The Box Office Buzz, Tracking, and Pre-Sale Thread

[cooldude97]

Godzilla X Kong: The New Empire Social Media Embargo Drops Monday At 10:30 PM PT, Review Embargo Drops on The 28th At 6AM

[Minnale101]

Review embargo on the day of the Thursday previews, is that normal?

[ReturnOfTheBoxOffice]

36 minutes ago, cooldude97 said:

Godzilla X Kong: The New Empire Social Media Embargo Drops Monday At 10:30 PM PT, Review Embargo Drops on The 28th At 6AM

Oh no, that doesn’t sound good.

[katnisscinnaplex]

24 minutes ago, Minnale101 said:

Review embargo on the day of the Thursday previews, is that normal?

I've been tracking when reviews drop for each movie over the last few years.  Check the pinned post for a link to the sheet!

[jeffthehat]

17 hours ago, jeffthehat said:

Malco

Ghostbusters Frozen Empire T-1

Day	Sales	Seats	Shows
Thu	975	16733	88

Thursday Comps

0.53x Dune 2 T-1 = $5.3m

0.90x Marvels T-1 (10 theaters) = $5.9m

0.93x HG BoSS T-1 (10 theaters) = $5.4m

2.00x Wonka T-1 (10 theaters) = $7.2m

 

THU AVG = 5.95m

---

Dune 2 comp adjusted -10% for ATP and 9.3m previews gives $4.4m. Probably the most accurate signal here

 

Malco

Ghostbusters Frozen Empire T-0

Day	Sales	Seats	Shows
Thu	1281	16733	88

Thursday Comps

0.58x Dune 2 T-0 = $5.8m

0.96x Marvels T-0 (10 theaters) = $6.4m

0.98x HG BoSS T-0 (10 theaters) = $5.6m

2.2x Wonka T-0 (10 theaters) = $7.7m

 

THU AVG = 6.37m

---

Looks like this did well here based on what I've got. The 10 theater comps are apples-to-apples and represent ~70% of chain-wide sales. Will prob stop using them going forward though. 

 

Edited March 21 by jeffthehat

[kayumanggi]

 

[filmlover]

That would easily set the OW record for an A24 movie, right?

[vafrow]

6 hours ago, vafrow said:

 

Ghostbusters: Frozen Empire, Western GTA (Southern Ontario), T-1, Thursday previews,

 

Total Sales: 148

New Sales: 49

Growth: 49%

Theatres tracked: MTC4

Total theatres: 5

Showtimes: 22

Radius: 19 km

Tickets per showtime: 6.7

Ticket premium in effect: Yes

 

Sales by timing (sales/showtimes)

Early Afternoon: 1/1

Late Afternoon: 24/6

Early Evening: 109/8

Late Evening: 14/8

 

Sales by format (sales/showtimes)

Dolby: 86/10
IMAX:27/5
VIP: 27/5

4DX: 8/3

 

Comps

0.352x HG:BoSS for $2.0M

0.277x Madame Web for $1.7M 

0.473x Aquaman 2 for $2.1M

0.123x Dune 2 for $1.2M

0.204x The Marvels for $1.3M

0.846x Wonka for $3.0M

Average: $1.9M

 

It finally had a big increase. 50% jump on final day. It gained across all comps, but it might be too little too late. It's still lagging even under indexed comps here like Wonka.

 

One thing I keep going back to is that one of the theatres in my sample is one of only two IMAX screens in the region that has this playing for evening shows, and IMAX sales are doing worse than average on a per showtime basis. I know it's not marketed as IMAX, but still, it shows that there isn't a demand for this in the biggest formats.

 

Overall though, it's hard to really rrad my results and get any gauge on overall performance. It's a clear outlier at the moment. I won't be doing an update  later today formally, but I'll try to check in to see if walk ins are happening.

 

Ghostbusters: Frozen Empire, Western GTA (Southern Ontario), T-0 (noon), Thursday previews,

 

Total Sales: 172

New Sales: 24

Growth: 16%

Theatres tracked: MTC4

Total theatres: 5

Showtimes: 22

Radius: 19 km

Tickets per showtime: 7.8

Ticket premium in effect: Yes

 

Sales by timing (sales/showtimes)

Early Afternoon: 3/1

Late Afternoon: 30/6

Early Evening: 123/8

Late Evening: 16/8

 

Sales by format (sales/showtimes)

Dolby: 101/10
IMAX:30/5
VIP: 33/5

4DX: 8/3

 

I thought I'd do a quick update. It's easier at lower volumes. 16% bump off low volumes. I don't do a lot of walk up assessments, and midday doesn't tell us too much. I'd say this is okay, but not a sign of a big wave. 

[keysersoze123]

Let us not make this thread about RT reviews. For a monster movie, the RT is irrelevant. Jurassic World movies has always had backloaded pre-sales despite awful reviews. People are not going to a Zilla and kong movie expecting a classic for sure. 

[Tinalera]

Godzilla x Kong 

Thurs Mar 28 Fri Mar 29 T-8

Vancouver and Calgary Canada

 

		# theatre	#show	Seats Sold	Seats Rem	Ttl seat	Percent
Vancouver	Thurs	3	16	122	3398	3520	0.0346
	Fri	3	20	112	4028	4140	0.0270
		# theatre	#show	Seats Sold	Seats Rem	Ttl seat	Percent
Calgary	Thurs	4	22	116	3378	3494	0.0331
	Fri	4	22	94	2406	2500	0.0376

[Brainbug]

1 hour ago, ReturnOfTheBoxOffice said:

Oh no, that doesn’t sound good.

