Showings	Seats Sold	Total Seats	Perct Sold
TOTALS	0	39	180	2754	6.54%

 

Total Seats Sold Today: 82

 

Comps

0.189x of Godzilla vs. Kong T-14 Before Release (1.82M)

 

This is better. Still on the low side when it comes to the GvK comp (though like I said, bit of a disadvantage), but it's a decent increase IMO and hopefully there will be some strong momentum in the next couple weeks

Mortal Kombat Greater Philadelphia Area Seat Report T-13 and Counting (Fri)

	Sellouts	Showings	Seats Sold	Total Seats	Perct Sold
TOTALS	0	39	284	2754	10.31%

 

Total Seats Sold Today: 104

 

Comp

0.281x of Godzilla vs. Kong T-13 Before Release (2.70M)

 

Really strong stuff so far. GvK didn't really get a huge ticket boost until a few days before release, so it should keep going on up from here in the short-term

[PKMLover]

7 hours ago, titanic2187 said:

Funanimation was very efficient in making a gathering for anime fans, considering My Hero Academia wasn't really a huge record breaking international hit yet still managed to hit 5m opening, a similar number for DS shouldn't be something that too much to ask. The only downside is Canada's cinema closure.

 

Ironically, a 5m opening would be some random small-hit in a normal world but with ongoing pandemic, even a 3m opening for DS , can make some headline-worthy news.  

A $10M final number is a big win.

 

It seems DS movie only has IMAX on Thursday since all the IMAX goes to Mortal Kombat

[charlie Jatinder]

NGL Dragon Ball Super Broly had $20M 4 days weekend. I will be bit disappointed with under $10M. 

[keysersoze123]

Guys, 

    I had my single does JNJ vaccine today and have slight temperature and  body ache. Anyway I dont have energy to post detailed numbers but GVK is up almost 68% in MTC1 and about 50% in MTC2. 

[Jamiem]

35 minutes ago, keysersoze123 said:

Guys, 

    I had my single does JNJ vaccine today and have slight temperature and  body ache. Anyway I dont have energy to post detailed numbers but GVK is up almost 68% in MTC1 and about 50% in MTC2. 

Hope you feel better soon, I’m sure the shot will be worth it in the long run.

[PKMLover]

1 hour ago, charlie Jatinder said:

NGL Dragon Ball Super Broly had $20M 4 days weekend. I will be bit disappointed with under $10M. 

You mean it got $20M in just 4 days weekend? That's really big number....

 

I think DS movie opening weekend maybe around $5M?