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10/11 - 10/13 Wknd Est: Gravity - 44.2M; Captain Phillips - 26M; CWCM2 - 14.2M; Machete - 3.7M

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I think the drop will be smaller next weekend because there is no new movie (that'll be a hit) going against Gravity's target demo. So I would say closer to a 19% drop next weekend and I expect the drops to get smaller each weekend as its gross goes down.

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The real story here is how people are ready to pay premium for 3D if the product is good. I hope somebody listens.

 

lol as if. More last minute 3D conversions comin' atchya

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