Monday (7/2/12) Numbers: TED @ $8.8m, BRAVE @ $5.5m, MIKE @ $5.025m

[CJohn]

Now that I can't argue with either. I think its pretty clear at this point that it didn't get very close to SM3's $10m midnight number, otherwise it would have been reported by now.

Personally, I'm still thinking it will be sub-$5 million. Maybe $6m due to IMAX, but I doubt it.

Under 5M would be embarrassing. SM3 today would have done close to 20M.

[Shawn Robbins]

Here's a question. When did Sony first report midnights for MIB3? That might give us an idea of the timeline for Spidey.

Not sure when they were initially reported, but THR had a public story on it around 9:23am Pacific. Edited July 3, 2012 by ShawnMR

[BoxOfficeZ]

I wonder what Ted did.

[redfirebird2008]

Not sure when they were initially reported, but THR had a public story on it around 9:23am Pacific.

That's two hours from now.

[Shawn Robbins]

MIB3 also wasn't a "midnight film". Given Spidey's fan base, it should be a little more important I would think.I'm just going with my gut on the sub-$5m. I really don't know, midnights on non-Friday openers are shots in the dark unless its a sure-fire hit like Potter/Twilight. IMAX will no doubt help out the figure given that's where most of the sellouts occurred (from my observations).

[A Marvel Fanboy]

I am gonna sleep without the numbers ... too late for me.

[Gopher]

I've been saying 4.5 midnights for the last few days. Whether it's a successful movie or not, it won't be front loaded, guaranteed. Great number for MM. Curious to see where Ted lands.

[ecstasy]

Magic Mike had a great hold. All that shows me is that Friday was super duper inflated due to the "must see" on the first day. That resulted in that monumental drop off for Saturday. Now it has seemed to adjust itself and settle in nicely. Very good.

[Fake]

Great for MM.And I love how people are declaring TASM a bomb because midnights numbers hasn't been announced yet.

Edited July 3, 2012 by Fake

[Shawn Robbins]

I can see it being back-loaded if there is more general audience interest than its given credit for. Maybe it pulls a TF3, maybe it doesn't. MTC would have to set a new record for itself for being off THAT much.

[ecstasy]

I can see it being back-loaded if there is more general audience interest than its given credit for. Maybe it pulls a TF3, maybe it doesn't. MTC would have to set a new record for itself for being off THAT much.

They were off 50m for Avengers.

[Shawn Robbins]

Great for MM.And I love how people are declaring TASM a bomb because midnights numbers hasn't been announced yet.

Who called it a bomb?

[redfirebird2008]

They were off 50m for Avengers.

More like $65m. They said low 140's and it made 207.

[ecstasy]

The midnight numbers will be decent. Nothing more or nothing less. Take away a little because it's a reboot and add a little cause it's Spiderman.

[Shawn Robbins]

They were off 50m for Avengers.

Further proof that tracking isn't perfect.

[ecstasy]

More like $65m. They said low 140's and it made 207.

I thought it was 150m but I think you're right.

[Deep Wang]

Glad to see Magic Mike recover some, it's a really good movie.

[druv10]

They were off 50m for Avengers.

67M.

[tawasal]

ShawnMR is hater, who wants to see TASM go down in flames.

[ecstasy]

Further proof that tracking isn't perfect.

I say it's been pretty unreliable all year long.