The Box Office Buzz and Tracking Thread: Electric Boogaloo

[Inceptionzq]

8 hours ago, Inceptionzq said:

Matrix Resurrections Wednesday Showings Denver

AMC Westminster 24

Total

591

1350

43.78%

AMC Highlands Ranch 24

Total

475

1192

39.01%

 

SEATS SOLD	SOLD PAST DAY	TOTAL SEATS	PERCENT SOLD	THEATERS	SHOWINGS
2961	363	13977	21.18%	15	110

 

Showings added: 15

Seats added: 1020

 

AMCs sold	1767
Cinemarks sold	307
Regals sold	628
Harkins sold	259

 

Dune T-1 comp: 6.59M

NTTD T-1 comp: 8.20M

Matrix Resurrections Wednesday Showings Denver

AMC Westminster 24

Total

639

1350

47.33%

AMC Highlands Ranch 24

Total

494

1192

41.44%

 

SEATS SOLD	SOLD PAST 8+ HOURS	TOTAL SEATS	PERCENT SOLD	THEATERS	SHOWINGS
3224	263	13977	23.07%	15	110

 

AMCs sold	1868
Cinemarks sold	357
Regals sold	712
Harkins sold	287

 

Not looking good. I'll do a final update tomorrow morning

[Legion Again]

14 minutes ago, lorddemaxus said:

Nah, it still works. A sequel to a 2016 kids film has way less in common than nostalgia sequels to huge 2000s franchises. And Matrix is on streaming, while Sing 2 isn't. Matrix 4's biggest audience is more likely to have seen Spider-man than Sing 2's and are more likely to stay home than go to the cinema again (espescially since they can watch the film at home).

I mean, look — I agree that it has more demo overlap with NWH and that this is a bad date for it. Been saying so for months. I agree that max will hurt it, been saying so for even longer. But these sales numbers are really collapsing compared to strong initial indications of interest, and I don’t think you can blame that all on spidey. The word out on this movie currently makes it sound less GA appealing than the GA likely expected.    
 

Personally I am probably gonna watch it in a theater Thursday and I’m kind of expecting to like it more than NWH, but that won’t change that it looks like it will need an Xmas miracle to hit (already fairly lowered by factors you mention) expectations $$wise.

Edited December 22, 2021 by Weird Alegion

[Inceptionzq]

8 hours ago, Inceptionzq said:

Matrix Resurrections Megaplex

 

T-1 days Wednesday(84 showings): 2397(+432)/16438(+1777) in 15 theaters

Matrix Resurrections Megaplex Wednesday(85 showings)

 

2746(+349)/16561(+123) in 15 theaters

 

NTTD Friday comp: 6.97M

[Ronin46]

Is Matrix going to get to 40M by end of Sunday? 

 

Sing 2 going over 60M by then?

[charlie Jatinder]

49 minutes ago, keysersoze123 said:

Matrix Resurrections OD(PS END)

MTC1 - 94473/361349 1347047.57 2310 shows

 

Horrible final day of PS. I think single digit OD would be BAD but looking inevitable at this point. 

You sure there is no mistake? This gonna be 150k struggle from here.

[Inceptionzq]

8 hours ago, Inceptionzq said:

Matrix Resurrections Alamo Drafthouse

 

T-1 days Wednesday(182 showings): 9214(+1439)/19528(+2886)

Dune Thursday T-1 comp: 8.22M

ATP: $13.86

Matrix Resurrections Alamo Drafthouse Wednesday(184 showings)

 

10655(+1441)/19528(+247)

ATP: $13.83

[TMP]

How is WB just ok with all their movies bombing lol

[lorddemaxus]

19 minutes ago, Weird Alegion said:

The word out on this movie currently makes it sound less GA appealing than the GA likely expected.    

