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JAPAN BOX OFFICE | Demon Slayer breaks all time record for OW

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Your Name will get an international release


" The staff of Makoto Shinkai's new your name. (Kimi no Na wa.) anime film announced at a stage greeting event in Tokyo on Sunday that the film will be distributed in 85 countries and regions."


Pretty big for an anime film, I expect a best animation oscar push as well



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It reached a capacity comfortably over 50% at the usual locations for Sunday.  An opening over 800 million ($8 million) might just be possible, allowing it to easily exceed the 1 billion milestone after three days in release; probably looking at 1.1/1.2 billion ($11/12 million) even.   


This film is a true beast, and may have opened higher than any Disney/Pixar or non-Miyazaki Ghibli animated film in terms of admissions.  And legs are likely to be incredible judging by its outstanding reviews and audience scores.


Toho is already projecting a total of 6 billion ($60 million), but that's probably low-balling it.


I'll have some Weekend Estimates up in a couple hours.

Edited by Corpse
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Makoto Shinkai's latest, and first wide release, Your Name. is off to a blockbuster start at the box office before the weekend even finishes, earning ¥770 million ($7.6 million) with over 590,000 admissions after just two days in release (Friday and Saturday).  


On Friday, it grossed ¥348 million ($3.4 million) on 270,000 admissions
On Saturday, it grossed ¥422 million ($4.2 million) on 320,000 admissions. 


And Sunday is even bigger than Friday or Saturday, so once it's recorded, its opening weekend frame (Sat. and Sun.) could end up near ¥900 million ($9 million) with over 650,000 admissions, bringing its first three days in above ¥1.2 billion ($12 million) with over 900,000 admissions.


Toho is projecting a total of ¥6 billion ($60 million) before the weekend even concludes, but that's almost certainly low-balling given the outstanding reviews and audience reception.  We're probably looking at possibly ¥7 or 8 billion ($70-80 million), or possibly more.




This opening is so massive, that it easily shatter the record for biggest opening weekend for an original animated film, excluding Disney/Pixar and Studio Ghibli entries... but while we're talking about them, the opening here could be higher than any Disney/Pixar film and non-Miyazaki Ghibli film as well!

Edited by Corpse
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Weekend Estimates (08/27-28)
01 (---) ¥875,000,000 ($8.7 million), 0, ¥1,225,000,000 ($12.1 million), Your Name. (Toho) NEW
02 (01) ¥342,000,000 ($3.4 million), -10%, ¥5,200,000,000 ($50.8 million), Shin Godzilla (Toho) WK5
03 (02) ¥304,000,000 ($3.0 million), -17%, ¥3,125,000,000 ($30.9 million), The Secret Life of Pets (Toho-Towa) WK3
04 (---) ¥200,000,000 ($2.0 million), 0, ¥200,000,000 ($2.0 million), Black Widow Business (Toho) NEW
05 (03) ¥147,000,000 ($1.4 million), -38%, ¥800,000,000 ($7.9 million), Ghostbusters (Sony) WK2
06 (05) ¥143,000,000 ($1.4 million), -27%, ¥600,000,000 ($5.9 million), Yell for the Blue Sky (Toho) WK2
07 (06) ¥130,000,000 ($1.3 million), -31%, ¥6,400,000,000 ($62.1 million), Finding Dory (Disney) WK7
08 (04) ¥124,000,000 ($1.2 million), -39%, ¥1,750,000,000 ($17.4 million), The Jungle Book (Disney) WK3
09 (---) ¥110,000,000 ($1.1 million), 0, ¥145,000,000 ($1.4 million), Teenage Mutant Ninja Turtles: Out of the Shadows (Paramount) NEW
10 (07) ¥109,000,000 ($1.0 million), -29%, ¥4,750,000,000 ($45.8 million), One Piece Film Gold (Toei) WK6


Your Name. experiences a blockbuster opening weekend, eclipsing even the highest of expectations prior to the weekend.  


Acclaimed director, Makoto Shinkai, is viewed as a candidate to succeed Hayao Miyazaki's in Japan as the country's top film director, and he delivered in every way imaginable with his first wide release this weekend.  Shinkai is no stranger to critically-acclaimed films; he's been releasing films since 2004, though only in limited release.  But well-received, award-winning films are only half of the battle to achieving the title critics and audiences are bestowing upon him.  And through the immense reputation he's built with his limited releases, he's hit it out of the park at the box office with his first wide release this weekend. 


Your Name., based on weekend estimates (and only Sunday is an estimate, Toho was quick at releasing the numbers for Friday and Saturday), is without a doubt one of the biggest and most surprising opening weekends that I can remember.  There's no precedent for an opening of this level for an original film, animated or not, that wasn't assisted by an established director and/or studio at the box office.