 

8 minutes ago, keysersoze123 said:

Let us not make this thread about RT reviews. For a monster movie, the RT is irrelevant. Jurassic World movies has always had backloaded pre-sales despite awful reviews. People are not going to a Zilla and kong movie expecting a classic for sure. 

 

This, exactly. I woudnt say reviews have no effect whatsoever on Monster Mash movies, but audiences are extremely forgiving with these films when it comes to story and characters; the one thing though that makes or breaks those movies is the Fun Factor with the fights and whether or not the film delivers them in a satiesfying way.

[Krissykins]

That would be great for Civil War. 

[kayumanggi]

28 minutes ago, filmlover said:

That would easily set the OW record for an A24 movie, right?

 

Yes.

[TheFlatLannister]

15 hours ago, TheFlatLannister said:

FLORIDA 

 

Ghostbusters

 

Thursday 

 

T-1

SHOWINGS	SEATS SOLD	TOTAL SEATS	PERCENT SOLD
739	6700	149882	4.5%

^{*numbers taken as of 6:00PM EST}

SEATS SOLD SINCE YESTERDAY

1085

 

SHOWINGS ADDED SINCE YESTERDAY

95

 

SELLOUTS

0

 

COMPS

T-1

(0.584x) of Dune 2 $5.43M  

(2.440x) of Argylle $4.15M  

 

Comps average: $4.79M 

 

Still looks over $4.5M to me

FLORIDA 

 

Ghostbusters

 

Thursday 

 

T-0 *Final Update

SHOWINGS	SEATS SOLD	TOTAL SEATS	PERCENT SOLD
741	7771	150128	4.5%

^{*numbers taken as of 1:00PM EST}

SEATS SOLD SINCE YESTERDAY

1071

 

SHOWINGS ADDED SINCE YESTERDAY

2

 

SELLOUTS

0

 

COMPS

T-0

(0.570x) of Dune 2 $5.30M  

(2.185x) of Argylle $3.72M  

 

Comps average: $4.51M 

 

Yeah, going to go with $4.5M 

It slipped a lot against comps which is not a great sign, so I would honestly take the under on $4.5M

Edited March 21 by TheFlatLannister

[kayumanggi]

 

[vafrow]

Seeing that number for Civil War made me curious so I took a peak at sales in my area.

 

There was nothing substantial. Just the odd ticket or two sold for a few showings.

 

I thought I'd check the Monday early access shows, which are very limited, so I checked a bigger radius. Still nothing much except for the IMAX screenings in downtown Toronto. Around 80 tickets sold just at that one showing.  And doesn't appear to be a group sale. It's made up of smalle clusters.

 

I'm not sure what's happening here, but we should probably expect a big urban skew on this. 

[misterpepp]

Abigail on sale April 4.

 

As sort of expected, Phantom Menace 25th Anniversary has no Thursday previews.

[AniNate]

14 minutes ago, vafrow said:

Seeing that number for Civil War made me curious so I took a peak at sales in my area.

 

There was nothing substantial. Just the odd ticket or two sold for a few showings.

 

I thought I'd check the Monday early access shows, which are very limited, so I checked a bigger radius. Still nothing much except for the IMAX screenings in downtown Toronto. Around 80 tickets sold just at that one showing.  And doesn't appear to be a group sale. It's made up of smalle clusters.

 

I'm not sure what's happening here, but we should probably expect a big urban skew on this. 

 

I don't think tickets have gone on sale at every theater, my Cinemark is still saying they're not available yet. Either way, the casual middle America crowd doesn't typically buy in advance.

 

 

 

 

Edited March 21 by AniNate

[charlie Jatinder]

43 minutes ago, TheFlatLannister said:

FLORIDA 

 

Ghostbusters

 

Thursday 

 

T-0 *Final Update

SHOWINGS	SEATS SOLD	TOTAL SEATS	PERCENT SOLD
741	7771	150128	4.5%

^{*numbers taken as of 1:00PM EST}

SEATS SOLD SINCE YESTERDAY

1071

 

SHOWINGS ADDED SINCE YESTERDAY

2

 

SELLOUTS

0

 

COMPS

T-0

(0.570x) of Dune 2 $5.30M  

(2.185x) of Argylle $3.72M  

 

Comps average: $4.51M 

 

Yeah, going to go with $4.5M 

It slipped a lot against comps which is not a great sign, so I would honestly take the under on $4.5M

Since you have less comps for Florida will suggest to use Orlando ones for time being. In time you will have more of Florida comps.

[vafrow]

25 minutes ago, AniNate said:

 

I don't think tickets have gone on sale at every theater, my Cinemark is still saying they're not available yet. Either way, the casual middle America crowd doesn't typically buy in advance.

 

 

 

 

I'm in Canada, and looking at basically the dominant chain up here that has 80% market share. 

 

A skew where one showing is that busy and everywhere else is dead is just a very unique situation.

 

I kind of saw it with Dune, but it was all the top tier IMAX screens that was seeing good business, and previews and EA shows were both seeing similar up front interest.

 

This is limited to just the EA, and just that one downtown location. It's definitely worth noting. 

 

It might be just an anomaly, but, I just did a count across all theatres in the broader region (covering about 6-7 million people). There's 25 tickets sold across all other showtimes for previews and EA (I'd say about 100 showtimes altogether). And then 80 for one single theatre for EAs.

 

Something is going on.