I mean sure, but the GA hasn't seen the film yet though. The scores on review sites are fine so far (which matters more than the contents of the reviews themselves). And wasn't PS chugging along just fine until Spider-man hit? I just don't see how interest would just collapse with no reason at all. Maybe Spider-man isn't the entire reason, but I think it started a domino effect and killed any momentum this movie had after its initial trailer.

 

Edit: Obviously, I don't blame Spider-man for taking a lucrative spot. I blame WB for being a bunch of idiots. Hey, maybe they do want people to think this movie had no interest so that they could go ahead with that reboot they had planned years ago.

Edited December 22, 2021 by lorddemaxus

[filmlover]

2 minutes ago, TMP said:

How is WB just ok with all their movies bombing lol

They just wrote off this year for the most part after the HBO Max announcement tbh. The majority of their releases this year would've originally been out in 2020 in an alternate universe anyway.

[Legion Again]

4 minutes ago, lorddemaxus said:

I mean sure, but the GA hasn't seen the film yet though. The scores on review sites are fine so far (which matters more than the contents of the reviews themselves). And wasn't PS chugging along just fine until Spider-man hit? I just don't see how interest would just collapse with no reason at all. Maybe Spider-man isn't the entire reason, but I think it started a domino effect and killed any momentum this movie had after its initial trailer.

I think there’s a terrible trio of intensifying omicron headlines, spidey sucking up oxygen, and mixed (not awful, but legit mixed) reactions (while the review aggregator numbers are not that bad the social media responses were underwhelming as those go). It is hard to disentangle, and of course all of those interact with each other and with max.

Edited December 22, 2021 by Weird Alegion

[lorddemaxus]

4 minutes ago, Weird Alegion said:

I think there’s a terrible trio of intensifying omicron headlines, spidey sucking up oxygen, and mixed (not awful, but legit mixed) reactions (while the review aggregator numbers are not that bad the social media responses were underwhelming as those go). It is hard to disentangle, and of course all of those interact with each other and with max.

I agree with you here, but I just disagree with the notion that there is a lack of interest in this film or franchise as the other guy said.

[Inceptionzq]

8 hours ago, Inceptionzq said:

Sing 2 Wednesday Showings Denver

AMC Westminster 24

Total

255

774

32.95%

AMC Highlands Ranch 24

Total

815

1520

53.62%

 

SEATS SOLD	SOLD PAST DAY	TOTAL SEATS	PERCENT SOLD	THEATERS	SHOWINGS
3464	831	14310	24.21%	15	119

 

Showings added: 15 

Seats added: 1225

 

AMCs sold	1838
Cinemarks sold	428
Regals sold	650
Harkins sold	548

 

Encanto T-1 comp: 17.79M

Ghostbusters T-1 comp: 11.30M

Cruella T-1 comp: 16.01M

Sing 2 Wednesday Showings Denver

AMC Westminster 24

Total

321

774

41.47%

AMC Highlands Ranch 24

Total

876

1520

57.63%

 

SEATS SOLD	SOLD PAST 8+ HOURS	TOTAL SEATS	PERCENT SOLD	THEATERS	SHOWINGS
4033	569	14310	28.18%	15	119

 

AMCs sold	2079
Cinemarks sold	528
Regals sold	783
Harkins sold	643

[Inceptionzq]

8 hours ago, Inceptionzq said:

Sing 2 Megaplex

 

T-1 days Wednesday(136 showings): 3624(+1233)/28484(+8207) in 15 theaters

Encanto T-1 Wednesday comp: 9.21M

Sing 2 Megaplex Wednesday(142 showings)

 

4579(+955)/29278(+794) in 15 theaters

 

Encanto Wednesday comp: 8.62M

[Inceptionzq]

8 hours ago, Inceptionzq said:

Sing 2 Alamo Drafthouse

 

T-1 days Wednesday(112 showings): 5538(+1266)/11759(+2239)

ATP: $11.71

Encanto T-1 Wednesday comp: 12.61M

Sing 2 Alamo Drafthouse Wednesday(112 showings)

 

6391(+853)/11759

 

ATP: $11.71

Encanto T-1 Wednesday comp: 11.61M

[TMP]

19 minutes ago, filmlover said:

They just wrote off this year for the most part after the HBO Max announcement tbh

How can they afford to do something like that

[Krissykins]

43 minutes ago, TMP said:

How can they afford to do something like that

I’d quickly guess it’s because they have ~25m HBOMax customers paying $15.99 every month. 

