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Weekend Numbers THG: 123, BH6 20.1, IS 15.1 pg 205

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The buzz for this one did feel really muted compared to the first two, though. Not that that fully explains a possible sub-$130M opening but still.

 

It would be really something else if Guardians of the Galaxy won the year.

Really? A Marvel film at the top of the charts "something else"?

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Maybe I spoke too soon about being so happy.

Still, maybe this is understandable. I'm pretty sure it's the same everywhere, but where I live, the hype for MockingJay is NOWHERE NEAR the hype for CF was a year ago. It went from "catching fire in a month! Wanna get a group together to go! Now now now LET'S GET TICKETS!!!" to "MockingJay comes out tomorrow wanna go? sorry I can't tomorrow. okay well then let's go next weekend"

With this 17M number, 158M is not happening, but I think better Thursday-to-weekend multiplier to be much better than CF (I think 140 is still in play).

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Really? A Marvel film at the top of the charts "something else"?

A Marvel movie that isn't a sequel or based on an existing (read: obscure) property.

 

It's early though. Don't ring any alarms until the full opening day is in tomorrow morning though.

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