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Weekend Thread: Estimates - Midway 17.5, Sleep 14.1, Fire 12.8, Xmas 11.6, Terminatah 10.8, Jokah 9.2, Mal2 8

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Just now, Catty said:

 So this is all Rebecca Ferguson's fault?  What about Ewan McGregor the actual star of the movie?  I wouldn't pay to see it because of him.  He drove me crazy watching the Fargo series with his abysmal American accent - I thought he was the weakest link in that show plus he doesn't have the greatest box office when he is the lead actor.

Don't worry, they both can't open a movie.

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9 minutes ago, Napoleon said:

WB's marketing department got a reputation from the Zack Snyder era DC films (Man Of Steel, Batman v Superman, Suicide Squad, Wonder Woman) getting huge buzz and opening weekends, once he was gone it all came tumbling down, what a coincidence.

Joker and Aquaman are there biggest DC films since The Dark Knight.

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10 minutes ago, Napoleon said:

WB's marketing department got a reputation from the Zack Snyder era DC films (Man Of Steel, Batman v Superman, Suicide Squad, Wonder Woman) getting huge buzz and opening weekends, once he was gone it all came tumbling down, what a coincidence.

 

17 hours ago, Eric Torrance said:

You've been saying the same thing for a month. Find a new slant

 

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3 hours ago, reddevil19 said:

I think people here have a very short memory. WB's marketing has consistently been one of, if not the best. This year's been a lot of misfires, but I don't think you can really point to most of them as being marketing failures. Some of them weren't as good as they have been in the past, sure, but they were also facing an uphill battle, with a far diminished interest from audiences (IT2 and Godzilla 2 in particular).

 

Joker's marketing was fantastic as well - they knew exactly how to play it and did it perfectly, from going down the prestige route, targeting atypical consumers for comic book movies, etc.

Warner Bros’ mid budget films that weren’t Joker or It have been hard sells and marketing wouldn’t have saved them. 
 

I will be curious  to see how their final three releases of the year do, I think Richard Jewell will do well, Just Mercy is a wild card at this point though they’re been pushing it at the festivals, The Good Liar will probably do do modest business 

2 hours ago, Nova said:

WB doesn’t need a new marketing team. WB typically has one of the best marketing teams out there. I say this as someone who criticized them for the way they handled Shazam! but just because they’ve had a relatively down year compared to others doesn’t mean they need to over haul everything. They still had a huge hit in the Joker. I’m not sure what they could have done for a movie like Doctor Sleep but I think it’s time to realize that just because a movie is based off a Stephen King story doesn’t mean it’s going to be a box office smash. IT was an anomaly. Lightening in the bottle. Penny wise had that type of cultural impact. There is no other King character who has been able to do that regardless of how popular his other books/stories are. 

I wonder if Doctor Sleep would have been green lit had It not been a success?

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4 minutes ago, Catty said:

 So this is all Rebecca Ferguson's fault?  What about Ewan McGregor the actual star of the movie?  I wouldn't pay to see it because of him.  He drove me crazy watching the Fargo series with his abysmal American accent - I thought he was the weakest link in that show plus he doesn't have the greatest box office when he is the lead actor.

No, it isn't all her fault but marketing fault. They should've found a way to get the character point across, why anyone should be scared and they didn't. Neither she nor Ewan are boxoffice draws but horror movies never rely on star power anyway. If they did than Patrick Wilson wouldn't be in so many horror hits. he's a freakin king of horror and no one knows his name.

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7 minutes ago, YourMother the Edgelord said:

Joker and Aquaman are there biggest DC films since The Dark Knight.

Wasn't it just a few weeks ago Napoleon credited Joker's success to Snyder even?

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1 minute ago, Jonwo said:

I wonder if Doctor Sleep would have been green lit had It not been a success?

IT being a success probably accelerated its adaptation, but I reckon it would have eventually made it to the screen in some form. The tie-in with The Shining would have been too attractive for studios to ignore it for long. Turns out, it's not actually attractive to audiences. :D 

 

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so one WB movie flops and they should change marketing team even though they have pretty good one that turned so many unexpected movies into hits (see last year's line up). OK. Wjhat should Disney do, keep Alladdin marketing, which nearly sunk the movie, just because the movie became huge in spite of shitty marketing? 

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I thought Midway and Playing with Fire were easily gonna be the weakest links of the weekend but as it turns out they are actually most surprisingly positive lol.

 

Honey Boy is looking at a $64K PTA from 4 theaters according to HR. Quite great. Shia LaBeouf's comeback is officially in full swing between this and The Peanut Butter Falcon this year.

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4 hours ago, a2k said:

But WB did well containing the prod budget to mid-50s (partly due to the genre) unlike BR2049 or Terminator movies.

 

Looking at unadjusted grosses BR 1982 did 33 dom and BR2049 did 90 dom. BR2049 flopped due to costs but just going by inflation DRS was expected to comfortably beat The Shinings's 44 dom (149 adjusted) on 19 prod budget (64 adjusted).

 

But it looks like dr sleep will not make profit.... (Even though it also won't loss big money, unlikely BR2049 or Terminator )

 

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3 hours ago, wildphantom said:

BR2049 all over again. 
I say time and again that older audiences are just not coming out like they used to. So when you make a sequel to a movie that’s a beloved film of a much older generation, well you’re reliant on them showing up for it to be successful. 
The younger moviegoers whom, let’s be fair, are propping up the theatrical business almost single-handedly, aren’t necessarily spending their money on DS as they haven’t seen The Shining! They probably know it’s meant to be great and have every intention of watching it one day, but they can tell from the marketing they need to see that movie first.  Just like what happened with Blade Runner. 
If there’s one thing to be learnt from what makes big money these days it’s realising that younger moviegoers like to be part of the conversation. The Shining isn’t their conversation - simple as that. 

Making sequels to cult classics of yesteryear is a risky business.  Older audiences are proving time and again that they’re not interested in showing up for these kinds of movies.  They’re to blame. 

 

older audiences are still coming out

 

but they are watching Midway, not Doctor Sleep

 

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