[Fox20]

36 minutes ago, Krissykins said:

I’d quickly guess it’s because they have ~25m HBOMax customers paying $15.99 every month. 

That does not work like that

[Porthos]

Took a quick glance around town again tonight for Matrix 4.

 

...

 

 

Not-even-a-quick-and-dirty-check: 3848/12558 (30.64% sold)

 

1.83% of Dune at T-1 (9.3m)

1.38% of NTTD at T-1 (8.6m)

1.85% of Afterlife at T-1 (8.3m)

1.16% of F9 at T-1 (8.7m) (adj for Ont)

 

The Dune comp is right out thanks to PLF.  NTTD came down a bit (lost about .5m) which is never a good sign.  Factoring in matinees/lack of PLF, guesstimating now 7.5m to 8m or so, maybe?  Could be even less thanks to having no real idea how to adjust a preview night to all day release.

 

The real problem here is it is absolutely getting slaughtered on screen count.  It's only getting 1 to 2.5 screens per theater. And with a couple of notable exceptions, it's landing in the mid-tier of screens to boot.

 

AKSUALLY, looking at the better theaters in town, and even some of the mid-tier theaters, it's doing pretty well when it comes to percentage of  seats sold per showing.  But the same resistance I saw to taking crappy seats for NWH is being seen here for TMR.  Just with faaaaaaar fewer screens/seats.

 

Like, take a look at Century Arden:

 

10:15a 		61	104	58.65%
11:45a 		66	118	55.93%
 1:40p 		48	104	46.15%
 3:15p 		68	118	57.63%
 5:05p 		66	104	63.46%
 6:55p 		91	118	77.12%
 8:30p 		76	104	73.08%
10:30p 		60	118	50.85%

 

Just on a pure percentage seats sold, that's not bad at all. Problem is, only on two screens at the most trafficked theater in town AND it's on the 3rd/4th largest auditoriums they have by size.  This is something I'm seeing up and down the region at the better theaters in town.  

 

To put the above in perspective, it has 104 showings in the region (not counting DBOX).  Which would be somewhat acceptable for preview night (Dune, for instance, was at 109 showings).  It's much much less acceptable for an opening day.  Wed opener has something to do with it, naturally.  So does competition from Sing 2 (and to a degree King's Man).  The real killer here, of course, is NWH just sucking up all the screens as far as the eye can see. 

 

The other real problem for TMR, besides, well, you know, is it is not seeing much sales at all at the B-tier/C-tier theaters.  Some sales sure.  But when folks are pressed to get a crappy seat at a good theater, a good seat at a lesser tier theater or just not grabbing a seat at all, they're choosing Door Number Three.  HBO Max here can't be helping one whit.  Nor can Omicron.  Or being three days before Xmas when folks are busy getting their ducks in a row for the big day.

 

All in all, I wish I had better news for y'all.  Frankly, kinda take 8m+ right now as a win.  Again, noting that I have exactly zero history converting a preview night to an all dayer.

 

Edited December 22, 2021 by Porthos

[Krissykins]

1 hour ago, Fox20 said:

That does not work like that

They sacrificed their 2021 slate for HBOMax. You can bet they’re looking at subscriber count more closely than these box office numbers this year. 

[Cap]

 

NEW ENGLAND

SING - MATRIX - KING'S MAN

REGIONAL REPORT

 

Note: I have no comps for Wednesday releases, this is more a fact finding mission.