Toho is projecting the film will reach a total of ¥6 billion ($60 million), a projection that's already almost 100% certain.  When you factor in that it sold through nearly 50% of its weekend admissions (helping to boost the holdovers in the process via sellouts), and just how well-received it's been so far, I highly doubt it finishes below ¥7 billion ($70 million).  And if audiences truly recognize Shinkai as Miyazaki's true successor, and this weekend is a strong indication that they have, then we could be looking at a potential run much more than ¥7 billion ($70 million).


I'll provide some lists later today showcasing just how substantial this opening weekend really is.

Edited by Corpse
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Turtles could come in a little higher.  It was given a wide 3D/4D release (a total waste of 4D screens), which could drive the avg. ticket price up substantially.  I went with a slightly lower price though, assuming that it attracted a fair number of kids.  If it comes in any higher, it shouldn't be by much though.   

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2 hours ago, James said:

@Corpse any chance for Suicide Squad to break out (20m+) in Japan? The crazy style at least seems to be in line with the taste of Japanese audiences.


I doubt it.  I don't think the characters are really known, and besides Will Smith, the film has no recognizable names for Japanese audiences.  Also, the poor reviews will likely impact it as well.  


26 minutes ago, Blaze Heatnix said:

So, what happened to X-Men Apocalypse's numbers?


Isn't the movie being screened anymore?


Yeah, it was 10th last weekend in its second weekend.  It's since fallen out of the Top 10.  It's going to finish with about 800 million ($8 million); down about 25% compared to Days of Futures Past, but it would finish above First Class by 5%.

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It'll probably earn around 1 billion (or ~$10 million).  And that's perfectly fine; most superhero movies don't reach that mark.  It's always important to remember that superhero/comic book films, Marvel/DC, just aren't popular in Japan.  Unless it involves Spider-Man, and to a much lesser degree, Iron Man (he's gained some popularity).


The Japanese don't really factor in any Japanese characters as a means of appeal.  The Wolverine was a dud, for example, and it took place in Japan with several Japanese actors.

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46 minutes ago, Corpse said:


I doubt it.  I don't think the characters are really known, and besides Will Smith, the film has no recognizable names for Japanese audiences.  Also, the poor reviews will likely impact it as well.  



Yeah, it was 10th last weekend in its second weekend.  It's since fallen out of the Top 10.  It's going to finish with about 800 million ($8 million); down about 25% compared to Days of Futures Past, but it would finish above First Class by 5%.



Thanks, Corpse. Disappointing numbers for Apocalypse in Japan. I was hoping it could get 10-12 million.

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Here's a record that slipped my mind over the weekend:


Biggest August Opening Weekends (1998-)

01. ¥875.0 million ($8.7 million) - Your Name. (2016) *Est.
02. ¥845.1 million ($6.8 million) - Jurassic World (2015)
03. ¥805.0 million ($6.7 million) - Jurassic Park III (2001) 
04. ¥767.2 million ($7.5 million) - Stand By Me, Doraemon (2014)
05. ¥766.3 million ($7.1 million) - The Mummy 3: The Tomb of the Dragon Emperor (2008)
06. ¥748.0 million ($6.2 million) - Planet of the Apes (2001)
07. ¥644.5 million ($5.7 million) - The Suspect: Muroi Shinji (2005) 
08. ¥631.4 million ($5.3 million) - Transformers (2007)
09. ¥625.6 million ($5.8 million) - 20th Century Boys (2008)
10. ¥603.5 million ($4.9 million) - Attack on Titan - Part 1 (2015)
11. ¥601.3 million ($5.1 million) - Ocean's Thirteen (2007)
12. ¥592.2 million ($5.8 million) - Rurouni Kenshin: Kyoto Inferno (2014)
13. ¥573.5 million ($4.6 million) - Mission: Impossible - Rogue Nation (2015)
14. ¥546.0 million ($4.4 million) - Minions (2015)
15. ¥545.9 million ($4.5 million) - Pirates of the Caribbean: Curse of the Black Pearl (2003)
16. ¥500.9 million ($6.4 million) - The Avengers (2012)
17. ¥485.3 million ($4.7 million) - Transformers: Age of Extinction (2014)
18. ¥477.5 million ($5.0 million) - Kamen Rider Decade: All Riders vs. Dai-Shocker (2009)
19. ¥467.4 million ($4.6 million) - The Secret Life of Pets (2016)
20. ¥409.6 million ($3.3 million) - Boruto: Naruto the Movie (2015)


It could end up barely below Jurassic World with actuals, but it's unlikely.

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