 

REGAL	Total	Sold	Percent	Showings
ME - Augusta	326	49	15.03%	4
NH - Hooksett	174	79	45.40%	3
NH - Fox Run	564	226	40.07%	7
REGAL TOTAL	1,064	354	33.27%	14
FLAGSHIP	Total	Sold	Percent	Showings
FLAGSHIP TOTAL	336	120	35.71%	6
APPLE CINEMAS	Total	Sold	Percent	Showings
CT - Barkhamsted	560	22	3.93%	7
CT - Lux Dine Hartford	265	11	4.15%	5
CT - Simsbury	602	55	9.14%	6
CT - Torrington	351	64	18.23%	7
CT - Waterbury	667	35	5.25%	10
CT - Xtreme Hartford	534	28	5.24%	7
ME - Cinemagic	421	36	8.55%	7
ME - Westbrook	929	17	1.83%	9
MA - Cambridge	449	4	0.89%	8
NH - Hooksett IMAX	671	17	2.53%	12
NH - Merrimack	800	54	6.75%	8
APPLE TOTAL	6,249	343	5.49%	86
REGION TOTAL	7,649	817	10.68%	106

 

Hot Take: Feels like CT is way more responsible with their kids, cause in the Live Free Or Die State (aka NH) this is going gangbusters for a weekday when the kids are still in school.

 

 

REGAL	Total	Sold	Percent	Showings
ME - Augusta	225	52	23.11%	3
NH - Hooksett	336	67	19.94%	3
NH - Fox Run	474	172	36.29%	6
REGAL TOTAL	1,035	291	28.12%	12
FLAGSHIP	Total	Sold	Percent	Showings
FLAGSHIP TOTAL	303	33	10.89%	3
APPLE CINEMAS	Total	Sold	Percent	Showings
CT - Barkhamsted	517	4	0.77%	7
CT - Lux Dine Hartford	392	11	2.81%	4
CT - Simsbury	402	26	6.47%	6
CT - Torrington	222	11	4.95%	4
CT - Waterbury	582	14	2.41%	6
CT - Xtreme Hartford	580	31	5.34%	4
ME - Cinemagic	582	188	32.30%	6
ME - Westbrook	1704	39	2.29%	8
MA - Cambridge	655	38	5.80%	7
NH - Hooksett IMAX	658	154	23.40%	11
NH - Merrimack	1053	145	13.77%	6
APPLE TOTAL	7,347	661	9.00%	69
REGION TOTAL	8,685	985	11.34%	84

 

Hot Take: Man, Fuuuuuuuu ----- HBO Max.  These are garbage.  Neo and Trinity don't deserve this.  ME - Cinemagic totally sold more tickets to original in IMAX on a random Tuesday in December than the ONE IMAX SHOWING they have today.  And it's at NOON.  Not like 7PM when the adults are out of work.  ARGH.  Garbage.

 

REGAL	Total	Sold	Percent	Showings
ME - Augusta	192	12	6.25%	3
NH - Hooksett	174	18	10.34%	3
NH - Fox Run	264	23	8.71%	3
REGAL TOTAL	630	53	8.41%	9
FLAGSHIP	Total	Sold	Percent	Showings
FLAGSHIP TOTAL	165	2	1.21%	3
APPLE CINEMAS	Total	Sold	Percent	Showings
CT - Barkhamsted	320	60	18.75%	4
CT - Lux Dine Hartford	N/A	N/A	N/A	N/A
CT - Simsbury	228	0	0.00%	4
CT - Torrington	132	20	15.15%	4
CT - Waterbury	260	35	13.46%	4
CT - Xtreme Hartford	264	42	15.91%	4
ME - Cinemagic	210	9	4.29%	3
ME - Westbrook	568	0	0.00%	4
MA - Cambridge	170	2	1.18%	5
NH - Hooksett IMAX	591	11	1.86%	5
NH - Merrimack	1184	3	0.25%	8
APPLE TOTAL	3,927	182	4.63%	45
REGION TOTAL	4,722	237	5.02%	57

  Hot Take: